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# Ken Yeung

Building Stories That Work

## Sitemaps

- [XML Sitemap](https://thelettertwo.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [My Two Cents](https://thelettertwo.com/blog/) - Ken Yeung's blog about Silicon Valley's latest tech and business news, along with expert analysis from a marketer-turned-journalist perspective.
- [Introducing OnCue: A Live Newsroom for Your Own Site](https://thelettertwo.com/2026/07/10/introducing-oncue-a-live-newsroom-for-your-own-site/) - OnCue is a WordPress plugin that turns your site into a live newsroom—post updates from Slack, Telegram, Signal, and more. Now in private beta.
- [What kind of website are you?...](https://thelettertwo.com/2006/08/18/what-kind-of-website-are-you/) - Recently I went online to templatemonster.com to take a look at the latest work from great web designers -- just to brush up on my "competition" and see how I can improve my skills to be on their level. Suffice it to say that it might take me a little bit longer to even get
- [Docusign Wants Its AI to Know Your Contracts Better Than You Do](https://thelettertwo.com/2026/05/21/docusign-iris-ai-agents-agreement-automation/) - Docusign expands its Iris AI engine with an assistant, agents, and Agent Studio to autonomously handle contract workflows end-to-end.
- [Asana Buys StackAI to Close the Gap Between Work Management and Enterprise Execution](https://thelettertwo.com/2026/05/28/asana-acquires-stackai-enterprise-ai-workflows/) - Asana acquires StackAI to orchestrate complex enterprise AI workflows across CRMs, ERPs, and more, completing its human-agent platform trifecta.
- [Web IQ Is Microsoft Rebuilding Search Around the Machines](https://thelettertwo.com/2026/06/05/microsoft-web-iq-ai-agent-search/) - Microsoft's Web IQ grounds AI agents in real-time web data. How the Bing-based service works, its benchmark claims, and what its licenses mean for publishers.
- [OpenClaw Won. Big Tech Is Now Playing Its Game.](https://thelettertwo.com/2026/06/07/openclaw-microsoft-google-meta-ai-agents/) - Microsoft built Scout on OpenClaw, Google cloned it with Gemini Spark, Meta preps Hatch. Inside Big Tech's race to adopt the open-source AI agent.
- [Zscaler Takes Zero Trust Beyond Human Users to Govern the Rise of AI Agents](https://thelettertwo.com/2026/06/09/zscaler-zero-trust-ai-agents/) - Zscaler unveiled AI Broker, AI Access Graph, and Endpoint AI Security at Zenith Live, extending its Zero Trust Exchange to govern enterprise AI agents.
- [Asana Launches Agentic Work Management Platform, Pitching Itself as the 'Easy Button' for AI-Driven Enterprises](https://thelettertwo.com/2026/06/04/asana-agentic-work-management-platform/) - Asana unveils its Agentic Work Management Platform with Dash, new AI Teammates, and three vertical apps as the operating system for human-agent teams.
- [Microsoft Debuts MAI-Thinking-1, Its First In-House Reasoning Model](https://thelettertwo.com/2026/06/03/microsoft-mai-thinking-1-reasoning-model-build/) - Microsoft unveiled MAI-Thinking-1, its first reasoning model, plus six other in-house MAI models at its Build 2026 developer conference.
- [Don’t Believe the Hype: AI Capabilities May Not Create Real-World Value](https://thelettertwo.com/2026/06/03/kevin-scott-ai-capability-value-microsoft-build/) - Microsoft CTO Kevin Scott shared five observations on AI at Build 2026 and where its promise has outrun real-world value.
- [Glean Reaches $300 Million ARR, Citing Surging Enterprise Demand](https://thelettertwo.com/2026/05/28/glean-300-million-arr/) - Glean has tripled its annual recurring revenue in just 15 months, reaching $300M ARR as Fortune 500 adoption surges and enterprise AI matures.
- [CoreWeave Wants Enterprises to Ship Agents First and Fix Them Later](https://thelettertwo.com/2026/05/28/coreweave-wants-enterprises-to-ship-agents-first-and-fix-them-later/) - CoreWeave's new agentic AI platform lets enterprises deploy agents immediately and use real-world data to drive continuous improvement via reinforcement learning.
- [ServiceNow University Is Growing Fast. Now Comes the Hard Part.](https://thelettertwo.com/2026/05/24/servicenow-university-certified-professionals/) - ServiceNow University has two million learners. Now it's focused on pushing them deeper with new AI tools and a faster path to certification.
- [Google Rebuilt Search Around AI. Don't Throw Away Your SEO Playbook.](https://thelettertwo.com/2026/05/22/ai-economy-google-search-ai-seo-aeo-io-2026/) - Google rebuilt Search around AI, and the marketing playbook is changing with it. Here's what the shift from SEO to AEO means for your business.
- [OpenClaw Agents Were Built for Users. EnterpriseClaw Rebuilds Them for the Enterprise.](https://thelettertwo.com/2026/05/19/enterpriseclaw-automation-anywhere-claw-style-ai-agents-enterprise/) - Automation Anywhere's EnterpriseClaw gives enterprises secure, governed control over claw-style AI agents, built with Cisco, Nvidia, Okta, and OpenAI.
- ['The Era of the Chatbot Is Over': Zendesk Makes Its Case for the Autonomous Service Workforce](https://thelettertwo.com/2026/05/19/zendesk-relate-2026-autonomous-service-workforce/) - Zendesk unveiled an autonomous service workforce at Relate 2026, replacing deflection bots with AI agents built to resolve customer issues across every channel.
- [8 in 10 Workers Are Still Doing AI's Job for It](https://thelettertwo.com/2026/05/15/ai-economy-enterprise-ai-adoption-stalling-broken-systems/) - New Workday research reveals 8 in 10 employees are manually bridging broken systems—the hidden bottleneck undermining enterprise AI adoption.
- [ServiceNow and Nvidia Want to Make Desktop AI Agents Safe Enough for the Enterprise](https://thelettertwo.com/2026/05/13/project-arc-servicenow-nvidia-enterprise-desktop-agent/) - ServiceNow and Nvidia's Project Arc bring governed autonomous desktop agents to the enterprise, pairing OpenShell's sandbox with AI Control Tower.
- [AWS Is Trying to Make Kiro the Most Trustworthy AI Coding Tool in the Room](https://thelettertwo.com/2026/05/12/aws-kiro-neurosymbolic-ai-reliable-coding/) - AWS is adding Neurosymbolic AI to Kiro to catch requirement bugs before code is written, combining LLMs with mathematical reasoning for more trustworthy code.
- [Seattle Has an AI Action Plan. Will Anyone Actually Sign It?](https://thelettertwo.com/2026/05/08/ai-economy-seattle-wtia-ai-action-plan-accountability/) - WTIA's "City of Flywheels" framework sets an AI action plan for Seattle. But voluntary pledges and a $20B VC gap raise real accountability questions.
- [Glean Wants Enterprises to Treat AI Agents Like Software—With a Full Development Lifecycle to Match](https://thelettertwo.com/2026/05/12/glean-enterprise-agent-development-lifecycle/) - Glean's new Enterprise Agent Development Lifecycle gives CIOs a repeatable framework to build, govern, and measure AI agents across their organizations.
- [Ai2 Launches MolmoWeb to Challenge Closed Web Agents with Open Source](https://thelettertwo.com/2026/03/24/ai2-molmoweb-molmowebmix-web-agent-open-source/) - Ai2’s MolmoWeb is an open-source web agent that navigates sites like a human, challenging closed models.
- [Microsoft: Meet the Frontier Professional, the Rarest AI Worker in Your Organization](https://thelettertwo.com/2026/05/05/microsoft-work-trend-index-2026-frontier-professional/) - Microsoft's 2026 Work Trend Index identifies the Frontier Professional—the rarest and most valuable AI user at work. Here's what leaders need to know.
- [Ai2's MolmoAct 2 Is the Open Robot Model Built for the Real World](https://thelettertwo.com/2026/05/05/molmoact-2-ai2-open-source-robotics-model/) - Ai2 unveils MolmoAct 2, an open robotics model that outperforms Physical Intelligence's π0.5, ships with MolmoAct 2-Bimanual YAM dataset and MolmoAct 2-FAST tokenizer.
- [Atlassian Bets That Context-Rich Agents Beat Context-Blind Ones](https://thelettertwo.com/2026/05/06/atlassian-teamwork-graph-open-third-party-ai-agents/) - Atlassian is opening its Teamwork Graph to any MCP-compatible AI agent. Here's what that means for Rovo, enterprise context, and the company's growth strategy.
- [ServiceNow's AI Control Tower Lands Inside Amazon Bedrock Agentcore](https://thelettertwo.com/2026/05/09/servicenow-aws-agentcore-integration-knowledge-2026/) - ServiceNow expands its AWS partnership with AI Control Tower in Bedrock AgentCore, AI Specialist integrations, and a developer SDK for Kiro.
- [AWS Gives AI Agents the Authority to Spend With AgentCore Payments](https://thelettertwo.com/2026/05/07/aws-agentcore-payments-ai-agents-coinbase-stripe/) - AWS unveils AgentCore Payments, letting AI agents pay for APIs, content, and services mid-task. Built with Coinbase and Stripe. Available in preview now.
- [Ai2 Brings $152M Federally Backed AI Computing Cluster Online](https://thelettertwo.com/2026/05/07/ai2-nsf-omai-compute-cluster-live/) - Ai2 has brought its $152M NSF OMAI computing cluster online, marking the first milestone in its bid to build fully open AI models for scientific research.
- [Twilio's Ola Is the Communication Layer That Tells AI Agents No](https://thelettertwo.com/2026/05/08/twilio-ola-ai-agent-communication-layer/) - Twilio launched Ola, a new tool that lets developers approve, block, and audit AI agent actions through the open A2H protocol before they act.
- [ServiceNow Expands AI Control Tower With Enforcement Capabilities Across the Enterprise](https://thelettertwo.com/2026/05/05/servicenow-expands-ai-control-tower-knowledge-2026/) - ServiceNow's AI Control Tower now discovers, monitors, and shuts down rogue agents across AWS, Azure, and beyond—not just the ServiceNow ecosystem.
- [Slack's GM Predicts Agents Will Soon Outnumber Humans on the Platform](https://thelettertwo.com/2026/04/23/slack-gm-predicts-ai-agents-outnumber-humans/) - Slack GM Rob Seaman predicts agents will outnumber humans on the platform within two years—and says Slackbot will be the primary way to use Salesforce.
- [Adobe Express Isn't a Creative Tool. It's Connective Tissue.](https://thelettertwo.com/2026/04/28/adobe-express-adobe-ai-strategy/) - Adobe Express keeps showing up at the edge of every announcement. Here's why it may be the most important app in Adobe's AI strategy.
- [Can Seattle Become America's Next AI Capital?](https://thelettertwo.com/2026/04/17/ai-economy-seattle-americas-next-ai-capital/) - Seattle has the cloud infrastructure, talent, and aerospace depth to lead AI's next decade. But can it close the funding gap and build its own identity?
- [Adobe's Productivity Agent Is Changing What a PDF Can Be](https://thelettertwo.com/2026/05/06/adobe-productivity-agent-pdf-spaces/) - Adobe's new productivity agent transforms static PDFs into interactive, audience-tailored experiences — and takes on Microsoft in the process.
- [ServiceNow Otto Is the Front Door to an AI Platform Built to Finish the Work](https://thelettertwo.com/2026/05/05/servicenow-otto/) - ServiceNow Otto unifies Now Assist and Moveworks into one conversational layer designed to take intent and complete work across the enterprise.
- [ServiceNow to Enterprises: Stop Asking AI for Advice. Start Letting It Work.](https://thelettertwo.com/2026/05/05/servicenow-autonomous-workforce-ai-specialists-knowledge-2026/) - ServiceNow launches new AI specialists for IT, CRM, security, and employee services at Knowledge 2026, expanding its Autonomous Workforce platform.
- [Why Unstructured Data Is the Hidden Brake on Enterprise AI](https://thelettertwo.com/2026/05/01/ai-economy-why-unstructured-data-brake-enterprise-ai-ambitions/) - Just 27% of enterprises say their data is connected enough to support AI. Why the unstructured content gap is now the biggest brake on agentic AI.
- [Adobe Must Defend Its Creative Advantage as AI Transforms Design Tools](https://thelettertwo.com/2026/04/19/adobe-ai-creative-shift-summit-pressure/) - Adobe heads into its Summit under pressure as AI reshapes creative software, pricing power, and competition from new design tools.
- [AWS Cuts the Setup Tax on Agent Development With New Agentcore Tools](https://thelettertwo.com/2026/04/22/aws-amazon-bedrock-agentcore-managed-agent-harness-cli-skills/) - AWS introduces new Amazon Bedrock AgentCore tools, including a managed agent harness, CLI, and pre-built skills for Claude Code, Kiro, and Codex.
- [Twilio Takes On 'Agent Amnesia' So Customers Never Have to Repeat Themselves Again](https://thelettertwo.com/2026/05/06/twilio-agent-amnesia-customer-engagement/) - Twilio launches four platform capabilities to eliminate "agent amnesia" and close the conversation gap in AI-powered customer engagement.
- [Adobe Sneaks 2026: Five AI Prototypes Marketers Should Watch](https://thelettertwo.com/2026/04/24/ai-economy-adobe-sneaks-2026-ai-prototypes-marketers/) - Adobe Sneaks 2026 showcased seven experimental AI prototypes at Summit. Here are five that could reshape how marketers and creative teams work.
- [OpenAI's Chronicle Looks a Lot Like Microsoft's Recall. Will It Face the Same Scrutiny?](https://thelettertwo.com/2026/04/21/openais-chronicle-looks-a-lot-like-microsofts-recall-will-it-face-the-same-scrutiny/) - OpenAI's Chronicle captures your screen to build AI memories for Codex. Like Microsoft Recall, it raises serious privacy and security questions.
- [This Adobe Sneak Uses AI to Rethink the Personalized Web](https://thelettertwo.com/2026/04/21/adobe-ai-website-personalization-project-page-turner/) - Adobe's Project Page Turner is an idea that uses AI and large language models to deliver personalized websites tailored to each individual visitor in real time.
- [Canva Was a Design Platform With AI Tools. Now It's an AI Platform With Design Tools.](https://thelettertwo.com/2026/04/16/canva-design-platform-to-ai-platform/) - Canva AI 2.0 transforms the company from a design platform with AI tools to an AI platform with design tools. Here's what that means for creative work.
- [Adobe Launches Firefly AI Assistant to Unite Its Creative Suite Under One Conversational Interface](https://thelettertwo.com/2026/04/15/adobe-firefly-ai-assistant-creative-cloud/) - Adobe's Firefly AI Assistant unites Creative Cloud in one conversational interface, bringing agentic creativity to Photoshop, Premiere, Illustrator, and more.
- [Microsoft Has a Faster, Cheaper Version of Its Best Image Model](https://thelettertwo.com/2026/04/14/microsoft-mai-image-2-efficient/) - Microsoft launched MAI-Image-2-Efficient, a faster and cheaper text-to-image model that's 22% faster and 41% lower-cost than its flagship MAI-Image-2.
- [Why Microsoft Is Betting on OpenClaw](https://thelettertwo.com/2026/04/10/ai-economy-microsoft-brings-openclaw-m365-copilot/) - Microsoft is betting on OpenClaw to power the next generation of AI agents inside Microsoft 365 Copilot. Here's what it means for the future of work.
- [ServiceNow's Context Engine Infuses AI Agents With the Know-How to Act](https://thelettertwo.com/2026/04/09/servicenow-context-engine-ai-agents-enterprise-know-how/) - ServiceNow unveils Context Engine to give AI agents enterprise know-how, plus new developer tools, AI-native apps, and a revamped pricing model.
- [You Can Now Use Upwork in ChatGPT to Find Freelancers](https://thelettertwo.com/2026/04/09/upwork-chatgpt-freelance-marketplace-integration/) - Upwork integrates its Work Marketplace into ChatGPT, letting businesses find freelancers and draft job posts using natural language—without leaving the chat.
- [AWS Unveils Agent Registry to Bring Order to Enterprise AI Sprawl](https://thelettertwo.com/2026/04/09/aws-unveils-agent-registry-to-bring-order-to-enterprise-ai-sprawl/) - AWS's Agent Registry gives enterprises a centralized way to discover, govern, and reuse AI agents — before sprawl becomes a security and operational crisis.
- [HubSpot Launches an AEO Tool to Help Marketers Show Up in ChatGPT, Gemini, and Perplexity](https://thelettertwo.com/2026/04/14/hubspot-aeo-answer-engine-optimization/) - HubSpot AEO tracks and improves how your brand appears in ChatGPT, Gemini, and Perplexity — and it's built into the HubSpot tools you already use.
- [Visa Wants to Be the Payment Rail for the Agentic Economy](https://thelettertwo.com/2026/04/08/visa-wants-to-be-the-payment-rail-for-the-agentic-economy/) - Visa unveiled Intelligent Commerce Connect, a platform enabling AI agents to discover merchants and complete purchases across any card network or protocol.
- [Slackbot Steps Into the AI Spotlight](https://thelettertwo.com/2026/04/06/slackbot-evolving-ai-work-assistant/) - Salesforce's Slackbot is evolving from a simple helper into an AI assistant that can execute tasks, manage workflows, and power digital labor inside Slack.
- [Intercom Turns Fin Into a Developer Platform](https://thelettertwo.com/2026/04/03/intercom-fin-api-platform-developers/) - Intercom opens Fin's AI models to third-party developers via the Fin API Platform, featuring Fin Apex, Fin RAG, Fin Retrieval, and Fin Reranker APIs.
- [Microsoft Debuts MAI-Transcribe-1 Speech-to-Text Model That Tops Whisper, GPT, Gemini Flash](https://thelettertwo.com/2026/04/02/microsoft-mai-transcribe-1-speech-to-text-model/) - Microsoft's MAI-Transcribe-1 speech-to-text model is now in public preview, claiming the lowest word error rate against Whisper and Gemini Flash.
- [HubSpot Moves Breeze Agents to Outcome-Based Pricing](https://thelettertwo.com/2026/04/02/hubspot-breeze-agents-outcome-based-pricing/) - HubSpot is changing how it charges for its Breeze AI agents, moving from usage-based credits to outcome-based pricing starting April 14.
- [Claude Users Say Tokens Are Disappearing Too Fast. Anthropic Isn't Saying Much.](https://thelettertwo.com/2026/04/01/anthropic-claude-rate-limit-backlash/) - A bug may be behind Anthropic's aggressive rate limits, causing Claude users to burn through tokens faster than expected — and the backlash is growing.
- [AWS's Frontier Agents Are Now GA—Ready to Automate Your DevOps and Security Headaches](https://thelettertwo.com/2026/03/31/aws-frontier-agents-ga-devops-security/) - AWS's DevOps and Security Frontier Agents are now generally available, bringing autonomous incident response and penetration testing to development teams.
- [Microsoft Expands Copilot Cowork to Frontier Program, Upgrades Researcher With Multi-Model Intelligence](https://thelettertwo.com/2026/03/30/microsoft-copilot-cowork-frontier-researcher-upgrade/) - Microsoft brings Copilot Cowork to its Frontier program, upgrades Researcher with multi-model intelligence, pairing GPT and Claude to verify AI-generated work.
- [Marc Benioff Questions Klarna's Decision to Drop Salesforce, Workday for AI: 'Humans Aren't Going Away'](https://thelettertwo.com/2024/09/14/salesforce-marc-benioff-responds-klarna-ceo-using-ai/) - Salesforce's CEO is unclear on how Klarna will manage its data after dumping it in favor of AI. Marc Benioff stresses humans are still needed.
- [Bluesky Thinks AI Can Fix What Platforms Broke on Social Media](https://thelettertwo.com/2026/03/28/bluesky-attie-agentic-social-app/) - Bluesky's new agentic app Attie lets users build custom feeds using plain language — a direct challenge to how major platforms use AI to control what you see.
- [Anthropic's Demand Problem Is a Good Problem—Until It Isn't](https://thelettertwo.com/2026/03/28/anthropic-claude-usage-limits-scaling/) - Anthropic is throttling Claude usage during peak hours amid surging demand. What does that mean for enterprises, agents, and the company's future?
- [Jentic Is Betting That AI's Biggest Problem Is Your APIs](https://thelettertwo.com/2026/03/27/jentic-is-betting-that-ais-biggest-problem-is-your-apis/) - Jentic is the Irish startup building the infrastructure layer that makes AI agents work in the enterprise. Here's what they're solving and why it matters.
- [AI Token Budgets: The New Employee Benefit You Should Be Asking For](https://thelettertwo.com/2026/03/26/ai-token-budgets-employee-compensation/) - Tokens are becoming essential to every AI-powered job. Learn why workers are negotiating token allowances—and why smart companies are already budgeting for them.
- [Why SAP Is Partnering With the Nonprofit That Helped Build the Open Internet](https://thelettertwo.com/2026/03/24/sap-open-data-institute-partnership-ai-ready-enterprise-data/) - SAP is partnering with the Open Data Institute to build trustworthy, AI-ready enterprise data—so autonomous agents can act on it without human review.
- [Palo Alto Networks Brings AI Agent Support to Prisma Browser with Selectable LLMs](https://thelettertwo.com/2026/03/23/prisma-browser-ai-agents-llm-support/) - Palo Alto Networks’ Prisma Browser now supports AI agents powered by your choice of LLM, letting organizations boost productivity while maintaining security.
- [Palo Alto Networks Expands Prisma Browser Beyond Enterprises to Protect SMBs From AI-Driven Threats](https://thelettertwo.com/2026/03/23/palo-alto-networks-prisma-browser-smbs/) - Prisma Browser from Palo Alto Networks brings AI-driven security to small and medium businesses, shielding users from phishing and malicious agents.
- [Adobe Firefly Unlocks Custom Models for Public Beta, Letting Creators Own Their Style](https://thelettertwo.com/2026/03/19/adobe-firefly-custom-models-public-beta/) - Adobe Firefly expands Custom Models to public beta, letting creators train AI on their own assets for consistent, personalized content.
- [AWS Launches Kiro Students to Give College Developers Free Access to Its AI Coding Tool](https://thelettertwo.com/2026/03/18/aws-kiro-students-free-ai-coding/) - AWS launches Kiro Students, offering college developers free one-year access to its AI coding tool with 1,000 monthly credits.
- [How GrubIQ Gives Franchise Owners a Smarter Edge in Restaurant Operations](https://thelettertwo.com/2026/03/01/grubiq-restaurant-franchise-owners-smart-decisions/) - GrubIQ uses AI to help restaurant franchise owners reduce waste, optimize operations, and make faster, smarter staffing decisions.
- [Snowflake Unveils Project SnowWork to Turn Enterprise Data Insights into Action](https://thelettertwo.com/2026/03/18/snowflake-snowwork-turns-data-insights-into-action/) - SnowWork by Snowflake lets business users transform enterprise data insights into actionable results with AI-powered workflows.
- [Ai2 Rethinks Robotics Training With a Simulation-First Approach to Physical AI](https://thelettertwo.com/2026/03/12/ai2-simulation-first-physical-ai-robots/) - Ai2’s MolmoSpaces and MolmoBot enable robots to learn in simulation and perform real-world tasks without extra real-world data.
- [Zendesk Acquires Agentic Startup Forethought to Push Customer Service Towards Autonomous Agents](https://thelettertwo.com/2026/03/11/zendesk-forethought-autonomous-ai-agents/) - Zendesk acquires Forethought to boost self-learning AI agents and reshape customer service through its Resolution Platform.
- [New Salesforce Agentforce Contact Center Unifies AI, CRM, and Telephony to End Disjointed Service Calls](https://thelettertwo.com/2026/03/10/salesforce-agentforce-contact-center-ai-crm-unified-support/) - Salesforce launches Agentforce Contact Center, combining AI, CRM, and telephony to streamline support and reduce fragmented customer service systems.
- [AWS Launches Strands Labs as a Sandbox for Exploring Autonomous AI](https://thelettertwo.com/2026/02/23/aws-strands-labs-sandbox-autonomous-ai/) - AWS's Strands Labs gives developers a GitHub sandbox to experiment with robotics, simulation, and AI functions for agentic AI development.
- [Adobe’s Quick Cut Automates the Video Grind, Keeping Creators Inspired](https://thelettertwo.com/2026/02/25/adobe-quick-cut-ai-video-editor/) - Quick Cut in Adobe Firefly helps creators stay inspired by turning clips into a structured first cut, speeding up video production, and boosting creative flow.
- [ServiceNow Puts AI in the Driver's Seat With Autonomous Workforce and EmployeeWorks](https://thelettertwo.com/2026/02/26/servicenow-autonomous-workforce-employeeworks-ai/) - ServiceNow launches Autonomous Workforce, AI specialists that automate enterprise workflows, and EmployeeWorks, a conversational portal for employees.
- [Vibe Coding ClawBeat: How AI Helped Me Launch My First Real App](https://thelettertwo.com/2026/02/22/vibe-coding-clawbeat-ai-app/) - Discover how I built ClawBeat with AI, exploring vibe coding, lessons learned, and my first real GitHub production repository.
- [Developers Can Now Tap Slack’s Real-Time Data With RTS API and MCP Server](https://thelettertwo.com/2026/02/17/slack-real-time-search-mcp-server-ai-agents/) - Developers can now access Slack’s real-time search API and MCP server to build AI agents grounded in live workplace data, securely and efficiently.
- [Glean Assistant Evolves to Give Every Employee a Proactive AI Coworker](https://thelettertwo.com/2026/02/17/glean-assistant-proactive-ai-coworker/) - Glean transforms its Assistant into a personalized, action-capable AI coworker, helping employees turn insights into execution across enterprise tools.
- [Ai2 Launches AutoDiscovery to Analyze Datasets and Break Science’s Ideation Bottleneck](https://thelettertwo.com/2026/02/12/ai2-autodiscovery-analyzes-datasets-breaks-science-bottleneck/) - Ai2 launches AutoDiscovery, an open-source AI tool that analyzes datasets to surface hypotheses and help scientists decide what to study next.
- [Okta Moves to Rein In Shadow AI Agents Inside the Enterprise](https://thelettertwo.com/2026/02/12/okta-shadow-ai-agent-discovery-ispm/) - Okta introduces Agent Discovery in ISPM to identify shadow AI agents, strengthen identity controls, and reduce enterprise security risks.
- [One in Two Venture Capital Dollars Went to AI in 2025, Largely Concentrated in San Francisco](https://thelettertwo.com/2026/02/07/ai-venture-capital-2025-san-francisco/) - AI startups raised $211B in 2025, with the Bay Area capturing 60% of global funding and concentration in mega-rounds shaping the ecosystem.
- [Salesforce Tracks OpenClaw, Seeing Lessons for AI Agents](https://thelettertwo.com/2026/02/05/salesforce-tracking-openclaw-ai-agents/) - Salesforce tracks OpenClaw, noting how autonomous AI agents could shape enterprise workflows while emphasizing security and enterprise readiness.
- [UserTesting Uses AI to Turn Figma Prototypes Into Live User Tests](https://thelettertwo.com/2026/01/30/usertesting-ai-powered-figma-plugin-ux-testing/) - UserTesting releases an AI-powered Figma plugin that turns prototypes into live user tests, helping designers gather feedback faster without leaving Figma.
- [Claude Code Becomes the Engine Behind ServiceNow’s Vibe Coding Agent](https://thelettertwo.com/2026/01/28/servicenow-upgrades-build-agent-anthropic-claude-code/) - ServiceNow upgrades its Build Agent, making Anthropic’s Claude Code the default model to power AI-assisted app and agent development.
- [Ai2 Challenges the Status Quo in Coding Agents with SERA, an Open-Source Model Built for Specialization and Scale](https://thelettertwo.com/2026/01/27/ai2-sera-open-source-coding-agent/) - Discover SERA, Ai2’s open-source coding agent built to specialize in private codebases and outperform existing models.
- [Salesforce Brings Slack and Agentforce Into Claude to Let AI Work Where Users Already Are](https://thelettertwo.com/2026/01/26/salesforce-brings-slack-and-agentforce-into-claude-to-let-ai-work-where-users-already-are/) - Salesforce lets Anthropic’s Claude access Slack and Agentforce, enabling AI-powered workflows with trusted data and enterprise controls.
- [With Prompted Playlist, Spotify Wants AI to Understand the Moment, Not Just the Genre](https://thelettertwo.com/2026/01/22/spotify-prompted-playlist-ai-music-discovery/) - Spotify’s Prompted Playlist lets users create AI-generated music playlists based on moods, moments, and listening history.
- [Adobe Acrobat Now Turns PDFs into Presentations, Podcasts](https://thelettertwo.com/2026/01/21/adobe-acrobat-ai-turns-pdfs-into-presentations-podcasts/) - Adobe Acrobat adds AI tools that turn PDFs into presentations, podcasts, and more, signaling a major shift in how documents are created and used.
- [JWX Acquires AI Video Startup Aug X Labs, Folding Augie Studio Into Its Enterprise Media Stack](https://thelettertwo.com/2026/01/15/aug-x-labs-acquired-by-jwx/) - Aug X Labs, the AI video startup behind Augie Studio, has been acquired by JWX. The deal folds Augie Studio's technology into JWX’s enterprise media platform.
- [A More Human Way Into Vibe Coding—and Chris Pirillo Is Testing It Live](https://thelettertwo.com/2026/01/14/vibe-coding-non-developers-chris-pirillo/) - How vibe coding is helping non-developers build with AI, and why Chris Pirillo believes community-driven, hands-on creation is the real on-ramp.
- [Vercel Deepens Its AI Push With New Tools That Build Reliability and Intelligence Into Software](https://thelettertwo.com/2025/10/24/vercel-new-ai-tools-reliable-app-development/) - Vercel adds new agent skill, a Workflow Development Kit, and brings agents and services to its Marketplace to help developers build faster, more reliable apps.
- [SAP Challenges Value of ‘Best-of-Breed’ Apps in Enterprise AI](https://thelettertwo.com/2025/10/25/sap-challenges-value-of-best-of-breed-apps-in-enterprise-ai/) - SAP argues integrated suites with AI offer more value than best-of-breed apps, aiming to simplify enterprise software and boost real business outcomes.
- [Adobe Firefly Adds AI-Powered Soundtrack and Speech Generation](https://thelettertwo.com/2025/10/28/adobe-firefly-ai-soundtrack-speech-generation/) - Adobe Firefly now lets creators generate AI-powered soundtracks and speech, expanding its generative AI capabilities for video and media projects.
- [Adobe Unveils Firefly 5 With Photorealistic Images and Layered Prompt-Based Editing](https://thelettertwo.com/2025/10/28/adobe-firefly-5-unveiled-photorealistic-images-layered-editing/) - Adobe unveils Firefly 5, offering 4MP photorealistic images, layered prompt-based editing, and expanded AI tools for creators at Adobe Max.
- [Microsoft 365 Copilot Gets the Power to Build Apps and Automate Workflows](https://thelettertwo.com/2025/10/28/microsoft-365-copilot-app-builder-workflows-update/) - Microsoft 365 Copilot gains new tools—App Builder, Workflows, and Copilot Studio Lite—to let employees build apps and automate tasks with AI.
- [Google Labs and DeepMind Launch Pomelli, an AI Tool for SMB Marketing Campaigns](https://thelettertwo.com/2025/10/28/google-pomelli-ai-marketing-tool-for-smbs/) - Google Labs and DeepMind launch Pomelli, an experimental AI tool that helps small businesses create on-brand, scalable social media campaigns.
- [ServiceNow and Nvidia Unveil Apriel 2.0, a Compact Open Model Made for Regulated Industries](https://thelettertwo.com/2025/10/28/servicenow-nvidia-apriel-2-0-regulated-ai/) - ServiceNow and Nvidia introduce Apriel 2.0, a compact open model for regulated industries, enhancing enterprise AI reasoning and workflow automation.
- [Zoom Turns to Nvidia’s Nemotron to Power Its AI Companion and New 49B-Parameter LLM](https://thelettertwo.com/2025/10/28/zoom-nvidia-nemotron-ai-companion/) - Zoom partners with Nvidia to integrate Nemotron tech into its AI Companion 3.0 and develop a 49B-parameter LLM for enterprise-grade performance.
- [Canva’s New Design Model and AI Assistant Aim to Power a ‘Creative Operating System’](https://thelettertwo.com/2025/10/30/canva-creative-operating-system-ai-design-model-assistant/) - Canva unveils a new Creative Operating System, featuring an AI-powered Design Foundation Model and an on-demand design assistant.
- [HubSpot Is Cementing Its Bet on AI Search With XFunnel Acquisition](https://thelettertwo.com/2025/10/31/hubspot-acquires-xfunnel-ai-search/) - HubSpot strengthens its AI search capabilities by acquiring XFunnel, expanding AEO tools for marketers in AI-driven discovery.
- [Ai2’s OlmoEarth Opens the Door to Accessible, Open-Source Earth AI](https://thelettertwo.com/2025/11/04/ai2-launches-olmoearth-open-earth-ai-platform/) - Ai2 debuts OlmoEarth, an open-source platform that uses AI and satellite data to monitor environmental change and advance planetary intelligence.
- [SAP Plans to Train 12 Million People in AI Skills by 2030](https://thelettertwo.com/2025/11/04/sap-plans-to-train-12-million-people-in-ai-skills-by-2030/) - SAP is expanding AI training with Coursera, targeting 12 million people worldwide with AI skills by 2030.
- [SAP Unveils RPT-1, a Tabular Model for Enterprise Business Predictions](https://thelettertwo.com/2025/11/04/sap-rpt-1-tabular-model-enterprise-predictions/) - SAP launches RPT-1 for predictive analytics on enterprise data and introduces new Joule agents to streamline business processes.
- [Salesforce Buys Spindle AI to Strengthen Accountability Across Agentforce 360](https://thelettertwo.com/2025/11/07/salesforce-acquires-spindle-ai-agentforce-360/) - Salesforce buys Spindle AI to enhance Agentforce 360 with smarter, self-improving AI agents, analytics, and ROI forecasting.
- [ServiceNow Uses Figma Files as Prompts to Generate Enterprise Apps](https://thelettertwo.com/2025/11/09/servicenow-figma-design-prompt-integration/) - ServiceNow now lets teams use Figma files as prompts to generate enterprise apps, streamlining the design-to-development process through its AI Build Agent.
- [68% of Companies Use AI, but Frontier Firms Are Driving Real Enterprise Impact](https://thelettertwo.com/2025/11/11/frontier-firms-ai-adoption-enterprise-impact/) - A Microsoft-commissioned IDC study shows 68% of companies use AI, but Frontier Firms are embedding it strategically to drive real business results.
- [As Windows Turns 40, Microsoft Rebuilds It for the AI Era](https://thelettertwo.com/2025/11/18/as-windows-turns-40-microsoft-rebuilds-it-for-the-ai-era/) - Microsoft updates Windows with AI agents, new Copilot integration, and more tools to streamline workflows, boost productivity, and enhance system intelligence.
- [Microsoft Adds Entra Agent ID to Agent 365 and Expands Entra with AI Security Copilot and Network Protections](https://thelettertwo.com/2025/11/18/microsoft-entra-agent-id-agent365-ai-security-updates/) - Microsoft adds Entra Agent ID to Agent 365 and launches new AI-powered Security Copilot agents plus network protections for the generative AI era.
- [Microsoft Brings Agent Mode to PowerPoint and Expands AI in Word and Excel](https://thelettertwo.com/2025/11/18/microsoft-agent-mode-powerpoint-word-excel/) - Microsoft brings Agent Mode to PowerPoint and enhances AI features in Word and Excel across Office 365.
- [Microsoft Launches Agent 365, a Control Plane to Manage and Govern AI Workers at Scale](https://thelettertwo.com/2025/11/18/microsoft-agent-365-ai-governance-platform/) - Microsoft's Agent 365 gives every AI agent its own identity, security, and governance. The new platform debuted alongside its new Sales Development Agent.
- [ServiceNow Extends AI Control Tower to Microsoft Tools in Bid to Become AI Traffic Controller](https://thelettertwo.com/2025/11/18/servicenow-ai-control-tower-microsoft-integration/) - ServiceNow extends AI Control Tower to Microsoft AI Foundry and Copilot Studio, giving enterprises stronger governance and oversight of agents across workflows.
- [Luma AI Raises $900 Million From Saudi-Backed HUMAIN](https://thelettertwo.com/2025/11/19/luma-ai-900m-humain-2gw-supercluster/) - Luma AI raises $900 million in Series C funding round led by Saudi-backed HUMAIN to build out World Models.
- [Salesforce Launches New Agentforce Observability Tools to Solve the AI Black Box](https://thelettertwo.com/2025/11/20/salesforce-new-agentforce-observability-tools/) - Salesforce adds new observability features to Agentforce, giving enterprises deeper visibility into AI agent behavior, performance, and reliability at scale.
- [Ai2’s Olmo 3 Offers Advanced Reasoning and Larger Context Windows Without High Costs](https://thelettertwo.com/2025/11/20/ai2-olmo-3-advanced-reasoning-large-context/) - Ai2 releases Olmo 3, an open language model with larger context windows, step-by-step reasoning, and lower compute requirements.
- [AI Agent Ambition vs. Reality: Enterprises Expect Mass 2027 Deployment, But 'Sprawl' and Skills Gaps Keep 97% From Scaling](https://thelettertwo.com/2025/11/23/aws-idc-study-ai-agent-adoption-enterprise-2027-scaling-challenges/) - Enterprises are adopting AI agents rapidly, but 97% struggle to scale due to skills gaps, integration challenges, and agent sprawl, IDC finds.
- [Kyndryl Launches AI Framework to Revitalize Legacy IBM Mainframes](https://thelettertwo.com/2025/11/24/kyndryl-ai-framework-ibm-mainframes/) - Kyndryl launches an AI-powered framework with agents and Bridge to automate and modernize IBM Z mainframes without disrupting critical workloads.
- [Vercel Brings Native AWS Database Support to Supercharge AI-Powered App Development](https://thelettertwo.com/2025/12/01/vercel-native-aws-database-support/) - Vercel now natively supports Aurora PostgreSQL, DynamoDB, and Amazon DSQL, streamlining AI-powered app development for front-end developers.
- [Meet AWS Frontier Agents: Autonomous AI That Codes, Secures, and Runs Software](https://thelettertwo.com/2025/12/02/meet-aws-frontier-agents-autonomous-ai-that-codes-secures-and-runs-software/) - AWS unveils frontier agents—autonomous AI tools that code, secure, and operate software, transforming the development lifecycle.
- [AWS Makes Trainium3 and Trainium3 UltraServers Generally Available, Previews Trainium4 Custom AI Chip](https://thelettertwo.com/2025/12/02/aws-trainium3-ultraservers-trainium4-preview/) - AWS makes Trainium3 and Trainium3 UltraServers generally available and offers a first look at the next-generation Trainium4 custom AI chip.
- [AWS Unveils ‘AI Factories’ to Build Sovereign-Grade AI Infrastructure for Governments and Giants](https://thelettertwo.com/2025/12/02/aws-unveils-ai-factories-to-build-sovereign-grade-ai-infrastructure-for-governments-and-giants/) - AWS unveils AI Factories to bring hyperscale, secure, sovereign AI infrastructure to governments and large enterprises.
- [Zendesk Says AI ARR Could Hit $400M to $500M in 2026](https://thelettertwo.com/2025/12/02/zendesk-ai-arr-500m-2026/) - Zendesk expects AI annual recurring revenue to reach $400M to $500M in 2026, signaling rapid growth in its AI-driven customer service business.
- [Glean Debuts Enterprise Autonomous Agents Built on Deep Organizational Context](https://thelettertwo.com/2025/12/10/glean-enterprise-autonomous-agents/) - Glean unveils autonomous agents for enterprises, leveraging full organizational context to make decisions, adapt, and operate securely at scale.
- [Adobe Puts Photoshop, Express, and Acrobat in ChatGPT, Signaling a Shift Toward Conversational Creativity](https://thelettertwo.com/2025/12/10/adobe-photoshop-express-acrobat-chatgpt/) - Adobe integrates Photoshop, Express, and Acrobat directly into ChatGPT, letting users create and edit content seamlessly for free without installing software.
- [How Shopify Is Turning AI Into a Strategic Advantage for Merchants](https://thelettertwo.com/2025/12/10/shopify-ai-growth-tools-sidekick-tinker-agentic-storefronts/) - Shopify’s AI updates—including Sidekick, Agentic Storefronts, and Tinker—help merchants optimize operations, reach customers, and drive growth.
- [Adobe Firefly Adds Video Tools, FLUX.2 Model, and Unlimited Generations Through Jan. 15](https://thelettertwo.com/2025/12/16/adobe-firefly-video-tools-flux2-model/) - Adobe Firefly introduces new AI video tools, including precise edits, camera-motion control, support for the FLUX.2 model, and video upscaling for Boards.
- [Ai2 Releases Molmo 2, an Open Video Model That Outperforms Qwen 3, GPT-5, and Gemini 2.5 Pro While Knowing Where the Action Happens](https://thelettertwo.com/2025/12/16/ai2-releases-molmo-2-open-video-model-outperforms-qwen-gpt5-gemini/) - Ai2 releases Molmo 2, a model that brings multi-image and video understanding with pointing and tracking, outperforming Qwen, GPT-5, and Gemini 2.5 Pro.
- [Shopify and Google Develop New Open Protocol That Could Make AI Shopping Ubiquitous](https://thelettertwo.com/2026/01/11/shopify-google-ai-agentic-commerce-protocol/) - Shopify and Google introduce the Universal Commerce Protocol (UCP) to enable AI agents to browse, buy, and streamline commerce across merchants.
- [Slack’s New AI Slackbot Is Less About Chat and More About Running the Workplace](https://thelettertwo.com/2026/01/13/slack-slackbot-personal-ai-work-assistant/) - Slack’s AI Slackbot is now generally available, signaling the company’s push to embed a personal work assistant into its core platform.
- [Vibe Coding Is Here to Stay, but Human Oversight Remains Critical](https://thelettertwo.com/2026/01/13/vibe-coding-ai-risks-trust-overview/) - AI-powered vibe coding is accelerating development, but analysis shows developers still face quality, trust, and security challenges.
- [HiHello Tackles the Professional Networking Problem: What to Do With All Those Business Cards?](https://thelettertwo.com/2019/07/08/hihello-business-card-scanning-cardmunch-competitor/) - HiHello tackles the business card clutter problem with human-verified scanning, smarter contact syncing, and a privacy-first approach to digital networking.
- [Augie Launches Highlighter, an AI Tool That Captures the Best Moments from Long-Form Videos](https://thelettertwo.com/2024/10/01/augie-highlighter-ai-tool-capturing-top-video-moments/) - Augie Highlighter uses AI to extract viral video clips from long-form content, making it easy for marketers to create shareable moments for social media.
- [Arm Lumex Brings Cloud-Level AI Power to Smartphones](https://thelettertwo.com/2025/09/09/arm-lumex-on-device-ai-mobile/) - Arm Lumex combines CPUs, GPUs, and SME2 to deliver faster, more efficient on-device AI for smartphones, tablets, and next-gen mobile devices.
- [Adobe Brings Professional Mobile Video Editing to YouTube Shorts Creators](https://thelettertwo.com/2025/10/28/adobe-premiere-youtube-shorts-mobile-editing/) - Adobe Premiere’s iPhone app will now let creators edit and post polished YouTube Shorts with exclusive effects, templates, and one-tap sharing.
- [Lattice Transforms the Workplace with Habit-Focused AI Agents](https://thelettertwo.com/2025/10/21/lattice-habits-ai-agents-workplace/) - Lattice shifts its platform to focus on workplace habits and enhanced AI agents that guide employee conversations and strategic priorities.
- [Adobe AI Foundry Builds Custom Generative Models for Brands](https://thelettertwo.com/2025/10/20/adobe-ai-foundry-custom-generative-models/) - Adobe’s AI Foundry helps companies create brand-specific generative AI models using their own IP and Adobe’s Firefly technology.
- [Adobe LLM Optimizer Targets Generative AI Content Discovery](https://thelettertwo.com/2025/10/19/adobe-llm-optimizer-ai-content-discovery/) - Adobe’s LLM Optimizer helps brands track, optimize, and measure which content is cited by AI chatbots like ChatGPT and Google Gemini.
- [Most Companies Still Aren’t Ready for AI, But Leaders Are Starting to Capture Value](https://thelettertwo.com/2025/10/18/ai-readiness-cisco-2025-leaders-capture-value/) - Cisco’s AI Readiness Index shows 13% of companies are prepared, while leading firms report measurable gains from AI adoption and pilot programs.
- [With Agentforce IT Service, Salesforce Redefines ITSM Around AI Agents and Employee Experience](https://thelettertwo.com/2025/10/18/salesforce-launches-agentforce-it-service-redefining-itsm-ai-agents/) - Salesforce debuts Agentforce IT Service, an AI-powered ITSM tool that automates support, resolves incidents, and streamlines workflows through Slack.
- [Salesforce Buys Apromore to Give AI Agents a Map of Business Operations](https://thelettertwo.com/2025/10/09/salesforce-buys-apromore-to-give-ai-agents-a-map-of-business-operations/) - Salesforce buys process mining startup Apromore, helping AI agents map business workflows, identify bottlenecks, and optimize operations.
- [Salesforce’s Agentforce 360 Aims to Help Companies Escape ‘AI Pilot Purgatory’](https://thelettertwo.com/2025/10/13/salesforce-agentforce-360-aims-to-end-ai-pilot-purgatory/) - At Dreamforce, Salesforce introduces Agentforce 360, aiming to help enterprises move beyond stalled AI pilots and embed AI across workflows.
- [Salesforce ‘Reimagines’ Itself in Slack](https://thelettertwo.com/2025/10/13/salesforce-slack-transformation-agentic-enterprise/) - Salesforce is making Slack the central hub for AI-driven workflows, embedding CRM apps, AI agents, and enterprise search directly in the platform.
- [Dialpad Launches Agentic AI That Can Solve 70% of Customer Requests](https://thelettertwo.com/2025/10/09/dialpad-agentic-ai-70-percent-customer-requests/) - Dialpad launches its Agentic AI platform, letting autonomous bots handle up to 70% of customer requests with proactive, end-to-end automation.
- [Cash App and Square Unite to Support Local Merchants with ‘Neighborhoods’](https://thelettertwo.com/2025/10/09/cash-app-square-neighborhoods-launch/) - Block launches “Neighborhoods” by Cash App and new Square tools to help local merchants compete with big chains and strengthen community commerce.
- [Zendesk’s Resolution Platform Gains Voice AI, Video Support, and HyperArc Analytics](https://thelettertwo.com/2025/10/08/zendesk-resolution-platform-ai-agents-hyperarc/) - Zendesk updates its Resolution Platform with voice AI agents, Admin Copilot, and HyperArc analytics to streamline customer and employee service.
- [Meet the 40 Startups Named to AWS’ 2025 Generative AI Accelerator](https://thelettertwo.com/2025/10/07/aws-2025-generative-ai-accelerator-startups/) - AWS selects 40 global startups for its 2025 Generative AI Accelerator, offering up to $1M in credits and mentorship to scale real-world innovation.
- [Salesforce’s Benioff Pushes the Agentic Enterprise, But Questions Loom Over Agentforce’s Impact](https://thelettertwo.com/2025/10/06/salesforce-dreamforce-2025-agentic-enterprise/) - Marc Benioff outlines Salesforce’s agentic enterprise vision at Dreamforce, while questions remain over Agentforce’s impact on organizations.
- [Salesforce Opens App-Building to Everyone with Agentforce Vibes AI](https://thelettertwo.com/2025/10/04/salesforce-agentforce-vibes-ai-app-development/) - Salesforce’s Agentforce Vibes uses AI to turn prompts into apps, letting users build, test, and deploy without coding experience.
- [SAP Bundles Its CX Clouds into a One-Stop Shop with Engagement Cloud](https://thelettertwo.com/2025/10/06/sap-engagement-cloud-launch-unified-ai-platform/) - SAP Engagement Cloud unifies marketing, sales, service, and commerce with AI and real-time data, taking aim at Salesforce, Adobe, and Oracle.
- [SAP Recasts Joule as an Agentic AI Platform Driving Workflow Automation](https://thelettertwo.com/2025/10/06/sap-joule-new-ai-agents-connect-2025/) - SAP unveils 15 new Joule agents to automate supply chain, finance, HR, and more, pushing deeper AI integration into enterprise workflows.
- [Lattice’s ‘Refounding’ Moment](https://thelettertwo.com/2025/10/03/lattice-ai-refounding-hr-sarah-franklin/) - Lattice CEO Sarah Franklin outlines the company’s “refounding moment,” using AI to shift HR from performance reviews to continuous people-first growth.
- [Google Makes Jules More Flexible With CLI and API for Developer Workflows](https://thelettertwo.com/2025/10/02/google-jules-cli-api-developer-integration/) - Google expands its AI coding agent Jules with a new CLI and preview API, making it easier to integrate into developer workflows and automation.
- [Slack Opens Up Conversational Data to Power Smarter AI Agents](https://thelettertwo.com/2025/10/01/slack-ai-agents-real-time-search-mcp/) - Slack unveils real-time search API, MCP server, and developer tools to enable smarter, secure AI agents using team conversations.
- [Microsoft Pitches $19.99 ‘365 Premium’ Plan as AI Alternative to ChatGPT Plus](https://thelettertwo.com/2025/10/01/microsoft-365-premium-vs-chatgpt-plus/) - Microsoft 365 Premium challenges ChatGPT Plus with AI-powered productivity, 1 TB cloud storage, and advanced security for power users.
- [Microsoft Makes Multi-Agent AI More Manageable with New Open Framework](https://thelettertwo.com/2025/10/01/microsoft-open-agent-framework-multi-agent-ai/) - Microsoft’s new open-source Agent Framework helps developers orchestrate multi-agent AI systems, streamline workflows, and build voice-powered bots.
- [Ai2’s Asta DataVoyager Makes Complex Data Analysis Accessible to All Scientists](https://thelettertwo.com/2025/10/01/asta-datavoyager-ai2-simplifies-data-analysis/) - Ai2’s Asta DataVoyager helps researchers analyze complex datasets with AI, delivering reproducible insights without coding expertise.
- [Adobe Premiere Launches on the iPhone](https://thelettertwo.com/2025/09/30/adobe-premiere-launches-on-the-iphone/) - Adobe brings Premiere to iPhone, offering pro editing and AI tools for sound, voiceovers, and safe asset creation on mobile.
- [ServiceNow Debuts AI Experience as a Unified ‘Front Door’ to Enterprise AI](https://thelettertwo.com/2025/09/30/servicenow-ai-experience-unified-enterprise-ai/) - ServiceNow’s AI Experience offers a unified, conversational interface, making AI the front door to enterprise apps, data, and workflows.
- [Firefly Boards Go Public as Adobe Integrates New Moonvalley and Runway AI Models](https://thelettertwo.com/2025/09/27/adobe-firefly-boards-launch-ai-models-tools/) - Adobe makes Firefly Boards public, adding Moonvalley Marey and Runway Aleph AI models plus new tools to speed up creative workflows.
- [AI Forces a Skills Reset: 85% of U.S. Workers Could See Roles Reshaped](https://thelettertwo.com/2025/09/29/ai-literacy-85-percent-us-workers-job-skills-change/) - AI is reshaping work, with 85% of U.S. professionals expected to see a quarter of their skills change. AI literacy tops the list of skills to learn.
- [Okta Rolls out Identity Security Tools to Govern AI Agents and Block New Attack Vectors](https://thelettertwo.com/2025/09/25/okta-ai-security-governance-enterprise-agents/) - Okta launches verification tools and Cross App Access updates to better monitor AI agents, manage access, and protect enterprises from security risks.
- [Glean Assistant Moves From Task Automation to Full Workflow Management](https://thelettertwo.com/2025/09/25/glean-assistant-3-agentic-ai/) - Glean upgrades its AI assistant to handle workflows end-to-end and adds tools for building agentic AI across enterprise apps.
- [GitHub Copilot Now Automates Java and .NET App Modernization](https://thelettertwo.com/2025/09/23/github-copilot-java-dotnet-app-modernization/) - Microsoft’s GitHub Copilot now helps developers modernize Java and .NET apps, speeding cloud migration and reducing technical debt.
- [Asana Unveils Next-Gen AI Teammates Built for Teams, Not Just Individuals](https://thelettertwo.com/2025/09/25/asana-next-gen-ai-teammates-for-teams/) - Asana launches new AI Teammates with team-wide memory, governance, and collaboration tools, built to support cross-functional teams.
- [Trust and Accountability Limit Agent Use Today at 27%, but Delegation Expected to Reach 43% in Three Years](https://thelettertwo.com/2025/09/25/asana-report-workers-hesitant-on-ai-agents/) - Asana’s latest research reveals trust and accountability issues limit AI agent use, though workers expect delegation to rise in three years.
- [AWS and Nvidia Partner With MassRobotics to Fuel Robotics’ Physical AI Future](https://thelettertwo.com/2025/09/23/aws-nvidia-massrobotics-physical-ai-robots/) - MassRobotics teams with AWS and Nvidia to launch the Physical AI Fellowship, helping startups build real-world robots for industries from health to farming.
- [Luma Taps Adobe’s Firefly as Exclusive Third-Party Launch Partner for Ray3 Video Model](https://thelettertwo.com/2025/09/18/ray3-adobe-firefly-exclusive-launch/) - Luma’s new Ray3 video model launches with Adobe Firefly as its exclusive third-party partner, offering creators early cinematic AI video tools.
- [Zoom’s AI Companion 3.0 Aims to Cut Through the Noise of Modern Work](https://thelettertwo.com/2025/09/17/zoom-ai-companion-3-0/) - Zoom is expanding its AI Companion with tools for smarter meetings, time management, and real-time translation—aiming to reshape how people work.
- [Zoom Pledges $10 Million to Make AI Education Accessible to All](https://thelettertwo.com/2025/09/17/zoom-10-million-ai-education-grants/) - Zoom is investing $10M through Zoom Cares to support AI education, K-12 programs, and workforce training, partnering with nonprofits like Code.org and Data.org.
- [Salesforce’s Missionforce Sets Sights on Modernizing National Security with AI Agents](https://thelettertwo.com/2025/09/16/salesforce-missionforce-national-security-ai/) - Salesforce debuts Missionforce, a new AI-driven platform aimed at modernizing U.S. national security systems, defense, and intelligence workflows.
- [Dyna Robotics Secures $120 Million from Nvidia, Samsung, and Amazon to Bring General-Purpose Robots to Market](https://thelettertwo.com/2025/09/15/dyna-robotics-120m-funding-general-purpose-robots/) - Dyna Robotics secures $120M from Nvidia, Samsung, Amazon, and LG to accelerate commercial general-purpose robots and advance physical AGI.
- [Can Atlassian Build the AI Browser Enterprises Actually Need?](https://thelettertwo.com/2025/09/15/atlassian-ai-browser-dia-enterprise/) - Atlassian’s $610M bet on The Browser Company aims to build Dia, an AI-powered browser for enterprises. Will IT and workers embrace it?
- [Salesforce Sets the Stage for ITSM at Dreamforce](https://thelettertwo.com/2025/09/13/salesforce-slack-first-itsm-dreamforce-2025/) - Salesforce plans to debut a Slack-first IT service management platform at Dreamforce, setting up a direct clash with ServiceNow.
- [Ralph Lauren Brings a Digital Stylist to Life with Ask Ralph AI Shopping Assistant](https://thelettertwo.com/2025/09/12/ralph-lauren-ask-ralph-ai-shopping-stylist/) - Ralph Lauren debuts Ask Ralph, an AI-powered digital stylist built with Microsoft to deliver personalized outfit inspiration and shopping advice.
- [Sierra Debuts Voice Sims to Train AI Agents for Chaotic Customer Calls](https://thelettertwo.com/2025/09/11/sierra-voice-sims-ai-customer-agent-testing/) - Sierra debuts Voice Sims, a tool that simulates real-world calls to train and refine AI voice agents before they go live with customers.
- [ServiceNow Wants You to Vibe Code Your Next Enterprise App](https://thelettertwo.com/2025/09/10/servicenow-wants-you-to-vibe-code-your-next-enterprise-app/) - ServiceNow’s new Build Agent lets users vibe code enterprise apps, speeding development with AI while ensuring security, compliance, and collaboration.
- [HubSpot Lays out Its Vision for Human-AI Teams With New Data Hub, Smart CRM, and Breeze Tools](https://thelettertwo.com/2025/09/03/hubspot-hybrid-workforce-data-hub-smart-crm-breeze/) - HubSpot launches Data Hub, Smart CRM, and Breeze tools to help SMBs create hybrid AI-human teams and improve productivity across sales, marketing, and service.
- [Commonwealth Fusion Systems Lands $863 Million to Bring Fusion Power Closer to Reality](https://thelettertwo.com/2025/08/27/commonwealth-fusion-raises-863m-for-commercial-fusion-power/) - Commonwealth Fusion secures $863M to advance its SPARC and ARC projects, bringing commercial fusion power closer to reality.
- [Adobe Brings Google Gemini 2.5 Flash Image to Firefly and Express](https://thelettertwo.com/2025/08/26/adobe-adds-google-gemini-25-flash-image-to-firefly/) - Adobe integrates Google’s Gemini 2.5 Flash Image into Firefly and Express, offering creators more control, polish, and watermarking for AI-generated visuals.
- [Ai2’s Asta Launches as an Open Framework to Bring Rigor to Scientific AI](https://thelettertwo.com/2025/08/26/ai2-asta-open-science-ai-framework/) - Ai2 introduces Asta, an open science AI framework built for transparency, reproducibility, and trust in scientific research.
- [Twilio Expands Messaging with Global Rollout of RCS Support](https://thelettertwo.com/2025/08/26/twilio-launches-rcs-messaging/) - Twilio's RCS messaging is now generally available, giving businesses richer, branded customer interactions with global reach and automatic SMS fallback.
- [Microsoft Extends NFL Deal, Equips Teams with Surface Copilot+ PCs and AI Tools](https://thelettertwo.com/2025/08/20/microsoft-extends-nfl-deal-surface-copilot-pcs/) - Microsoft renews its NFL partnership, equipping teams with Surface Copilot+ PCs and new AI and cloud tools to boost performance and streamline operations.
- [Adobe Launches Acrobat Studio, Bringing AI to the PDF](https://thelettertwo.com/2025/08/19/adobe-launches-acrobat-studio-ai-pdf/) - Adobe Acrobat Studio brings AI tools to PDFs, letting businesses extract insights, reformat documents, and create polished content easily.
- [Everyone's a Prompt Engineer Now](https://thelettertwo.com/2025/08/05/prompt-engineering-job-vs-skill/) - Prompt engineering is no longer just for technical experts—it's emerging as a core skill for knowledge workers navigating the AI-powered workplace.
- [U.S. and Nvidia Invest $152M in Open AI Models to Drive Scientific Breakthroughs](https://thelettertwo.com/2025/08/14/us-nvidia-open-ai-science-initiative/) - The U.S. and Nvidia are funding open AI models with Ai2 to accelerate scientific breakthroughs and strengthen America’s research leadership.
- [My Heart Belongs To 'Twitterville' — Now In Book Form](https://thelettertwo.com/2009/09/01/my-heart-belongs-to-twitterville-now-in-book-form/) - Discover how Shel Israel’s Twitterville reveals the power of Twitter for business success, with real case studies from brands and global events.
- [Ai2’s MolmoAct Trains Robots to Think in 3D Before Acting in Reality](https://thelettertwo.com/2025/08/12/ai2-molmoact-3d-reasoning-home-robots/) - Ai2’s MolmoAct model gives robots advanced 3D reasoning, improving navigation and task performance across environments.
- [Vercel’s v0 Breaks Out of the Developer Box as a Universal Coding Agent](https://thelettertwo.com/2025/08/11/vercel-v0-update-expands-ai-agent-beyond-developers/) - Vercel’s latest v0 update takes its AI coding agent beyond developers, opening app-building to more users and challenging rivals in AI software.
- [Google’s Jules Coding Agent Exits Beta, Joins the AI Coding Arms Race](https://thelettertwo.com/2025/08/06/google-jules-coding-agent-launch/) - Google’s Jules coding agent is now public. The launch marks a new step in the company’s push to bring autonomous AI tools into developers’ workflows.
- [Google Still Owns Search—But ChatGPT Is Winning on Action](https://thelettertwo.com/2025/08/01/brightedge-chatgpt-vs-google-search-behavior-split/) - BrightEdge finds Google and ChatGPT diverge on task-based queries, signaling a shift in how AI and search platforms guide users to action.
- [With ‘The Unfinished Film,’ Adobe Invites Creators to Complete the Story Using AI](https://thelettertwo.com/2025/07/31/adobe-unfinished-film-firefly-ai-storytelling/) - Adobe’s Unfinished Film invites creators to finish a story using Firefly, turning AI into a storytelling tool—not a replacement for imagination.
- [HubSpot Embraces Multi-AI CRM Strategy with Claude Integration](https://thelettertwo.com/2025/07/29/hubspot-adds-claude-ai-crm-connector/) - HubSpot now supports Anthropic’s Claude in its CRM, giving businesses a second AI option alongside ChatGPT to analyze data and take action using natural language.
- [Linux Foundation Takes Charge of AGNTCY to Build the Open Internet of AI Agents](https://thelettertwo.com/2025/07/29/linux-foundation-takes-charge-of-agntcy-to-build-the-open-internet-of-ai-agents/) - AGNTCY, an open-source AI agent interoperability project, is being donated to the Linux Foundation to support secure, open, and vendor-neutral AI ecosystems.
- [Developer Confidence in AI Is Dropping, Even as Use Rises](https://thelettertwo.com/2025/07/29/stack-overflow-2025-developer-ai-trust-survey/) - Stack Overflow’s 2025 survey shows rising AI adoption among developers — but trust in its accuracy is falling fast. Here's what’s driving the shift.
- [Uncovering 'Project Panama'](https://thelettertwo.com/2006/10/15/uncovering-project-panama/) - Yahoo’s secretive Project Panama aims to reboot its ad platform amid rising pressure from Google and Microsoft. Launch delayed to 2007.
- [Yahoo Acquires Team Behind Blockchain Tech Startup Cymbal to Launch New AI Research Group](https://thelettertwo.com/2025/07/23/yahoo-acquires-cymbal-team-ai-research-group/) - Yahoo acquires blockchain startup Cymbal’s team to form a new AI research group led by Eric Feng, aiming to advance AI and emerging tech.
- [Adobe Firefly Can Now Generate Sound Effects With Just a Prompt or Your Voice](https://thelettertwo.com/2025/07/17/adobe-firefly-ai-sound-effects-prompt-voice/) - Adobe Firefly adds AI sound effects generator, text-to-avatar tool, new video controls, and models from Google, Runway, and more to expand creative capabilities.
- [What Salesforce Discovered by Letting AI Run Its Help Portal](https://thelettertwo.com/2025/07/15/salesforce-ai-agentforce-help-portal-lessons/) - Salesforce details how AI agents on its help portal are reshaping support workflows, offering a real-world look at automation inside the enterprise.
- [Slack’s New AI Search Targets a Familiar Pain Point: Too Many Apps, Not Enough Answers](https://thelettertwo.com/2025/07/17/slack-enterprise-ai-search-launch/) - Slack debuts enterprise-grade AI search aimed at reducing context switching and surfacing answers across tools like Google Drive, Salesforce, and more.
- [Airbnb and the Quest to Redefine Hospitality](https://thelettertwo.com/2017/10/17/airbnbs-quest-redefine-hospitality/) - Airbnb may have started out pairing hosts with guests, but it's grown to redefine what the hospitality industry should be in the modern age.
- [Expedia Morphs Into A Travel Data Platform, With New Apps And Planning Tools](https://thelettertwo.com/2014/08/15/expedia-morphs-itself-into-a-travel-data-platform-with-new-cross-device-apps-and-planning-tools/) - Expedia unveils cross-device booking, Scratchpad, and a new tablet app as it transforms from a travel site into a full-service travel data platform.
- [Zendesk Acquires HyperArc to Build AI-Powered Customer Intelligence](https://thelettertwo.com/2025/07/14/zendesk-acquires-hyperarc-ai-bi-analytics/) - Zendesk acquires HyperArc to strengthen its AI business intelligence tools and offer real-time insights through HyperArc’s HyperGraph engine.
- [Ai2’s FlexOlmo Lets You Co-Develop AI Language Models Without Sharing Data](https://thelettertwo.com/2025/07/10/ai2-flexolmo-collaborative-ai-without-data-sharing/) - Ai2's FlexOlmo lets organizations co-develop language models while keeping their data private—ideal for healthcare, finance, and other regulated sectors.
- [Genies’ AI Avatar Tech Coming to Unity Editor in 2026](https://thelettertwo.com/2025/07/10/genies-ai-avatar-tech-unity-editor-2026/) - Genies is integrating its AI avatar and UGC tools into the Unity Editor, giving developers access to customizable, intelligent characters and assets.
- [Ai2 Brings OLMo, Molmo, and Tülu AI Models to Enterprise Teams with Cirrascale Deal](https://thelettertwo.com/2025/07/07/ai2-commercializes-open-models-with-cirrascale-inference-platform/) - Ai2 partners with Cirrascale to offer OLMo, Molmo, and Tülu via API, giving enterprises scalable access to its open-source AI models for the first time.
- [Hugging Face Ends HuggingChat, Teases More Integrated Future](https://thelettertwo.com/2025/07/01/hugging-face-ends-huggingchat-teases-more-integrated-future/) - Hugging Face has closed HuggingChat to make way for a new, more integrated platform. Here's what we know and what users can expect next.
- [Ai2’s SciArena Benchmarks AI for Science, Inspired by ChatBot Arena](https://thelettertwo.com/2025/07/01/ai2-sciarena-crowdsourced-ai-evaluation-scientific-literature/) - Discover SciArena, Ai2’s platform for evaluating AI models on scientific tasks using expert crowdsourced voting and real-world benchmarks.
- [Daily AI Users at Work Report Higher Productivity and Job Satisfaction, Says Slack](https://thelettertwo.com/2025/06/26/daily-ai-use-productivity-satisfaction-slack-2025/) - Slack’s Workforce Index shows that daily AI users at work report higher productivity and job satisfaction, signaling growing AI adoption in the workplace.
- [Screw Who 'Owns' Social Media, The Content Grid Decides It All](https://thelettertwo.com/2010/06/16/screw-who-owns-social-media-well-just-let-the-content-grid-decide-it-all-for-us/) - A look at an infographic designed by JESS3 for Eloqua looking at content marketing in social media. Where is the best place for businesses to use their content?
- [Salesforce Wants to Scale Digital Labor. Agentforce 3 Is the Plan.](https://thelettertwo.com/2025/06/23/salesforce-agentforce-3-ai-agent-command-center-mcp/) - Salesforce's Agentforce 3 adds a Command Center, MCP support, and better tools to help enterprises scale, monitor, and integrate AI agents across workflows.
- [Okta’s New Protocol Tackles the Security Blind Spot of AI Agents in the Enterprise](https://thelettertwo.com/2025/06/23/okta-launches-cross-app-access-for-ai-security/) - Okta introduces Cross App Access to govern AI agents and secure app-to-app connections across the enterprise with improved visibility and control.
- [Inside AWS’s Global Accelerator for the Generative AI Era](https://thelettertwo.com/2025/06/20/ai-economy-aws-generative-ai-accelerator-startups/) - Discover how AWS is using cloud credits to support AI startups, scale innovation globally, and help build the next generation of AI-powered companies.
- [From Sunday Scaries to Late-Night Meetings: Microsoft Confirms the Workday Has No Off Switch](https://thelettertwo.com/2025/06/17/microsoft-work-trend-index-2025-infinite-workday-frontier-firm-mindset/) - Microsoft’s latest Work Trend Index reveals the rise of the infinite workday, urging companies to rethink work culture and embrace AI with a new mindset.
- [Adobe Launches Firefly Mobile App, Adds AI Models from Ideogram, Pika, Luma, and Runway](https://thelettertwo.com/2025/06/17/adobe-firefly-mobile-app-new-ai-models-update/) - Adobe Firefly launches native iOS and Android apps and adds top AI models from Google, Ideogram, Pika, and more to enhance image and video generation.
- [AI Isn’t Taking Jobs—It’s Making Workers More Valuable](https://thelettertwo.com/2025/06/13/ai-economy-ai-jobs-report-pwc-slack-data-lockdown/) - PwC’s AI Jobs Barometer shows AI is creating demand for new skills, not eliminating work. Learn how AI is transforming the future of employment.
- [The New Side Hustle for Graduate Students: Training AI](https://thelettertwo.com/2025/06/11/handshake-ai-connects-phds-to-ai-labs/) - Handshake debuts a new platform connecting graduate students with AI labs, offering PhDs gig-style work training and evaluating AI models.
- [10 Charts That Define the AI Boom, According to Mary Meeker](https://thelettertwo.com/2025/06/06/ai-economy-mary-meeker-ai-trends-highlights/) - Explore major AI trends in Mary Meeker’s latest report, including adoption, energy use, open vs. closed models, and what’s fueling the AI economy.
- [HubSpot Connects Its CRM With ChatGPT to Deliver Smarter Customer Insights](https://thelettertwo.com/2025/06/04/hubspot-openai-deep-research-crm/) - HubSpot's new ChatGPT integration lets SMBs run OpenAI's deep research on CRM data, helping teams to analyze trends and take action without technical expertise.
- [Ai2’s RewardBench 2 Is a Tougher Benchmark for Testing How Well AI Models Reflect Human Judgment](https://thelettertwo.com/2025/06/03/ai2-rewardbench-2-ai-reward-model-evaluation/) - Ai2’s RewardBench 2 introduces harder tests using unseen prompts to better measure how well AI models reflect human preferences and real-world use.
- [Salesforce Snaps Up Moonhub Team as AI Hiring Arms Race Escalates](https://thelettertwo.com/2025/06/02/salesforce-snaps-up-moonhub-team-as-ai-hiring-arms-race-escalates/) - Salesforce makes yet another AI acquisition, picking up the team behind the AI recruiting platform Moonhub to boost its Agentforce platform.
- [How to Use AI for Marketing, the Non-Obvious Way](https://thelettertwo.com/2025/05/30/ai-economy-book-review-non-obvious-guide-using-ai-for-marketing-david-berkowitz/) - Discover key insights from The Non-Obvious Guide to Using AI for Marketing by David Berkowitz—a practical, hype-free resource for modern marketers.
- [Inside ServiceNow University’s Big Idea: Reskilling Through Play, Not Pressure](https://thelettertwo.com/2025/05/29/inside-servicenow-university-learning-approach-reskill-enterprise-workers/) - How ServiceNow University is reshaping enterprise learning with AI, community, and a playful new model for workforce training.
- [Microsoft’s Project Amelie Is an Experiment in 'AI Developing AI'](https://thelettertwo.com/2025/05/23/microsoft-project-amelie-machine-learning-pipeline-building-single-prompt/) - At Build 2025, Microsoft previewed Project Amelie, an experimental AI agent capable of building machine learning pipelines from a single prompt.
- [Microsoft Pushes AI to the Edge](https://thelettertwo.com/2025/05/23/ai-economy-microsoft-build-2025-ai-at-edge-computing/) - Explore how Microsoft is advancing AI at the edge, enabling smarter, faster experiences across devices with new tools unveiled at Build 2025.
- [This AI-Powered App Turns Family Memories Into Personal Podcasts](https://thelettertwo.com/2025/05/21/linda-ai-podcast-memory-tool/) - Linda is an AI app that helps users record life stories and create personal podcasts by guiding them through thoughtful, voice-based interviews.
- [Why ServiceNow Named Its Lightweight AI Models 'Apriel'](https://thelettertwo.com/2025/05/18/why-servicenow-named-its-lightweight-ai-models-apriel/) - ServiceNow’s Apriel model gets its name from Latin roots and a design focus on clarity, openness, and usability across enterprise AI use cases.
- [Microsoft’s NLWeb Project Turns Websites into Conversational Interfaces for AI Agents](https://thelettertwo.com/2025/05/19/microsofts-nlweb-project-turns-websites-into-conversational-interfaces-for-ai-agents/) - Microsoft’s new NLWeb project lets websites become chat-ready agents, enabling natural language interactions powered by AI, no apps or plug-ins required.
- [Microsoft Introduces Entra Agent ID to Bring Zero Trust to AI Agents](https://thelettertwo.com/2025/05/19/microsoft-introduces-entra-agent-id-zero-trust-security-protection/) - Microsoft launches Entra Agent ID to help organizations manage and secure AI agents with identity, access controls, and Zero Trust protections.
- [Microsoft Brings Grok 3, Local AI, and Multi-Agent Tools to Azure AI Foundry](https://thelettertwo.com/2025/05/19/microsoft-brings-grok-3-local-ai-and-multi-agent-tools-to-azure-ai-foundry/) - Microsoft updates Azure AI Foundry with Grok 3, multi-agent support, low-code tools, and local AI to streamline and scale enterprise AI apps.
- [Microsoft Opens Teams to Smarter AI Agents With A2A Protocol and New Developer Tools](https://thelettertwo.com/2025/05/19/microsoft-opens-teams-to-smarter-ai-agents-with-a2a-protocol-and-new-developer-tools/) - Microsoft unveils a new developer toolkit and A2A protocol to enable smarter AI agents in Teams, enhancing collaboration and automation.
- [Microsoft Adds Model Tuning to M365 Copilot to Build Domain-Specific AI](https://thelettertwo.com/2025/05/19/microsoft-adds-model-tuning-to-m365-copilot-to-build-domain-specific-ai/) - Copilot Tuning lets businesses train Microsoft 365 Copilot on internal data to create secure, domain-specific AI—no data scientists required.
- [Microsoft Edge Lets Developers Add AI to Web Apps Without the Cloud](https://thelettertwo.com/2025/05/19/microsoft-edge-lets-developers-add-ai-to-web-apps-without-the-cloud/) - New AI APIs in Microsoft Edge let developers add local AI features to web apps—no cloud needed, boosting privacy, speed, and cost savings.
- [AI Agents Are Coming to Windows—Here’s How Microsoft Is Making It Happen](https://thelettertwo.com/2025/05/19/microsoft-windows-ai-foundry-mcp-agents-edge-computing/) - Microsoft introduces Windows AI Foundry and MCP to bring local AI agents, model tuning, and edge computing capabilities to Windows 11.
- [Microsoft Unveils a No-Code Digital Twin Tool in Fabric](https://thelettertwo.com/2025/05/19/microsoft-unveils-a-no-code-digital-twin-tool-in-fabric/) - Build a digital twin with no code. Microsoft’s new tool in Fabric helps companies simulate and optimize real-world systems using real-time data.
- [The New GitHub Copilot Agent Doesn’t Just Help You Code—it Codes for You](https://thelettertwo.com/2025/05/19/the-new-github-copilot-agent-doesnt-just-help-you-code-it-codes-for-you/) - GitHub Copilot is now an AI coding agent that can fix bugs, create pull requests, and automate tasks, moving beyond code completion into real collaboration.
- [Balancing Act: Klarna, AI, and the Future of Work](https://thelettertwo.com/2025/05/16/ai-economy-balancing-act-klarna-ai-and-the-future-of-work/) - Klarna embraced AI and cut staff—then reconsidered. What its course correction says about the challenges of building AI-first businesses.
- [Salesforce Acquires AI Automation Startup Convergence to Bolster Its Agentforce Platform](https://thelettertwo.com/2025/05/15/salesforce-acquires-ai-automation-startup-convergence-to-bolster-its-agentforce-platform/) - Salesforce acquires Convergence.ai to enhance Agentforce with advanced AI agents and automation capabilities for enterprise digital workflows.
- [You.com Launches ARI Enterprise, an AI Research Agent for Financial Analysts and Consultants](https://thelettertwo.com/2025/05/15/you-com-launches-ari-enterprise-deep-research-platform/) - You.com’s ARI Enterprise helps financial analysts and consultants with deep research, besting OpenAI’s Deep Research in benchmarks and real-world business use.
- [New Open-Source Tool Checks How Well AI Models Code for Accessibility](https://thelettertwo.com/2025/05/15/aimac-test-ai-models-accessible-code/) - AIMAC, an open-source evaluation framework by GAAD Foundation and ServiceNow, helps developers test how well AI models generate accessible code from the start.
- [Search Impressions Soar with Google’s AI Overview, Even as Website Clicks Decline](https://thelettertwo.com/2025/05/14/google-ai-overview-impressions-clicks-study/) - A year in, Google’s AI Overview boosts impressions but lowers click-through rates, shifting how marketers measure search success, says BrightEdge.
- [Twilio Plugs Into Microsoft to Deliver the ‘Last Mile’ of Enterprise AI Conversations](https://thelettertwo.com/2025/05/14/twilio-microsoft-enterprise-ai-conversations/) - Twilio teams up with Microsoft to boost AI-powered enterprise communication, giving developers tools to build smarter customer engagement solutions.
- [Betaworks Bets AI’s Real Value Will Be Won at the Interface](https://thelettertwo.com/2025/05/13/betaworks-bets-ais-real-value-will-be-won-at-the-interface/) - Betaworks backs 9 startups building AI applications, doubling down on the app interface layer as the next big opportunity in the AI ecosystem.
- [Cloudflare’s New MCP Remote Servers Let AI Agents Handle User Requests and System Operations](https://thelettertwo.com/2025/05/09/cloudflare-mcp-servers-ai-agents-user-requests-operations/) - Cloudflare remote MCP servers enable AI agents like Claude to automate tasks, manage accounts, and simplify access to analytics and infrastructure tools.
- [HubSpot Builds AI-Friendly Backend, Connecting Tools Like Claude and Cursor to CRM Data](https://thelettertwo.com/2025/05/07/hubspot-model-context-protocol-server-public-beta/) - HubSpot’s new MCP server lets AI apps like Claude and Cursor connect to CRM data, helping SMBs use AI like enterprise firms—no workarounds required.
- [ServiceNow and Nvidia Debut Apriel Nemotron 15B, an Open-Source Reasoning Model Built for Faster, Cheaper Agentic AI](https://thelettertwo.com/2025/05/06/servicenow-and-nvidia-debut-apriel-nemotron-15b-an-open-source-reasoning-model-built-for-faster-cheaper-agentic-ai/) - ServiceNow and Nvidia release Apriel Nemotron 15B, an open-source reasoning model built to accelerate and reduce the cost of enterprise AI agent deployment.
- [Generative AI Becomes Top IT Priority in 2025—and Is Getting a Seat in the C-Suite: AWS](https://thelettertwo.com/2025/05/06/aws-generative-ai-top-it-priority-2025-chief-ai-officer-rise/) - New AWS study shows gen AI leads 2025 IT spending, but companies face a talent gap—driving demand for skilled workers and Chief AI Officers to lead adoption.
- [Salesforce Extends Agentforce to HR, So Employees Can Skip the HR Shuffle](https://thelettertwo.com/2025/05/06/salesforce-launches-agentforce-for-hr-service/) - Salesforce debuts Agentforce for HR Service, letting employees handle tasks like time-off requests and updates through AI chatbots instead of clunky HR systems.
- [ServiceNow Reboots Workforce Training With Launch of ServiceNow University, Eyes 3M Learners by 2027](https://thelettertwo.com/2025/05/06/servicenow-university-launch-aims-to-train-3-million-by-2027/) - ServiceNow launches ServiceNow University to replace its RiseUp Initiative, offering AI-powered upskilling and certifications to 3 million learners by 2027.
- [Ai2 Unveils the Tiniest OLMo 2 Model, Built for Local and Efficient AI Use](https://thelettertwo.com/2025/05/04/ai2-releases-olmo-2-1b-smallest-open-source-ai-model/) - Ai2 debuts OLMo 2 1B, a compact, open-source language model that outperforms peers from Google and Meta—designed for local use, chatbots, and more.
- [ServiceNow Debuts AI Control Tower to Manage the Chaos of Enterprise AI Agents](https://thelettertwo.com/2025/05/06/servicenow-ai-control-tower-enterprise-agents-agent-fabric-protocol/) - ServiceNow debuts AI Control Tower and AI Agent Fabric to manage AI agents, streamline workflows, and boost governance across the enterprise.
- [The Social Llama](https://thelettertwo.com/2025/05/02/ai-economy-social-llama-app-meta-llamacon-2025/) - Meta launches a social AI app and Llama API, expanding its AI strategy with open models and developer tools. But can its momentum match its ambitions?
- [Microsoft’s New Phi-4 Variants Show Just How Far Small AI Can Go](https://thelettertwo.com/2025/05/01/microsoft-releases-new-phi-4-reasoning-models/) - Microsoft’s new Phi-4 models boost small AI performance, delivering advanced reasoning and outpacing larger models—while running efficiently on edge devices.
- [AWS Releases Amazon Nova Premier, Its 'Most Capable Model' for Complex Task](https://thelettertwo.com/2025/04/30/aws-releases-amazon-nova-premier-most-capable-model-complex-tasks/) - Amazon debuts Nova Premier, a powerful AI model for complex tasks and model distillation, now available on Bedrock with 1M-token context.
- [Microsoft Makes History with Record Number of AI Learners Online](https://thelettertwo.com/2025/04/30/microsoft-makes-history-with-record-number-of-ai-learners-online/) - Microsoft sets a Guinness World Record with over 126,000 people taking an AI course in 24 hours as part of its global AI Skills Fest training initiative.
- [Zapier Enters AI Orchestration Market With Enterprise-Ready Platform Connecting 8,000 Apps](https://thelettertwo.com/2025/04/29/zapier-ai-orchestration-platform-enterprise-launch/) - Zapier introduces an enterprise-ready AI orchestration platform that connects 8,000+ apps to streamline and scale business workflows.
- [Dyna Robotics Unveils DYNA-1, a Robot Model Promising Performance Out of the Box](https://thelettertwo.com/2025/04/29/dyna-robotics-unveils-dyna-1-a-robot-model-promising-performance-out-of-the-box/) - Dyna Robotics launches DYNA-1, its first robot foundation model, designed for autonomous dexterous tasks with real-world commercial performance.
- [Stripe Is Building a Native Bridge-Powered Stablecoin, CEO Says](https://thelettertwo.com/2025/04/25/stripe-testing-stablecoin-powered-by-bridge-patrick-collison/) - Stripe CEO Patrick Collison says the company is testing a native stablecoin, powered by its Bridge platform. No launch timing or parameters were revealed.
- [The AI Economy: What Consumers Expect From AI Agents](https://thelettertwo.com/2025/04/25/ai-economy-what-consumers-expect-from-ai-agents/) - IN THIS ISSUE: Salesforce is shedding light on a crucial truth: AI agents aren’t just transforming businesses—they’re also reshaping consumer experiences. New research from the enterprise tech firm reveals four distinct consumer personas based on expectations of AI bots. The key takeaway for companies? AI is just as impactful for consumers as it is for
- [Dropbox Dash Gets Smarter with Multimedia Search and AI That Moves Work Forward](https://thelettertwo.com/2025/04/24/dropbox-dash-update-multimedia-search-ai-tools/) - The latest Dropbox Dash update brings image, video, and audio search, plus new AI features to help users create content and work more efficiently.
- [4 Types of Consumers—and What They Expect From AI Agents](https://thelettertwo.com/2025/04/23/salesforce-ai-agents-4-types-consumer-personas-report/) - Salesforce identifies 4 key consumer personas to help businesses design AI agents that meet rising expectations for trust, support, and personalization.
- [Microsoft Pushes Into Human-Agent Collaboration Era with Latest M365 Copilot Upgrades](https://thelettertwo.com/2025/04/23/microsoft-365-copilot-human-agent-work-updates/) - Microsoft adds AI agents, image generation, and search tools to 365 Copilot, aiming to boost human-agent collaboration across the enterprise.
- [Microsoft: Companies Are Going AI-First, Turning to Digital Labor to Scale](https://thelettertwo.com/2025/04/23/microsoft-work-trend-index-2025-ai-first-frontier-firms-digital-labor-scale/) - Microsoft’s 2025 Work Trend Index reveals how AI-first Frontier Firms are reshaping business, with leaders embedding AI into strategy, teams, and operations.
- [ServiceNow Expands Its AI Ambitions With New Apriel Small Language Models](https://thelettertwo.com/2025/04/19/servicenow-launches-apriel-small-language-models/) - ServiceNow unveils Apriel, its first open-source small language models, designed for enterprise tasks like automation, reasoning, and content generation.
- [HubSpot Buys Dashworks to Power Up Breeze’s Search and Content Tools](https://thelettertwo.com/2025/04/20/hubspot-buys-dashworks-to-boost-breeze-search-tools/) - HubSpot acquires Dashworks to enhance its AI toolkit, boosting Breeze’s search, reasoning, and integration with unstructured data sources.
- [Beyond UX: Why the Future of Tech Is About Creating Interfaces for AI, Not Humans](https://thelettertwo.com/2025/04/18/ai-economy-design-in-tech-2025-beyond-ux-interfaces-for-ai-not-humans/) - Explore key insights from John Maeda’s Design in Tech 2025 Report on how AI is reshaping design, UX, and the role of human creativity.
- [Americans Worry AI Will Cut Jobs — Just Not Theirs Yet: Quinnipiac](https://thelettertwo.com/2025/04/17/americans-worry-ai-will-cut-jobs-just-not-theirs-yet-quinnipiac/) - A Quinnipiac poll shows Americans think AI will cut jobs overall, but most aren't worried about theirs—revealing mixed public views on the technology.
- [Docusign’s IAM Platform Gets Smarter with Purpose-Built AI Contract Agents](https://thelettertwo.com/2025/04/16/docusign-iam-platform-ai-contract-agents-powered-by-docusign-iris-engine/) - Docusign adds AI contract agents and new features to IAM powered by its Iris engine to automate workflows, reduce risk, and streamline agreement management.
- [Salesforce Supercharges Tableau With 'Agentic Analytics' to Deliver Smarter BI](https://thelettertwo.com/2025/04/15/salesforce-tableau-next-delivers-agentic-analytics-smarter-business-intelligence/) - Salesforce debuts Tableau Next, using AI agents to give execs real-time insights and confidence to act—built on an open, composable data platform.
- [4 Steps to Building Smarter AI Agents](https://thelettertwo.com/2025/04/11/ai-economy-four-steps-to-ai-agent-maturity/) - Salesforce shares a roadmap for scaling AI agents—moving beyond the hype, aligning with business goals, and making bots work for the organization.
- [Google’s Customer Engagement Suite Gets Human-Like AI Agents with Voice, Emotion, and Video Support](https://thelettertwo.com/2025/04/11/google-customer-engagement-suite-human-like-ai-agents-voice-emotion-video/) - Google adds human-like voice, emotion detection, and video support to its Customer Engagement Suite for more personalized, AI-powered customer interactions.
- [Google Pushes Agent Interoperability With New Dev Kit and Agent2Agent Standard](https://thelettertwo.com/2025/04/09/google-pushes-agent-interoperability-dev-kit-agent2agent-standard/) - At Cloud Next 2025, Google launched new AI development tools, updated Vertex models, and introduced Agent2Agent, a new standard for agent interoperability.
- [HubSpot Expands AI Offerings With New Agents to Help SMBs 'Play Big'](https://thelettertwo.com/2025/04/10/hubspot-adds-customer-prospect-content-knowledge-base-ai-agents/) - HubSpot launches new AI agents to help SMBs streamline sales, support, and marketing, aiming to level the playing field against enterprise competitors.
- [Ai2’s OLMoTrace Tool Reveals the Origins of AI Model Training Data](https://thelettertwo.com/2025/04/09/ai2s-olmotrace-tool-reveals-the-origins-of-ai-model-training-data/) - Ai2's OLMoTrace lets developers trace AI model outputs back to training data, offering transparency and trust for governance, auditing, and debugging.
- [Google Cloud and Ai2 Invest $20M to Accelerate AI-Driven Cancer Research](https://thelettertwo.com/2025/04/09/google-cloud-ai2-invest-20m-accelerate-ai-driven-cancer-research/) - Google Cloud and Ai2 team up with the Cancer AI Alliance to accelerate cancer research using AI, advanced models, and cloud computing power.
- [Atlassian Bundles Rovo AI With Premium Plans, Launches No-Code Rovo Studio for Custom AI and Automation](https://thelettertwo.com/2025/04/09/atlassian-bundles-rovo-ai-with-premium-plans-launches-no-code-rovo-studio-for-custom-ai-and-automation/) - Atlassian makes its Rovo AI platform free for Premium and Enterprise users and unveils Rovo Studio, a no-code tool for building AI agents, automation, and more.
- [Augment Unveils New AI Agent Built for Large Codebases and Context-Rich Development](https://thelettertwo.com/2025/04/07/augment-high-context-ai-agent-monorepos-workflow-automation/) - Augment's new AI agent handles massive codebases with 200K token context, tool integration, and memory for faster, smarter enterprise development.
- [PHOTOS: Inside Microsoft’s 50th Anniversary Celebration](https://thelettertwo.com/2025/04/06/photos-inside-microsofts-50th-anniversary-celebration/) - See photos from Microsoft's 50th-anniversary celebration, which featured Copilot updates, notable guests, and all three CEOs on stage for a historic moment.
- [Meta Launches Llama 4 Scout and Maverick, Open-Weight Multimodal Models That Outperform GPT-4 and Gemini](https://thelettertwo.com/2025/04/05/meta-launches-llama-4-scout-maverick-multimodal-ai-models/) - Meta launches Llama 4 Scout and Maverick, open-weight multimodal models built on mixture of experts architecture that outperform GPT-4 and Gemini in AI tasks.
- [Microsoft’s Copilot Just Got a Brain Boost—And It’s Ready to Work for You](https://thelettertwo.com/2025/04/04/ai-economy-microsoft-copilot-upgrade-memory-actions-personalization/) - Microsoft upgrades Copilot with features like memory, personalization, and AI-driven tasks, reshaping it into a powerful, proactive assistant for everyday life.
- [Google’s NotebookLM Now Helps You Find Web Sources with ‘Discover’](https://thelettertwo.com/2025/04/02/googles-notebooklm-now-helps-you-find-web-sources-with-discover/) - Google's NotebookLM now curates web sources with 'Discover Sources,' speeding up research by surfacing relevant content with AI-powered automation.
- [Microsoft’s AI Skills Fest Seeks World Record for Most Online AI Learners](https://thelettertwo.com/2025/03/31/microsofts-ai-skills-fest-seeks-world-record-for-most-online-ai-learners/) - Microsoft’s AI Skills Fest offers 50 days of free training and challenges to upskill professionals in AI, featuring hands-on experience with Microsoft tools.
- [LinkedIn Acquires Tumult Labs Team to Strengthen AI Agents and Privacy Tech](https://thelettertwo.com/2025/03/31/linkedin-acquires-tumult-labs-ai-agents-privacy-tech/) - LinkedIn acqui-hires some of the Tumult Labs team to improve AI and privacy. Select employees will join to enhance AI agents and strengthen privacy safeguards.
- [Trevor Noah on AI: Embrace Curiosity Over Fear](https://thelettertwo.com/2025/03/28/trevor-noah-on-ai-embrace-curiosity-over-fear/) - Trevor Noah discusses the importance of curiosity over fear in AI and how it can enhance human connection in our evolving technological world.
- [Zendesk’s New AI Resolution Platform Aims to Tackle Customer Service’s Biggest Question](https://thelettertwo.com/2025/03/26/zendesk-ai-resolution-platform-customer-service-question/) - Zendesk launches its AI Resolution Platform that uses no-code tools, AI agents, and automation to ensure customer issues are resolved quickly and efficiently.
- [Microsoft Adds Deep Reasoning to Copilot Studio and Launches Reasoning Agents for M365](https://thelettertwo.com/2025/03/25/microsoft-deep-reasoning-copilot-studio-m365-agents/) - Microsoft introduces deep reasoning in Copilot Studio and new M365 reasoning agents, enabling smarter AI automation and advanced decision-making.
- [Microsoft's First CTO Says AI Is 'Three to Five Miracles' Away From Human-Level Intelligence](https://thelettertwo.com/2025/03/22/microsoft-first-cto-ai-three-to-five-miracles-human-level-intelligence/) - Ex-Microsoft CTO Nathan Myhrvold compares AI’s progress to the PC's early days, says it still needs "three to five miracles" to reach human-level intelligence.
- [Searchquake: How Gen AI and Agents Are Reshaping SEO](https://thelettertwo.com/2025/03/21/ai-economy-ai-disrupting-seo-search/) - AI-powered search is reshaping SEO and content strategy. Discover how brands are adapting to the "searchquake" and optimizing for the future of search.
- [Intercom Expands Fin Agent with Multimodal AI, Adding Voice, Image Support, and Third-Party Integrations](https://thelettertwo.com/2025/03/20/intercom-multimodal-ai-fin-voice-image-integration/) - Intercom upgrades its Fin AI agent with voice support, image recognition, and third-party integrations, enhancing customer service automation.
- [Adobe Steps Into Its Orchestration Era With New AI Agents for Sales and Marketing](https://thelettertwo.com/2025/03/19/adobe-orchestration-era-ai-agents-sales-marketing-teams/) - Adobe launches AI-powered agents for sales and marketing with the Adobe Experience Platform Agent Orchestrator, streamlining workflows and customer engagement.
- [Adobe: Generative AI Reshaping Consumer Behavior, Driving Massive Traffic Shifts in Online Shopping, Travel, and Finance](https://thelettertwo.com/2025/03/17/adobe-report-generative-ai-transforms-consumer-behavior/) - A new Adobe report reveals how generative AI transforms shopping, travel, and finance, driving massive web traffic shifts and changing online consumer behavior.
- [Value Relationships, Not Get Twitter Rich Schemes](https://thelettertwo.com/2009/05/21/value-relationships-not-get-twitter-rich-schemes/) - The Twitter Traffic Machine has eroded the value of Twitter. It's not about the number of people you're following but about cultivating relationships & having conversations.
- [Salesforce Bets Big on Agentblazers: Training One Million Builders for the AI Era](https://thelettertwo.com/2025/03/15/salesforce-1-million-agentblazers-ai-training/) - Salesforce is betting big on AI education, using Trailhead to train one million Agentblazers by 2025. Will its strategy redefine the future of AI-powered work?
- ['Lifescale:' The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity](https://thelettertwo.com/2019/03/30/brian-solis-lifescale-book-review-be-creative-fewer-digital-distractions/) - Brian Solis's new book, "Lifescale", helps you overcome digital distractions, regain focus, and rediscover creativity for a more productive, fulfilling life.
- [IT Leaders Bet on AI Agents to Ease Growing Workloads, But Integration Remains a Major Hurdle](https://thelettertwo.com/2025/02/18/it-leaders-ai-agents-workloads-integration-challenges-salesforce-mulesoft-research/) - 93% of IT leaders plan to implement AI agents, but data silos and integration hurdles are slowing progress. Here’s what’s holding back enterprise AI adoption.
- [Zendesk Acquires Local Measure to Strengthen AI Voice Capabilities, Expand AWS Partnership](https://thelettertwo.com/2025/02/24/zendesk-acquires-local-measure-ai-voice-aws/) - Zendesk acquires Local Measure to enhance AI-powered voice services and strengthen its AWS partnership. The deal boosts Zendesk’s contact center capabilities.
- [Salesforce’s Next Big Challenge: Convincing Developers to Build AI Agents](https://thelettertwo.com/2025/02/27/salesforce-trailheaddx-rally-community-ai-agents-digital-workforce/) - Salesforce aims to win over developers for its Agentforce platform, positioning AI agents as the future of digital labor.
- [Salesforce Unveils AgentExchange, a Built-In Marketplace for Agentforce](https://thelettertwo.com/2025/03/04/salesforce-launches-agentexchange-ai-agent-marketplace/) - Salesforce introduces AgentExchange, a dedicated marketplace for AI agents, helping businesses streamline AI adoption and developers monetize their solutions.
- [Microsoft Introduces AI-Powered Sales Agents for Microsoft 365 Copilot](https://thelettertwo.com/2025/03/05/microsoft-ai-sales-agents-365-copilot/) - Microsoft launches two AI-powered sales agents for Microsoft 365 Copilot, enhancing lead generation and sales automation with CRM integrations.
- [Salesforce Expands Agentforce to Bring 'Proactive' AI Agents to Any App or Workflow](https://thelettertwo.com/2025/03/05/salesforce-expands-agentforce-to-bring-proactive-ai-agents-to-any-app-or-workflow/) - Salesforce upgrades Agentforce with AI agents that work proactively, embedding them into any app, workflow, or process to streamline automation and efficiency.
- [Ai2's Tulu 3 405B Pushes Open-Weight AI Forward, Challenging DeepSeek, OpenAI Models](https://thelettertwo.com/2025/02/13/ai2-releases-tulu-3-405b-model-rivaling-deepseek-openai/) - Ai2's Tulu 3 405B is the first fully open post-trained AI model, rivaling GPT-4o and DeepSeek v3. Learn how it advances open-source AI development.
- [Google Launches NotebookLM Plus for Google One AI Premium Subscribers](https://thelettertwo.com/2025/02/10/google-notebooklm-plus-available-one-ai-premium-subscribers/) - Google expands NotebookLM Plus access through One AI Premium, offering advanced features, higher limits, and a 50% student discount for early adopters.
- [Hands-On with Surf: Flipboard’s New App Makes Discovering Content in the Fediverse Easier](https://thelettertwo.com/2025/01/26/hands-on-with-surf-flipboard/) - Explore Surf, Flipboard's new app designed to simplify content discovery in the Fediverse and connect users with decentralized communities.
- [Ai2's ScholarQA Launches to Help Researchers Answer Complex Questions Across Multiple Papers](https://thelettertwo.com/2025/01/23/ai2-launches-scholarqa-beta-literature-review-tool/) - Ai2's ScholarQA uses AI to streamline literature reviews, synthesizing insights from millions of papers to answer complex scientific questions efficiently.
- [Luma Labs Releases Ray2, Its Large-Scale Video Generative Model to Paid Subscribers](https://thelettertwo.com/2025/01/15/luma-labs-releases-ray2-model-in-dream-machine-to-paid-subscribers/) - Luma Labs unveils Ray2, its latest AI model on Dream Machine, generating high-quality videos from text and images in under 10 seconds for paid subscribers.
- [CES 2025: Now With More AI](https://thelettertwo.com/2024/12/20/ai-economy-previewing-ces2025-openai-unveils-o3-reasoning-model/) - Explore AI's role at CES 2025, OpenAI's o3 model unveiling, and the ongoing rivalry between Salesforce and Microsoft in this issue of The AI Economy.
- [How AWS and the NFL Used AI to Help Josh Allen, DK Metcalf Design Custom Cleats for Their Favorite Causes](https://thelettertwo.com/2024/12/05/how-aws-and-the-nfl-used-ai-to-help-josh-allen-dk-metcalf-design-custom-cleats-for-their-favorite-causes/) - AWS partnered with the NFL to help Josh Allen, DK Metcalf, and Maxx Crosby design AI-powered cleats for the "My Cause My Cleats" campaign.
- [Why Flipboard Looks to the Fediverse for Its Next Big Evolution](https://thelettertwo.com/2024/12/15/behind-flipboard-fediverse-embrace-mike-mccue-interview/) - Flipboard CEO Mike McCue discusses the company’s shift to the Fediverse, why it's becoming a "Fediverse browser," and its plans to boost decentralized content.
- [Salesforce Unveils Agentforce 2.0, Bringing AI Agents to Slack and Introducing Advanced Atlas Reasoning](https://thelettertwo.com/2024/12/17/salesforce-agentforce-2-what-you-need-to-know/) - Everything about Salesforce's Agentforce 2.0 platform: New agentic support in Slack, enhanced reasoning, and skills to streamline enterprise workflows.
- [Google's NotebookLM Adds a Premium Tier, Adaptable UI, and Interactive Audio Overviews](https://thelettertwo.com/2024/12/13/ai-economy-google-notebooklm-adds-premium-tier-updated-ui-interactive-audio-overviews/) - Google's NotebookLM adds a premium tier, revamped UI, and interactive audio overviews, enhancing its functionality as a powerful AI tool for professionals.
- [Randi Zuckerberg's HUG Social Marketplace Acquired by .ART Registry](https://thelettertwo.com/2024/12/12/randi-zuckerbergs-hug-social-marketplace-acquired-by-art-registry/) - .ART acquires HUG, co-founded by Randi Zuckerberg, to enhance artist tools, digital identity, and community support in the traditional and crypto art worlds.
- [Proto Hologram's Holographic AI Avatars: 'A Chatbot in a Fancy Dress, but With a Persona Presence'](https://thelettertwo.com/2024/12/11/proto-hologram-holographic-ai-avatars/) - Discover Proto Hologram and its holographic communication platform, creating presence where you can't be. Learn about its uses in retail, healthcare, and more.
- [Ai2: The AI House That Paul Allen Built](https://thelettertwo.com/2024/11/15/ai-economy-meet-ai2-the-ai-research-lab/) - Discover how Ai2 champions open-source AI with groundbreaking research, unique projects, and a commitment to advancing technology for the common good.
- [Lessons From My First AWS re:Invent](https://thelettertwo.com/2024/12/09/ai-economy-lessons-from-first-aws-reinvent/) - Discover the latest from AWS re:Invent: AI innovations, Amazon's NFL partnership, and how startups are leveraging generative AI to drive impact.
- [Amazon Nova: Everything About This Next-Gen Foundation Model](https://thelettertwo.com/2024/12/08/amazon-nova-everything-you-need-to-know/) - Discover Amazon Nova, an LLM powering apps with low latency, cost-efficiency, and advanced multimodal capabilities. Learn how it competes with top AI models.
- [AWS Expands Amazon Bedrock with Automated Reasoning, Multi-Agent Collaboration, and Model Distillation](https://thelettertwo.com/2024/12/03/aws-expands-amazon-bedrock-with-automated-reasoning-multi-agent-collaboration-and-model-distillation/) - AWS enhances Amazon Bedrock with new tools like automated reasoning, agent orchestration, and model distillation to accelerate generative AI development.
- [Ai2 Unveils OLMo 2, Calling It The Most Advanced Fully Open Language Model Yet](https://thelettertwo.com/2024/12/06/ai2-launches-olmo-2-fully-open-source-language-model/) - Ai2 unveils OLMo 2, a fully open language model with 7B and 13B versions. Learn how it compares to competitors and advances open-source AI development.
- [AWS Adds New Models, Caching, and Data Integration to Amazon Bedrock](https://thelettertwo.com/2024/12/04/aws-adds-new-models-caching-and-data-integration-to-amazon-bedrock/) - AWS introduces new AI models, caching features, and data tools for Amazon Bedrock, aiming to streamline generative AI development and enterprise integration.
- [AWS Launches an Amazon Bedrock Marketplace With More Than 100 Models](https://thelettertwo.com/2024/12/04/aws-launches-an-amazon-bedrock-marketplace-with-more-than-100-models/) - AWS introduces an Amazon Bedrock marketplace with popular and specialized language models, offering streamlined deployment and a unified developer experience.
- [Luma AI Introduces Ray 2 Model, Enabling Video Creation from Text and Images in Seconds](https://thelettertwo.com/2024/12/04/luma-ai-introduces-ray-2-model-enabling-video-creation-from-text-and-images-in-seconds/) - Luma AI's Ray 2 model creates high-quality videos from text and images in under 10 seconds, offering fast and creative video generation for all users.
- [Spotify Turns to Google's NotebookLM to Transform Wrapped Into an AI-Powered Podcast](https://thelettertwo.com/2024/12/04/spotify-wrapped-2024-powered-by-google-notebooklm/) - Discover Spotify Wrapped 2024 with AI! Dive into your personalized podcast powered by Google's NotebookLM. Available in select countries for a limited time.
- [AWS Introduces Amazon Q Developer Agents for Automated Testing, Documentation, and Code Reviews](https://thelettertwo.com/2024/12/03/aws-amazon-q-developer-agents-automated-testing-documentation-code-reviews/) - AWS introduces powerful updates to Amazon Q Developer, automating unit testing, documentation, and code reviews to transform software development efficiency.
- [Hugging Face Introduces SmolVLM, a 2B Model for Multimodal AI on Edge Devices](https://thelettertwo.com/2024/11/26/hugging-face-introduces-smolvlm-a-2b-model-for-multimodal-ai-on-edge-devices/) - Hugging Face unveils SmolVLM, a 2B parameter vision-language model optimized for on-device AI, offering efficiency, customization, and open-source tools.
- [Luma AI Releases Its Photon Text-to-Image Model, Unveils Dream Machine Subscription Plan](https://thelettertwo.com/2024/11/25/luma-ai-releases-photon-image-model-dream-machine-subscription-plans/) - Discover Luma AI's Photon text-to-image model and new Dream Machine subscription tiers, offering creative tools for professionals, educators, and developers.
- [Salesforce Emphasizes Bench Strength as it Navigates Agentforce Future Amid Key AI Executive Departure](https://thelettertwo.com/2024/11/25/salesforce-emphasizes-bench-strength-as-it-navigates-agentforce-future-amid-key-ai-executive-departure/) - Salesforce exec Muralidhar Krishnaprasad highlights the company's bench strength and innovation amid Clara Shih's exit as it pushes its Agentforce platform.
- [AI's Ticking Clock: Just 13% of Companies Say They're Ready for AI; Most Fear an 18-Month Deadline to Act](https://thelettertwo.com/2024/11/22/ai-economy-cisco-ai-readiness-index-2024/) - Companies feel the AI clock is ticking, but Cisco's 2024 AI Readiness Index shows only 13% are prepared. Discover gaps in strategy, data, and talent.
- [Foursquare Releases Its Places Data as Open Source](https://thelettertwo.com/2024/11/19/foursquare-releases-its-places-data-as-open-source/) - Foursquare makes its Places data open source, offering 100M+ global points of interest under Apache 2.0. A game-changer for developers and AI innovation.
- [Ai2 Releases Tulu 3 to Unlock the Open-Source Post-Training Black Box](https://thelettertwo.com/2024/11/21/ai2-releases-tulu-3-everything-about-evaluation-framewor/) - Discover how Ai2's Tulu 3 empowers open-source AI with advanced post-training tools, rivaling proprietary models in performance and usability.
- [From Tool to Teammate: The Five Stages of AI's Role in the Workplace](https://thelettertwo.com/2024/11/19/five-stages-how-workers-perceive-ai-role-workplace/) - Discover the five stages workers go through to view AI as a strategic collaborator, based on Atlassian's research on how AI transforms workplace productivity.
- [Stripe Releases SDK Enabling Payment and Billing Capabilities for AI Agents](https://thelettertwo.com/2024/11/15/stripe-releases-sdk-enabling-payment-and-billing-capabilities-for-ai-agents/) - Stripe's new SDK allows AI agents to handle payments, billing, and transactions seamlessly, integrating with top AI frameworks and ensuring secure workflows.
- [Fastino Secures $7 Million in Funding to Develop GPU-Free, Task-Oriented LLMs](https://thelettertwo.com/2024/11/12/fastino-raises-7-million-preseed-funding-build-fast-gpu-free-ai-models/) - Fastino secures $7 million in pre-seed funding to develop task-oriented LLMs with faster, CPU-based inference, boosting enterprise AI adoption.
- [Zendesk Unveils AI Dynamic Pricing Plan to Make Service Automation More Flexible](https://thelettertwo.com/2024/11/11/zendesk-announces-ai-dynamic-pricing-model/) - Zendesk unveils AI Dynamic Pricing, which lets companies flexibly shift spending between agents and automation without the need for contract changes.
- [AI Agents Are Coming for Your Computers](https://thelettertwo.com/2024/11/08/ai-economy-ai-agents-and-large-action-models-taking-computer-control/) - AI agents are evolving from passive tools to active operators on our computers, automating tasks and raising questions about security, trust, and user control.
- [AMD Unveils OLMo, Its First Fully Open 1B-Parameter LLM Series](https://thelettertwo.com/2024/11/03/amd-unveils-olmo-its-first-fully-open-1b-parameter-llm-series/) - AMD releases OLMo, a 1B open-source AI language model that showcases the power of Instinct MI250 GPUs with superior reasoning and instruction-following skills.
- [How Companies Are Unlocking AI's Value Beyond the Hype](https://thelettertwo.com/2024/11/01/ai-economy-how-companies-unlock-ai-value-beyond-hype/) - The six traits of companies successfully leveraging AI for real value. Plus, OpenAI launches ChatGPT Search, posing a serious challenge to Google’s dominance.
- [Workgrounds Raises $2.6 Million to Streamline Hotel Room Block Management With AI](https://thelettertwo.com/2024/11/01/workgrounds-raises-2-6-million-to-streamline-hotel-room-block-management-with-ai/) - Workgrounds automates hotel bookings and corporate travel, streamlining the process with AI. Discover how Workgrounds is reshaping corporate travel management.
- [Facebook Ventures into Location-Based Services – But Is There a Dark Side?](https://thelettertwo.com/2010/08/23/facebook-places-location-based-services-downfall/) - Facebook's entry into location services with Places shifts the market. Will this spell the end for Foursquare and Gowalla? Discover the impact and what's next.
- [LinkedIn Enters AI Agent Space with New Hiring Assistant to Transform Recruiting](https://thelettertwo.com/2024/10/29/linkedin-enters-ai-agent-space-with-new-hiring-assistant-to-transform-recruiting/) - LinkedIn enters the AI agent space with Hiring Assistant, transforming recruiting by automating candidate search and qualification with recruiters in control.
- [10 Foursquare Badges We'd Like Made To Honor Community Service](https://thelettertwo.com/2010/03/24/ten-foursquare-badges-wed-like-made-to-honor-community-service/) - Foursquare badges make checking into locations fun, but Stage Two envisions meaningful badges to honor community service and create deeper connections.
- [Foursquare’s Founder Revives Audio Vision With BeeBot to Make You Aware of the World Beyond Your Phone](https://thelettertwo.com/2024/03/10/beebot-audio-guide-app-from-foursquare-founder/) - Dennis Crowley is back with BeeBot, an audio city guide built atop Foursquare. What it does and how it enhances — not distracts from — real-world experience.
- [Salesforce's Agentforce Goes Live, Turning Up the Heat in the AI Agent Fight With Microsoft](https://thelettertwo.com/2024/10/29/ai-economy-salesforce-agentforce-now-generally-available/) - Get ready for a proliferation of autonomous agents. Salesforce's Agentforce platform is now generally available, publicly launching more than a month after its introduction. With it, the company is ushering in the democratization of sophisticated AI bots, providing a solution in which anyone can quickly develop AI agents that connect with their enterprise data and
- [Celebrities and Artists Slam AI Training, Calling It a 'Major Threat' to Livelihoods](https://thelettertwo.com/2024/10/25/ai-economy-celebrities-slam-ai-training-apple-intelligence-coming-next-week/) - Actors, artists, and authors push for more robust safeguards against AI startups using unlicensed work to train models. Also, Apple Intelligence is nearly here.
- [Augment Code Unveils AI-Powered Coding Tool to Challenge GitHub Copilot’s Dominance](https://thelettertwo.com/2024/10/24/augment-code-launches-coding-platform-rival-github-copilot/) - Augment Code launches a smarter AI-powered coding platform for teams, offering advanced code completions, Slack integration, and deep codebase understanding.
- [Foursquare City Guide Shutting Down on Dec. 15; Swarm Will Stay Active](https://thelettertwo.com/2024/10/22/foursquare-city-guide-shutting-down-on-dec-15-swarm-will-stay-active/) - Foursquare will shut down the City Guide app on Dec. 15, with the web version following in early 2025. Swarm will remain active and may get an update.
- [Microsoft to Launch AI Agents in Copilot Studio Public Preview Next Month, Firing Back at Salesforce](https://thelettertwo.com/2024/10/21/microsoft-autonomous-ai-agents-copilot-studio-public-preview-november-2024/) - Microsoft's Copilot Studio adds autonomous AI agents in public preview this November, challenging Salesforce. New features aim to enhance business processes.
- [Dropbox Unleashes Dash, Its AI-Powered Search, for the Enterprise](https://thelettertwo.com/2024/10/17/dropbox-unleashes-dash-its-ai-powered-search-for-the-enterprise/) - Dropbox extends Dash to enterprise teams, providing AI-driven search, content organization, and enhanced security across connected apps and platforms.
- [Dropbox Acquires Nira, Hiten Shah's Cloud Document Security Startup](https://thelettertwo.com/2024/10/17/dropbox-acquires-nira-hiten-shahs-cloud-document-security-startup/) - Dropbox acquires Nira, a content governance startup, to power its AI-driven Dash app. Nira's real-time access control tech boosts security for cloud apps.
- [5 Useful Applications Marketers Should Have on Their iPads](https://thelettertwo.com/2011/09/25/five-useful-applications-marketers-should-have-on-their-ipads/) - Discover five must-have iPad apps for marketers and business travelers, designed to boost productivity and keep you efficient while on the go.
- [Transforming the Box: Aaron Levie’s Mission to Show It's More Than Storing Files in the Cloud](https://thelettertwo.com/2014/09/06/transforming-the-box-aaron-levies-mission-to-show-its-more-than-storing-files-in-the-cloud/) - As Box nears its IPO, Aaron Levie aims to transform the company beyond cloud storage, making Box a fully integrated part of every business's workflow.
- [‘It Delivers’: Intercom’s Next-Gen Fin AI Agent Switches from OpenAI to Anthropic](https://thelettertwo.com/2024/10/12/intercom-releases-fin-2-ai-agent-switching-anthropic-from-openai/) - Intercom upgrades its Fin AI agent with new features to deliver human-quality customer service. It also ditches OpenAI's ChatGPT in favor of Anthropic's Claude.
- [Why Zendesk Thinks AI Is Key to Restoring 'Humanity' to Dreaded Customer Service Calls](https://thelettertwo.com/2024/10/11/ai-economy-why-zendesk-bets-ai-restores-humanity-customer-service-calls/) - Can AI improve the way people call customer service numbers? Zendesk's Kevin Boyle explains how AI is restoring humanity to the dreaded IVR phone system.
- [Sierra Gives Its AI Agents a Voice, Delivering Lifelike Customer Service Over the Phone](https://thelettertwo.com/2024/10/09/sierra-ai-agents-have-a-voice-for-phone-calls/) - Sierra enhances its AI agents with voice capabilities, offering natural, responsive conversations and seamless handoffs to human agents.
- [Atlassian's Rovo, an AI-Driven Search Engine for Enterprises, Is Now Generally Available](https://thelettertwo.com/2024/10/09/atlassians-rovo-an-ai-driven-search-engine-for-enterprises-is-now-generally-available/) - Atlassian's Rovo, an AI-powered enterprise search tool, is now generally available. Read about everything that's new to Rovo Find, Rovo Chat and Rovo Agents.
- [Zendesk Extends AI to Handle Email and Voice, Enhancing Customer Support Across All Channels](https://thelettertwo.com/2024/10/09/zendesk-extends-ai-to-handle-email-and-voice-enhancing-customer-support-across-all-channels/) - Zendesk expands its AI agents to handle email and voice support, enhancing customer interactions across all channels. Agent Copilot is now generally available.
- [AI Platform MindStudio Releases Self-Hosted Offering for the Enterprise](https://thelettertwo.com/2024/09/04/ai-platform-mindstudio-releases-self-hosted-offering-for-the-enterprise/) - MindStudio's new offering lets companies install a self-hosted version of the AI app development platform, offering peace of mind, data security and privacy.
- [AI is Reshaping How We Learn to Code—And How to Build 'The AI Team' at Work](https://thelettertwo.com/2024/09/06/ai-is-reshaping-how-we-learn-to-code-and-how-to-build-the-ai-team-at-work/) - How AI is reshaping the way we code, both in real-life and in an academic setting. Plus, the quiz that'll help you know your worker's comfort level with AI.
- [62% Prefer Facebook Over Pinterest, Twitter As Their Social Commerce Channel](https://thelettertwo.com/2014/08/12/62-of-consumers-prefer-facebook-over-pinterest-twitter-as-their-social-commerce-channel/) - A G/O Digital study shows Facebook as the preferred social commerce channel for consumers, while having a strong potential to influence both online & offline purchasing behavior.
- [Strategic Leadership in the Age of Generative AI: A Guide for Long-Term Success](https://thelettertwo.com/2024/10/04/ai-economy-strategic-leadership-in-the-age-of-generative-ai-a-guide-for-long-term-success/) - Explore Charlene Li's "Winning with Generative AI" and discover how to integrate AI into your business strategy seamlessly. Plus, the NotebookLM obsession.
- [The 90-Day Generative AI Blueprint](https://thelettertwo.com/2024/10/03/the-90-day-generative-ai-blueprint/) - Charlene Li's 90-day blueprint for generative AI success. How leaders can align AI with company values for competitive advantage and responsible implementation.
- [Pinterest Rolls out Performance+, a Suite of AI-Powered Tools for Smarter Ad Campaigns](https://thelettertwo.com/2024/10/01/pinterest-rolls-out-performance-a-suite-of-ai-powered-tools-for-smarter-ad-campaigns/) - Pinterest’s Performance+ is now available for marketers, offering AI tools to automate campaigns, optimize creative, manage budgets, and determine ad spend.
- [Set Your Social Media Marketing Ablaze With Wildfire Interactive's Promotion Suite](https://thelettertwo.com/2011/09/10/set-your-social-media-marketing-ablaze-with-wildfire-interactives-promotion-suite/) - A closer look at Wildfire Interactive's Social Marketing Suite and how brands and marketers can use it to create engaging, customized and controlled promotions.
- [Salesforce Gives the Gift of Free AI Trailhead Courses Through 2025](https://thelettertwo.com/2024/09/20/salesforce-gives-the-gift-of-free-ai-trailhead-courses-through-2025/) - Salesforce is making its catalog of AI courses free on its Trailhead learning platform through 2025. The aim is to help reskill workers to adapt to the AI era.
- [Marc Benioff Wants to Break the AI 'Hypnosis,' Urges Vendors to 'Let the Customer at It'](https://thelettertwo.com/2024/09/18/marc-benioff-wants-to-break-the-ai-hypnosis-urges-vendors-to-let-the-customer-at-it/) - Salesforce CEO Marc Benioff says the "hypnosis" around AI vendors must end, aiming specifically at Microsoft, saying users must evaluate the tech themselves.
- [Why Salesforce's Quest For $20 Billion Rests With AppExchange and Trailhead](https://thelettertwo.com/2018/03/31/why-salesforces-quest-for-20-billion-rests-with-appexchange-and-trailhead/) - Salesforce wants $20 billion in annual revenue by 2022, but how will it accomplish that? MuleSoft, Salesforce's AppExchange and Trailhead could be key.
- [What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?](https://thelettertwo.com/2009/11/18/what-does-marc-benioff-really-have-to-say-about-the-cloud-at-dreamforce-2009/) - Salesforce announced today that it is integrating social media and real-time tools into its enterprise cloud computing platform. Here's what Marc Benioff said.
- [How California is Trying to Regulate Artificial Intelligence](https://thelettertwo.com/2024/09/13/ai-economy-how-california-will-regulate-ai/) - California has passed multiple bills regulating AI, but it's unclear if they'll become law. Some face sizeable opposition from the tech industry and lawmakers.
- [Salesforce's Agentforce: What You Need to Know About the Autonomous AI Agent Platform](https://thelettertwo.com/2024/09/12/salesforce-agentforce-what-you-need-to-know/) - Here's why Salesforce is gambling big on autonomous AI agents, plus what you get with the Agentforce platform, and how it'll generate value for organizations.
- [AI Takes Center Stage: The Message Salesforce Must Deliver at Dreamforce](https://thelettertwo.com/2024/09/11/salesforce-ai-message-dreamforce-2024/) - Salesforce will unveil Agentforce at Dreamforce to build autonomous AI agents. Here's the key AI message the company must deliver for success.
- [The Five Types of AI Personas You'll Find at Work](https://thelettertwo.com/2024/09/05/the-five-types-of-ai-personas-youll-find-at-work/) - How do workers feel about using AI at work? New Slack data reveals five AI personas you'll encounter in the office, from the superfan to the observer.
- [AI Agents: Revolutionizing Software Development and Education](https://thelettertwo.com/2024/09/04/ai-agents-revolutionizing-software-development-and-education/) - OctoAI founder and University of Washington professor Luis Ceze explains how AI agents influence software development, computer science education and more.
- [GitHub: Developers Have Embraced AI, but Companies Are Slow to Catch Up](https://thelettertwo.com/2024/08/23/github-developers-have-embraced-ai-tools-but-companies-are-slow-to-catch-up/) - GitHub's new survey reveals gap between developers embracing AI tools and companies slow to adopt them. Explore AI adoption trends across the US, Brazil, Germany, and India.
- [CodeRabbit Nabs $16 Million for Its AI Code Debugger, Expand Enterprise Reach](https://thelettertwo.com/2024/08/16/coderabbit-nabs-16-million-for-its-ai-code-debugger-expand-enterprise-reach/) - CodeRabbit lands $16 million to revolutionize code reviews with AI, helping developers ensure software functions as intended, eliminating a workflow pain point.
- [FightCamp's New Console Hardware Lets You Box and Kick With Friends and Family](https://thelettertwo.com/2024/08/08/fightcamp-console-tracker-helps-box-friends-family/) - Fitness tech startup FightCamp debuts its Console and Tracker hardware, letting multiple users participate in boxing and kickboxing workouts together
- [Deal or No Deal, Publishers Are Pushing Back Over AI Platform's Content Use](https://thelettertwo.com/2024/07/05/ai-economy-publishers-push-back-over-ai-platforms-content-use/) - Publishers may be striking licensing deals with OpenAI, but they're unhappy with AI platforms like Perplexity taking their content without permission.
- [Online Tourism Measured...](https://thelettertwo.com/2006/10/28/online-tourism-measured/) - In a fascinating article published online in August 2006, recent online trends were revealed regarding how hospitality and travel firms are using web marketing effectively. The organization that conducted this study, A Couple of Chicks Marketing, surveyed over 250 hospitality industry professionals to gain a benchmark on tourism marketing and search web trends in 2007.
- [5 Ways AI Is Impacting Higher Education](https://thelettertwo.com/2024/07/01/ai-economy-mary-meeker-5-ways-ai-impacts-higher-education/) - A new report by Mary Meeker explores how AI affects higher education, revealing how universities must adapt to the changing education landscape.
- [The Startup Converting Your Company's Data Into Actionable Intelligence](https://thelettertwo.com/2024/06/28/ai-economy-structured-data-as-a-service-explained/) - Bem is a data infrastructure AI startup specializing in structured data as a service. It helps turn any company's data into actionable intelligence.
- [Checkout and Cash In: Tiptop's Trade-In Feature Saves You Money on Online Purchases](https://thelettertwo.com/2024/06/27/tiptop-trade-in-feature-saves-money-online-exchanging-useless-goods/) - Tiptop is a platform that lets you exchange used goods to receive savings on something you want to buy online. Founded by Postmates co-founder Bastian Lehmann.
- [Returning to VentureBeat as a Contributing Writer](https://thelettertwo.com/2024/03/29/ken-yeung-returns-venturebeat-contributing-writer/) - Ken Yeung rejoins VentureBeat as a freelance contributing writer after a six-year absence to cover data and AI innovations in the enterprise.
- [Apple's AI Strategy: Personal, Private and Made 'for the Rest of Us'](https://thelettertwo.com/2024/06/14/ai-economy-apple-introduces-apple-intelligence/) - Dive deep into Apple's AI play and how Apple Intelligence compares to other Big Tech firms. Plus, learn why Microsoft is delaying its Recall AI feature.
- [Microsoft Build 2024: Copilot, Copilot, Copilot](https://thelettertwo.com/2024/05/24/ai-economy-microsoft-build-2024-copilot-copilot-copliot/) - Microsoft touts the evolution of its Copilot AI companion at its Build developer conference—learn how it's playing a different game than Google and what's next.
- [The Five-Stage Journey for Companies to Achieve AI Maturity](https://thelettertwo.com/2024/06/07/ai-economy-five-stages-for-companies-achieve-ai-maturity/) - A new report reveals the five stages companies go through to achieve AI maturity in which the tech boosts productivity and business goals. Plus, previewing WWDC.
- [For Google, It's Gemini Everything Everywhere All At Once](https://thelettertwo.com/2024/05/17/ai-economy-google-gemini-era/) - How Google is making its Gemini AI more accessible to developers and positioning itself as a stronger competitor against Microsoft and OpenAI.
- [AWS's Responsible AI Lead Explains How to Use AI Ethically](https://thelettertwo.com/2024/05/03/ai-economy-aws-responsible-ai-tips-and-tricks/) - Diya Wynn leads Amazon Web Services' Responsible AI team, educating customers on mitigating the technology's risks and steps on how to use it ethically.
- [Digital Twins: What Are They and Does Your Brand Need One?](https://thelettertwo.com/2024/05/11/ai-economy-digital-twins-customer-experience-sprinkr-ragy-thomas/) - Explore the rise of Digital Twins, autonomous AI agents. Sprinklr's CEO Ragy Thomas explains how brands can use them to improve customer experience.
- [Unleashing Creativity: Zealous Takes on Creators' Tasks, Unburdens Time](https://thelettertwo.com/2023/08/24/unleashing-creativity-zealous-takes-on-creators-tasks-unburdens-time/) - Explore how Zealous is reshaping content creation, boosting creative time and using artificial intelligence to tackle Jobs to Be Done.
- [How LinkedIn Built Its Premium AI-Powered Experience](https://thelettertwo.com/2024/04/27/ai-economy-how-linkedin-built-ai-powered-experience/) - LinkedIn provides a behind-the-scenes look at how it incorporated generative AI into its Premium subscription program, detailing what worked and what didn't,
- [What's Going on at Stability AI?](https://thelettertwo.com/2024/03/25/is-stability-ai-in-trouble/) - In the past 12 months, Stability AI has lost prominent researchers, execs and its founder Emad Mostaque. Explore what's happening at the once-hot AI startup.
- [AIMG: The Community Helping Demystify AI for Marketers](https://thelettertwo.com/2024/03/28/aimg-ai-marketers-guild/) - Explore the AI Marketers Guild (AIMG), a community empowering AI usage in marketing, founded by serial marketer David Berkowitz.
- [Llama, Llama, Llama: Everything About Meta's New AI Model](https://thelettertwo.com/2024/04/24/the-ai-economy-everything-about-llama3/) - Meta releases its most advanced large language model, Llama 3, to compete against OpenAI's GPT-4. Here's everything you need to know about the AI model.
- [How AI Impacts Customer Engagement](https://thelettertwo.com/2024/04/18/how-ai-impacts-customer-engagement/) - Twilio's 2024 "State of Customer Engagement" explores how AI has customers expecting personalized experiences, but brands don't have the data to provide them,
- [The AI Economy: The AI Startup Taking on Gmail, Perplexity Shows AI Search Power](https://thelettertwo.com/2024/04/10/the-ai-economy-shortwave-perplexity-seo/) - Meet the AI-native email startup taking on Superhuman and Gmail. Plus, study reveals Perplexity can drive the same web traffic as Google, and the 2024 AI winners.
- [How Shortwave is Using AI to Take on Superhuman and Gmail](https://thelettertwo.com/2024/04/04/how-shortwave-is-using-ai-to-take-on-superhuman-and-gmail/) - Shortwave wants to restore the connection we once had with email, but it must avoid the pitfalls that befell other email clients. It hopes AI will help.
- [The AI Economy: The Community Helping Marketers Master AI](https://thelettertwo.com/2024/04/02/the-ai-economy-the-community-helping-marketers-master-ai/) - Explore the AI community helping train marketers. Plus, the new AI conference in Seattle you don't want to miss, and some personal news!
- [Computing Overhead Could Cloud AI Startup Runway As Costs Soar](https://thelettertwo.com/2024/04/01/computing-overhead-could-cloud-ai-startup-runway-as-costs-soar/) - Tech industry watchers were aghast years ago as Uber, Stripe, and other startups raised billions of dollars in new investment capital. Granted that happened when these companies were established, but the amount was staggering. And we are poised to see such activity again, this time with AI startups. But the money won't all be for
- [This Week in AI: Nvidia's 'Bigger' Platform Play; Microsoft's AI Ambitions Goes Deep](https://thelettertwo.com/2024/03/23/ai-economy-nvidia-gtc-microsoft-inflection-ai-hires/) - A busy AI news week: The iPhone could soon support Google Gemini, Nvidia unveils AI hardware and software at GTC, and Microsoft hires away Inflection AI's team.
- [UN Passes First Resolution Regulating AI Worldwide](https://thelettertwo.com/2024/03/21/un-passes-first-resolution-regulating-ai-worldwide/) - The UN passed a resolution encouraging member nations to ensure AI protects human rights and personal data while monitoring risks posed by the technology.
- [The Apple, Google AI Pact Risks Further Big Tech Antitrust Crackdown](https://thelettertwo.com/2024/03/18/google-apple-gemini-ai-deal-antitrust/) - Apple is reportedly in "active negotiations" with Google to bring its Gemini AI offering to the iPhone, a move that could stir antitrust concerns by regulators.
- [AI's Impact on Design, the U.S. Spurs UN to Take Action on Global AI Regulation](https://thelettertwo.com/2024/03/16/ai-economy-design-in-tech-un-global-regulation/) - A recap of John Maeda's 2024 "Design in Tech" report examining AI's impact on the design community. Plus, the UN resolution pushing for global AI regulations.
- [What Is Dent: AI, the Seattle Conference Promising Practical AI Business Strategies?](https://thelettertwo.com/2024/03/16/dent-ai-conference-schedule-topics-speaker/) - Everything about Dent: AI, a one-day event in Seattle, Washington scheduled for April 29, to provide leaders with practical advice on leveraging AI in business.
- [Compete, Protest, Collaborate: Design's Dilemma in the Age of AI](https://thelettertwo.com/2024/03/14/design-against-ai-design-in-tech-report-2024/) - John Maeda's "Design in Tech" 2024 report delves into the dynamics of AI and design — should we compete with, protest against, or collaborate with AI?
- [End of Business as Usual: It's Another Thing to KNOW Your Customers, Not Just Have Them](https://thelettertwo.com/2011/11/01/end-of-business-book-review/) - Analyst Brian Solis' new book "The End of Business As Usual" explores the impact of socially-connected customers and how brands must work harder to reach them.
- [Kara Swisher's 'Burn Book': A Scorching Exposé of Tech Titans, Billionaires and Old Media](https://thelettertwo.com/2024/03/13/kara-swisher-burn-book-review/) - A review of "Burn Book," a 30-year memoir from tech journalist Kara Swisher on Silicon Valley, filled with stories of tech titans, billionaires and old media.
- [European Parliament Adopts Landmark AI Law, Paving the Way for Safe and Innovative AI Development](https://thelettertwo.com/2024/03/13/europe-parliament-passes-ai-act/) - The EU Parliament adopted AI regulations, a first in the world. It breaks AI systems into four risk categories and promises to foster innovation in the bloc.
- [There's a Difference Between Marketing and PR. Leave Social Media out of It.](https://thelettertwo.com/2008/11/13/theres-a-difference-between-marketing-pr-leave-social-media-out-of-it/) - Susan Etlinger, Jeremiah Owyang and Kara Swisher debate social media's impact on PR and marketing at a panel discussion at Horn Group in San Francisco.
- [Writing The Next Chapter With The Next Web](https://thelettertwo.com/2012/09/19/ken-yeung-joins-the-next-web/) - Journalist Ken Yeung announces he's joining The Next Web as the San Francisco Bay Area reporter covering Silicon Valley, social media and other tech news.
- [Checking In: VaynerMedia Shows Geolocation Can Reap Business Benefits](https://thelettertwo.com/2010/04/22/checking-in-vaynermedia-tries-to-prove-geolocation-can-reap-business-benefits/) - Reviewing the case study of how Gary Vaynerchuk's agency used geolocation and Gowalla to promote fan loyalty for the NBA's New Jersey Nets.
- [Square's $5 Billion Gamble To Change The Commerce World](https://thelettertwo.com/2014/07/18/square-5-billion-gamble-reinvent-commerce/) - Square hopes human re-engagement and thinking about the bigger monetary platform will help this $5 billion company redefine commerce.
- [OpenAI CEO Sam Altman Resumes Board Role Amid New Appointments, Probe Conclusion](https://thelettertwo.com/2024/03/08/ai-economy-openai-sam-altman-reinstated-board/) - OpenAI CEO Sam Altman has regained his board seat after a probe into his firing endorsed the move. Plus, the company added three new members.
- [Profits vs. Humanity: The Musk-OpenAI Lawsuit](https://thelettertwo.com/2024/03/08/ai-economy-elon-musk-sues-openai/) - Elon Musk alleges OpenAI is seeking profit over helping humanity, but the AI startup has the receipts. Plus, a recap of the Llama Lounge event in San Francisco.
- ['Battle for the Bird': A Soaring Examination of Twitter's Tumultuous Trajectory](https://thelettertwo.com/2024/03/05/battle-for-the-bird-a-soaring-examination-of-twitters-tumultuous-trajectory/) - In "Battle for the Bird," journalist Kurt Wagner recounts Twitter's turbulent history from its leadership under Jack Dorsey to Elon Musk.
- [With 'Open Leadership,' Create a Better Customer Relationship](https://thelettertwo.com/2010/05/21/creating-an-better-customer-relationship-through-open-leadership/) - A review of Charlene Li's book "Open Leadership" and how companies can use social technology to transform how they engage their customers.
- [Twitter Lists Have Finally Arrived For All: Big Ego Boost Or Real Value?](https://thelettertwo.com/2009/11/01/twitter-lists-have-finally-arrived-for-all-big-ego-boost-or-real-value/) - A look at what Twitter lists are and how to use them for marketing purposes, without making it a popularity and ego contest. Is it another exclusionary tool?
- [A Twestival in San Francisco?](https://thelettertwo.com/2009/02/13/a-twestival-in-san-francisco/) - A recap of the San Francisco Twestival, hosted at Paradise Lounge to help raise money for Charity: Water. #twestivalsf
- [Marissa Mayer and the Case of the Yahoo 'Curse'](https://thelettertwo.com/2015/01/09/marissa-mayer-and-the-case-of-the-yahoo-curse/) - Nicholas Carlson's book "Marissa Mayer and the Fight to Save Yahoo!" explores the former Google executive's attempts to turn around a 20-year-old company.
- [What in the AI World Is RAG?](https://thelettertwo.com/2024/02/24/ai-economy-retrieval-augmented-generation/) - What is Retrieval-Augmented Generation or RAG? How is this AI technique used in the enterprise to build smarter, adaptable and traceable apps?
- [Google Gemini's Inaccurate AI Images Disappoint, But Shouldn't Surprise](https://thelettertwo.com/2024/02/23/google-gemini-ai-image-generation-fail/) - Google Gemini is under fire after the AI tool generated inaccurate images of historical people. To avoid this, more data diversity and guardrails are needed.
- [Why Obama Visiting LinkedIn To Have A Town Hall Made Sense To Talk About Jobs](https://thelettertwo.com/2011/09/27/why-obama-visiting-linkedin-to-have-a-town-hall-made-sense-to-talk-about-jobs/) - Why President Barack Obama's Sept. 2011 visit to LinkedIn where he hosted a town hall on jobs was a smart move and the right venue to highlight employment woes.
- [Leveraging RAG for Personalized and Traceable Enterprise AI Applications](https://thelettertwo.com/2024/02/21/rag-explained-for-enterprise/) - What is Retrieval-Augmented Generation, or RAG? How is the enterprise building smarter, more personalized and traceable applications with this AI technology?
- [Writing My Next Chapter With 'Bub.blicio.us'](https://thelettertwo.com/2009/08/24/writing-next-chapter-with-bubblicious/) - Ken Yeung joins tech blog Bub.blicio.us as a contributing writer covering Silicon Valley tech events.
- [Thank You, Bub.blicio.us](https://thelettertwo.com/2012/09/20/thank-you-bubblicious/) - Paying tribute to tech blog Bub.blicio.us for putting Ken Yeung on the map as he moves on to be the San Francisco Editor for The Next Web.
- [New Role In Life: Editor-in-Chief of Tech Blog Bub.blicio.us](https://thelettertwo.com/2012/03/04/ken-yeung-bubblicious-editor-in-chief/) - Ken Yeung named new Editor-in-Chief of the social tech blog Bub.blicio.us covering the social economy and tech news.
- [AI Companies Opt for Subtlety in Super Bowl Commercials](https://thelettertwo.com/2024/02/17/ai-economy-reviewing-2024-super-bowl-ai-commercials/) - Discover the narrative of AI breakthroughs showcased by tech giants during the 2024 Super Bowl, emphasizing the human-centric impact over technical intricacies.
- [Salesforce Vet Taylor Debuts Sierra for Enterprise Chatbots](https://thelettertwo.com/2024/02/13/salesforce-vet-taylor-debuts-sierra-for-enterprise-chatbots/) - Founded by Salesforce vet Bret Taylor, Sierra is a conversational AI platform that builds sophisticated, authentic and trustworthy chatbots for businesses.
- [Inside One of Silicon Valley's Hottest AI Startup Events](https://thelettertwo.com/2024/02/10/ai-economy-jeremiah-owyang-llama-lounge-ai-event/) - With AI everywhere in Silicon Valley, how one event created by Jeremiah Owyang is helping find the signal from the noise with his Llama Lounge startup event.
- [Discover America Site Aims to Drive U.S. Tourism](https://thelettertwo.com/2007/10/23/discover-america-starting-this-spring/) - So I found out that the Discover America website, a collaboration of the US Department of Commerce with the Travel Industry Association of America, is slowly getting itself back up on its feet. They have a great partnership with Disney, Travelocity, Yahoo, and American Express and you can sign up to receive a newsletter with
- [Exploiting Web 2.0 To Promote 'National Treasure'](https://thelettertwo.com/2007/12/16/exploiting-web-20-for-national-treasure-screening/) - My workplace is allowing us an advance screening of Walt Disney Pictures' "National Treasure: Book of Secrets" and seeing that I'm in the interactive industry, I wanted to see what other people thought I should do to exploit the web 2.0 phenomena for this special event.
- [Thoughts On Google's +1 and The Gamesmanship of Search Marketing](https://thelettertwo.com/2011/04/24/google-search-marketing-gamemanship/) - How does Google's +1 feature affect the way we look at search marketing and the gamesmanship of search results?
- [If Google Buys Digg, Say Hello to 'Diggle'](https://thelettertwo.com/2008/07/22/everyone-say-hello-to-diggle/) - Google reportedly is interested in buying Digg. If true, explore the impact on search, online advertising and the future of the semantic web.
- [Web 2.0 + 1 = Web 3.0](https://thelettertwo.com/2007/10/01/web-20-1-web-30/) - What does the next-generation web look like? Delve deep into Web 3.0 and why it's considered to be the "semantic web."
- [Break Time at SocialDevCamp East](https://thelettertwo.com/2008/05/10/break-time-at-socialdevcamp-east/) - The latest on what's happening at SocialDevCamp East in Baltimore, MD.
- [Disney Invests Big in Epic Games for a Magical Metaverse Adventure](https://thelettertwo.com/2024/02/07/disney-invests-big-in-epic-games-for-a-magical-metaverse-adventure/) - Disney to invest $1.5 billion in Epic Games, opening up opportunities to bring Disney, Marvel, and Pixar characters into the Fortnite universe and beyond.
- [An Amazon Ad Platform Could Threaten Google's Dominance](https://thelettertwo.com/2014/09/02/amazon-ad-entry-threatens-google-dominance/) - Amazon is said to be launching a larger online advertising platform. Described as an "AdWords-killer," will it unseat Google from atop its perch?
- [5 Apps That We Can't Live Without](https://thelettertwo.com/2009/09/05/5-web-apps-that-we-cant-live-without/) - Five web applications, from Gmail to Twitter, Facebook and WordPress you may not be able to live without — especially during any downtime.
- [The Issue of Social Media Sustainability and Durability](https://thelettertwo.com/2007/12/28/sustainability-and-durability/) - Is social media applicable in all situations for marketers?
- [Creating Your Own Echo Chamber With The E2 Stream](https://thelettertwo.com/2011/02/12/creating-your-own-echo-chamber-with-the-e2-stream/) - Review of the Echo E2 real-time StreamServer, designed to bring social media and the community back to your website for publishers and brands.
- [Augie, the AI-Powered Video Creation App, Now In Public Beta](https://thelettertwo.com/2023/05/02/augie-ai-video-creation-tool-public-beta/) - Can AI turn your text, audio or webcam recording into a professional-grade quality video? Augie could be the app marketers, creators and small businesses need.
- [How AI Search Might Impact Your SEO](https://thelettertwo.com/2023/06/01/how-ai-search-might-impact-your-seo/) - Publishers and content marketers fear a drop in SEO traffic as Google and Microsoft both embrace artificial intelligence in search.
- [GenAI Infographic Highlights Tech's Impact and the Startups Making Waves](https://thelettertwo.com/2023/12/28/genai-prism-infographic-unveiled/) - An infographic explores GenAI and the current landscape along with the tech startups making the most impact. Created by Brian Solis, JESS3 and Conor Grennan.
- [MindStudio by YouAI Makes it Easy to Build AI-Powered Enterprise Apps](https://thelettertwo.com/2024/01/17/mindstudio-youai-ai-powered-enterprise-app-building/) - Dive into the innovation behind YouAI's MindStudio, reshaping AI app development. Uncover OpenAI insights and master AI app-building tips for brands.
- [Step into 'The AI Economy': Your Curated AI News Corner](https://thelettertwo.com/2024/01/06/ai-economy-curated-ai-newsletter/) - Announcing "The AI Economy," a weekly LinkedIn newsletter highlighting AI's influence on business, work, society and tech. News articles curated by Ken Yeung.
- [OpenAI Opens App Store to the Public; CES 2024 Showcases AI's Grandeur](https://thelettertwo.com/2024/01/13/ai-economy-openai-opens-app-store-ces-2024-showcases-ai-grandeur/) - What you need to know about OpenAI's marketplace: How to access, what AIs are available, and why the store matters. Plus, a recap of AI at CES 2024.
- [Building AI Enterprise Apps with MindStudio; AI Fears Spread at Davos](https://thelettertwo.com/2024/01/20/ai-economy-mindstudio-recap-davos-fears/) - Learn why developers are turning to MindStudio to build AI-powered apps. Plus, fear of AI spreads throughout WEF, and what the AI tech stack should look like.
- [Decoding How OpenAI Helps Startups; Will AI Take Our Jobs or Not?](https://thelettertwo.com/2024/01/27/ai-economy-decoding-openai-startup-program/) - Discover OpenAI's meticulous process for selecting startups to broaden the applications of AI. What a new report says about AI's impact on job displacement.
- [What the Taylor Swift Deepfakes Say About the Dangers of AI](https://thelettertwo.com/2024/02/03/ai-economy-taylor-swift-deepfakes-highlights-ai-dangers/) - Delve into why recent Taylor Swift deepfakes have raised alarms about the dangers of AI to a whole new level. Plus, a look at the state of investing in AI.
- [Augie Storyteller Makes AI Movie Magic Accessible For Everyone](https://thelettertwo.com/2024/02/05/augie-storyteller-ai-movie-magic-maker/) - Augie Storyteller lets anyone transform ideas into visually compelling stories. Generate fun text-to-video movies with customizable styles.
- [Deciphering the AI Tech Stack for the Enterprise](https://thelettertwo.com/2024/02/01/deciphering-the-ai-tech-stack-for-the-enterprise/) - The four key layers enterprise companies need to build an AI tech stack, from infrastructure and data connections to AI application management and security.
- [Samsung Shifts Gears to Embrace AI (Again), Putting Devices in the Backseat](https://thelettertwo.com/2024/01/30/samsung-smart-home-mobile-embraces-ai-for-all/) - Explore the AI renaissance at Samsung, casting SmartThings and the Bixby AI assistant back into the spotlight, as devices briefly step back.
- [Jeff Lawson's Empowering Influence: Fueling Our Drive to Build What's Next](https://thelettertwo.com/2024/01/25/jeff-lawson-influence-to-build-whats-next/) - Examine the legacy of Twilio CEO Jeff Lawson, from guiding a category-defining tech firm to inspiring developers and changing how we think about software.
- [Twilio's New SMS Verification SDK Uses Google To Verify Phone Numbers](https://thelettertwo.com/2017/05/23/twilios-new-sms-verification-sdk-uses-google-to-verify-phone-numbers/) - Twilio has launched a Verification SDK, leveraging Google's API to streamline SMS permissions when verifying phone numbers — but only for Android apps.
- [Twilio's Freshman Year](https://thelettertwo.com/2017/06/26/twilios-freshman-year/) - Twilio survives its first year as a public company, but while it did well product-wise, there's more work to educate investors on potential.
- [A Great Platform Should Be the Foundation of Any Web Solution](https://thelettertwo.com/2011/09/18/the-new-foundation-of-any-web-solution-centers-on-using-a-great-platform/) - An analysis of what is a platform and how businesses shouldn't be afraid of using them and/or APIs to help generate content for their web solutions.
- [Tech 2021: Web3, Ransomware Attacks, Facebook and Apple Woes](https://thelettertwo.com/2021/12/28/year-in-tech-2021-review-web3-ransomware-facebook-apple/) - A look at key themes that defined tech in 2021: The rise of Bitcoin, NFTs and the metaverse. Plus, the fight over space, Apple's antitrust woes and more.
- [Google Photos' New AI Editing Tool Could Pose Threat to Adobe](https://thelettertwo.com/2023/05/10/google-photos-magic-editing-ai-tool/) - Google Photos' new AI-powered feature makes complex photo editing easy — without needing pro-level skills. But is it a serious competitor to Adobe Lightroom?
- [Flipboard's ActivityPub Embrace Sparks Content Revolution in the Fediverse](https://thelettertwo.com/2023/12/21/flipboard-brings-content-to-fediverse-with-activitypub/) - Flipboard announced support for the ActivityPub protocol and the Fediverse. Here's what it means for users and what publishers can expect in the future.
- [Twilio Adds Open-Source 'Rapid Response Kit' To Help Teams Deploy Apps In A Crisis](https://thelettertwo.com/2014/03/13/twilios-foundation-adds-open-source-rapid-response-kit-to-help-teams-deploy-apps-in-a-crisis/) - Twilio unveils its Rapid Response Kit, an open-sourced tool to help developers quickly deploy mobile apps during times of crisis.
- [Samsung's Push To Unite The Internet of Things Centers On Bixby](https://thelettertwo.com/2017/10/19/samsung-bixby-internet-of-things-play/) - Samsung opens Bixby to the world and starts to make it core to its smart home ecosystem. Here's why Amazon and Google should be worried.
- [CES 2024 Preview: Unleashing AI to Empower the Latest Tech Wonders](https://thelettertwo.com/2024/01/04/ces-2024-preview-unleashing-ai-to-empower-the-latest-tech-wonders/) - Ahead of this year's Consumer Electronics Show (CES), don't be surprised to see AI take center stage, defining what intelligent living will look like.
- [10 First-Timer Tips On How To Launch A Podcast](https://thelettertwo.com/2024/01/03/10-first-timer-tips-on-how-to-launch-a-podcast/) - Advice for content creators looking to launch a podcast, from having patience and identifying key metrics to why you should budget your time and stay focused.
- [LinkedIn Adds Support For Native Video Sharing, Shutters Record App](https://thelettertwo.com/2017/07/13/linkedin-supports-native-video-sharing-ends-record/) - LinkedIn now lets select users (influencers) upload video directly through its mobile app, allowing for more video sharing.
- [10 Ways To Be More Professional With Email](https://thelettertwo.com/2009/01/31/10-ways-to-be-more-professional-with-email/) - How to craft a better-sounding professional email and build up credibility, from punctuation and grammar checks to clear subject lines and more.
- [What You Need to Know About Doing Email Marketing](https://thelettertwo.com/2008/04/13/how-to-deliver-email-marketing-campaigns/) - Doing email marketing for your company is not as simple as hitting the "send" button. There is more complexity in ensuring the content is effectively delivered.
- [How To Make Sure Your Email Gets Read](https://thelettertwo.com/2008/09/24/making-sure-your-emails-are-getting-read/) - Recent blog posts and questions that I've posed have seemed to rotate around email marketing strategies. A few of the items that seem to circulate involve the following: Increasing Email Open Rates For you to increase the open rate, the first place you'll need to look at is your subject line. SPAM and junk filters
- [Can AI Build You a Better Burger?](https://thelettertwo.com/2018/06/20/can-ai-build-you-a-better-burger/) - Creator Burger has a robot that uses artificial intelligence to craft the perfect burger for you, without any human assistance. Can this machine top McDonald's?
- [#FollowFriday: People Who Inspire Me](https://thelettertwo.com/2009/06/19/followfriday-who-inspires-me/) - A #FollowFriday list of people on social media who I draw inspiration from
- [#FollowFriday: Movers & Shakers, Pt. 3](https://thelettertwo.com/2009/07/03/followfriday-movers-shakers-because-i-like-trilogies/) - A new list of movers and shakers to follow on social media for #FollowFriday.
- [Meeting Influencers and Inspirers at Gnomedex](https://thelettertwo.com/2009/08/19/meeting-the-influencers-inspirers-at-gnomedex/) - I'm heading to Seattle to meet influencers and social media pros at the Gnomedex technology conference. Are you going to be there?
- [The Digital Coast's List of Social Media Influencers](https://thelettertwo.com/2010/01/10/from-solutions-are-power-the-digital-coasts-list-of-influencers-using-social-media/) - A 2009 round-up of influencers from the West Coast who have had an impact on the way social media and marketing are done.
- [Lil' Grams: It's TheKnot for Families to Cherish Precious Memories](https://thelettertwo.com/2009/06/02/lil-grams-its-theknotcom-for-families-to-cherish-precious-memories/) - How Lil' Grams is using social networking to help families share cherished moments with loved ones automagically, starting with baby memories.
- [Social Media Welcomes a New Bundle of Joy to the Internet: Lil' Grams](https://thelettertwo.com/2009/08/20/social-media-welcomes-a-new-bundle-of-joy-to-the-internet-lil-grams/) - Lil' Grams made its public debut, launching new social network connectivity and services to help families share posts of their newborns with friends
- [#FollowFriday: The Hawaii Social Media Ohana](https://thelettertwo.com/2009/06/05/followfriday-the-hawaiian-ohana/) - Check out these social media personalities from Hawaii I recommend this #FollowFriday, from podcasters, bloggers, creatives and marketers.
- [#FollowFriday: In Service to Others](https://thelettertwo.com/2009/09/11/followfriday-in-honor-of-service-to-others/) - This #FollowFriday, some people I follow on social media who honor their community and make the world a better place.
- [#FollowFriday: Authors Who Rock](https://thelettertwo.com/2009/06/26/followfriday-authors-who-rock/) - Some authors I recommend this #FollowFriday have incredible books that I believe tell an amazing tale about social media, marketing and technology.
- [#FollowFriday: Making It More Relevant](https://thelettertwo.com/2009/05/01/followfriday-making-it-more-relevant/) - A new round-up of #FollowFriday people you should know, from authors Clara Shih and Tara Hunt, to expert communicators, entrepreneurs and more.
- [#FollowFriday: The Capital Innovators](https://thelettertwo.com/2009/06/12/followfriday-the-capital-innovators/) - Some great people I recommend on #FollowFriday who are from Washington, DC turning the tech corridor in the nation's capital into the next Silicon Valley.
- [Podcamp DC, Here I Come!](https://thelettertwo.com/2008/04/17/podcamp-dc-here-i-come/) - I'm excited to attend Podcamp DC 2007 to learn new marketing and podcasting techniques. Let's connect if you're going!
- [Podcamp DC: Integrating Social Media With Small Business (VIDEO)](https://thelettertwo.com/2008/04/20/video-from-podcamp-dc-integrating-social-media-with-small-businesses/) - Network Solutions' Social Media Swami Shashi Bellamkonda explains how small businesses can use social media as part of their marketing campaigns.
- [Podcamp DC: Good But Not Great](https://thelettertwo.com/2008/04/19/podcamp-dc-it-was-good-but-it-wasnt-great/) - For the first time in my life, I just attended Podcamp DC in Rosslyn, Virginia. Before this, I had attended Widget DevCamp and that didn't seem like anything appealing to me and had an essence of being more for developers. However, today's meetup, to me, was something more for developers, designers, marketers, journalists, etc. and had
- [Live From Podcamp DC](https://thelettertwo.com/2008/04/19/live-from-podcamp-dc/) - So I've finally arrived at Podcamp DC and it's been an interesting ride thus far. Stopped by the first session and learned a little about how to set up your podcast and then bailed probably a few minutes in to head over to another session where Podcast organizer Christopher Penn was talking about setting up
- [Why These Teens Are Bullish On Snapchat's Gen Z Appeal](https://thelettertwo.com/2017/07/07/connor-blakeley-max-baron-bullish-snapchat-marketing-gen-z/) - Gen Z appears to be drawn to Snapchat, but why? Youth marketing experts Connor Blakely and Max Barron explain the interest and offer advice for brands.
- [How A Dog-Eared Filter Got Tech To Think Camera-First](https://thelettertwo.com/2018/03/23/snapchat-popularity-camera-tech/) - How Snap's pursuit of being camera-first impacted the tech industry plus how the camera changed how brands think about ads.
- [Facebook’s Acquisition of Oculus VR May Usher The ‘Second Life’ View of Your Social Graph](https://thelettertwo.com/2014/03/25/facebooks-acquisition-of-oculus-vr-may-usher-the-second-life-view-of-your-social-graph/) - Why did Facebook pay $2 billion to acquire Oculus VR? And how can the tech result in a new way we view our social graph in the future?
- [Google's Daydream VR and AR Efforts Could Get Boost With Lytro Acquisition](https://thelettertwo.com/2018/03/21/google-lytro-acquisition-daydream-vr/) - Google's reportedly interested in buying Lytro. Here's a look at how light-field camera tech could help Daydream's VR and AR ambitions in the future.
- [A Year of Insights, Doubts and Change](https://thelettertwo.com/2009/09/02/a-year-of-insights-doubts-and-change/) - After a year-long job search, I look back at my options living in San Francisco, how I've built out a network by attending conferences and parties and more.
- [Zendesk's New Developer Platform Lets Brands Incorporate Customer Chat Support Into Apps](https://thelettertwo.com/2019/10/03/zendesk-launches-sunshine-conversations-developer-platform-gather-community-builder/) - Zendesk announces Sunshine Conversations, a way for developers to seamlessly integrate websites with social chat apps, transforming online customer messaging.
- [LinkedIn Takes On YouTube, Facebook With Live Video Service](https://thelettertwo.com/2019/02/11/linkedin-goes-live/) - LinkedIn joins Twitter, YouTube, and Facebook with launch of its live video tool so professionals can share thought leadership in real-time.
- [LinkedIn at 20: Adapting to Changing Networking Trends](https://thelettertwo.com/2023/05/08/linkedin-at-20-adapting-to-changing-networking-trends/) - Exploring two major eras that defined LinkedIn. Plus, the role AI and remote working will play in helping its mission to connect professionals.
- [Flickr is NOT a Free Stock Photography Website](https://thelettertwo.com/2007/07/18/flickr-is-not-a-free-stock-photography-website/) - Something has web guru Molly Holzschlag up in a roar as she recently posted a little tiff she's having with Virgin Mobile over their latest campaign on her website. There are a couple of things wrong with this campaign, in my opinion... First, the Virgin Mobile campaign is called "Are You With Us or What?"
- [Moving On...Hello Orange](https://thelettertwo.com/2014/02/21/moving-on-hello-orange/) - I'm parting ways as a journalist for The Next Web. Starting March 2014, I'll be in an analyst-type role for Orange Silicon Valley.
- [Instagram’s Latest Move Fails To Sound Death Knell For Linktree And Other ‘Link In Bio’ Startups](https://thelettertwo.com/2023/04/19/linktree-not-afraid-of-instagram/) - Linktree and Koji push back against claims Instagram's new profile link update spells disaster for their ecosystem. Their deaths have been greatly exaggerated.
- [Instagram Launches Threads: First Impressions of the Twitter Rival](https://thelettertwo.com/2023/07/06/instagram-launches-threads-first-impressions-of-the-twitter-rival/) - Is Threads the Twitter substitute we've been looking for? First impressions of Instagram's new social media app and how it beats Mastodon, Bluesky and others.
- [Flipboard Acquires Zite to Make Curated Content More Personal](https://thelettertwo.com/2014/03/05/flipboard-gets-more-personal-with-acquisition-of-zite/) - Flipboard has acquired Zite. Zite's personalization recommendation engine could help Flipboard surface more interesting content for readers.
- [Turning to the Internet for Success during a Recession - Part 3 - Online Advertising](https://thelettertwo.com/2009/04/29/turning-to-the-internet-for-success-during-a-recession-part-3-online-advertising/) - A look at how online advertising (search engine optimization & marketing) can help bring more traffic & conversion during times of recession.
- [Spend More on Crafting Content to Gain More Bang For Your Buck](https://thelettertwo.com/2009/03/30/why-invest-in-content-and-seo/) - Spending on paid search ads is disproportional to organic search (SEO). Here's why you should invest in your content to bring in more traffic.
- [Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media](https://thelettertwo.com/2010/06/02/discovering-the-social-marketing-compass-to-help-chart-our-course-through-social-media/) - How this guide from Brian Solis aids marketers in using social media to create experiences and effectively connect with customers, peers and influencers.
- [Digital Spring: How 'Unicorn' Startups Force Companies To Adapt To The Evolving Digital Landscape](https://thelettertwo.com/2014/06/12/digital-spring-how-unicorn-startups-are-forcing-companies-to-adapt-to-the-evolving-digital-landscape/) - Billion-dollar startups and unicorns have a big impact on the tech ecosystem. Incumbents need to prepare for a new wave of disruption: the "Digital Spring"
- [Yahoo's Next Step In Its Mobile Revival Involves Pitching It To Developers](https://thelettertwo.com/2015/02/18/yahoos-next-step-in-its-mobile-revival-involves-pitching-it-to-developers/) - As Yahoo gets ready for its inaugural mobile developer conference, here's a look at what the company needs to do to rekindle its relationship with the developer ecosystem.
- [The 'Mobile-First' Yahoo: 575 Million Users and a New Suite of Dev Tools](https://thelettertwo.com/2015/02/19/the-mobile-first-yahoo-575m-monthly-active-users-and-a-new-suite-of-dev-tools-it-hopes-youll-use/) - Yahoo calls itself a 'mobile-first' company and has released new Flurry-powered tools to entice developers to integrate into their apps centered around distributing content.
- [Need a Job? DraftFCB Is Hiring](https://thelettertwo.com/2009/01/30/need-a-job-draftfcb-is-looking-to-hire/) - Here's an interesting little piece of tidbit that I came across just recently. It seems that DraftFCB, a pretty big advertising agency in the country, but with offices in San Francisco, is looking to bring people on board to help grow the company and service their clients. So while ad agencies are looking to trim
- [Google Targets Emotions With Acquisition of GIF Platform Tenor](https://thelettertwo.com/2018/03/27/google-acquires-tenor-gif-powered-search-marketing/) - Why did Google acquire GIF-maker Tenor? Not only to support its chat apps but to gain access to the emotional graph and open up new advertising data.
- [Snap Has a Startup Accelerator, but Who Benefits?](https://thelettertwo.com/2018/05/23/snapchat-launches-yellow-startup-accelerator/) - Snap announces an accelerator to train creators in the new age of storytelling. Here's a look at its benefits, its impact on Snapchat, and more.
- [For Intercom, All Your Customer Relationships Are Belong to You](https://thelettertwo.com/2018/06/06/for-intercom-all-your-customer-relationships-are-belong-to-you/) - Businesses should think about how to retain ownership of their customer relationships. It shouldn't be about the apps being used, but the interactions.
- [Square's Online Store Opens up to Large Sellers With New Developer Tools](https://thelettertwo.com/2021/05/13/squares-online-store-opens-up-to-large-sellers-with-new-developer-tools/) - Square announces a Snippets API, letting developers leverage its Online Store's marketing capabilities to help drive site traffic, grow conversions and more.
- ['Brotopia' Is An Education On The Sh*t Women Deal With In Tech](https://thelettertwo.com/2018/02/10/brotopia-is-an-education-on-the-sht-women-deal-with-in-tech/) - A review of "Brotopia: Breaking Up the Boys' Club of Silicon Valley," a must-read book about harassment women face in tech and the role of DEI in the workplace.
- [User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital](https://thelettertwo.com/2018/06/26/user-generated-marketing-service-chute-acquired-by-private-equity-firm-esw-capital/) - Social media startup Chute has been acquired by private venture ESW Capital. Here's what the deal means and how it'll impact marketers.
- [Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age](https://thelettertwo.com/2014/10/07/throwing-out-the-script-how-relationships-can-help-marketers-shape-the-digital-age/) - A review of "What If PR Stood for People and Relationships?" an ebook by Brian Solis that promotes humanity and relationships over technology to win customers.
- [Exploring It All With The Conversation Prism](https://thelettertwo.com/2009/07/12/exploring-it-all-with-the-conversation-prism/) - A look at the Conversation Prism by Brian Solis and Jesse Thomas on how brands can engage in dialogue and participate in community engagement.
- [The Ephemeral Dilemma](https://thelettertwo.com/2017/08/03/the-ephemeral-dilemma/) - Questioning which platform we should spend time and effort on creating social media stories.
- [SAS Bets Its Social Media Tool Can Predict Social Media Behavior](https://thelettertwo.com/2010/04/17/sas-bets-its-social-media-tool-can-predict-your-social-media-behavior/) - SAS has a social media tool designed for the enterprise and claims it can better measure behavior versus market incumbents.
- [Salesforce's $750 Million Bet to Reimagine Productivity in the Modern Workforce](https://thelettertwo.com/2018/09/23/salesforce-big-bet-with-quip-reimagine-productivity-modern-workforce/) - Why did Salesforce buy Quip in 2016 for $750 million? Read how the app shaped workplace productivity and its evolution into a viable Office 365 rival.
- [Broadcom's WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps](https://thelettertwo.com/2014/08/27/broadcoms-wiced-sense-is-a-19-99-developer-kit-to-aid-in-rapid-prototyping-of-internet-of-things-apps/) - Broadcom unveils a $19.99 kit to help developers rapidly prototype Internet of Things apps and establish set of industry standards.
- [Qualcomm Writes 5G's Next Chapter With New Chips, Previews Key CES Theme](https://thelettertwo.com/2019/12/11/qualcomm-snapdragon-summit-5g-development-2019/) - Analysis of Qualcomm's 5G push and how the public will start seeing the actual potential of the new wireless technology, starting at CES 2020.
- [Flipboard Makes Moves To Cast The Spotlight On Its Magazine Creators](https://thelettertwo.com/2014/08/14/flipboard-makes-moves-to-cast-the-spotlight-on-its-magazine-creators/) - Flipboard aims to move itself away from the limelight, instead opting to promote its users, and give them tools to tell a better narrative of their interest.
- [Microsoft's Push To Capitalize On LinkedIn's Economic Graph](https://thelettertwo.com/2017/08/23/microsofts-push-to-capitalize-on-linkedins-economic-graph/) - A look at the potential LinkedIn's services and social network gives Microsoft in its pursuit of the new professional landscape.
- [The Humanity of Digital Transformation](https://thelettertwo.com/2018/01/10/humanity-digital-transformation/) - Digital transformation has often been talked in high-levels, but the latest research from Brian Solis looks at the human factor for innovation inside a company, and the journey these leaders must take to ensure success.
- [Joining Team Flipboard](https://thelettertwo.com/2018/08/03/joining-team-flipboard/) - Ken Yeung joins Flipboard's editorial team where he'll curate technology news and work with publishers to surface interesting and relevant industry stories.
- ['Dear Founder' Is the Business World's 'Dear Abby' That Entrepreneurs Should Read](https://thelettertwo.com/2018/09/11/dear-founder-is-the-business-worlds-dear-abby-that-entrepreneurs-should-read/) - In "Dear Founder," investor and tech executive Maynard Webb recounts sage leadership advice he dispensed to entrepreneurs on how to manage their startups.
- [The Reset of Facebook](https://thelettertwo.com/2018/04/05/facebook-move-fast-break-things/) - Facebook has always moved fast when it came to innovation and few thought anything could slow it down, but Cambridge Analytica showed that the company has been its own undoing. How the latest controversy has forced Facebook to do a reset on itself.
- [Square's Weebly Acquisition Beefs Up Its Small Business Stack Offering](https://thelettertwo.com/2018/04/26/squares-weebly-acquisition-beefs-up-its-small-business-stack-offering/) - Square's success has always been defined by small business, and its acquisition of Weebly gives it a powerful tool for business owners that want the Square experience but a way to bring in business and extend their reach beyond their brick-and-mortar locations.
- [GitPrime Lands $10.5 Million Investment To Make Engineers More Productive](https://thelettertwo.com/2018/04/26/gitprime-lands-10-5-million-investment-to-make-engineers-more-productive/) - GitPrime is doubling down on helping engineering teams better understand their productivity. The data analytics startup has raised $10.5 million in Series A funding, led by OpenView with participation from Data Collective.
- [Facebook's Likely Message to Developers at F8: Hear Us Out](https://thelettertwo.com/2018/04/27/facebooks-likely-message-to-developers-at-f8-hear-us-out/) - Facebook's F8 conference has been a way for the company to tout its latest developments and update the community on its roadmap, but amid the Cambridge Analytica scandal, look for the 2018 F8 to be more subdued and for Facebook to explain to developers why it should still believe it in.
- [Begin Shuttering Slack-Based Task Management Tool To Pursue The Serverless Stack](https://thelettertwo.com/2018/04/27/begin-shuttering-slack-based-task-management-tool-to-pursue-the-serverless-stack/) - Originally meant as a Slack-based task management bot, Begin is pivoting to build services around stackless computing, enabling developers to quickly ramp up large-scale applications.
- [Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward](https://thelettertwo.com/2018/05/03/facebook-mark-zuckerberg-f8-2018-speech-keep-building/) - In the Cambridge Analytica aftermath, Facebook CEO Mark Zuckerberg's next mission was to address developers. At F8, he made his pitch in an elegant, Obama-esque fashion and seemed to win over the audience, pushing a message that Facebook will march forward, past any controversy in its way.
- [Klout's Role in the Weaponization of Influence](https://thelettertwo.com/2018/05/19/the-end-of-klout/) - With Klout's demise on May 25, 2018, a look at the role the company played in accelerating influencer marketing. Polarizing it may be, the service has shaped how personalities have emerged on the internet, all thanks to a single Klout score.
- [‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations](https://thelettertwo.com/2022/08/15/like-comment-subscribe-youtube-history-book-review/) - Bloomberg News reporter Mark Bergen details YouTube's explosive growth, challenges and rocky creator relationship in the new book "Like, Comment, Subscribe."
- [Google Summons the Power of YouTube and the Cloud in Bid to Shake up Gaming](https://thelettertwo.com/2019/03/20/google-stadia-game-streaming-service-game-developer-conference-2019/) - Google looks to upheave game streaming with Stadia, powered by the strength of YouTube, its cloud platform, and its reach to billions of people across devices.
- [As AI Dominates More of Our Lives, How Design Can Mitigate Unethical Behavior](https://thelettertwo.com/2019/03/23/design-in-tech-report-2019-john-maeda/) - In his 2019 Design in Tech Report, Automattic's John Maeda looks at the state of design and how it can help curtail unethical artificial intelligence.
- [X Tests $1 Annual Fee to Tweet to Once Again Stop the Bots](https://thelettertwo.com/2023/10/17/x-tests-1-annual-fee-to-tweet-to-once-again-stop-the-bots/) - X is testing a new way to curb bots and spammers — we've heard this before. Select new users on the web will be charged $1 per year to simply use the service.
- [Welcome to Hotel AI](https://thelettertwo.com/2018/07/03/welcome-to-hotel-ai/) - Hotels and other incumbent businesses are turning to robots and AI to gain a leg up against Airbnb and rival upstarts and offer a better customer experience.
- [With AI and Justice for All](https://thelettertwo.com/2018/07/10/with-ai-and-justice-for-all/) - We're fine with using AI in everything from smart assistants to connected devices. But when it's used by the government, our attitudes change entirely.
- [How Ceres Imaging Uses AI to Help Farmers Grow Better Crops](https://thelettertwo.com/2018/06/26/how-ceres-imaging-uses-ai-to-help-farmers-grow-better-crops/) - Ceres Imaging provides farmers with aerial images of their land using sensors to better understand their soil, helping maximize profitability and harvest.
- [Samsung Woos Developers With AI Fund, Mirroring Amazon’s Playbook](https://thelettertwo.com/2018/06/15/samsung-woos-developers-with-ai-fund-mirroring-amazons-playbook/) - Samsung launched a Q Fund in 2018 to make its Bixby AI assistant more "user-centric," such as having a better understanding of what humans want.
- [The Undefined Path](https://thelettertwo.com/2015/04/18/the-undefined-path/) - An opinion piece on Path's constant changes and what it might need to do to find itself after shifting from private social network to an app studio.
- [Managing Your Healthcare Data Through the Blockchain](https://thelettertwo.com/2018/04/17/managing-your-healthcare-data-through-the-blockchain/) - Startup founders, venture capitalists and industry experts explain why the blockchain could help the healthcare industry better protect patient data.
- [Facebook’s Mobile Journey and its Quest to Further Integrate the Social Graph into Apps](https://thelettertwo.com/2014/04/30/facebooks-journey-into-mobile-and-its-quest-to-further-integrate-the-social-graph-into-more-apps/) - Facebook unveiled new tools at its 2014 f8 developer conference. The move is helping to further integrate the Social Graph into apps.
- [Urbandig Gets You Lost So You Can Explore Hidden Locales](https://thelettertwo.com/2011/11/16/urbandig-secret-places-tourism-disruption-service/) - A review of Urbandig, an iOS app helping you discover things off the beaten path. It's a disruptive form of experiential tourism marketing.
- ['Startup Mixology:' A Handy, Quick Guide On How To Be A Winning Entrepreneur](https://thelettertwo.com/2014/07/27/startup-mixology-is-a-handy-quick-guide-with-the-recipe-on-how-to-be-a-winning-entrepreneur/) - A review of "Startup Mixology," a book from TechCocktail's Frank Gruber, featuring insights on how to be a successful entrepreneur and live out your dreams.
- [A New Search Engine Is (Apparently) Born](https://thelettertwo.com/2009/05/28/a-new-search-engine-is-apparently-born/) - Taking a brief review of reports about Microsoft's new experiment in search engines with the upcoming release on Bing - the "decision engine".
- [LinkedIn's Verification Take Is Big on Credibility Over Features](https://thelettertwo.com/2023/04/15/linkedins-verification-take-is-big-on-credibility-over-features/) - LinkedIn's verification is unlike its social media peers. While Twitter's and Facebook's badge comes with other features, LinkedIn focuses just on identity.
- [Google Challenges Amazon's Product Search Dominance With New Shopping Graph](https://thelettertwo.com/2021/06/04/google-challenges-amazons-product-search-dominance-with-new-shopping-graph/) - Google launches its Shopping Graph to control the e-commerce lifecycle, from inspiration to action, challenging Amazon's dominance in the space.
- [Welcome to the New TheLetterTwo.com](https://thelettertwo.com/2023/03/02/welcome-to-the-new-thelettertwo-com/) - Ken Yeung explains why he finally merged his static homepage and dynamic blog together. Plus, the limitations of "do it yourself" platforms like Weebly.
- [CNN: Internet Start-Ups going low-budget](https://thelettertwo.com/2007/11/12/cnn-internet-start-ups-going-low-budget/) - CNN recently posted a story on their site about how Internet start-ups are picking up where they left off after the bubble burst in early 2000. It starts to compare the differences in how life was for tech companies back in the day versus what tech companies are doing differently in 2007. The article states
- [Microsoft wants to know you're behaving](https://thelettertwo.com/2007/11/19/microsoft-wants-to-know-youre-behaving/) - In recent weeks, there has been much discussion about how Microsoft is trying to buy out Facebook and take it over, but ultimately resigned itself to buy a minority stake. Moreover, as part of that agreement, Microsoft will be allowed to serve its own ad model on Facebook and instead of a traditional role as
- [Introducing Filed](https://thelettertwo.com/2019/10/08/introducing-filed-tech-newsletter/) - Announcing the launch of "Filed", a newsletter curating the top technology news you may have missed, by Ken Yeung, a reporter and editor at Flipboard.
- [Facebook's VR (Dys)topia](https://thelettertwo.com/2019/10/06/facebook-oculus-virtual-reality-social-network-horizons/) - Facebook has a virtual reality social network called Horizon but should we trust it to be a safer place than Facebook? The questions we should be asking.
- [Square Banks on Developer Platform to Woo Larger Sellers in March Upmarket](https://thelettertwo.com/2019/09/26/square-banks-on-developer-platform-to-woo-larger-sellers-in-march-upmarket/) - As Square sets its sights on the enterprise, it's secret weapon is its developer platform with APIs and SDKs designed to show it can play well with legacy systems.
- [Facebook Touts Privacy Future, But Critics Question Sincerity](https://thelettertwo.com/2019/04/30/facebook-privacy-future-critics-question-sincerity-f8-2019/) - Facebook declared the "future is private" at F8, revealing its path forward after multiple scandals. Some embrace it, but critics question if it's legit.
- [Mark Zuckerberg To Make Case To Developers That Privacy Is A Good Thing](https://thelettertwo.com/2019/04/29/mark-zuckerberg-facebook-f8-2019-developer-conference-pitching-private-social-network/) - At Facebook's F8 conference, Mark Zuckerberg will tell developers more about his privacy-focused vision, but will he address the company's scandals?
- [The Secret to Innovation Rests With Knowing Thy Customers](https://thelettertwo.com/2019/02/14/the-secret-to-innovation-rests-with-knowing-thy-customers/) - In Brian Solis' new report on Digital Transformation, why businesses must understand the customer journey and their attitude towards tech.
- [Facebook Going to Facebook](https://thelettertwo.com/2019/02/01/how-facebook-wants-to-move-forward-after-controversy/) - Facebook emerged unscathed from the scandals that plagued it in 2018. A look at whether the 2019 priorities outlined by Mark Zuckerberg will help evolve or damage the company.
- [Speculating About Mozilla's Upcoming Scout Browser App](https://thelettertwo.com/2018/06/19/speculating-about-mozillas-upcoming-scout-browser-app/) - The browser has always been a staple of the internet experience, providing a gateway to unlimited pieces of information in a visually-pleasing manner. While Microsoft's Internet Explorer and Google Chrome have often been bandied about as being the browser, there are a whole host of options with some tackling specific problems based on technology at the
- [Square's Bitcoin Efforts Generate $34 Million in Revenue, But Doubt Remains](https://thelettertwo.com/2018/05/02/square-bitcoin-adoption-q1-2018-revenue-34-million/) - Square's Q1 2018 earnings lacked a lot of drama, but what stood out were the results of its foray into Bitcoin. The company generated $34 million in revenue from the cryptocurrency, but investors sought higher returns and dinged Square's stock in the after-hours.
- [Making The Case For Why Inclusion Is Good For Design In Tech](https://thelettertwo.com/2018/03/10/making-the-case-for-why-inclusion-is-good-for-design-in-tech/) - In the 2018 Design In Tech report, Automattic's John Maeda looks at the evolving role of designers and why companies should invest in inclusion when developing products and technologies.
- [Begin Tries To Solve Slack Overload With Its Task Management App](https://thelettertwo.com/2018/03/09/begin-tries-solve-slack-overload-task-management-app/) - Begin is a task management app within Slack that promises a simple interface for teams to quickly add things to their to-do list without leaving the chat environment.
- [Just Setting Up My New Website](https://thelettertwo.com/2018/03/08/just-setting-up-my-new-website/) - Announcing the launch of a revised website for Ken Yeung at TheLetterTwo.com, a detailed site featuring case studies, history, and what he can do for your company.
- [Evernote's Desire To Be The Workplace's Virtual War Room For Projects](https://thelettertwo.com/2018/03/01/evernotes-desire-to-be-the-workplaces-virtual-war-room-for-projects/) - Evernote's back in the productivity space with the launch of Spaces, a team collaboration tool that offers companies a virtualized workplace to get things done. Here's why this could be a big deal.
- [Orange's Startup Program Bucks Traditional Model, Targets Later-Stage Startups](https://thelettertwo.com/2018/02/20/oranges-startup-program-bucks-traditional-model-targets-later-stage-startups/) - After five years, Orange's startup program, Orange Fab, is evolving to also reach out to Series A and B-stage startups. It's also expanding its Fab Force initiative to make it more valuable to brands.
- [LinkedIn To Place Larger Focus on Groups, Shutters Standalone App](https://thelettertwo.com/2018/01/15/linkedin-to-place-larger-focus-on-groups-shutters-standalone-app/) - LinkedIn is bringing its Groups feature back to its flagship app, announcing that it'll be shuttering the standalone Groups app on February 15, 2018. All groups will remain active, but managed within the main app and new features are being promised.
- [Facebook Risks Biting The Hand That Feeds It](https://thelettertwo.com/2018/01/13/facebook-risks-biting-the-hand-that-feeds-it/) - A look at how Facebook's latest News Feed algorithm update is impacting brands and publishers -- why this adjustment could impact Facebook as it seeks to go back to its roots.
- [In 'Intercom on Marketing', Prioritize The Why Over The How](https://thelettertwo.com/2018/01/12/book-review-intercom-on-marketing/) - Marketing can be daunting for startups -- think more about the why versus the tactics. In its latest book, Intercom shares advice on how to run marketing programs, including strategy, events, content, product launches, and more. Here's my review of its book.
- [Square Targets Larger Businesses With Robust Register Point-of-Sale Solution](https://thelettertwo.com/2017/10/30/square-targets-larger-businesses-with-robust-register-point-of-sale-solution/) - Square revamps its Register system to integrate payment technology, its point-of-sale software, and hardware to attract larger merchants.
- [The Big Problem Brands Have Communicating With Customers](https://thelettertwo.com/2017/10/27/big-problem-brands-have-communicating-customers/) - Technology is often highlighted as the savior for businesses, enabling them to be better connected with their customers and adapting to the new age of capitalism. But the truth is that it's not an "if you add it, they will come" scenario. Companies touting that they're using live chat, bots, new age support services, and
- [LinkedIn Eyes Being Next Bloomberg With Original Video Content](https://thelettertwo.com/2017/10/22/linkedin-tv/) - LinkedIn's interest in original video content is tricky but smart. Although it wants to be the next Bloomberg, creators and advertisers may be wary.
- [Chute Cofounder Greg Narain Launches Before Alpha To Disrupt Corporate Innovation](https://thelettertwo.com/2017/07/13/before-alpha-launches-gregarious-narain-disrupt-corporate-innovation/) - Chute cofounder Greg Narain launches Before Alpha, a consultancy to train companies on how to reimagine corporate innovation.
- [Film Review: 'Nobody Speak: Trial of the Free Press'](https://thelettertwo.com/2017/07/03/nobody-speak-review-gawker-vs-hulk-hogan-peter-thiel/) - Netflix's documentary "Nobody Speak" shines a light on influence billionaires have on the press and the dangers of impacting news coverage.
- [Square's Future Rests With Its Small Business Loan Program](https://thelettertwo.com/2017/06/29/squares-future-square-capital/) - How Square's next step to win over businesses and investors rests on its Capital finance program and its impact on consumers.
- [Eventbrite Moves Forward With Music Push Through Ticketfly Acquisition](https://thelettertwo.com/2017/06/09/eventbrite-moves-forward-with-music-push-through-ticketfly-acquisition/) - Eventbrite's $200 million deal for Ticketfly helps it push forward in the music scene, boosting its Event Graph.
- [Pinboard Acquires Online Bookmark Service Del.icio.us, Ends Updates On June 15](https://thelettertwo.com/2017/06/01/pinboard-acquires-online-bookmark-service-del-icio-us-ends-updates-on-june-15/) - Pinboard has acquired Del.icio.us to bring the more than 1 billion bookmarks into its visual search engine.
- [So I've Joined A Startup](https://thelettertwo.com/2017/05/26/so-ive-joined-a-startup/) - Former VentureBeat staff writer Ken Yeung has joined Intercom as a senior editor to produce content for a product targeting startups.
- [Twilio's Proxy API Lets Mobile Workers Safely Communicate With Customers](https://thelettertwo.com/2017/05/24/twilios-proxy-api-lets-mobile-workers-safely-communicate-with-customers/) - Twilio's new Proxy API allows developers to help mobile workers communicate with customers in a way where phone numbers are protected.
- [Some Personal News...](https://thelettertwo.com/2017/05/05/some-personal-news/) - VentureBeat's Ken Yeung departs publication after two years covering Silicon Valley and some of the biggest tech companies in the world.
- [Changing Winds](https://thelettertwo.com/2015/06/26/changing-winds/) - An announcement from Ken Yeung on a new job. He's leaving Orange Silicon Valley to once again pursue a career in tech journalism with VentureBeat.
- [The Great Tech Debate Presidential Candidates Should Be Having](https://thelettertwo.com/2015/05/10/the-great-tech-debate-presidential-candidates-should-be-having/) - As US presidential candidates court Silicon Valley money & resources, the time is now for major parties to hold a debate addressing major technology issues.
- [Box Seeks To Transform Industries With New Platform, SDKs, and Tools All Enterprise Apps Are Built From](https://thelettertwo.com/2015/04/22/box-seeks-to-transform-industries-with-new-platform-sdks-and-tools-all-enterprise-apps-are-built-from/) - Box debuted its new Developer Edition platform, which could transform the company away from a product and into a enterprise-wide platform.
- [Highlight's Roll for iOS App Is Great For Quickly Sharing Photos With Friends, But Initially Lacks Unique Features](https://thelettertwo.com/2015/04/16/highlights-roll-for-ios-app-is-great-for-quickly-sharing-photos-with-friends-but-initially-lacks-unique-features/) - Whatever happened to Highlight? You remember the app -- it's a location-based service that helped you find people near you in an almost serendipitous-type manner. Turns out that it's still around and the company is still chugging away, especially after raising $4 million in December 2013. The company just launched its first standalone app today called
- [Facebook Today: A Scary and New Intersection of Our Digital and Real Lives](https://thelettertwo.com/2015/03/26/facebook-today-a-scary-and-new-intersection-of-our-digital-and-real-lives/) - An analysis on the redefinition of "social" by Facebook following its F8 2015 developer conference & its efforts to promote shared moments in real-life.
- [Priime for iOS is a Photo Editing App With Pro Photographer-Curated Styles To Make Your Pics Look Good](https://thelettertwo.com/2015/03/23/priime-for-ios-is-a-photo-editing-app-with-pro-photographer-curated-styles-to-make-your-pics-look-good/) - My review of Priime for iOS, a new photo-editing app that lets you apply styles curated from professional photographers to any photo to give it that creative look.
- [Charlene Li's 'The Engaged Leader' Tells Executives How To Lead Without Fearing Social Technology](https://thelettertwo.com/2015/03/19/charlene-lis-the-engaged-leader-tells-executives-how-to-lead-without-fearing-social-technology/) - A review of Charlene Li's new book "The Engaged Leader". Corporate executives fear digital technology, but now should not. Focus on listening, scaling, and engaging.
- [In 'Captivology', Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It](https://thelettertwo.com/2015/03/01/ben-parr-captivology-the-book-review/) - A review of Ben Parr's book "Captivology" describing the seven key factors that drive people's attentions towards your brand, product, or idea.
- [The Duopoly of Ridesharing](https://thelettertwo.com/2015/02/28/the-duopoly-of-ridesharing/) - In the ridesharing space in the US, two companies stand out: Uber and Lyft. But each offers a distinct experience to hopefully scale & withstand the test of time.
- [Scaling Self-Publishing Interests on Flipboard](https://thelettertwo.com/2015/02/09/scaling-self-publishing-interests-on-flipboard/) - As an frequent user of Flipboard, I have some thoughts on how to advance the product and make it more useful especially to those who self-curate and publish.
- [With Work, Facebook Aims to Consolidate All of Our Social Engagement (and Data) Under One Platform](https://thelettertwo.com/2015/01/21/with-work-facebook-aims-to-consolidate-all-of-our-social-engagement-and-data-under-one-platform/) - With the introduction of Work, Facebook wants to bring together your personal personas with the professional one in order to better manage your life and data.
- [In “Startupland”, Startup Life Is Full of Risk, but the Entrepreneurial Dream Is Possible](https://thelettertwo.com/2014/12/30/in-startupland-startup-life-is-full-of-risk-but-the-entrepreneurial-dream-is-possible/) - Review of Mikkel Svane's book "Startupland" which documents the history of Zendesk and offers entrepreneurs tips on how to remain passionate about their company.
- [10 Interesting Startups To Watch In 2015](https://thelettertwo.com/2014/12/24/10-interesting-startups-to-watch-in-2015/) - A list of 10 promising technology startups to pay attention to in 2015. Companies like Shyp, Postmates, Leeo, Mattermark, etc all have promise for change in the new year.
- [Uber's Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos](https://thelettertwo.com/2014/11/20/ubers-controversies-highlight-a-growing-transformation-of-its-utopian-vision-to-one-of-chaos/) - Uber is the epitome of disruption, but that has come with a heavy cost, launching horrific attacks on competitors, privacy issues, and more. Is Uber really that good?
- [Revel Systems Teams With Intuit On New Point-of-Sale With QuickBooks Online Support, Coming In 2015](https://thelettertwo.com/2014/11/18/revel-systems-teams-with-intuit-on-new-point-of-sale-with-quickbooks-online-support-coming-in-2015/) - Revel Systems and Intuit are launching a new point-of-sale in 2015 that will sync sales, payments, and inventory data to QuickBooks Online in the cloud.
- [“The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News](https://thelettertwo.com/2014/10/03/the-burned-out-bloggers-guide-is-a-must-read-for-pr-pros-journalists-to-create-good-news/) - Ex-TechCrunch reporter Jason Kincaid has authored a book ("Burned-Out Blogger's Guide to PR") for public relations professionals on how to pitch tech journalists.
- [Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media 'Experiences'](https://thelettertwo.com/2014/10/02/echos-new-diy-service-aims-to-enable-users-to-create-branded-social-media-experiences/) - Echo has launched a new service that lets users craft "experiential" pages leveraging targeted social media content using a WYWISYG-type editor and dashboard.
- [In A Post-Alibaba IPO World, Marissa Mayer's Yahoo Honeymoon Is Definitely Over](https://thelettertwo.com/2014/09/18/in-a-post-alibaba-ipo-world-marissa-mayers-yahoo-honeymoon-is-definitely-over/) - Chinese e-commerce company Alibaba IPOs and Yahoo stands to be a winner in the end. But what will Marissa Mayer do with the cash and how will Yahoo's vision be realized?
- [Rediscovering Parse's Mission In A Mobile And Facebook World](https://thelettertwo.com/2014/05/04/rediscovering-parses-mission-in-a-mobile-and-facebook-world/) - A look at Parse's role in the mobile world a year after Facebook acquired the company, and how it's been well integrated.
- [Box Seeks To Move The 'Information Economy' Forward With New Developer Tools & Pricing To Encourage Platform Innovation](https://thelettertwo.com/2014/03/26/box-seeks-to-move-the-information-economy-forward-with-new-developer-tools-and-pricing-to-encourage-platform-innovation/) - Box unveiled three new tools and pricing structures for developers to help usher in the 'information economy',
- [Five and One](https://thelettertwo.com/2013/09/05/five-and-one/) - Marking Ken Yeung's five year anniversary in SF and reflecting on a year since becoming a writer for The Next Web.
- ["Documented" Is A Powerful Film Highlighting The Plight of Undocumented Workers in America](https://thelettertwo.com/2013/08/05/documented-is-a-powerful-film-highlighting-the-plight-of-undocumented-workers-in-america/) - A review of Jose Antonio Vargas' 2013 film "Documented" which looks at his experience as an undocumented immigrant in the United States.
- [#OccupyInternet: How SOPA Threatens To Undermine Congress' Ability To Lead & Your Freedom](https://thelettertwo.com/2012/01/15/occupyinternet-how-sopa-threatens-to-undermine-congress-ability-to-lead-your-freedom/) - Analysis of the SOPA and PIPA bills being considered in Congress and opposition is increasing. Censorship isn't the answer. It's innovation.
- [HGTV's "House Hunters" Should Have Social Tech Savvy Buyers In Episodes To Show Its Usefulness](https://thelettertwo.com/2012/01/15/hgtvs-house-hunters-should-have-social-tech-savvy-buyers-in-episodes-to-show-its-usefulness/) - A brief look at HGTV's "House Hunters" show and how interesting it would be to have a social media and technology savvy individual showing houses they would buy.
- [Path Discovers Its Way To Being Useful With 2.0, But Could It Be Social Media Overload?](https://thelettertwo.com/2012/01/04/path-discovers-its-way-to-being-useful-with-2-0-but-could-it-be-social-media-overload/) - Long review about Path, it's pivot, the charm in using it, and what problems exist and how it can overcome its limitations to be a great social network.
- [NBC Sports Scores A Touchdown With The Rights To Livestream The Super Bowl](https://thelettertwo.com/2011/12/20/nbc-sports-scores-a-touchdown-with-the-rights-to-livestream-the-super-bowl/) - Thoughts on NBC's partnership with the NFL to have the 2011 post-season and the Super Bowl broadcast live on the Internet. Is this revolutionary or just a gimmick?
- [LiquidSpace Sheds Some Light On Coworking Spaces To Help Your Productivity](https://thelettertwo.com/2011/12/11/liquidspace-sheds-some-light-on-coworking-spaces-to-help-your-productivity/) - A look at LiquidSpace and what the "AirBNB of co-working" is doing to help perpetuate the movement & why it's helping to connect us together & with venues.
- [Demanding Positive Feedback From Your Customers Earns You Zero Respect](https://thelettertwo.com/2011/11/28/demanding-positive-feedback-from-your-customers-earns-you-zero-respect/) - Kansas Governor Sam Brownback doesn't like Emma Sullivan's tweet & forces her to write written apology. Analysis on why brands shouldn't force perfection, but openness.
- [OPINION: Congress Passing SOPA Leads To Nothing But The End of Innovation](https://thelettertwo.com/2011/11/27/opinion-congress-passing-sopa-leads-to-nothing-but-the-end-of-innovation/) - Opinion post on the US efforts to try and pass the Stop Online Piracy Act in Congress and how it will stifle innovation and technology creation. We don't need an American firewall.
- [1000memories Puts Your Family Tree In The Cloud & Lets You Cultivate It](https://thelettertwo.com/2011/11/26/1000memories-puts-your-family-tree-in-the-cloud-lets-you-cultivate-it/) - 1000memories is one of the premiere family social networks out there dedicated to helping organize your family tree & cultivate your family history from everyone.
- [In Era of War, The Internet Gives Us Opportunity To Pay Homage To Our Veterans](https://thelettertwo.com/2011/11/12/in-era-of-war-the-internet-gives-us-opportunity-to-pay-homage-to-our-veterans/) - A brief look at how the Internet has helped change how we help support the military veterans that are out defending our freedom -- how some services keep them in touch and others help share their stories.
- [Google+ Rolls Out Brand Pages, But While It Has Potential, It Lacks Interest](https://thelettertwo.com/2011/11/10/google-brand-pages-not-impressed/) - Google finally allows businesses to set up brand pages on Google+. With great features, Google+ offers brands chance to interact with community, but still lacks.
- [Cake Health Aims To Prove Healthcare Costs Can Be Managed & Simplified](https://thelettertwo.com/2011/11/06/cakehealth-startup-healthcare-costs-management-easy/) - Health care management is never easy, but Cake Health has changed that with its disruptive ways & leverage of technology. A review of this TechCrunch Disrupt finalist.
- [Virgin America Takes A PR Tumble, But Its Customer Service History Will Pick It Back Up](https://thelettertwo.com/2011/11/05/virgin-america-reservation-system-fail-customer-service/) - Low-cost and customer-friendly airline, Virgin America, switches reservation platforms and integration issues causes PR nightmare. How it won't really matter.
- [Five New Features That Google+ Should Really Have To Be Appealing](https://thelettertwo.com/2011/10/29/five-new-features-that-google-should-really-have-to-be-appealing/) - A look at Google+ and exploring five (5) interesting features that the service should have in order to help gain traction and interest. What can the site do to keep users?
- [Pivoting To Survive: Businesses Need To Learn To Shift Attention To Their Customers](https://thelettertwo.com/2011/10/25/pivoting-to-survive-businesses-need-to-learn-to-shift-attention-to-their-customers/) - A look back at the Pivot conference and how pivoting is definitely useful for businesses on reaching their socially connected customer.
- ["Think Different", Indeed. How The iPhone Changed The Rules of Communication Dramatically](https://thelettertwo.com/2011/10/22/think-differently-indeed-how-the-iphone-changed-the-rules-of-communication-dramatically/) - A look a how the iPhone mobile device has helped change the way we communicate with each other and how it's been a vital piece of technology to shape the mobile market.
- [How "1" Is Not The Loneliest Number But Rather A Sign of Popularity](https://thelettertwo.com/2011/10/06/how-1-is-not-the-loneliest-number-but-rather-a-sign-of-popularity/) - Another post on Google's +1 feature and how it can help your search ranking and offer insights into the people you want to follow and share information with.
- [To One of the World's Greatest Businessmen & Innovators: We Thank You, Steve Jobs](https://thelettertwo.com/2011/10/05/to-one-of-the-worlds-greatest-businessmen-innovators-we-thank-you-steve-jobs/) - Today marked the death of one of the greatest businessmen & innovators in the world. Apple co-founder Steve Jobs helped change the way we did business & I thank him.
- [Delicious Revamps Social Bookmarking, But It All Stacks Up To Confusion & Summations](https://thelettertwo.com/2011/10/03/delicious-revamps-social-bookmarking-but-it-all-stacks-up-to-confusion-summations/) - Review of Delicious' new design since being purchased by AVOS from Yahoo. Did this redesign innovate social bookmarking to give this service new life?
- [The Disrupt Revolution Is Upon Us & The Internet Will Never Be The Same Again](https://thelettertwo.com/2011/09/11/the-disrupt-revolution-is-upon-us-the-internet-will-never-be-the-same-again/) - A look at the business industry on how a Internet revolution has occurred to help change the status quo on how we do business online. Disruption is how to stand out.
- [Introspective: Three Years Later, Back On Steady Ground, And I'm Still Here](https://thelettertwo.com/2011/09/05/introspective-three-years-later-back-on-steady-ground-and-im-still-here/) - My third year anniversary in San Francisco. An opinion-based post on what I've done in the past year along with thoughts on what I'd do in the fourth year.
- [It's Time To Put Up or Shut Up: Don't Promote Customer Service If You Don't Follow Through](https://thelettertwo.com/2011/09/04/its-time-to-put-up-or-shut-up-dont-promote-customer-service-if-you-dont-follow-through/) - My personal story of a customer service failure and how improving customer service between both company and customer can be more constructive and valuable.
- [Battered & Bruised, Google Needs To Show Google+'s Value To Businesses](https://thelettertwo.com/2011/07/06/battered-bruised-google-needs-to-show-googles-value-to-businesses/) - How brands can look at Google+ and understand its potential for their own use. Is it an Intranet or a public Facebook page that anyone can follow and learn from?
- [Google+ Isn't Just Another Social Network, But It's No Facebook (yet)](https://thelettertwo.com/2011/07/03/google-isnt-just-another-social-network-but-its-no-facebook-yet/) - A look at Google's latest attempt at social networking and strategy. What is Google+ and is it a Facebook-killer? A review & analysis on what's bad about it.
- [Turntable.FM: Addictive To Use, Promising For Artists & Disruptive](https://thelettertwo.com/2011/06/26/turntable-fm-addictive-to-use-promising-for-artists-disruptive/) - A review of the newest and hottest tech startup: Turntable.fm - a look at its music platform, addictive nature and potential for brands and artists on how to make music more interactive.
- [The Transformation of Online Advertising To Social Advertising](https://thelettertwo.com/2011/05/16/the-transformation-of-online-advertising-to-social-advertising/) - An analysis on the evolution of online advertising from search engines like Google to reaching effective targeted audiences with Facebook's advertising platform.
- [The Dark Alley Dealings On Influence & What We Hope The Scores Really Measure](https://thelettertwo.com/2011/05/14/the-dark-alley-dealings-on-influence-what-we-hope-the-scores-really-measure/) - An opinion post on understanding influence in the social graph. What Klout and PeerIndex lack and have in strength to determine influence & how it's more than just a number needed.
- [Keeping (or is it Kiip'ing?) Your Audience In Play Using Relevant Rewards](https://thelettertwo.com/2011/05/07/keeping-or-is-it-kiiping-your-audience-in-play-using-relevant-rewards/) - Mobile gaming is going to be big by 2014. Advertisers are eager to reach new customers, but need to find a way to engage them. Kiip offers a new way of advertising.
- [Buying & Selling On Empire Avenue: The Stock Market Approach To Influence](https://thelettertwo.com/2011/04/25/buying-selling-on-empire-avenue-the-stock-market-approach-to-influence/) - Analysis of Empire Avenue and it's gamification of social media and influence. How can buying stocks virtually without any real currency lead brands to find evangelists?
- [Google's Social Strategy: If We Can't Figure It Out, Then We'll Make Everyone Pay](https://thelettertwo.com/2011/04/23/googles-social-strategy-if-we-cant-figure-it-out-then-well-make-everyone-pay/) - Google's new social strategy: withhold bonuses from employees until they figure out social media strategy to rival Twitter and Facebook. Failed attempts, +1 and more.
- [Going Colorblind: How An App Once Had Promise, But Left Customers Confused](https://thelettertwo.com/2011/03/25/going-colorblind-how-an-app-once-had-promise-but-left-customers-confused/) - A look at the Color photo sharing app that has claimed to be the next social network of the future. How this promising app that raised $41 million has shown little promise so far.
- [Apple Appears To Listen To The Social Web, Arrives At SXSW & People Flock](https://thelettertwo.com/2011/03/10/apple-sxsw-social-media-listening/) - Announced on Wednesday, Apple would be opening a temporary store during SXSW 2011 to sell the iPad 2. Why this move is a good one & release strategy will win.
- [Happily Ever After: How Kawasaki's "Enchantment" Can Shape The Way Customers Feel About Your Company](https://thelettertwo.com/2011/03/08/guy-kawasaki-enchantment-book-review/) - A quick book review of Guy Kawasaki's "Enchantment" that seeks to help companies change the hearts, minds and attitude of their customers and create evangelists.
- [Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All](https://thelettertwo.com/2011/03/06/adjusting-our-decisions-the-influencer-movement-scores-people-who-decide-it-all/) - Analysis on who the real decision makers are and where the influence comes in and how decision makers can be enticed to make a purchase.
- [First Timers: Tips For Surviving South by Southwest Interactive 2011](https://thelettertwo.com/2011/03/03/first-timers-tips-for-surviving-south-by-southwest-interactive-2011/) - For those going to be at SXSW 2011 for the first time, I've listed some helpful tips and tricks on what to do to survive and what you'll need to bring to have an enjoyable conference.
- [Groupon's $3 Million Super Mistake That People Won't Save Money On](https://thelettertwo.com/2011/02/08/groupon-super-bowl-faux-pas-commercial/) - Analysis on Groupon's $3 million debacle during the Super Bowl when they aired 3 commercials with offensive humor promoting their product while making light of global events.
- [Network Solution’s GoGranny Lays The Smackdown Touchdown On GoDaddy](https://thelettertwo.com/2011/02/05/network-solutions-gogranny-lays-the-smackdown-touchdown-on-godaddy/) - Super Bowl commercials are expensive. A look at how Network Solutions is fighting that trend, hitting back at GoDaddy & throwing in its anti-marketing stance to promote its service.
- [Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them](https://thelettertwo.com/2011/02/03/social-media-blunders-like-kenneth-coles-shows-the-jokes-really-on-them/) - During the Egypt unrest in 2011, the world has seen the Kenneth Cole implode on itself with an offensive tweet by Kenneth Cole himself. Why brands need to understand social media.
- [How NudgeMail Takes Priority Inbox To A New Level By Sending You More Email](https://thelettertwo.com/2011/02/02/how-nudgemail-takes-priority-inbox-to-a-new-level-by-sending-you-more-email/) - Review of the NudgeMail service that is designed to help workers become more productive by making their email inbox usage more efficient. Leverages tasks & to do lists.
- [Tips For Building A Mobile App & Why You Want To Have One](https://thelettertwo.com/2011/01/23/tips-for-building-a-mobile-app-why-you-want-to-have-one/) - Tips on how to develop a mobile application and the strategy you should use to create one that will scale and be successful. Resources from Jolie O'Dell of Mashable and SES magazine.
- [Facebook’s Mark Zuckerberg Is TIME’s Person of the Year & Why That’s Just Right](https://thelettertwo.com/2011/01/17/facebooks-mark-zuckerberg-is-times-person-of-the-year-why-thats-just-right/) - Analysis of TIME magazine's 2010 choice of Facebook's Mark Zuckerberg as its Person of the Year. Should it not have been Wikileak's Julian Assange? Points to consider.
- [Maybe Just Another Twitter App, But Lazyscope Offers A Better Glimpse At Links](https://thelettertwo.com/2010/12/10/maybe-just-another-twitter-app-but-lazyscope-offers-a-better-glimpse-at-links/) - Review of LazyFeed's latest product, Lazysource - another Twitter desktop application that helps curate content on Twitter and allows you to subscribe to anything you want.
- [The State of Cloud Computing Shows It’s Still Growing & Viable](https://thelettertwo.com/2010/12/05/the-state-of-cloud-computing-shows-its-still-growing-viable/) - A video I helped produce with the JESS3 team on behalf of Salesforce telling about the state of Cloud Computing in 2010. Defining Cloud Computing & its advantages.
- [The Internet Does Not Grant You Entitlement Over People](https://thelettertwo.com/2010/11/28/the-internet-does-not-grant-you-entitlement-over-people/) - The Internet has created a class system of the "haves" and the "have nots" and entitlement. But do companies and customers really need to accept what's being posted?
- [Facebook Gives Away Its Brand To 500 Million Users Who Could Care Less About Their Email Address](https://thelettertwo.com/2010/11/24/facebook-gives-away-its-brand-to-500-million-users-who-could-care-less-about-their-email-address/) - A look at Facebook's new messaging system giving their 500 million users an email address with facebook.com & giving employees fb.com. How this harms the brand.
- [Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?](https://thelettertwo.com/2010/11/23/putting-all-your-eggs-in-one-basket-how-will-klout-survive-twitter/) - Twitter's role as a major platform leads to many third-party apps being developed. But they should not continue to ride the platform's coattails. Here's how to survive.
- [Here We Go Again. This Time I'm Changing The Way I Do Business.](https://thelettertwo.com/2010/11/05/here-we-go-again-this-time-im-changing-the-way-i-do-business/) - In November 2010, I started my first full-time job in San Francisco. Here's a look at what I'm going to be doing and how happy I am at achieving this major milestone.
- [Digg's Sailing Off-Course & Needs To Find A Captain To Steer It](https://thelettertwo.com/2010/10/30/diggs-sailing-off-course-needs-to-find-a-captain-to-steer-it/) - A opinion piece looking at Digg's recent news, layoffs, executive turmoils and business where we discuss Digg's business plan and whether there's any hope of survival.
- [Judging Your Klout After A Product Relies On Influencers & Then Goes Bust](https://thelettertwo.com/2010/10/25/klout-lonestar-failed-series-influencers/) - FOX releases new TV show pilot to influencers using Klout's metric to find people of interest. The show is cancelled and now do we wonder who's fault it is?
- [Blocking UberCab Shows Incumbent Industries Need To Work With Disruptors](https://thelettertwo.com/2010/10/24/ubercab-sanfrancisco-taxicab-ceaseanddesist/) - A look at UberCab's cease and desist order from the city of San Francisco and what incumbent industries do to emerging technology that changes the way they do business.
- [MySpace's Reinvents Itself Slightly, But Skepticism Remains On Future](https://thelettertwo.com/2010/10/24/myspace-social-network-new-logo-questionable-future/) - A look at MySpace's new artsy logo and how the concept behind the rebranding of the social network will help reinvent the company & save it from Facebook.
- [Flowtown: The Small Business Toolkit To Help Better Connect You To Your Customers](https://thelettertwo.com/2010/10/23/flowtown-small-business-toolkit-customer-connect/) - A cross-post from Network Solutions about Flowtown and how they've leveraged using your customer database to help strengthen small business targeting of customers.
- [Backlash Imminent: Something Jason Calacanis Said About Blogging Made Sense](https://thelettertwo.com/2010/10/08/backlash-jason-calacanis-blogging-launch/) - A review of an interview offered by Mahalo founder Jason Calacanis and his views on blogging, startups and the Launch Conference. I explore one point about blogging.
- [Rick Sanchez, CNN's Social Media Host, Screws Up & Now You Worry About The Community](https://thelettertwo.com/2010/10/02/rick-sanchez-cnn-social-media-fired-community-management/) - Introspective on Rick Sanchez being fired from CNN for controversial remarks & how his social media personal brand affects the company. What steps brands can do to manage the community.
- [Thanks Zuckerberg: I Applaud Your Philanthropy Despite Your Motives](https://thelettertwo.com/2010/09/26/mark-zuckerberg-philanthropy-facebook-public-relations/) - Facebook's Mark Zuckerberg donated $100 million to NJ public schools. Skeptics question the timing & reason. A look at why we should applaud it regardless.
- [Seven Video Interviews That Showcase The Power of Social Media](https://thelettertwo.com/2010/09/17/interviews-social-media-gnomedex/) - Interviews from Gnomedex with thought leaders, entrepreneurs & strategist on how social media has changed the world. Featuring Brian Solis, Violet Blue, Dave Mathews, Shauna Causey, etc.
- [Another Year With Another Moment of Reflection](https://thelettertwo.com/2010/09/07/another-year-with-another-moment-of-reflection/) - A look back at year two of my time in the San Francisco Bay Area - what has changed, how have I evolved and do the opportunities outweigh the loss.
- [The Social Media Bill of Rights for Customers](https://thelettertwo.com/2010/08/30/the-social-media-bill-of-rights-for-customers/) - Defining what rights customers should have when it comes to interacting with brands who say that they have a social media campaign/strategy.
- [Brands That Are All A'Twitter But Not Tweeting Shows No Understanding](https://thelettertwo.com/2010/08/28/brands-that-are-all-atwitter-but-not-tweeting-shows-no-understanding/) - A look at Embassy Suites and their Twitter account and why they don't understand the power of the tool even though they seem to embrace it. Insights into how travel companies can use social media.
- [DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers](https://thelettertwo.com/2010/07/29/discovering-your-influencer-series-analyzing-your-influencers/) - A look at how companies can leverage their social media monitoring tools like Radian6, ScoutLabs, Attensity360, etc to easily find people of influence.
- [DISCOVERING YOUR INFLUENCER SERIES: Going Social To Find Your Place](https://thelettertwo.com/2010/07/26/discovering-your-influencer-series-going-social-to-find-your-place/) - Third part in this series on how to use the Internet to find your influencers. In this post we look at social networks like Facebook, YouTube, LinkedIn, etc.
- [Changing My Plans & You Decide: Plancast or Google Calendar?](https://thelettertwo.com/2010/07/24/changing-my-plans-you-decide-plancast-or-google-calendar/) - I'm looking to update my calendar of events to Plancast, but not really sure of the benefits vs leaving it with Google Calendar. Help me decide.
- [I Can't Be Your Facebook Friend. It's Not You OR Me, But My Privacy](https://thelettertwo.com/2010/07/23/how-to-be-my-facebook-friend-doing-it-wrong/) - Why people may not accept your friend requests & how to make more friends on Facebook. Is a Facebook fan page a good thing for businesses and personal brands? Why I'm doing it.
- [Fast Company's Not Getting Influencers. In Fact, They're Pulling A Fast One.](https://thelettertwo.com/2010/07/16/fast-companys-not-getting-influencers-in-fact-theyre-pulling-a-fast-one/) - Fast Company took a leap in creating a site to help find out who has the most influence, but are they really giving an accurate assessment on who has influence?
- [DISCOVERING YOUR INFLUENCER SERIES: Twitter Me This](https://thelettertwo.com/2010/07/08/discovering-your-influencer-series-twitter-me-this/) - A guide to how you can find out who is influential on Twitter including a look at the tools that you can use to find out the credibility of people on the microblogging platform.
- [DISCOVERING YOUR INFLUENCER SERIES: Seek & Ye Shall Find](https://thelettertwo.com/2010/07/07/discovering-your-influencer-series-seek-ye-shall-find/) - An on-going series designed to help educate on how to use the Internet to find influencers for your company news. A look at how to research the important people.
- [The Story Behind Zappos' Success Lies Behind Two Empowering Words: Deliver Happiness](https://thelettertwo.com/2010/06/07/the-story-behind-zappos-success-lies-behind-two-empowering-words-deliver-happiness/) - Book review on "Delivering Happiness" by Tony Hsieh, CEO of Zappos. A look at what he did to help Zappos put focus on supplying happiness to its customers.
- [What The Movement Against Facebook's Privacy Policy Is Really Saying About The Hype](https://thelettertwo.com/2010/06/06/what-the-movement-against-facebooks-privacy-policy-is-really-saying-about-the-hype/) - A deeper look into Facebook's privacy debacle and whether two campaigns to delete Facebook accounts is enough to warrant change in the social network. Is the hype worth it?
- [Klout Announces With Their New Site That The Revolution of Influence Has Begun](https://thelettertwo.com/2010/06/01/klout-announces-with-their-new-site-that-the-revolution-of-influence-has-begun/) - A look at the new features offered by Klout - an influence measurement service and how the score generated provides real value and meaning to businesses.
- [Analyzing Seesmic's Next Move: Moving Online To The Offline?](https://thelettertwo.com/2010/05/19/analyzing-seesmics-next-move-moving-online-to-the-offline/) - A look at what Seesmic's next move is beyond being just a Twitter client. Seesmic's next business plan is to create a mobile and desktop social dashboard.
- [Social Networking Revival: It Might Be MySpace's Time To Shine Over Facebook](https://thelettertwo.com/2010/05/16/social-networking-revival-it-might-be-myspaces-time-to-shine-over-facebook/) - With all the talk surrounding Facebook's apparent lack of interest in securing user privacy, MySpace needs to take this opportunity to revisit its policies on data.
- [Starting A Whole New Era With A New Website](https://thelettertwo.com/2010/05/14/starting-a-whole-new-era-with-a-new-website/) - To help promote myself more online, I've decided to redesign TheLetterTwo.com website to make it more functional from a business perspective. Read how I did it.
- [MUNI Cheapens Its Brand By Not Updating Its Web Presence](https://thelettertwo.com/2010/05/10/muni-cheapens-its-brand-by-not-updating-its-web-presence/) - A frustrated look at how the San Francisco MUNI system is missing the boat by not taking their web presence seriously to address concerns & provide information.
- [Building A Long-Term Brand Strategy With Mobile & Virtual Games](https://thelettertwo.com/2010/05/08/building-a-long-term-brand-strategy-with-mobile-virtual-games/) - Analysis on how mobile applications and/or virtual games can be used by companies/brands to influence customers without being a marketing pitch. Is it for every brand?
- [To Social Networks & The Internet, Your Privacy Isn't Private. Lock It Down.](https://thelettertwo.com/2010/05/03/to-social-networks-the-internet-your-privacy-isnt-private-lock-it-down/) - Is your information safe online? Are you surprised by the changing privacy and what its effect will be on your content & security? Here's a look at the issues.
- [How To Maximize Your Facebook Fan Page To Generate Real Results](https://thelettertwo.com/2010/05/01/how-to-maximize-your-facebook-fan-page-to-generate-real-results/) - Insights into how to create a Facebook fan page and leverage it to generate real results for your brand beyond your website & blog. All about fan pages.
- [Finally! Research Shows Just How Popular Twitter Is Beyond The "Cool Kids"](https://thelettertwo.com/2010/04/29/finally-research-shows-just-how-popular-twitter-is-beyond-the-cool-kids/) - A look at who uses Twitter from the Edison Research report focusing on a three year look at how popular the site has become and how to reach those users.
- [Check-In's vs. Hidden Items: Which One Rules Location Based Services?](https://thelettertwo.com/2010/04/28/check-ins-vs-hidden-items-which-one-rules-location-based-services/) - A look at the staying power between Foursquare and Gowalla after South by Southwest. Which one was talked about more and did that equate to more positive feedback.
- [It's Easy To Make A Video, But Takes A Lot To Make It Viral](https://thelettertwo.com/2010/04/27/its-easy-to-make-a-video-but-takes-a-lot-to-make-it-viral/) - Cross-post from Stage Two's blog - this post focuses on the qualities needed to create a viral video and the effort needed to get viewers to share with friends.
- ["Engage" Brings A Whole New Strategic Look On Social Media & Communication](https://thelettertwo.com/2010/04/25/engage-brings-a-whole-new-strategic-look-on-social-media-communication/) - Review of Brian Solis' new book "Engage" & how it focuses more on strategic issues and gives a more thorough understanding of social media marketing.
- [Social Media Analytics Demystified: Creating Building Blocks For Measuring](https://thelettertwo.com/2010/04/24/social-media-analytics-demystified-creating-building-blocks-for-measuring/) - Looking at the Social Media Analysis report by Jeremiah Owyang & John Lovett and reviewing the business objectives and what key performance indicators help define them.
- [Social Media Analytics Demystified: Are You Looking At The Big Picture?](https://thelettertwo.com/2010/04/23/social-media-analytics-demystified-are-you-looking-at-the-big-picture/) - Understanding social media analytics. First blog post to look at strategy in social media analytics and how to choose the right vendor. Common pitfalls & advice
- [Ten Things To Improve Your Engagement With Customers](https://thelettertwo.com/2010/04/04/ten-things-to-improve-your-engagement-with-customers/) - Ten things that you can do as a company to help improve the engagement you have with potential & current customers and improve the community. From Biz360 post.
- [Silos Are For Farmers. Don't Keep Your Marketing Programs In Them.](https://thelettertwo.com/2010/03/22/silos-are-for-farmers-dont-keep-your-marketing-programs-in-them/) - Web programs are still being operated in silos. How the data is showing a troubling trend and why businesses should not keep social media away from marketing.
- [Decompressing: How I Ran Through SXSW](https://thelettertwo.com/2010/03/20/decompressing-how-i-ran-through-sxsw/) - My recap of SXSW as a whole and what my experience for my second year. Addressing criticism about douchebaggery, crowds and many other issues, including photos.
- [How The Pogoplug Saved My Digital Life](https://thelettertwo.com/2010/03/10/how-the-pogoplug-saved-my-digital-life/) - Every once in a while I'm glad that things happened the way that they did - even during times of crises. This time, my life could have really went down the toilet if it weren't for the fact that I had one gadget that I have: a Pogoplug. What exactly is a Pogoplug? As clear
- [Survival Tips For South by Southwest 2010](https://thelettertwo.com/2010/03/06/survival-tips-for-south-by-southwest-2010/) - Tips from a veteran of South by Southwest on how to survive the 5 day conference. What to do and how to be noticed at the conference.
- [Case Study: How The Tsunami Probably Hit More Than Just Hawaii](https://thelettertwo.com/2010/03/03/case-study-how-the-tsunami-probably-hit-more-than-just-hawaii/) - A brief case study on what happened with social media & natural disaster. What did John Garcia do with social media during the impending Hawaii tsunami? Lessons learned?
- [Open Question: Is There A Uniform Twitter Metric Out There?](https://thelettertwo.com/2010/03/01/open-question-is-there-a-uniform-twitter-metric-out-there/) - A look at Twitter metrics and whether there's a uniform analytic out there that will give companies a good idea on how much buzz their news really generates.
- [Tips On Pitching To Avoid That Jaded Journalist](https://thelettertwo.com/2010/02/22/tips-on-pitching-to-avoid-that-jaded-journalist/) - A review of Rafe Needleman's book, Pro PR Tips, and how the 100 tips presented will help companies reach journalists. A look at the pitching, demo and relationship process.
- [Coming Full Circle To SXSW & This Time I'm Photographing It All](https://thelettertwo.com/2010/02/17/coming-full-circle-to-sxsw-this-time-im-photographing-it-all/) - A year ago, I went to my first conference. This year, I'm going back to that conference - South by Southwest Interactive - and bringing my camera. Pictures & stories.
- [We Would Have Paid Attention To Your Tribute, But You Didn't Tell Us It Was In 3D.](https://thelettertwo.com/2010/01/31/we-would-have-paid-attention-to-your-tribute-but-you-didnt-tell-us-it-was-in-3d/) - Did you know you needed 3D glasses for the 52nd Grammy Awards? Most people didn't and now feel excluded. Now your message & conversation is something different.
- [A Year's Worth of Email Marketing Tips From Blue Sky Factory (part III)](https://thelettertwo.com/2010/01/03/a-years-worth-of-email-marketing-tips-from-blue-sky-factory-part-3/) - Email marketing tips from Blue Sky Factory that are designed to help you ring in the new year with an effective campaign. 52 tips to get your email in the inbox.
- [A Year's Worth of Email Marketing Tips From Blue Sky Factory (part II)](https://thelettertwo.com/2010/01/02/a-years-worth-of-email-marketing-tips-from-blue-sky-factory-part-2/) - Email marketing tips from Blue Sky Factory that are designed to help you ring in the new year with an effective campaign. 52 tips to get your email in the inbox.
- [A Year's Worth of Email Marketing Tips From Blue Sky Factory (part I)](https://thelettertwo.com/2010/01/01/a-years-worth-of-email-marketing-tips-from-blue-sky-factory-part-1/) - Email marketing tips from Blue Sky Factory that are designed to help you ring in the new year with an effective campaign. 52 tips to get your email in the inbox.
- [Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.](https://thelettertwo.com/2009/11/27/finding-your-influence-is-just-a-placebo-edelman-may-be-harvesting-your-data/) - Twitter numbers don't mean anything. Influence can't be measured on social media, but Edelman, a PR agency is trying to do just that. How they're getting your data.
- [Bringing Social Gratitude Back By Showing What You're Thankful For.](https://thelettertwo.com/2009/11/26/bringing-social-gratitude-back-by-showing-what-youre-thankful-for/) - ThankfulFor.com is a website that lets people show their gratitude and be more human than commercialized. Started by Frank Gruber & Jen Consalvo.
- [Hey Forrester, The Future of Agencies Should Include Evolution.](https://thelettertwo.com/2009/11/24/hey-forrester-the-future-of-agencies-should-include-evolution/) - A candid look at how agencies can evolve in the future and not go the way of the dinosaur.
- [Lead or Follow. But Don't Call Yourself An Expert.](https://thelettertwo.com/2009/11/17/lead-or-follow-but-dont-call-yourself-an-expert/) - A look at how people are often willing to find a social media expert or any website expert without understanding if that person is willing to learn or not.
- [Oh, It's True. Zappos Is Drinking Its Own Kool-Aid.](https://thelettertwo.com/2009/11/16/oh-its-true-zappos-is-drinking-its-own-kool-aid/) - I first heard about Tony Hsieh while at last year's South by Southwest conference. It was really quite spectacular to hear about a company's culture and how centered it was around servicing customers. Actually, it wasn't about the customers. It was about the people. These didn't have to be people who were customers, but just
- [Reliving & Resharing Media Easily With Redux.](https://thelettertwo.com/2009/11/15/reliving-resharing-media-easily-with-redux/) - A look at Redux - a video social network that is a mixture of YouTube meets Bit.ly. Share media from other sites with your friends. College humor included.
- [Playing Devil's Advocate: You Don't Have To Always Engage.](https://thelettertwo.com/2009/11/11/playing-devils-advocate-you-dont-have-to-always-engage/) - Customer engagement is always a good idea, but there are times when you should not move forward with the conversation. Here's a look at those times.
- [Being Papparazi'ish Does Not Make You A Citizen Journalist.](https://thelettertwo.com/2009/11/08/being-papparaziish-does-not-make-you-a-citizen-journalist/) - Citizen journalism does not beget being a papparazi, nor does being a papparazi mean you're a journalist. Social media has enabled us to share info, but at what cost?
- [Welcome To O'Reilly's World Of The Internet Operating System.](https://thelettertwo.com/2009/11/07/welcome-to-oreillys-world-of-the-internet-operating-system/) - A look at Tim O'Reilly's thoughts on the Internet Operating System and whether it's something viable and how cloud computing is changing the way we view technology & business.
- [Learning To Target Your Audience By Example.](https://thelettertwo.com/2009/11/02/learning-to-target-your-audience-by-example/) - Some tips & thoughts on how to reach out to bloggers/influencers using effective marketing & public relations strategies.
- [Setting The Stage For A Comeback With Stage Two Consulting.](https://thelettertwo.com/2009/10/26/setting-the-stage-for-a-comeback-with-stage-two-consulting/) - Off to another fun-filled adventure as I share my next venture as a strategist with Stage Two Consulting working with Jeremy Toeman on social media work.
- [How Myspace Is Reinventing Itself With Secret Concerts.](https://thelettertwo.com/2009/10/24/how-myspace-is-reinventing-itself-with-secret-concerts/) - This past Wednesday, I was invited to what appeared to be a "secret concert" organized by the Myspace social network. Held at the Regency Theater in San Francisco, this concert series was perhaps the first time I heard something cool coming out of Myspace. Yes, I've heard that Myspace has become pretty much the de
- [Why Twitter Is Taking Over My Blog (And Why I Don't Like It).](https://thelettertwo.com/2009/10/23/why-twitter-is-taking-over-my-blog-and-why-i-dont-like-it/) - Is Twitter going to take over as the main communication tool for companies? I think blogs should still remain the main focal point of all discussions. Here's why.
- [iStrategyLabs Spreads Its Wings & Reaches San Francisco](https://thelettertwo.com/2009/10/19/istrategylabs-spreads-its-wings-reaches-san-francisco/) - San Francisco gains an amazing agency focused on building a quality digital experience. Chris Heuer is the new manager of iStrategyLabs' SF office working with Peter Corbett, CEO.
- [Proof Your Offline Needs To Be Online.](https://thelettertwo.com/2009/10/12/proof-your-offline-needs-to-be-online/) - Interesting video highlighting the changes in the way we communicate, from traditional media to that of the digital form.
- [Putting The Cards On The Table With The FTC Full Disclosure.](https://thelettertwo.com/2009/10/11/putting-the-cards-on-the-table-with-the-ftc-full-disclosure/) - Recap of the FTC's latest changes as they relate to how marketers reach out to bloggers and other online influencers.
- [Taking Crowdsourcing to a Grandeur Level. It's City Sourced.](https://thelettertwo.com/2009/10/10/taking-crowdsourcing-to-a-grandeur-level-its-city-sourced/) - Citizen journalism comes alive as CitySourced allows people to report maintenance issues around their city & be a better community. A TechCrunch50 finalist.
- [What's The Value of Twitter Domains vs Web Domains?](https://thelettertwo.com/2009/10/05/whats-the-value-of-twitter-domains-vs-web-domains/) - Drew Olanoff is selling his Twitter handle. How this has changed the way we view domain names and Twitter handles.
- [oneforty Creates The Ultimate Twitter App Store. Take That Apple!](https://thelettertwo.com/2009/09/29/oneforty-creates-the-ultimate-twitter-app-store-take-that-apple/) - oneforty launches to create the premiere Twitter application directory that will help businesses find apps for their needs & offer developers opportunities.
- [Keeping An Eye Out For Those Tricky Twitter Spammers.](https://thelettertwo.com/2009/09/28/keeping-an-eye-out-for-those-tricky-twitter-spammers/) - A look at how tricky Twitter spammers are and some insights into how you can combat them & help the community get rid of them.
- [Let's Face It: We Don't Know How To Optimize This Traffic.](https://thelettertwo.com/2009/09/27/lets-face-it-we-dont-know-how-to-optimize-this-traffic/) - How well do we truly understand how to read web analytics data from our metric software? Apparently not really well, according to this study posted on eMarketer.com.
- [Testing The Theory That Social Media Isn't A "Field".](https://thelettertwo.com/2009/09/26/testing-the-theory-that-social-media-isnt-a-field/) - A closer look at why social media is not owned by any one department in a company and why it's valid that there be a field of expertise for this service.
- [Eye-Fi Technology Lets You Share Photos Instantly & Virally.](https://thelettertwo.com/2009/09/17/eye-fi-technology-lets-you-share-photos-instantly-virally/) - A look at the Eye-Fi card and how it has allowed people to post photos and videos instantly over Wi-Fi to any photosharing website. Instant publication of pictures.
- [Shrinking The Size of the Web into Facebook.](https://thelettertwo.com/2009/09/10/shrinking-the-size-of-the-web-into-facebook/) - A look at how Facebook's success & growth has changed how we do business on the web. Instead of scattered around the World Wide Web, we're focusing on the ENORMOUS community on Facebook.
- [Brizzly: Taking Twitter To The Browser In Real-Time.](https://thelettertwo.com/2009/09/08/brizzly-taking-twitter-to-the-browser-in-real-time/) - An enhanced version of Twitter's website was created called Brizzly - offering real-time streaming & enhanced Twitter search. Perhaps the first real-time multimedia Twitter browser?
- [#FollowFriday - It's All About The Awesomeness.](https://thelettertwo.com/2009/09/04/followfriday-its-all-about-the-awesomeness/) - Bringing back #FollowFriday and celebrating those people who have helped me in the past year - Chris Heuer, Kristie Wells, Wm Marc Salsberry, Krystyl Baldwin, Adam Helweh & Liza Sperling.
- [Note to Agencies: Being Insensitive to Tragedies Does Not Win Business.](https://thelettertwo.com/2009/09/03/note-to-agencies-being-insensitive-to-tragedies-does-not-win-business/) - A insensitive video was created by Tribbo Post makes a mockery of the Sept 11 tragedy and also the tsunami disaster in 2005, but not for the World Wildlife Fund. An analysis on why this is wrong.
- [Separating The Difference Between Influencers & Evangelists.](https://thelettertwo.com/2009/09/01/separating-the-difference-between-influencers-evangelists/) - What's the difference between the person who influences you & the one who evangelizes a product to get you to buy? This will help clear up the difference.
- [Doing Some Real-Time Mystery Shopping Using Twitter.](https://thelettertwo.com/2009/08/29/doing-some-real-time-mystery-shopping-using-twitter/) - A look at how Twitter can be used to be a real-time method of generating feedback for secret/mystery shopper programs to help improve customer perception.
- [Blue Sky Factory: Getting Into The Inbox Without Selling Their Wares.](https://thelettertwo.com/2009/08/27/blue-sky-factory-getting-into-the-inbox-without-selling-their-wares/) - A look at Blue Sky Factory and its founder, Greg Cangialosi & how the company has used trust and relationship to help succeed in email marketing.
- [A Great Day To Be A Photographer.](https://thelettertwo.com/2009/08/25/a-great-day-to-be-a-photographer/) - Amazing usage of photographs that I've taken that have appeared in two great publications: ReadWriteWeb and MediaShift (PBS) - using photos that have been posted on Flickr.
- [Building The Circle of Trust With Customers and "Trust Agents".](https://thelettertwo.com/2009/08/23/building-the-circle-of-trust-with-customers-and-trust-agents/) - Chris Brogan & Julien Smith's book is all about building trust and influencing customers. There are six areas that marketers need to know in order to be effective. Here's the review.
- [Tweet Your Way to a Hawaiian Vacation.](https://thelettertwo.com/2009/08/20/tweet-your-way-to-a-hawaiian-vacation/) - StarrTech Interactive has created a website for Marriott Resorts Hawaii that focuses on reaching out to those with Twitter, Facebook and YouTube accounts.
- [Putting a New Spin On TheLetterTwo.com.](https://thelettertwo.com/2009/08/18/putting-a-new-spin-on-thelettertwo-com/) - Announcing the launch of a redesigned website for TheLetterTwo.com leveraging social networks like LinkedIn, Flickr, Upcoming.org and more.
- [What CMOs Are Really Thinking About Search In The Realm of Digital Marketing](https://thelettertwo.com/2009/08/17/what-cmos-are-really-thinking-about-search-in-the-realm-of-digital-marketing/) - A look at Brian Fetherstronhaugh's talk during Search Engine Strategies Conference in 2009 regarding CMO's views of search marketing and how to get noticed.
- [Trolling Not Allowed When Community is in Control.](https://thelettertwo.com/2009/08/15/trolling-not-allowed-when-community-is-in-control/) - A look at a Flickr conversation where trolling has decrease the value added to the conversation.
- [Google Searches For Keynote at SES. Twitter Could Have Told You That.](https://thelettertwo.com/2009/08/13/google-searches-for-keynote-at-ses-twitter-could-have-told-you-that/) - The chaos that was the Nicholas Fox (Google) keynote at SES 2009 in San Jose is examined and how Twitter has reacted to the speech.
- [Introducing the Mobile Me Lifestream.](https://thelettertwo.com/2009/08/12/introducing-the-mobile-me-lifestream/) - Discovering the joys of mobile blogging with Posterous. Keep track of my thoughts on the go as I share my observations, insights, and daily sights on my Posterous account.
- [FriendFeed: Will You Accept Facebook's Friend Request?](https://thelettertwo.com/2009/08/10/friendfeed-will-you-accept-facebooks-friend-request/) - A quick glance at the repercussions about Facebook's recent purchase of FriendFeed and what that could potentially mean for the site and real-time data on Facebook.
- [A Tip From HARO's Playbook: Community Organizers In Need](https://thelettertwo.com/2009/08/08/a-tip-from-haros-playbook-community-organizers-in-need/) - Following in the footsteps of famed entrepreneur Peter Shankman, Chris Heuer has created a new version of the "Help a Reporter Out" model - called "Help a community organizer out"
- [What Happens When You Think Your Customers Will Kowtow To You?](https://thelettertwo.com/2009/08/07/what-happens-when-you-think-your-customers-will-kowtow-to-you/) - AARP really messed up with its treatment of its community. Here's why you it should not be your customers but your company that should worship the customers.
- [The Rules of Stealing Have Changed. Creative Commons is in Effect.](https://thelettertwo.com/2009/08/04/the-rules-of-stealing-have-changed-creative-commons-is-in-effect/) - Creative Commons is a standard set forth to allow people to share their works across various media but often gets overlooked. Here is a review of what it is.
- [Understanding the Name of the Game: Retweeting](https://thelettertwo.com/2009/08/03/understanding-the-name-of-the-game-retweeting/) - Looking at the background of retweeting and twitter. What are the implications behind retweeting something and what value is there behind doing it?
- [Basic Bootcamp For Email Marketing](https://thelettertwo.com/2009/08/02/basic-bootcamp-for-email-marketing/) - Understanding basic elements of email marketing, learning definitions of standard terms and a look at the FTC's legislation over email spam with the CAN-SPAM Act.
- [Twitter Me This: A New Twitter Homepage Is Unveiled.](https://thelettertwo.com/2009/07/28/twitter-me-this-a-new-twitter-homepage-is-unveiled/) - Looking at how Twitter has grown with its redesign of its homepage and how it has better integrated Twitter search with the rest of the website.
- [iStrategyLabs: Solving Problems For Companies Through Use of Social Media](https://thelettertwo.com/2009/07/27/istrategylabs-solving-problems-for-companies-through-use-of-social-media/) - Looking at the success of Peter Corbett and his new startup called iStrategyLabs dedicated to promoting social media to help solve company's problems and promote ideas and products.
- [Today's Business Brought To You By Twitter.](https://thelettertwo.com/2009/07/24/todays-business-brought-to-you-by-twitter/) - How has Twitter changed the way business is done? Just look at the way we exchange information - instead of business cards, we're looking at Twitter handles.
- [A Convergence of Talent & Startups is Set to Go Down at Twiistup](https://thelettertwo.com/2009/07/23/a-convergence-of-talent-startups-is-set-to-go-down-at-twiistup/) - A preview of the latest edition of Twiistup in Los Angeles. A two day affair where startups get to show their product and meet those from the technology, entertainment & music industry.
- [Brand Engagement Measured On The Social Web](https://thelettertwo.com/2009/07/21/brand-engagement-measured-on-the-social-web/) - A look at Charlene Li's ENGAGEMENTdb and how the report is an important tool in looking at social media, engagement, and a brand's financial performance.
- [Dear President Obama: When Will You Start Talking "To" Us, Not "At" Us?](https://thelettertwo.com/2009/07/19/dear-president-obama-when-will-you-start-talking-to-us-not-at-us/) - For the past several years, I've put up with politicians getting used to technology and then finding themselves being "successful" in their political campaigns because they've "discovered" social media. I find it especially troubling when the only time people communicate with the public is when they actually need them (e.g. votes on election day or
- [Understanding Emails Will Help Car Dealerships Understand Customers](https://thelettertwo.com/2009/07/17/understanding-emails-will-help-car-dealerships-understand-customers/) - A hatred for car dealership spam email shows that these dealerships just don't understand how to communicate with their customers.
- [Monitoring Content Can't Be This Easy. LazyFeed Says It Can.](https://thelettertwo.com/2009/07/13/monitoring-content-cant-be-this-easy-lazyfeed-says-it-can/) - A closer look at the startup LazyFeed and how its real-time web search scours blogs, photos & videos to provide up-to-date monitoring of what people are saying.
- [Getting Social In Real Life With The Social Media Club](https://thelettertwo.com/2009/07/09/getting-social-in-real-life-with-the-social-media-club/) - Preview of an exciting event by the Social Media Club where professionals can go to Sonoma Valley for a wine tasting extravaganza to network, connect, and have a great time.
- [CrunchUp Wants To Show You How it is in Real-Time](https://thelettertwo.com/2009/07/09/crunchup-wants-to-show-you-how-it-is-in-real-time/) - A preview of the next TechCrunch event discussing the phenomenon of real-time data and how applications are starting to show more live stream & addressing issues.
- [Crowdsourcing Your Employee Requirements.](https://thelettertwo.com/2009/07/08/crowdsourcing-your-employee-requirements/) - Finding the right employee can be tough, but Best Buy has decided to crowdsource their Sr Manager, Emerging Media to find the right job description. Here's how...
- [Why Are You Still Spending Money Offline?](https://thelettertwo.com/2009/07/08/why-are-you-still-spending-money-offline/) - Forrester Research forecasts increased spending online versus traditional advertising. Why is this so surprising? A look at why marketers need to be reaching out online.
- [Crispin Porter + Bogusky Going For Purpose Than Design Is A Smart Move](https://thelettertwo.com/2009/07/07/crispin-porter-bogusky-go-for-purpose-than-design-is-a-smart-move/) - Looking at how Crispin Porter + Bogusky's beta site embraces technology while not entirely focusing on creative - promotes their own work as the creative & beta site as ability & industry trends.
- [Is It Better To Be Retweeted or Have Comments?](https://thelettertwo.com/2009/07/07/is-it-better-to-be-retweeted-or-have-comments/) - Examining whether having your blog posts commented on or retweeted is better for you. I'd rather have it retweeted. What about you?
- [The Holy Grail: Having A One-Stop Shop For Online Marketing](https://thelettertwo.com/2009/07/05/the-holy-grail-having-a-one-stop-shop-for-online-marketing/) - A look at how great it would be to have a one-stop dashboard view of all online marketing efforts to allow companies to monitor and maintain brand presence.
- [Got Whuffie? Then You've Got Social Cred](https://thelettertwo.com/2009/07/02/got-whuffie-then-youve-got-social-cred/) - A review of Tara Hunt's book "The Whuffie Factor" and a look at how social capital needs to be created in order to have a successful engagement with your online community.
- [A Talking Dog. A Purple Cow. Something Unique & Creative.](https://thelettertwo.com/2009/07/01/a-talking-dog-a-purple-cow-something-unique-creative/) - How watching the movie "UP!" has inspired a new way of thinking how to create the purple cow from Seth Godin's book and what to do to make something remarkable.
- [What "American Idol" Can Teach Us About Crowdsourcing](https://thelettertwo.com/2009/06/27/what-american-idol-can-teach-us-about-crowdsourcing/) - Did you know that American Idol relies on crowdsourcing for success? How is crowdsourcing a powerful tool and what can we learn from watching American TV?
- [Changing the Paradigm of the Status Update](https://thelettertwo.com/2009/06/25/changing-the-paradigm-of-the-status-update/) - A look at how status updates has changed and how social networking websites are thinking that Twitter's message is competing with their ability to show updates.
- [The Power Behind A Sale Is With The Relationship In Real Life?](https://thelettertwo.com/2009/06/24/the-power-behind-a-sale-is-with-the-relationship-in-real-life/) - eMarketer.com states that bloggers and online forums doesn't lead to conversions. Instead it's the real life friends and family that contribute to more sales.
- [Does YouTube Deserve To Be Playing In Hulu's Court?](https://thelettertwo.com/2009/06/21/does-youtube-deserve-to-be-playing-in-hulus-court/) - A editorial on how YouTube needs to avoid being like Hulu and focus on improving its ad structure offerings. YouTube's premium subscription is not appealing enough.
- [Should Agency's Be Responsible for User-Generated Content?](https://thelettertwo.com/2009/06/18/should-agencys-be-responsible-for-user-generated-content/) - Agencies are not responsible for social media conversations. That responsibility should be with the clients. Why clients need to be educated on how to interact.
- [Social Media Professionals Teach You Their Secrets In 100 Interviews](https://thelettertwo.com/2009/06/17/social-media-professionals-teach-you-their-secrets-in-100-interviews/) - My interview done with Derek Overbey during South by Southwest for 100 Interviews. Here's why you need to watch their videos.
- [#CNNFail: Why Traditional Media Is Failing to Understand The Web](https://thelettertwo.com/2009/06/14/cnnfail-why-traditional-media-is-failing-to-understand-the-web/) - A closer look at why traditional media isn't fully understanding how to take advantage of the web. How CNN's lack of coverage of the Iran Elections affects people's view of the network.
- [Does Social Media Influence Travel Decisions?](https://thelettertwo.com/2009/06/11/does-social-media-influence-travel-decisions/) - Some traditional folks say social media doesn't influence the decision making process for travel. I say it does and offer my reasons why.
- [Why The San Francisco MUNI System Needs To Be Online](https://thelettertwo.com/2009/06/10/why-the-san-francisco-muni-system-needs-to-be-online/) - A look at what the SF MUNI system can do to improve its online communication with the public.
- [It's All About Timing](https://thelettertwo.com/2009/06/09/its-all-about-timing/) - Timing is everything to get a successful product off the ground. Here's two examples how conflicting releases has affected these products & how you can avoid it.
- [It's A New Adventure With A New Twitter Handle](https://thelettertwo.com/2009/06/08/its-a-new-adventure-with-a-new-twitter-handle/) - Explanation on why someone has chosen to change their Twitter handle to meet the expectations of his followers. @thekenyeung
- [Hire Me: What Do I Do?](https://thelettertwo.com/2009/06/05/hire-me-what-do-i-do/) - My name is Kenneth Yeung. I'm a web marketer specializing in all things web-related. I strive to make marketing projects work online & show how the technology will work with campaigns.
- [Artificial Communities Suck. Let Your Community Grow Naturally.](https://thelettertwo.com/2009/06/01/artificial-communities-suck-let-your-community-grow-naturally/) - How to succeed with creating a community. It's about the culture, not corporate or company interference. Chris Pirillo offers some tips on how to succeed.
- [#FollowFriday - Movers & Shakers: The Legend Continues](https://thelettertwo.com/2009/05/29/followfriday-movers-shakers-the-legend-continues/) - A further look into some of the movers & shakers that I follow on Twitter who deserve to be followed. It's another edition of #followfriday!
- [Managing ROI for Community Managers](https://thelettertwo.com/2009/05/26/managing-roi-for-community-managers/) - Examining the roles that community managers play in conversations and relationships and how executives can realize the return on investment for having them.
- [#FollowFriday - Brands That Say It All](https://thelettertwo.com/2009/05/22/followfriday-brands-that-say-it-all/) - A look at some recommended brands on Twitter that deserve to have you follow them. Customer service is great with these brands. Here's why.
- [Case Study: Haamonii Shochu & The Social Media Experience](https://thelettertwo.com/2009/05/20/case-study-haamonii-shochu-the-social-media-experience/) - An unofficial case study & analysis on how a alcoholic beverage can use social media to gain customers & increase brand awareness - merging offline & online tactics.
- [A Recession Isn't A Good Time For A Job Board's Site Usability To Fail](https://thelettertwo.com/2009/05/18/a-recession-isnt-a-good-time-for-a-job-boards-site-usability-to-fail/) - A look at what's wrong with Monster.com & how it's apparent lack of usability is a hinder to its productivity. Form should not be an excuse to limit functionality.
- [How To Use FriendFeed To Disrupt Twitter's Noise](https://thelettertwo.com/2009/05/16/how-to-use-friendfeed-to-disrupt-twitters-noise/) - There is too much noise on Twitter and with conversations & live-tweeting, a lot can get lost in the void. So use FriendFeed to help capture threaded conversations.
- [#FollowFriday - Capturing The Moment With A Shot](https://thelettertwo.com/2009/05/15/followfriday-capturing-the-moment-with-a-shot/) - A #followfriday review of people that I follow on Twitter that are excellent photographers and my thoughts on why you should be following them this #followfriday.
- [It's Not Information Overload When You Can Control It.](https://thelettertwo.com/2009/05/14/its-not-information-overload-when-you-can-control-it/) - Louis Gray's presentation at the Inbound Marketing Summit is a great thought on how to avoid being overwhelmed by information online. Discover ways to filter & leverage online tools.
- [Look Beyond Mobile To Put "New York" To Work](https://thelettertwo.com/2009/05/13/look-beyond-mobile-to-put-new-york-to-work/) - How effective is the mobile campaign to put "New York" to work. Is VH1's "New York Goes to Work" getting its money's worth with mobile voting?
- [Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL](https://thelettertwo.com/2009/05/12/why-did-the-kfc-chicken-cross-the-road-because-they-had-pr-fail/) - A look at how social media affected the KFC grilled chicken incident & how to manage and resolve issues quickly.
- [Vroom Vroom Party Starter! The Virality of the Web](https://thelettertwo.com/2009/05/11/vroom-vroom-party-starter-the-virality-of-the-web/) - A closer look at the viral effect of the web and how nothing is ever isolated anymore. Once on the web, the information is spread to multiple mediums quickly.
- [#FollowFriday - Meet Some Movers & Shakers](https://thelettertwo.com/2009/05/08/followfriday-meet-some-movers-shakers/) - #FollowFriday article on some great people as recommended by Kenneth Yeung (@kyeung808) at TheLetterTwo.com.
- [Measuring Social Media](https://thelettertwo.com/2009/05/07/measuring-social-media/) - The IAB has published its 2009 social media metrics definition guide. A look at what metrics are being used and how advertisers can take advantage of it.
- [Listen To Your Customers. Did You Hear What I Said?](https://thelettertwo.com/2009/05/03/listen-to-your-customers-did-you-hear-what-i-said/) - Communication is more than one-way conversation. Aaron Strout of Powered gives a presentation on how to engage & talk to your customers to increase positive brand perception.
- [Search Marketing "In-A-Box" Made Possible By Yield Software](https://thelettertwo.com/2009/05/02/search-marketing-in-a-box-made-possible-by-yield-software/) - Yield Software offers customers a chance to manage their entire search engine marketing campaigns from a central site. Offering keyword suggestions, landing page optimization and more.
- [A Deep Dark Secret About Blogging](https://thelettertwo.com/2009/04/30/a-deep-dark-secret-about-blogging/) - Uncovering the truth about how to use social media to find more dynamic content over the typical RSS reader.
- [Turning to the Internet for success during a recession - Part 2 - Email Marketing](https://thelettertwo.com/2009/04/27/turning-to-the-internet-for-success-during-a-recession-part-2-email-marketing/) - Analyzing how email marketing can give you a greater reach over traditional media during the recession. What else can help build rapport, have a crafty message, and be truly effective?
- [Turning to the Internet for success during a recession - Part 1 - Your Website](https://thelettertwo.com/2009/04/26/turning-to-the-internet-for-success-during-a-recession-part-1-your-website/) - Part 1 in a series on how to use the Internet to help get ahead during the recession. It all starts and ends with the website. How to get more reach with your website.
- [Hiring for college credit. Be a Twintern.](https://thelettertwo.com/2009/04/20/hiring-for-college-credit-be-a-twintern/) - Pizza Hut is looking for interns with Twitter experience. Why this is not necessarily a good idea for the company to rest social media responsibility on interns.
- ['Tis the end of Twitter's relevance. Start racking up your numbers.](https://thelettertwo.com/2009/04/16/tis-the-end-of-twitters-relevance-start-racking-up-your-numbers/) - Perception of how celebrities are viewing Twitter and possible dilution of the Twitter experience. How the Ashton-CNN 1 million follower battle raises unneeded attention.
- [Bloggers may be influencers but don't decide things for you](https://thelettertwo.com/2009/04/13/bloggers-may-be-influencers-but-dont-decide-things-for-you/) - Just how much do you trust bloggers? Do you find what they write influences your decisions? Here's why they can write whatever they want, but in the end YOU decide.
- [Amazon's DIY web services lets you pay as you go](https://thelettertwo.com/2009/04/12/amazons-diy-web-services-lets-you-pay-as-you-go/) - Amazon Web Services offers customers and websites a no contract offer to host websites & applications. Costs can vary & post gives a closer look at good & bad.
- [Sponsored Controversy - Chris Brogan was in the clear](https://thelettertwo.com/2009/04/07/sponsored-controversy-chris-brogan-was-in-the-clear/) - Chris Brogan wasn't wrong in writing a review of KMart & getting paid. Bloggers should always remain unbiased but can write posts for compensation. How to deal with it.
- [How to hack into conferences and get noticed](https://thelettertwo.com/2009/04/06/how-to-hack-into-conferences-and-get-noticed/) - Tidbits on how to take advantage of attending web and tech conferences. Taken from Larry Chiang and his secrets as listed on his blog "What they don't teach you at Stanford Business School".
- [Over 20 startups later & so goes Startup Weekend San Francisco](https://thelettertwo.com/2009/04/06/over-20-startups-later-so-goes-startup-weekend-san-francisco/) - Recap of startup weekend in San Francisco and a video of the presentations given by the 20+ startups.
- [Are contextual ads on a blog a good thing?](https://thelettertwo.com/2009/04/04/are-contextual-ads-on-a-blog-a-good-thing/) - Blog post dedicated to finding out your insight on the use of banner and text ads streamed from ad networks to small business websites in order to help gain money & traffic.
- [Dear Google: Don't Buy Twitter.](https://thelettertwo.com/2009/04/04/dear-google-dont-buy-twitter/) - Addressing the rumours recently about search engine giant Google seeking to acquire microblogging application Twitter to add it to a growing list of search tools.
- [Mobile usage isn't the same for all in the US.](https://thelettertwo.com/2009/03/29/mobile-usage-isnt-the-same-for-all-in-the-us/) - Analysis of an eMarketer.com report on mobile usage & adoption in the US. How marketers can take advantage of mobile adaptability and tying it back to other campaigns.
- [I'm getting my fix at SolutionsArePower.com](https://thelettertwo.com/2009/03/28/im-getting-my-fix-at-solutionsarepowercom/) - Starting April 2009, I'll be blogging on SolutionsArePower.com for Network Solutions. Writing about tech trends, social media, and advice for small businesses.
- [Putting it all into Contxts](https://thelettertwo.com/2009/03/27/putting-it-all-into-contxts/) - Business cards can now be electronic instead of printed. Share your information by texting a username to 50500 & learn what you can do with Contxt.com.
- [Don't Strain Your Brain. It's Not That Hard To Put The "Public" Back In Public Relations.](https://thelettertwo.com/2009/03/24/dont-strain-your-brain-its-not-that-hard-to-put-the-public-back-in-public-relations/) - Book review on "Putting the Public Back in Public Relations". Analysis on community, public relations, social media, and engaging in conversation.
- [Aggregating on the go with Zannel.com](https://thelettertwo.com/2009/03/23/aggregating-on-the-go-with-zannelcom/) - Zannel is an adequate substitution for Twitpic and will allow you to show your mobile photos & videos in one central area. Complete with tagging & commenting.
- [Judging how worthy you are of being followed with FriendFilter](https://thelettertwo.com/2009/03/21/judging-how-worthy-you-are-of-being-followed-with-friendfilter/) - Initial review on Brian Solis's new Twitter API web application on follower relevancy with Twittfilter & FriendFilter. Parse throught the noise to find people.
- [Zappos.com shows that customer service is a good thing.](https://thelettertwo.com/2009/03/21/zapposcom-shows-that-customer-service-is-a-good-thing/) - Review of Tony Hsieh's Zappos keynote at South by Southwest (SXSW) and how he's using company culture & customer experience to build evangelists.
- [South by Southwest: sessions & events do not a boondoggle make.](https://thelettertwo.com/2009/03/20/south-by-southwest-sessions-events-do-not-a-boondoggle-make/) - A couple of days ago, I got back from my inaugural trip to Austin, TX where I attended the interactive portion of South by Southwest. Like a bunch of my industry colleagues and many others I've spoken to that are unable to attend, I was worried about the expensive cost for attending so I tried
- [Where's Waldo at SXSW?](https://thelettertwo.com/2009/03/11/wheres-waldo-at-sxsw/) - Checklist on how to locate people & what not to forget before embarking on a whirlwind trip to South by Southwest 2009 in Austin, TX. #sxsw
- [The Hard Truth: Succeeding with anti-social media*.](https://thelettertwo.com/2009/03/10/the-hard-truth-succeeding-with-anti-social-media/) - If you're an agency pilfering out social media advice to your clients, you might be constantly asked what's the best way to come up with some winning strategies and campaigns. After some careful consideration and a further review of what's going on in the social world, it seems that all the advice you've been given
- [No bull-shitake. Guy Kawasaki's "Reality Check" is telling you how it is.](https://thelettertwo.com/2009/03/09/no-bull-shitake-guy-kawasakis-reality-check-is-telling-you-how-it-is/) - A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn't heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was
- [Is GoHawaii.com's "Thousand Smiles" campaign giving more of a toothache?](https://thelettertwo.com/2009/03/03/is-gohawaiicoms-thousand-smiles-campaign-giving-more-of-a-toothache/) - Website marketing effort analysis on the Hawaii Visitors & Convention Bureau's campaign to reach out to San Fran visitors. Successful? Read on.
- [Skittles: Great attempt, but you fall short of appeal.](https://thelettertwo.com/2009/03/02/skittles-great-attempt-but-you-fall-short-of-appeal/) - Reviewing Skittle's attempt at integration of social media into their website and how it will ultimately affect them: Twitter, YouTube, Facebook & Wikipedia.
- [A litmus test for social media experts](https://thelettertwo.com/2009/02/27/a-litmus-test-for-social-media-experts/) - Do you know if you have a strong social media consultant? This blog post is on how to find the right and qualified social media expert to help you online.
- [SEO and Twitter just don't mix.](https://thelettertwo.com/2009/02/23/seo-and-twitter-just-dont-mix/) - Insight into why it would not make any sense for companies and brands to engage in SEO tactics when using Twitter.
- [The Attack on Conversation: a big mea culpa?](https://thelettertwo.com/2009/02/20/the-attack-on-conversation-a-big-mea-culpa/) - Review on three recent social media issues relating to brands and social media controversies and how to engage your customer in conversation.
- [Just who are spammers trying to kid on Twitter?](https://thelettertwo.com/2009/02/20/just-who-are-spammers-trying-to-kid-on-twitter/) - An interesting perspective on the role of spammers and how idiotic their spoofing and creation of fake Twitter profiles will lead to nothing but repeated blockings
- [Gary Vaynerchuk: Bringing the thunder to a computer near you](https://thelettertwo.com/2009/02/16/gary-vaynerchuk-bringing-the-thunder-to-a-computer-near-you/) - Perspective on the success of Gary Vaynerchuk and how he's used social media & online marketing to promote his brand.
- [Your numbers are lying to you.](https://thelettertwo.com/2009/02/16/your-numbers-are-lying-to-you/) - Many of you know that I'm a rather "prolific" twitterer. I spend plenty of time on the microblogging application and like to read what's posted by many of those that I'm following. However, one thing that I've grown to accept is that the number of followers and followees doesn't mean that much compared to the
- [South by Southwest bound.](https://thelettertwo.com/2009/02/15/south-by-southwest-bound/)
- [How SocialCorp will help businesses but not you.](https://thelettertwo.com/2009/02/08/how-socialcorp-will-help-businesses-but-not-you/) - Out of the books that I have read so far in 2009, each has had their own theme and application to business and online marketing. SocialCorp: Social Media Goes Corporate by Joel Postman is nothing different. While you would like to figure this book has some application to everyday people, it's main applicability extends to
- [Excuse me? You have a guestbook?](https://thelettertwo.com/2009/02/06/excuse-me-you-have-a-guestbook/) - A couple of weeks ago, a friend of mine asked me to take a look at some websites. What I saw brought back a bit of nostalgia from a few years back when we were all creating web 1.0 static websites. You remember those times, right? This is when everyone use WYSIWYG editors like AOL
- [Lessons learned from a website redesign](https://thelettertwo.com/2009/02/04/lessons-learned-from-a-website-redesign/) - Looking back at website redesign and other web projects and how to effectively manage the projects. What were the troublespots and how to overcome them. Secrets to project success?
- [What else can you say about using Twitter for business?](https://thelettertwo.com/2009/01/25/what-else-can-you-say-about-using-twitter-for-business/) - Review on Julio Ojeda-Zapata's book "Twitter means business: how microblogging can help or hurt your company".
- [Searching to be social](https://thelettertwo.com/2009/01/23/searching-to-be-social/) - Recap of January 2009 meeting of Social Media Club SF/SV at Zannel. A look at SEO's impact from Social Media.
- [Transparency begins online with your website.](https://thelettertwo.com/2009/01/21/transparency-begins-online-with-your-website/) - Did you know that the White House has a website? Have you taken a look at it before yesterday? What did you think? Rather stiff and conservative, yes? Nothing too shocking or graphical - more like "just the facts", huh? Well with the recent inauguration of Barack Obama as the country's 44th president, the White
- [Credibility & Common Sense](https://thelettertwo.com/2009/01/19/credibility-common-sense/) - Last Tuesday in Mountain View, CA, social media expert Shel Israel gave his only talk about his upcoming book, Twitterville where he talks about the impact of Twitter on the business world. During the Q&A session, someone asked about how they could leverage the microblogging application to their advantage to help promote their expertise. The
- [One hashtag to find them all...#inaug09](https://thelettertwo.com/2009/01/17/one-hashtag-to-find-them-allinaug09/) - With the historic inauguration of Barack Obama on January 20, you can follow along by reading all the tweets, blog posts & more by following #inaug09.
- [South by Southwest Attendees: Organize!](https://thelettertwo.com/2009/01/12/south-by-southwest-attendees-organize/) - Creation of a South by Southwest Wiki designed to help connect those going to the conference on March 13-18 in Austin Texas. Sharing information on panels, discussions, parties, and great times for those at SXSW 2009.
- [Creatives are paid to be creative. Let them do their job.](https://thelettertwo.com/2009/01/11/creatives-are-paid-to-be-creative-let-them-do-their-job/) - I had been meaning to do a post on specific roles and how those folks in the web profession are being slowly invaded by outside influences (e.g. clients, other departments, consumers, etc.). Then lo' and behold, there's an online video that was embedded onto Kooji Creative that I found got straight to the point when
- [What comes after Social Media?](https://thelettertwo.com/2009/01/10/what-comes-after-social-media/) - On another message that came across my inbox via the American Marketing Association's Special Interest Group (AMA-SIG), I read an interesting message with the topic "What comes after Social Media?". Social media creates many opportunities for us to connect with clients and colleagues. How do you take the next step and interact with those contacts
- [Social Media Works Regardless of Your Feeling On Buzz Words](https://thelettertwo.com/2009/01/08/social-media-works-regardless-of-your-feeling-on-buzz-words/) - On the AMA's Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives' reluctance to engage web2.0, social media, blogs because they were
- [No point in trying to control your message now...now is gone.](https://thelettertwo.com/2009/01/07/no-point-in-trying-to-control-your-message-nownow-is-gone/) - Every business & marketing book that I've read over the past several years have had some different meaning to me and the latest book by Geoff Livingston is no exeception. "now is gone" has been named as a book to read & is widely considered as a primer for executives & entrepeneurs to learn social
- [Macworld is just not MY world.](https://thelettertwo.com/2009/01/07/macworld-is-just-not-my-world/) - Last night, I attended a great tweetup at 21st Amendment here in San Francisco to help kickoff Macworld 2009. During this party, I got to meet some great folks such as John Adams (Twitter), Chris Pirillo, Michael O'Donnell, Leo Laporte, a Christina Warren & a few other folks from TUAW, Cathy Brooks (Seesmic), and several
- [Bookmarks for January 5th](https://thelettertwo.com/2009/01/06/bookmarks-for-january-5th-2/) - These are my links for January 5th The Brand You is Dead. Long Live The Brand You Build. « eyecube MediaPost Publications - Lessons In Online Branding: Valuable Doesn't Always Mean Directly Measureable; Models Aren't Always Right - 01/05/2009 Free E-book - How to Motivate Creative People (Including Yourself) | Lateral Action
- [Ignore what others are doing. You know how to best talk to your community.](https://thelettertwo.com/2009/01/05/ignore-what-others-are-doing-you-know-how-to-best-talk-to-your-community/) - WineLibrary.TV's very own Gary Vaynerchuk posted his latest video on his website, it got me thinking about a couple of things. The topic of today's video was that "1 show doesn't fit all". So what's that saying? Well Gary's point was that just because someone has a success with a specific program or campaign, doesn't mean that it
- [Bookmarks for January 5th](https://thelettertwo.com/2009/01/05/bookmarks-for-january-5th/) - These are my links for January 5th from 13:33 to 14:01: Seven Predictions for 2009 - eMarketer Despite Debate, Brands Find Value on Twitter - ClickZ 25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin MarketingProfs Articles : This Email Doth Protest Too Much Disgruntled Facebook Employee? Probably Not.
- [Tribes: Seth Godin won't lead you to the promised land, but he'll give you directions.](https://thelettertwo.com/2009/01/04/tribes-seth-godin-wont-lead-you-to-the-promised-land-but-hell-give-you-directions/) - A few months ago I received Seth Godin's new book "Tribes: We Need You to Lead Us", but only recently have I had a chance to read it. Having read his latest book, I must say that Seth has written another successful book. What's this book Tribes about anyways? Well basically it's focusing on the fact
- [Here's my pitch to you. Are you buying it?](https://thelettertwo.com/2009/01/03/heres-my-pitch-to-you-are-you-buying-it/) - During the holiday season, I recently thought about what people are doing online. One thing that came to mind was the fact that marketers and public relation folks are "pitching" bloggers and other digital influencers without any regards for how to do it right. The concept of "pitching" got me thinking about if I had
- [Traveling Online: Making Your Destination More Interactive](https://thelettertwo.com/2008/12/16/traveling-online-making-your-destination-more-interactive/) - A few months ago I found myself with an interesting strategic dilemma. I wanted to think more "outside of the box" and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is
- [Usability: where customers are always right](https://thelettertwo.com/2008/12/13/usability-where-customers-are-always-right/) - There's something to be said about the above picture (credit: Guy Kawasaki) featuring Sir Richard Branson of Virgin fame himself polishing the shoe of legendary venture capitalist and Apple evangelist Guy Kawasaki in Moscow. The premise behind this very informative photo? According to Guy Kawasaki himself... Richard Branson is speaking before me. He asks me
- [Twitter + Networking = Tweetup?](https://thelettertwo.com/2008/12/12/twitter-networking-tweetup/) - Last night at the British Banker's Club in Menlo Park, California, over a hundred tech and web industry professionals met in an effort by Forrester Analyst Jeremiah Owyang to connect those who are looking for work with those who are hiring. It turned out to be a really great event with many people (if not
- [Syndicating your content isn't hard to do, but you need to.](https://thelettertwo.com/2008/12/11/syndicating-your-content-isnt-hard-to-do-but-you-need-to/) - RSS feeds are not that new, but they are becoming increasingly more important and have a big effect on how your brand and marketing efforts are promoted on the web. But what exactly is an RSS feed? RSS stands for Really Simple Syndication and is often available on blogs and other social media sites, but
- [Assembling your very own interactive dream team in-house](https://thelettertwo.com/2008/12/10/assembling-your-very-own-interactive-dream-team-in-house/) - If you've got the capability and the plan (and I can't stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I'm not adverse to either method,
- [Using all the tools at your disposal to listen.](https://thelettertwo.com/2008/12/06/using-all-the-tools-at-your-disposal-to-listen/) - If you've ever seen Gary Vaynerchuk in person or caught him online doing one of his Wine Library TV episodes on UStream or any other crazy antics, you'll know that he pays attention to his customers. Period. Just catch him on UStream doing a random chat session and ask him some questions about wine and
- [Everything (basic) you'd like to know about social bookmarking, but were afraid to ask](https://thelettertwo.com/2008/12/05/everything-basic-youd-like-to-know-about-social-bookmarking-but-were-afraid-to-ask/) - I've used some of the major social bookmarking applications out in the world wide web over the past couple of years and each one is pretty different, but has its own use nevertheless. If you'd like to know about what social bookmarking is, here's how Wikipedia defines it: is a method for Internet users to
- [Social Causes 2.0](https://thelettertwo.com/2008/12/05/social-causes-20/) - Everyone basically knows that the web has grown to become a place for raising awareness about the plight of humankind. Whether it's the disasters in New Orleans through hurricanes or wildfires in California or even with human-created disasters such as Darfur, the Internet has become a beacon of hope of spreading the word and inciting
- [Promote self less and value more.](https://thelettertwo.com/2008/12/03/promote-self-less-and-value-more/) - A press release was issued today by self-described "The Powerful Promoter" Matt Bacak that highlighted his recent success on Twitter and Facebook. What's better than soaring to the top of a popular social networking site? How about skyrocketing to the summit of two of them? That's the envious position The Powerful Promoter, Matt Bacak, found
- [Personality may not be included but it's not hard to create.](https://thelettertwo.com/2008/11/26/personality-may-not-be-included-but-its-not-hard-to-create/) - About a month ago, I friended a guy by the name of Rohit Bhargava on Facebook. I had heard about him through a mutual friend and heard he wrote a book Personality Not Included. When Rohit accepted my request, he sent me a simple message: Thanks for your friend request, I just approved it. Let
- [How NOT to screw up Email Marketing (if doing it yourself)](https://thelettertwo.com/2008/11/25/how-not-to-screw-up-email-marketing-if-doing-it-yourself/) - There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list...all for a minimal fee. In most cases, it's best for you to have them help you out, but if you feel that you are up to the task
- [Social Media is not REactive. It's PROactive](https://thelettertwo.com/2008/11/22/social-media-is-not-reactive-its-proactive/) - Last Thursday I had a great meeting with Rohit Bhargava here in San Francisco as he was in town to further promote his book Personality Not Included. During one of our discussions, I happened to bring up the question: "Should brands engage in social media proactively rather than reactively?" It's interesting that one point that
- [Case Study: Promoting a brand through social media & widgets](https://thelettertwo.com/2008/10/26/case-study-promoting-a-brand-through-social-media-widgets/) - Washington, DC is known as the nation's capital, but also has tried to extend itself beyond the travel and tourism clutter and become a popular destination...and for good reason. It has historical monuments, world-famous museums, international cuisine, galleries & theatres, embassies, and much more. But what has DC done to help promote it online? Aside
- [The Internet: the 21st century newspaper](https://thelettertwo.com/2008/10/25/the-internet-the-21st-century-newspaper/) - I recently got a landline at my place and within a few days started receiving telemarketer sales calls. What is so surprising is that I received at least three separate calls from the Mercury News in which they were soliciting me to sign up for a one month trial period where they could survey me
- ["If you're pumping out good sh*t, people will follow."](https://thelettertwo.com/2008/10/24/if-youre-pumping-out-good-sht-people-will-follow/) - From this year's Web 2.0 Expo in New York, WineLibrary.TV's own Gary Vaynerchuk was on stage talking about how you can optimize your personal brand through the use of social media. You'll learn much about how to extend your branding and he'll demonstrate how his site has been successful and what other ideas you should
- [Make the Internet work for your business](https://thelettertwo.com/2008/10/23/make-the-internet-work-for-your-business/) - If you're trying to start building your web presence, then chances are that you've heard of Network Solutions and the array of services that they offer, perhaps most notably being a registrar of domains. They are also pretty well known for trying to support small businesses in their effort to get their web presence off
- [Do you trust people online like you would offline?](https://thelettertwo.com/2008/10/22/do-you-trust-people-online-like-you-would-offline/) - I've been ranting on this blog about how you should be authentic when you interact with people online either via email, blogs, websites, or any other web means. Quite recently, I received an epiphany about being authentic. Currently while in-between jobs, I've gone through several recruiters (which will remain nameless for the sake of this
- [My rebuttal on "Who Owns Social Media"](https://thelettertwo.com/2008/10/21/my-rebuttal-on-who-owns-social-media/) - So earlier tonight, I attended Chris Heuer's Social Media Club at the offices of CBS Interactive. The topic of tonight's session was "Who Owns Social Media" and had a panel of public relations, advertising, and marketing folks moderated by Seesmic's own Cathy Brooks. The discussion seemed to center on the differences between marketers and folks
- [Your analytics can provide you with info on your content](https://thelettertwo.com/2008/10/17/your-analytics-can-provide-you-with-info-on-your-content/) - About a week or so ago, I saw a tweet on Twitter from my friend Shashi, Network Solution's Social Media Swami, with an interesting dilemma: he saw on that people were coming to his blog after searching for the phrase "what does interspersed mean". Interestingly enough, what he said caused me to write this post.
- [Getting someone to deal with the web. Don't deal with it yourself.](https://thelettertwo.com/2008/10/16/getting-someone-to-deal-with-the-web-dont-deal-with-it-yourself/) - About a couple of years ago, I attended a tourism marketing seminar at George Washington University in Washington, DC that targeted specifically destinations and their online marketing programs. There were representatives from the Department of Commerce, Annapolis, Virginia, Massachusetts, and even Washington, DC. One of the items that came up was that people in destinations
- [Getting back to basics. What you need to get online.](https://thelettertwo.com/2008/10/10/getting-back-to-basics-what-you-need-to-get-online/) - Often times we think that it's easy to establish a web presence. But perhaps there are those individuals and/or companies who are just starting off and think that there's just too much information out there that they simply don't know where to begin. The great folks at Network Solutions have put together an online video
- [My experience with Twitter: a collaboration of tips](https://thelettertwo.com/2008/10/09/my-experience-with-twitter-a-collaboration-of-tips/) - I use Twitter practically every day for business, personal, and professional reasons. In many of my previous posts, I've stated that the use of Twitter is not simply to let the world know "What are you doing", but a means of continuing a conversation. For marketers interested in using Twitter, I've scoured on Google and
- [Economics can cause a shift in interactive strategy](https://thelettertwo.com/2008/10/07/economics-can-cause-a-shift-in-interactive-strategy/) - With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers
- [Becoming an interactive political pundit](https://thelettertwo.com/2008/09/26/becoming-an-interactive-political-pundit/) - What a political season we're having in the United States this year. From the economic collapse of the financial sector to high oil prices, broken mortgages, waging wars in other countries, and perhaps a worldwide recession, people are starting to get worried (or rather they already are). So with today's scheduled presidential debates in Mississippi
- [Twitter can be used as a marketing tool](https://thelettertwo.com/2008/09/22/twitter-can-be-used-as-a-marketing-tool/) - A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: "Can Twitter be used as an effective marketing tool?" I say that it can and it should be used. It's just another way to form and shape the conversation people are having about you and
- [If you're not sharing, then why do we care?](https://thelettertwo.com/2008/09/16/if-youre-not-sharing-then-why-do-we-care/) - In this day of viral marketing and social technology, when you have website redesigns, it used to be prudent to simply have at least one of three things on your website to show you were in touch with the latest technology: Print this page Email this page Save this page Now, people expect more...much more.
- [Take It From Mike, It's Important To Be Consistent](https://thelettertwo.com/2008/09/09/take-it-from-mike-its-important-to-be-consistent/) - I have been connected with Mike Davis on Twitter for the past few months and just today I had the pleasure of interviewing him for my series "People's Marketers Need to Know". We met at a local coffee shop in San Francisco where we engaged in a pretty colorful conversation that we talked about product
- [The two faces of Facebook](https://thelettertwo.com/2008/09/07/the-two-faces-of-facebook/) - Being an interactive marketing evangelist, one of the big things that I'm having issues with resolving is how to use Facebook as a marketing tool for an individual. On a personal level, Facebook can be a typical social network site like Myspace or Friendster. However, for marketing professionals using Facebook, it can easily become a
- [Are Facebook pages worth anything?](https://thelettertwo.com/2008/09/06/are-facebook-pages-worth-anything/) - A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: "What benefit do we get for having a Facebook presence?" After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on
- [Believe Me...Agencies Get Interactive Marketing...I Think.](https://thelettertwo.com/2008/08/27/believe-meagencies-get-interactive-marketingi-think/) - I was very fortunate to have the opportunity to interview Ernie Mosteller on Tuesday as part of my on-going series "People Marketer's Need to Know". Working as the Interactive Creative Director at Brunner (formerly known as Blattner Brunner), Ernie has been exposed to a wide array of interactive marketing, from websites to videos, emails to
- [Preview: People Marketers Want to Know - Ernie Mosteller](https://thelettertwo.com/2008/08/25/preview-people-marketers-want-to-know-ernie-mosteller/) - Preview: People Marketers Want to Know - Ernie Mosteller on 12seconds.tv
- [Text Messaging: A powerful medium...if you follow through](https://thelettertwo.com/2008/08/23/text-messaging-a-powerful-mediumif-you-follow-through/) - If you have a mobile phone, you're aware of text messaging - those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter,
- [Breaking News: TheLetterTwo.com Heads West](https://thelettertwo.com/2008/08/23/breaking-news-thelettertwocom-heads-heads-west/) - Beginning on September 3, TheLetterTwo.com will be broadcasting from the great city of San Francisco. For the past few years, I have been here in the Washington, DC area and it's been great, but with all the marketing phenomena emerging from the Silicon Valley and Bay Area, I felt it prudent to relocate to the
- [Caution: Ideation In Progress](https://thelettertwo.com/2008/08/22/caution-ideation-in-progress/) - Tonight I had the distinct pleasure of interviewing Peter Corbett, CEO of iStrategyLabs, as I begin my new segment on this site "People Marketers Need to Know". We filmed the interview live in front of the monthly Refresh DC meeting. Topics that we addressed included developing interactive strategies, exploring social media, and much more. iStrategyLabs
- [Preview: People Marketers Want to Know - Peter Corbett](https://thelettertwo.com/2008/08/19/preview-people-marketers-want-to-know-peter-corbett/) - Preview: People Marketers Want to Know - Peter Corbett on 12seconds.tv
- [Twitter is more than just "I'm brushing my teeth".](https://thelettertwo.com/2008/08/16/twitter-is-more-than-just-im-brushing-my-teeth/) - I recently came across a new social network set up by the marketing guru Seth Godin aptly named Triiibes. While open by invitation only until October, I was privileged to be selected as one of the lucky individuals to gain access to this closed network. There was a forum posting recently entitled "How Useful is
- [Don't get picked off online. Protect your brand.](https://thelettertwo.com/2008/08/02/dont-get-picked-off-online-protect-your-brand/) - Following the latest trends online, companies should be aware that with the latest and greatest applications created online, there is a chance that their brand will be hijacked by pseudo-employees who will circulate around the network making it seem that their information is legit, when it's not. Take, for example, the latest story to affect
- [Would you read this post?](https://thelettertwo.com/2008/08/02/would-you-read-this-post/) - So with all the latest things going on with the industry and marketing, one thing that I know that some people have done pretty well have been interviews with the movers and shakers of their industry. Whether it's interviewing the CEOs or founders of startups, which the Social Times has done so well, or even
- [Racing to be first might not always be the best](https://thelettertwo.com/2008/07/21/racing-to-be-first-might-not-always-be-the-best/) - I happened to read an earlier post on MSNBC featuring Mashable.com editor Adam Ostrow talking about how people can become overloaded by all the different web 2.0 startup applications emerging practically every day. Perhaps what I enjoyed best about this article was this quote that relates to all marketers out there that feel that they
- [Live from DC...it's the Twin Tech party.](https://thelettertwo.com/2008/07/18/live-from-dcits-the-twin-tech-party/) - So last night was perhaps one of the greatest tech mashups of the year. Organized by iStrategyLabs CEO, Peter Corbett and sponsored by perhaps some of the DC Metropolitan area's best technology partners like ClearSpring, SocialTimes.com, JobMatchbox.com, Tech Cocktail, AwayFind, Livingston Communications, the Northern Virginia Technology Council (NVTC), and many others, the local tech community
- [Twitter takes Summize: But why are we celebrating?](https://thelettertwo.com/2008/07/15/twitter-takes-summize-but-why-are-we-celebrating/) - Breaking News! Twitter acquires Summize and adds it to its growing tools of Twitter applications. Wait, why is this so great? It's good that Twitter has acquired Summize and it definitely complements the services offered by the mobile-text messaging giant, but should we heap praise onto a service that seems to have disabled many of
- [Do you have the right Tag Cloud?](https://thelettertwo.com/2008/07/13/do-you-have-the-right-tag-cloud/) - If you've ever wanted to know whether the subjects on your blog or website is exactly what you've been hoping for, then you'll want to check out Wordle. This interesting application allows anyone to find out what tags are associated with blogs, websites, or anything else that has an RSS or Atom feed. Simply go
- [Can politics and social media survive together? Robert Scoble seems to think so.](https://thelettertwo.com/2008/07/06/can-politics-and-social-media-survive-together-robert-scoble-seems-to-think-so/)
- [Are you down with the "Groundswell"?](https://thelettertwo.com/2008/06/17/are-you-down-with-the-groundswell/) - Another great book has been written. "Groundswell", written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company's social media campaign and strategy. What's great about this book is that they've incorporated the POST method into it. I first heard about this method
- [The evolution of marketing stems from the brand](https://thelettertwo.com/2008/06/10/the-evolution-of-marketing-stems-from-the-brand/) - I had a great lunch with Ernie Mosteller, creative genius of Blattner Brunner, yesterday and everytime I talk to him, I'm motivated and inspired to talk about what's going on with the world of technology, the Internet and marketing. In any event, the conversation we were having began with a simple question and gradually evolved
- [The mighty Twitter has fallen. Who shall rise to take its place?](https://thelettertwo.com/2008/06/02/the-mighty-twitter-has-fallen-who-shall-rise-to-take-its-place/) - Over the past several weeks, hundreds of thousands, if not millions of people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to.
- [You THINK you know, but do you really know social media?](https://thelettertwo.com/2008/05/30/you-think-you-know-but-do-you-really-know-social-media/) - Thanks to @vanina on Twitter, I've found this great video that hopefully explains social media to folks in plain english using ice cream as a tasty and interesting analogy. I'd like to hear what you think about this video, produced by Lee LeFever of CommonCraft.com.
- [Once you're lucky, twice you're good...but Sarah Lacy's GREAT!](https://thelettertwo.com/2008/05/30/once-youre-lucky-twice-youre-goodbut-sarah-lacys-great/) - I must admit that the interview that Sarah Lacy did with Facebook founder and CEO, Mark Zuckerberg, at this past year's South by Southwest made me first hear about who Sarah was. I'll admit that her name was not immediately recognizable to me and when I heard about her latest book "Once You're Lucky, Twice
- [Mocking the Twitter gods](https://thelettertwo.com/2008/05/29/mocking-the-twitter-gods/) - Quite recently, a few of my co-workers in jest were asking me every a ltime they saw me on my blackberry or near a laptop whether I was "updating Twitter". It's interesting to hear what people think about Twitter and how some even think that it's only used to answer the age-old question "What are
- [Getting it on with Naked Conversations](https://thelettertwo.com/2008/05/24/getting-it-on-with-naked-conversations/) - A few years ago, two great minds wrote a book about blogging. Not about the basics, but more from a business end. This is obviously not the first review of this book, but having just read it, I thought I would offer my own insights into the great information that can be found in Naked
- [So blogs aren't used for journalistic means?](https://thelettertwo.com/2008/05/22/so-blogs-arent-used-for-journalistic-means/) - I just finished reading Naked Conversations by Shel Isreal and Robert Scoble and I felt it was quite informative and showed how the power of the blog can influence the way business is done. Journalists are taking advantage of this media and it's become quite a powerful tool for spreading the news and keeping in
- [A marketer's take on social networking's mortality rate](https://thelettertwo.com/2008/05/22/a-marketers-take-on-social-networkings-mortality-rate/) - In a recent post on the Social Times, Nick O'Neill, a social media newshound (and who seems to be right up there with Mashable, TechCrunch, and Read/Write/Web in reporting great bits of news), has written that social networking sites will be "dead in two years". That's an interesting observation, but I think it's going to take
- [A major shift in the search engine monopoly appears to be brewing](https://thelettertwo.com/2008/05/19/a-major-shift-in-the-search-engine-monopoly-appears-to-be-brewing/) - Apparently as first reported on Robert Scoble's blog and repeated on Truemors.com (run by Guy Kawasaki), it appears that Microsoft's new "alternative" strategy in working with Yahoo will wind up greatly decreasing Yahoo's status as a search engine powerhouse and help elevate Microsoft's search status to rival that of Google. Surely while software development company
- [Yahoo's not giving up without a fight](https://thelettertwo.com/2008/05/15/yahoos-not-giving-up-without-a-fight/) - Surprise...surprise...Yahoo's troubles aren't over. Although not enough for Microsoft, they've rallied around Carl Icahn to lead the charge to acquire the number two search engine. But while this theoretically could create a powerful competitor to Google, Yahoo's board of directors are claiming that they might be better off trying to survive on their own. So
- [I'm a little verklempt. SocialDevCamp was neither about development or camping. Discuss.](https://thelettertwo.com/2008/05/11/im-a-little-verklempt-socialdevcamp-was-neither-about-development-or-camping-discuss/) - So I'm back from a pretty awesome time at SocialDevCamp East at the University of Baltimore. I think it was pretty well organized and had a great turnout - over 100 attendees that gathered to learn all about what issues are surrounding the social web. The issues were thought-provoking and I managed to get some
- [Video commenting on blogs: Wave of the Future?](https://thelettertwo.com/2008/05/08/video-commenting-on-blogs-wave-of-the-future/) - In the past couple of months, there have been several big developments on video blogging. Perhaps most important is that two big applications have offered their services to allow people to post comments on blog posts. But not just any comment...these are video comments (I'll wait for the "oohs" and "ahhs"). The two that I
- [Mission: Impossible? How can UPS use social media to its advantage?](https://thelettertwo.com/2008/05/07/mission-impossible-how-can-ups-use-social-media-to-its-advantage/) - Yesterday, Ann Bernard (social media guru from WhyGoSolo - which is a site you must check out, by the way) posted on Twitter about her encounters with UPS and how she noticed on her receipt a message from UPS, which got me thinking about UPS's perdicament. What exactly was the message that appeared on the receipt?
- [Customer care bullying no more](https://thelettertwo.com/2008/05/03/customer-care-bullying-no-more/) - The Internet has truly become a great customer advocate over the years and while businesses are trying to take advantage of it to control their message and sometimes provide damage control. Unfortunately, someone forgot to tell that to upper management and the folks at customer care. With companies trying to cut down on costs, chances
- [It's not about being social, it's about the design](https://thelettertwo.com/2008/05/03/its-not-about-being-social-its-about-the-design/) - Almost on a daily basis do you hear about some new social media site emerging and how companies want to take part in the latest features that Web 2.0 has to offer. It's always about how to engage your users and visitors to your site and keep them there long enough to convert them into
- [Amazingly WordPress is NOT perfect](https://thelettertwo.com/2008/04/29/amazingly-wordpress-is-not-perfect/) - WordPress recently released its latest version of its blogging software. I recently downloaded Version 2.5 and added it to both of my blogs: TheLetterTwo.com and CornerofWhatever.com. With previous iterations of WordPress (or WP for short), I've never had any problem "upgrading". I simply downloaded the .zip file, unzip it and upload the files to my
- [Learning the ropes at Tech Cocktail DC](https://thelettertwo.com/2008/04/25/learning-the-ropes-at-tech-cocktail-dc/) - Tech Cocktail DC last night was tons of fun and I found myself networking with some great people. I met up with Shashi Bellamkonda again and finally got to meet Mashable's own Adam Ostrow. It was pretty cool finally meeting these people and talking to them as opposed to just simply viewing Twitter updates. I
- [Know your role. Does your organization have a structure for you?](https://thelettertwo.com/2008/04/24/know-your-role-does-your-organization-have-a-structure-for-you/) - Earlier this week, a good friend of mine and I were chatting about the way companies operate with respect to the people responsible for the marketing of the product. From what he said, it was remarkably like night and day in how an agency organizes its structure versus an organization in the client arena. With
- [I'm becoming social this Spring](https://thelettertwo.com/2008/04/23/im-becoming-social-this-spring/) - This is an interesting change. I've probably started experiencing this most recent "revolution" of social media exposure for the past couple of years, but with all the events going on in April and stretching into May, it seems that I'm becoming quite the social person...and it's all a good thing. Just last weekend, I was
- [A good sign your life is too addicted to social networking](https://thelettertwo.com/2008/04/23/a-good-sign-your-life-is-too-addicted-to-social-networking/)
- [Viddler is the hero of the day](https://thelettertwo.com/2008/04/20/viddler-is-the-hero-of-the-day/) - At yesterday's Podcamp DC, one of the sponsors was Viddler. If you don't know they are, then that's alright because honestly I never paid them any mind either way. But that all changed after yesterday's event. Viddler is basically like YouTube but what I've enjoyed about their service is that you're not constrained to a
- [Video from Podcamp DC: New media and the new journalism](https://thelettertwo.com/2008/04/20/video-from-podcamp-dc-new-media-and-the-new-journalism/) - Perhaps one of the most popular sessions that I saw at yesterday's Podcamp DC, I felt that this session was quite entertaining and it seemed to me that everytime Jim Long speaks, there's always a huge crowd following him (similiar to Twitter). For me, this was the first time that I actually got to see
- [The power is not in the pen, but in the keyboard](https://thelettertwo.com/2008/04/18/the-power-is-not-in-the-pen-but-in-the-keyboard/) - So I always enjoy hearing about people exploiting social media and making it what it could be. Blogging guru Dave Winer recently published a rather scathing article on the very poor service by Comcast and how they are not "social media-friendly". It used to be that only companies feared the power of printed pieces that
- [Social media makes linking awfully tough](https://thelettertwo.com/2008/04/13/social-media-makes-linking-awfully-tough/) - In a majority of my posts, I link to a lot of folks, but there are times when I wonder what's the right place to link to. I'd like to be consistent in my linking and perhaps the obvious choice is the person's website and that'll probably solve all my problems right there. But what
- [Have I told you that I admire Seth Godin?](https://thelettertwo.com/2008/04/13/have-i-told-you-that-i-admire-seth-godin/) - In an earlier post, I had talked about "dropping names" and I've been astonished by the folks that I've encountered online - people like Robert Scoble, Geoff Livingston, Shel Israel, Jim Long, Loic Le Meur, and even Dave Winer. Not to go on a tangent or anything, but I happened to come across Robert Scoble
- [The two sides of social media...or is it?](https://thelettertwo.com/2008/04/06/the-two-sides-of-social-mediaor-is-it/) - I think I may have fallen off of the proverbial deep-end. It seems that the more that is going on these days with the Internet stems from social media. You have new startups emerging each day and to me they seem to be all centered around user-generated content or probably more associated with social media.
- [A success story: Introducing the NEW washington.org!](https://thelettertwo.com/2008/04/05/a-success-story-introducing-the-new-washingtonorg/) - So as I may have alluded to in random postings or on Twitter, I've been going through the past 7-8 months racking my brain about how to launch a new site. The company I work for has undergone a complete revamp of things and we've rebranded, changed our entire organization name, and even our website.
- [Twitter, Facebook, or Blogging: Which is a better extension of your brand?](https://thelettertwo.com/2008/04/05/twitter-facebook-or-blogging-which-is-a-better-extension-of-your-brand/) - Now before you say anything, I'm sure that all three of the above mentioned applications are probably best used in collaboration with each other to help accentuate your brand online. BUT, what I'm asking is which of the three: Twitter, Facebook, or setting up your own blog, would help create more "buzz" for your brand?
- [Get your tech foot in the door with Job Matchbox](https://thelettertwo.com/2008/03/24/get-your-tech-foot-in-the-door-with-job-matchbox/) - So I was quite fortunate enough to hang out with Mr. and Mrs. Robert Neel of Job Matchbox tonight and we shot the breeze about what was going on with their site since they recently redesigned their site and a bunch of other things. As it turns out, it's probably been a couple of months
- [Redesign? Are you sure you want to do that?](https://thelettertwo.com/2008/03/22/redesign-are-you-sure-you-want-to-do-that/) - It's funny how things happen that only reinforce my decision about what to write about. We're undergoing a redesign of our website and the new one will be awesome and have all the basic glamorous features that most new websites have - updated navigation, better organization, and throw in a back-end application - basically it's
- [Seesmic your videos on your website](https://thelettertwo.com/2008/03/19/seesmic-your-videos-on-your-website/) - Did you know that Seesmic had jumped on the widget bandwagon? I found out through Loic's YouTube video and of course I'd love to post more videos on Seesmic (it's a more viral network than YouTube!), but while Seesmic is still a "private" network, let your videos propogate throughout the world by having people view
- [Abusing bloggers](https://thelettertwo.com/2008/03/19/abusing-bloggers/) - I read a post on The Social Times written by Anthony LaFauce about how bloggers are being given a double standard and the ongoing debate about its legitimization. This brought back an interesting conversation that I had with my friend Juliana about how credible bloggers are. So let's examine this for a second... In the
- [Designing on the fly](https://thelettertwo.com/2008/03/19/designing-on-the-fly/) - I must say that I enjoy hearing about the latest alpha and beta invites that come through Mashable. That's how I came across this latest find: Aviary. In case you didn't know, Aviary is a web-based application set that is specifically targeted to those "who love to create". When I've explored their website, I found
- [Sprouting content throughout the web](https://thelettertwo.com/2008/03/13/sprouting-content-throughout-the-web/) - Creating a widget has never been easier. Just today, Jeremiah Owyang listed on Twitter some great articles on Business Week that talks about the future of marketing being widgets. And why not...widgets are the new buzzword of the year. Everyone basically has a website now and is rapidly poaching on the social network as I
- [Do you want to use another browser? Flock that!](https://thelettertwo.com/2008/03/13/do-you-want-to-use-another-browse-flock-that/) - Social networking users rejoice! Since the introduction of Flock to the community, this Internet browser has grown to over 3 million users that have downloaded this incredible browser. Now you have a browser that is in tune with your social needs. Check your Twitter pals in real time without having to hit the refresh button.
- [Putting it all into context](https://thelettertwo.com/2008/03/13/putting-it-all-into-context/) - Albeit not totally a historical day, the World Wide Web has put forth two pretty significant announcements this morning. First was the news coming from Virginia-based company, AOL, and the story that they purchased Bebo for $850 million. That's awfully nice of them and I think it'll give AOL a good step into breaking into
- [Can someone PLEASE create social media anonymous?](https://thelettertwo.com/2008/03/13/can-someone-please-create-social-media-anonymous/) - Thanks to Geoff Livingston for posting this on Twitter...for without it, I wouldn't have 5 minutes of enjoyment today during the work hours.
- [You know you want to blog, but with what?](https://thelettertwo.com/2008/03/12/you-know-you-want-to-blog-but-with-what/) - Thanks to an indirect referral, I heard about Christina Warren who was lucky enough to attend SXSW (I wasn't able to go so I'm jealous), but through a friend of a friend, I came across her Twitter name and found out she has a website/blog...well several in fact. So I was scouring through her blog
- [Free web analytics: might as well use them](https://thelettertwo.com/2008/03/12/free-web-analytics-might-as-well-use-them/) - Jeremiah Owyang had this great twitter posting earlier today about how most of the folks that come to his site earned around $100k or more. How did his quantify that amount? I doubt he went to the owners of each individual IP address that visited his site and did a survey of their personalities to
- [Seesmic can bridge the world!](https://thelettertwo.com/2008/03/10/seesmic-can-bridge-the-world/) - I discovered Seesmic probably about a few months ago and it seemed to be in its infancy, but these days, it's been making some remarkable breakthroughs including a post from a US soldier in Iraq! Imagine no longer waiting for lines to communicate with your loved ones. If you have a mobile phone, you can
- [Reading about SXSWi is almost like being there](https://thelettertwo.com/2008/03/09/reading-about-sxsw-is-almost-like-being-there/) - I've heard of South by Southwest many years ago, but haven't had the luxury of attending...but from what I've been reading on various blogs like Technosailor, The Social Times, and Valleywag and also on Twitter, it's quite amusing to learn what's happened in Austin over the last 24-48 hours. From Scoble's Qik tour of the
- [News is no longer a one-way communication. Start to get social.](https://thelettertwo.com/2008/03/07/news-is-no-longer-a-one-way-communication-start-to-get-social/) - As a consequence of attending Wednesday's soiree at Ogilvy's office in downtown DC for MashMeet DC Remix, I ran into Kimberly from Searchles who's company apparently did a demo of their product for the folks in attendance (I didn't watch all the PowerPoint presentations sadly). She was there to film the presentations for posting on
- [Because dropping names just isn't fun without actually meeting them...](https://thelettertwo.com/2008/03/06/because-dropping-names-just-isnt-fun-without-actually-meeting-them/) - I'm quite ecstatic about things that are going on with my online presence, I must admit. It's the small things that make it all worth it. In just the last 24 hours, I've been noticed by some of the best minds in the Washington, DC tech community and ultimately it's because I did a handshake.
- [Mashing and Shaking](https://thelettertwo.com/2008/03/06/mashing-and-shaking/) - Stopping by last night's MashMeet DC Remix was not originally on my plate of things to do this month, but after receiving a comment/invitation from Ann Bernard, President & CEO of WhyGoSolo.com, I figured that why not. This event I thought would be good to try and hob-nob with some of the best and the
- [How do you silence the socially literate?](https://thelettertwo.com/2008/03/06/how-do-you-silence-the-socially-literate/) - A simple observation from when I was at last night's MashMeet DC Remix event held at Ogilvy PR's office in downtown DC... I understand that some of these events often times allow companies to demonstrate their products to try and reach out to investors and those sought-after early adopters (which I'm trying ever so much
- [Reaching a new audience with Facebook pages](https://thelettertwo.com/2008/03/03/reaching-a-new-audience-with-facebook-pages/) - So a while back I had established a new fan page on Facebook as a pseudo-experiment on social media for travel destinations. In the interest of full disclosure (for whatever it's worth), I am employed at the Washington, DC CVB and responsible for their online marketing programs. Sure, typical programs could have been used like
- [Widgets: 2008's glamour word](https://thelettertwo.com/2008/02/27/widgets-2008s-glamour-word/) - What is a "Widget"? Wikipedia defines it as portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation and this seems to be the "IT" concept of this year. And it's no surprise. A couple of years ago, it was blogging,
- [Hanging online by yourself is cool. But hanging out with friends you met online is better.](https://thelettertwo.com/2008/02/25/hanging-online-by-yourself-is-cool-but-hanging-out-with-friends-you-met-online-is-better/) - A few months ago, I came across the website WhyGoSolo.com. Founded by Ann Bernard, I was fortunate enough to be a part of its alpha phase. It's an interesting concept that I think has the potential to take Craigslist and Facebook and make something truly community-oriented. Everyone has been so concerned with people staying online
- [Twitter Advocacy](https://thelettertwo.com/2008/02/02/twitter-advocacy/) - It's kinda interesting talking about this as I've found myself over the past couple of weeks mentioning Twitter to several different audiences. One being to someone on the cusp of social media, a group of Generation Y students from college (who you would think are most prone to social tools), and to the public relations
- [Google's next acquisition? Welcome mobile search](https://thelettertwo.com/2008/02/01/googles-next-acquisition-welcome-mobile-search/) - It's really cool finding out what other folks are looking at these days. I suppose that's why they call it social media - that's pretty much how I came across this latest website and social tool. Introducing ChaCha - perhaps the next acquisition by Google? Why do I say that? Well because ChaCha allows folks
- [Judging Sprout](https://thelettertwo.com/2008/01/30/judging-sprout/) - So the social media population just keep growing in 2008. Just announced today, Mashable has offered a limited number of invitations to sample Sprout's beta site. I was one of the lucky few to snatch them up and it took a little bit to figure out what it was, but after a little bit, I
- [Web marketing for tourists 2.0](https://thelettertwo.com/2008/01/26/web-marketing-for-tourists-20/) - So I was asked one day to speak to a group of graduate students from George Washington University about how we at the Washington, DC Convention & Tourism Corp. (WCTC) use our website to reach out to potential/future visitors and also to talk about Web 2.0 and its applications on tourism. I remember being asked
- [Technology helping veterans](https://thelettertwo.com/2008/01/25/technology-helping-veterans/) - In a really cool story, CNN has an article that talks about how the US Army is taking advantage of the advancements in technology to help make life easier for the returning soldiers who unfortunately were wounded in combat overseas in Iraq and Afghanistan. Marine Lance Cpl. Joshua Bleill tragically lost both his legs in
- [Getting paid to be social](https://thelettertwo.com/2008/01/22/getting-paid-to-be-social/) - So an article posted on Simply-Communicate.com talks about how a company in England is promoting the use of social media by its employees while the common trend is to shy away from it. What's intriguing about this is that the company, BT, is asking its young graduates that they hire to spearhead this campaign. And
- [Yahoo to layoff hundreds of staff to try and catch up](https://thelettertwo.com/2008/01/21/yahoo-to-layoff-hundreds-of-staff-to-try-and-catch-up/) - So have I told you about Twitter? It's great. I get to find out about the latest news in my industry from folks and one great source of news is Techmeme. Announced today and published in the New York Times, Yahoo has decided to layoff hundreds of their staff in an attempt to save the
- [I'm an Omnivore. I like technology.](https://thelettertwo.com/2008/01/19/im-an-omnivore-i-like-technology/) - I like Twitter. It really allows me the chance to meet interesting folks and learn stuff about the Internet and social media that I can share with everyone. Take for example the great folks at Burson-Marsteller. The introduced me to the fact that the Pew Internet & American Life Project created a study that will
- [It's the small things that seem to matter.](https://thelettertwo.com/2008/01/19/its-the-small-things-that-seem-to-matter/) - So I happened to be at my first Refresh DC event and someone was talking about Widget DevCamp that's going on this weekend. Of course I'll be attending this event, but what came across my mind is that while this event will hopefully result in people creating widgets and/or applications that people will use en
- [Do you know how many people visited your site? You do? According to who?](https://thelettertwo.com/2008/01/17/do-you-know-how-many-people-visited-your-site-you-do-according-to-who/) - I've always known that there is a difference between web analytic software. Whether you're using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it's surprising HOW much of a difference there is. Why am I blogging about this? We've been using LiveStats for the
- [Sending emails with embedded forms - yay or nay?](https://thelettertwo.com/2008/01/16/sending-emails-with-embedded-forms-yay-or-nay/) - So as I sit here typing away on my laptop and hoping that our hosting provider will grant me the right permissions to properly read a PHP script on a webpage and process it correctly, I thought I'd leave a quick blog here about some of the latest challenges that I've come across with respect
- [Jeff Raikes steps down from powerful spot in Microsoft](https://thelettertwo.com/2008/01/11/jeff-raikes-steps-down-from-powerful-spot-in-microsoft/) - Okay, not necessarily Internet marketing-related, but still has some impact on the world of technology as it is now. Taken from MSNBC.com... Long-time Microsoft exec Raikes steps down Juniper Networks' COO Elop named as replacement The Associated Press updated 7:18 p.m. ET, Thurs., Jan. 10, 2008 REDMOND, Wash. - Microsoft Corp. said Thursday that Jeff
- [Get your apps going at WidgetDevCamp](https://thelettertwo.com/2008/01/10/get-your-apps-going-at-widgetdevcamp/) - WidgetDevCamp is a DevCamp-style event in Washington DC for anyone interested in Widget and modular app development.It will be a chance for discussion, learning and some collaborative widget hacking. Come and share information on the latest topics in widget development, and see what kinds of prototypes can be built with a group of smart folks
- [My results of a social experiment](https://thelettertwo.com/2008/01/10/my-results-of-a-social-experiment/) - So as many (or at least some) of you know, I recently headed down to New Orleans for the Allstate BCS Sugar Bowl at the Superdome. Seeing that this was going to be perhaps a once-in-a-lifetime chance, I thought I'd share this moment with as many people as I could, but obviously within limits. So
- [Bad Yaari: Social spam isn't okay](https://thelettertwo.com/2008/01/06/bad-yaari-social-spam-isnt-okay/) - So I get an e-mail today from one of my contacts in my GMail with the subject line: XXX sent you a friend request on Yaari... and so I decided to check it out. What's Yaari you ask? Well I honestly don't know myself. The website says that it's a social networking sites for Indian
- [Facebook your way to the polls](https://thelettertwo.com/2008/01/05/facebook-your-way-to-the-polls/) - Yes, this election year is marked by heavy use of technology, more than the past few elections. Obviously, different types of social media have appeared and now many are being used for the benefit of electing people to power - most notably to the White House. Take for example tonight's debate in New Hampshire on
- [NY Times: How lose your job when you're not on the job](https://thelettertwo.com/2007/12/29/ny-times-how-lose-your-job-when-youre-not-on-the-job/) - I think I may have seen a story about this earlier - in fact, probably even blogged about it, but this is quite invasive, if you ask me. The New York Times has an article on their website about how companies are now "stalking" you away from the office so that it'll monitor your online
- [eMarketer: Social networking ad spending & usage](https://thelettertwo.com/2007/12/29/emarketer-social-networking-ad-spending-usage/) - So I stumbled on eMarketer for the first time in a while (been a little busy) and saw a synopsis of a report that they put together on the ad spending & usage habits for social media networking sites. As you can see from the graph above, ad spending on social networking sites have increase
- [We bid thee farewell, Netscape.](https://thelettertwo.com/2007/12/28/we-bid-thee-farewell-netscape/) - Announced today, one of the former "greats" of the Internet browser world fade off quietly into the sunset. Well not really "quietly", but rather being put out of its misery. AOL (or more politically correct, AOL Time Warner), sole caretaker of the aged browser, decided to pull the life support and make way for its
- [ROI of requiring user registration online](https://thelettertwo.com/2007/12/27/roi-of-requiring-user-registration-online/) - I'd like to offer my two-cents on an article featured on Techmeme but displayed on Publishing 2.0 in regards to what's the point of having user registration on a site? Does it ultimately lead to any real benefit for the users? At one point, when you had password protected sites/user registration, there was an aura
- [BtoB Magazine: Email Outlook in 2008](https://thelettertwo.com/2007/12/25/btob-magazine-email-outlook-in-2008/) - I looked online at the BtoB website and came across an article about what they foresee as the 2008 email outlook. Basically it's just more of an evolution of what people have already been doing for their email marketing campaigns. What are the four points that BtoB is making? More CRM integration Increased usage of
- [Can viral marketing result in us being accomplices to violence?](https://thelettertwo.com/2007/12/25/can-viral-marketing-result-in-us-being-accomplices-to-violence/) - I was watching Cold Case on TNT and the trailer for the upcoming Diane Lane flick "Untraceable" came on. The premise of this movie is that Diane Lane's character is in charge of the FBI's cyber-crime task force and she comes across this website that shows a live stream (a la Ustream.tv) of someone being
- [Offering my two-cents on the Twitter-Seesmic war](https://thelettertwo.com/2007/12/24/offering-my-two-cents-on-the-twitter-seesmic-war/) - Okay, so there's not a war between Twitter and Seesmic. In fact, everything is quite cordial...no problems whatsoever. So why did I call it a war? Well I thought it would spark some interest in this posting. Richard Scoble recently posted a Seesmic video in which he explains why he finds Seesmic better than Twitter.
- [Meet the searchable Twit](https://thelettertwo.com/2007/12/23/meet-the-searchable-twit/) - I came across the Terraminds website through, ironically, a Twitter by Robert Scoble who called it a "very nice Twitter search". I tested it out and it's actually quite remarkable. If you have a Twitter account, you'll notice that the only "search" that you have is to find the people that you are looking for,
- [Mashable announces Open Web Award Winners](https://thelettertwo.com/2007/12/22/mashable-announces-open-web-award-winners/) - In perhaps the first open source web award contest by Mashable, the winners were announced on Friday. Here's a list of the winners according to their site: Mainstream and Large Social Networks: Netlog Applications and Widgets:Â Widgetbucks Social News and Social Bookmarking: Digg Social Search: Facebook Sports and Fitness: SportMe Photo Sharing: VOIS Video Sharing:
- [How social can you be to influence someone?](https://thelettertwo.com/2007/12/22/how-social-can-you-be-to-influence-someone/) - So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should "Think Social Influence Marketing in 2008" and after reviewing it, it definitely makes a lot of sense...and when you read it yourself, you'll probably think that it's common
- [LinkedIn's Beta Site more Wiki'ish...it seems](https://thelettertwo.com/2007/12/14/linkedins-beta-site-more-wikiishit-seems/) - So announced today on the LinkedIn blog, there is a new beta site for the social network for busy professionals. LinkedIn is opening it up to feedback but you'll need to have an account to login and check out the new changes. What's interesting about these changes is that they're utilizing more wiki-style design...being able
- [Social Times launch party recap](https://thelettertwo.com/2007/12/13/social-times-launch-party-recap/)
- [DMNews: The Week in Stats](https://thelettertwo.com/2007/12/13/dmnews-the-week-in-stats/) - So jumping back on the bandwagon over my previous entry about the POST method, I happened to read the December 3 edition of DMNews and found some interesting statistics on social media and what people are doing. Here are a few snippets of what it said: 78% of marketers see social media marketing as a
- [Are you caring about your social life?](https://thelettertwo.com/2007/12/12/are-you-caring-about-your-social-life/) - I just read The Key to Creating a Social Strategy written by Josh Bernoff with Charlene Li, Cynthia Pflaum, and Scott Wright and published through Forrester Research and I highly recommend it for at least some light reading. It delves into the whole concept of a "systematic approach to social strategy" and something that many
- [Search for your political vote](https://thelettertwo.com/2007/12/02/search-for-your-political-vote/) - Just read an article from Techmeme that was posted in the New York Times today about how politicians running for their party's nomination are heading to Mountain View, California to reach out to the people of Google to spread their message about why they should vote for them in the presidential primary. The article talks
- [Is Lyro worth all the hype?](https://thelettertwo.com/2007/12/02/is-lyro-worth-all-the-hype/) - So earlier this week, I read about a new social network for business professionals similar to LinkedIn and so I thought that I'd be an "early" adopter and register and be a guinea pig for this new site. Here I am, thinking that it would be a profile page that you could network with and
- [From Twittering thumbs to extreme Utterances and to Seesmic expressions: the Evolution of Communication](https://thelettertwo.com/2007/11/25/from-twittering-thumbs-to-extreme-utterances-and-to-seesmic-expressions-the-evolution-of-communication/) - I've noticed over the course of the past few weeks, there has been a huge evolution in how people communicate in the digital age. If you've been on your cell phone and also on the Internet, then sending and receiving text messages isn't anything new and is used quite often by the younger generation (those
- [Abusing your database without their knowledge](https://thelettertwo.com/2007/11/22/abusing-your-database-without-their-knowledge/) - In the Washington Post business section today, there was a story about how people are complaining to the FCC about their e-mail address being inproperly used in support opposition of the XM-Sirius satellite radio merger. These supposed e-mails were delivered to members of Congress and now the consumer database is pretty pissed. Frankly, this is
- [Something's ironic about this webpage...](https://thelettertwo.com/2007/11/19/somethings-ironic-about-this-webpage/) - Does anyone notice anything funny about this website or is it just me? Michael Vick, former quarterback for the Atlanta Falcons surrendered earlier today to begin serving his sentence for cruelty and neglect towards the dogs he had...he pled guilty to dogfighting. But when you go to the website on a local CBS affiliate (CBS
- [Common sense when developing a website](https://thelettertwo.com/2007/11/16/common-sense-when-developing-a-website/) - I'm a little very much perturbed about the state of how people are so lazy when designing websites. Yes, I probably shouldn't talk because I haven't walked a mile in their shoes, but I have used their products and I must say that it's insulting to the average user. First of all, why would you
- [DM News: The Week in Stats](https://thelettertwo.com/2007/11/15/dm-news-the-week-in-stats/) - Here are some fascinating bits of statistical news you might be interested in... US Mobile Advertising Forecast $1.4 billion - size of mobile ad market in 2012 $2.1 billion - a-sponsored directory assistance calls in 2012 91.7 million - number of mobile internet users in 2012 Source: The Kelsey Group Percentage of US consumers that
- [E-mail Marketing: It's just not marketing of one](https://thelettertwo.com/2007/11/13/e-mail-marketing-its-just-not-marketing-of-one/) - If you've ever looked on Monster or CareerBuilders for job postings for anything online, chances are you've come across a posting for "e-mail marketing manager". If so or if you're currently in this position, then the primary goal is obviously...e-mail marketing. Chances are that you'll need to work on lead generating, sending out e-mails to
- [Eat, drink, and donate money to a good cause.](https://thelettertwo.com/2007/11/07/eat-drink-and-donate-money-to-a-good-cause/) - It seems that I'm always trying to piggyback off of the good work that my friend, Peter Corbett of iStrategyLabs is doing, but the more publicity the better, right? Especially for this, I suppose. I remember a while back that someone was trying to do some charity work for those less fortunate by donating cheap
- [Seesmic: The New YouTube?](https://thelettertwo.com/2007/11/06/seesmic-the-new-youtube/) - Thanks go out to my friend, Peter Corbett, of iStrategyLabs for twittering about this latest and greatest thing that should be all the rage in the near future. I haven't personally tried it, but the concept seems to be a little more personal than that of YouTube and have a different course. This new social
- [Defining the role of a Web Manager](https://thelettertwo.com/2007/11/04/defining-the-role-of-a-web-manager/) - What is a Web Manager? Probably also known as an eMarketing Manager, Interactive Marketing Manager, or perhaps anything else that makes it seem Internet savvy, this client-based position is rather open-ended, in my opinion. First of all, in the beginning days of the Internet, it would seem that a web manager would be responsible for
- [Hola! Neighbor...Greet your community online...](https://thelettertwo.com/2007/11/03/hola-neighborgreet-your-community-online/) - I think this is a pretty good way to become more "neighborly" in the world today. Late last month, an group of people got together to form DCStartupWeekend and as a result of their collaborative effort, they decided to unveil the latest in social networking...they created HolaNeighbor.com as a means of forming a better community.
- [Happy Halloween](https://thelettertwo.com/2007/10/31/happy-halloween/) - Halloween is officially upon us and in the last quarter of 2007, there are a multitude of holidays and special events that we all love...one of them being Halloween. Well one of my former companies has always put together great interactive greeting cards and I thought it would be fun to share them with you
- [Google set to unveil new social networking site](https://thelettertwo.com/2007/10/31/google-set-to-unveil-new-social-networking-site/) - Correct me if I'm wrong, but doesn't Google already have a social networking site? Is that was Orkut is all about? The Associated Press, among others, reports today that Google is set to unveil their new social networking site that will compete with the 800 lb. gorillas, MySpace and Facebook, later this week. The name
- [Phishing Scam Alert: Monster Job Seeker Tool = BOGUS](https://thelettertwo.com/2007/10/29/phishing-scam-alert-monster-job-seeker-tool-bogus/) - If you've received an e-mail from what appears to be from Monster.com, be careful that you're not falling for a phishing scam and compromise your account. I received an e-mail from Monster.com from an account I used a long time ago and it asked me to download the latest Job Seeker Tool to help prevent
- [Does Time-Sensitive Blogging Exist?](https://thelettertwo.com/2007/10/28/does-time-sensitive-blogging-exist/) - I think to a certain degree that certain things need to be blogged in an instant, but I want to learn is whether or not regular issues that are reported, like the latest tech gadgets, political news, tv reviews, etc. are all things that need to be reported once they occur or would it be
- [Blogger vs. WordPress](https://thelettertwo.com/2007/10/27/blogger-vs-wordpress/) - As you may have noticed, I changed my blog a little bit...the only main difference is that I've transitioned my blog away from Blogger to WordPress. Why? Well there seems to be some more scalability and features that can be used on WordPress as opposed to Blogger. I've used both Blogger and WordPress on two
- [Is the Advertiser Really Listening to the Consumer?](https://thelettertwo.com/2007/10/20/is-the-advertiser-really-listening-to-the-consumer/) - What an interesting video. Sure, this only talks about the overall advertiser, but this can be applicable on all levels with the online realm. Enjoy.
- [Wanted: Junior Level Production Person for Great Interactive Agency](https://thelettertwo.com/2007/10/04/wanted-junior-level-production-person-for-great-interactive-agency/) - I heard about this position for a great interactive agency in Honolulu, Hawaii that is perfect for anyone with entry level experience and wants to work for a company with clients like Hilton Hawaii, Castle Resorts, Bank of Hawaii, etc. The company's name is StarrTech Interactive and here's the scoop on the position...Looking for a
- [NAVTEQ Goes Mobile Thanks to Nokia](https://thelettertwo.com/2007/10/02/navteq-goes-mobile-thanks-to-nokia/) - Announced today in Forbes, Nokia, one of the top cell phone manufacturers plopped down around $8.1 billion to purchase NAVTEQ, parent of The Map Network and a leading digital mapping company in the US.Perhaps one of best moves I think that was made by cell phone makers, this deal gives NAVTEQ wide access to the
- [Study: Online videos may be conduits for viruses](https://thelettertwo.com/2007/10/02/study-online-videos-may-be-conduits-for-viruses/) - As reported by the Associated Press in an article published today, there is a study done by the Georgia Tech Information Security Center about how malicious viruses can be spread through online videos. That's right. No longer will you need to worry only about viruses being spread through zip files, jpeg/gif images, or documents sent
- [Could America's Most Wanted Be Found On Facebook?](https://thelettertwo.com/2007/09/28/could-americas-most-wanted-be-found-on-facebook/) - When social media networking sites were first created, did anyone think of the good it could bring about? Most often we think about what harmful things could happen as a result: solicitation of children, pornographic material, identity theft, or other dangerous things. Luckily in this particular case, social media turned out to be the thing
- [You Can Post Pictures, but Don't Post THOSE Pictures](https://thelettertwo.com/2007/09/28/you-can-post-pictures-but-dont-post-those-pictures/) - I logged into LinkedIn early this morning and decided to look at my profile - yes, I can appear to be that vain at times, but who doesn't like looking to see what they've placed on their profiles? I was startled to find that my profile, which at one point was 100% complete was now
- [Paypal: Your Usability Stinks.](https://thelettertwo.com/2007/09/27/paypal-your-usability-stinks/) - One thing to note about usability that is key is not how fancy the interactive elements are or how glamorous it looks, but you also need to know how things are spelled out. Read what your links say. Look at how your site is laid out. If you find out that you have complaints, then
- [Halo 3 Leaked to BitTorrent](https://thelettertwo.com/2007/09/25/halo-3-leaked-to-bittorrent/) - Proving once again that you can't stop things once it reaches the Internet, a story has been published that says someone has found a way to post the files on the JUST released Halo 3 game for the XBOX360 and it is available on BitTorrent. Why waste your money going to Best Buy to get
- [Microsoft Buying Facebook? Not Quite Yet...](https://thelettertwo.com/2007/09/25/microsoft-buying-facebook-not-quite-yet/) - In today's news, it was reported by the Associated Press that software giant, Microsoft would buy a minority stake in Facebook. Already rebuking a $1 billion offer by Yahoo! in 2006, the CEO of Facebook has repeatedly claimed that he wants his site to remain independent and not go the way of Myspace or YouTube.Funny
- [CATCHING UP: You can try and take the Internet out of P2P, but you can't take P2P out of the Internet](https://thelettertwo.com/2007/09/24/catching-up-you-can-try-and-take-the-internet-out-of-p2p-but-you-cant-take-p2p-out-of-the-internet/) - Continuing on this wonderful, but probably brief series...I found another article on MarketingVOX about P2P networks and how their traffic is on the rise and surpassing anything we've seen on the Internet today. What is P2P? Well P2P is peer-to-peer...you know...Napster (before it was shut down and turned legit, but technically is still P2P), iTunes,
- [CATCHING UP: Visual Studios on Second Life?](https://thelettertwo.com/2007/09/24/catching-up-visual-studios-on-second-life/) - So I've begun this pseudo-"I'd like this to try and be daily"-series on all the latest news that's been going on recently over the past few months, but haven't had the chance (or time) to talk about...and please forgive my ignorance on some of these stories. I am aware of these topics, but not about
- [An Exciting Program from iStrategyLabs](https://thelettertwo.com/2007/09/22/an-exciting-program-from-istrategylabs/) - Just because I'm a good person and think this might be a program worth going if you happen to be in the DC area (Hey, it's all about networking, right?)...Open Enrollment for Interactive Strategy and Creative Workshop No.1"Interactive Strategy and Creative Workshop No.1", is a program created by iStrategyLabs, with the intention of exploring widgets,
- ["Blogging" Proliferation...Introducing "Smoke"-Blogging...](https://thelettertwo.com/2007/09/19/blogging-proliferationintroducing-smoke-blogging/) - Okay, so there's no such thing as "smoke" blogging, but I thought I'd create it just to prove a point. With the wide distribution of wireless and wired devices that can be connected with the Internet, it's absolutely fascinating that there are perhaps millions (if not billions) of people who are jotting their thoughts online
- [BtoBOnline.com: AOL announces integrated ad platform...](https://thelettertwo.com/2007/09/19/btobonlinecom-aol-announces-integrated-ad-platform/) - by Carol KrolRead the article here.Dulles, Va.—AOL announced Monday that it has created a new entity called Platform A that integrates Tacoda, Third Screen Media, Lightningcast and ADTECH with its Advertising.com ad network. The portal said Platform A gives advertisers access to an Internet-wide display ad network with targeting and measurement tools. AOL also announced
- [Demystifying the Interactive Agency](https://thelettertwo.com/2007/09/19/demystifying-the-interactive-agency/) - I was recently in the midst of a tremendous opportunity here at work - I was tasked with the redesign of our organization's website and the whole process really opened my eyes to the wide spectrum of what an interactive agency really is. First of all, there is no such agency. In my mind, an
- [The New 26 Definitions of Web Analytics](https://thelettertwo.com/2007/09/19/the-new-26-definitions-of-web-analytics/) - The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or
- [Vertical Response Announces Partnership with Google - Better Tracking, Anyone?](https://thelettertwo.com/2007/09/17/vertical-response-announces-partnership-with-google-better-tracking-anyone/) - Perhaps one of the coolest things in the past few months to hit e-mail marketing - or at the very least a really cool thing, Vertical Response, a third-party e-mail marketing system employed by small to large scale companies throughout the world, announced a partnership with Google to use Google Analytics to better track user
- [It's Advertising Week in Washington, DC](https://thelettertwo.com/2007/09/16/its-advertising-week-in-washington-dc/) - So it's Advertising Week in DC in case you didn't know. Marketing's version of "Fashion Week" is produced by the Advertising Club of Washington, DC and sponsored by Discovery Communications, NBC4, the New York Times, and the Washington Post. This event runs from September 17-21 and happens throughout the city. Unfortunately this isn't one of
- [Contextual Advertising Gone Awry...But is it ALL Bad?](https://thelettertwo.com/2007/09/15/contextual-advertising-gone-awrybut-is-it-all-bad/) - In an Ad-Rants e-mail, there was this story about the horrible news on CNN.com that talked about the deaths of several members of our armed forces over in Iraq. The point of this posting was the fact that this ad was an unfortunate target of CNN's banner ad-serving, which appears to be based on contextual
- [Now Just How the Hell Do You Format An E-mail?](https://thelettertwo.com/2007/09/11/now-just-how-the-hell-do-you-format-an-e-mail/) - E-mail marketing has proven to be a pretty tricky thing in the past few years, especially with people always trying to add all the glamour and glitz, but one thing remains the same: the K.I.S.S. method reigns supreme. When in doubt, "Keep It Simple..."and that's key.Whether you do it in Cascading Style Sheets or pure
- [LinkedIn: The Business Professional's Myspace](https://thelettertwo.com/2007/09/10/linkedin-the-business-professionals-myspace/) - Since the social networking revolution of the 21st century, we find ourselves with plenty of social media but all targeted towards different niches. What do I mean by that? Well loookat a Myspace. It used to be aimed at teenagers and college students, but has now grown to include adults. It's now an adult network
- [A New Website is Launched - BikeHawaii.com](https://thelettertwo.com/2007/09/09/a-new-website-is-launched-bikehawaiicom/) - FOR IMMEDIATE RELEASESeptember 9, 2007TheLetterTwo.com redesigns website for Bike Hawaii(Washington, DC) - TheLetterTwo.com announces the redesign of BikeHawaii.com geared towards helping travelers to Hawaii experience the true outdoors of Hawaii and all its islands. Developed using HTML and Cascading Style Sheets, the site also incorporates some Flash work and will increase the visibility of activities
- [Things To Get If You're An Evangalist](https://thelettertwo.com/2007/09/09/things-to-get-if-youre-an-evangalist/) - I was thinking recently about all the do-dads and gadgets that someone would need just to be at the top of their game and promote the Internet and be a true evangalist for the Internet marketing industry. Initially, all it would take would be to have a laptop, scanner, and maybe even a digital camera,
- [Early Adopters are Great Sneezers](https://thelettertwo.com/2007/09/08/early-adopters-are-great-sneezers/) - If you've ever read Seth Godin's book "Unleashing the Ideavirus", then you'll understand what I'm talking about when I say that sneezers are great early adopters.I bring this up because of all the recent craze surrounding the iPod and new Apple products that tech guru Steve Jobs has done over the past week. On Sept
- [GW Presents a Seminar on Offline to Online Tourism Marketing](https://thelettertwo.com/2007/09/07/gw-presents-a-seminar-on-offline-to-online-tourism-marketing/) - George Washington University in Washington, DC presents a pretty interesting two-day seminar that anyone involved in tourism should attend. These sessions are especially helpful for anyone managing marketing and also working on any online marketing components (website, e-mail marketing, online advertising, blogging, etc.)Some questions that will be answers include:How can I integrate a state of
- [Study: Online Videos Don't Get The Job Done](https://thelettertwo.com/2007/08/31/study-online-videos-dont-get-the-job-done/) - So I paraphrased the subject line that I found on AdWeek's website. The real subject line reads "Online Video Fails to Satisfy, Study Says". I still think mine may be more hilarious...Nevertheless, in an August 29 article in AdWeek, Prophis eResearch conducted a study and found that 46% of those surveyed said that they viewed
- [So Have You Heard of Hulu?](https://thelettertwo.com/2007/08/30/so-have-you-heard-of-hulu/) - If not, that's alright...because not many people did since they just named it probably recently. Hulu is the new name for an online video joint venture between NBC Universal and News Corp (FOX). Basically, they're following in the footsteps of other major online video sites like YouTube, AOL, Yahoo, etc. with the intent of streaming
- [Your Wi-Fi City...Not Quite...](https://thelettertwo.com/2007/08/29/your-wi-fi-citynot-quite/) - Chicago recently scapped one of the most ambitious plans in the country possibly ever thought to be executed since Google decided to provide free Wi-Fi for the Mountain View community...the goal was to provide Chicago's residents with wireless broadband throughout the city. Unfortunately that was not to be as they determined the overall cost to
- [Immortalize Your Favorite Icon/Slogan](https://thelettertwo.com/2007/08/29/immortalize-your-favorite-iconslogan/) - In it's third year of conception, Yahoo is promoting Advertising Week 2007 where you get the chance to vote online for the icon(s) and slogan(s) you think are the best of the year. Slogans range from Avis to Nike, Dunken Donuts to Southwest Airlines, and even Las Vegas has a chance at claiming top prize
- [Flash Game Banners: Are They So Fun?](https://thelettertwo.com/2007/08/28/flash-game-banners-are-they-so-fun/) - A couple of weeks ago, a young kid that was visiting with his family told me that he liked playing video games. There's nothing wrong with that, I told him. He continued on to tell me that his dad wouldn't let him download any games onto the computer, but that he could play those free
- [A New Startup Emerges in Washington, DC](https://thelettertwo.com/2007/08/27/a-new-startup-emerges-in-washington-dc/) - Just announced today, a new startup is created in the nation's capital that is centered on the "formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation." FOR IMMEDIATE RELEASEiStrategyLabs Launches Product Lab and Marketing Strategy Services Washington, DC, August 27, 2007
- [Finessing Your E-mail Message](https://thelettertwo.com/2007/08/27/finessing-your-e-mail-message/) - If you've ever sent out a newsletter or any publication via e-mail, chances are that you're aware of the enormous amount of information on how to best create your e-mail campaigns. However, there are some not so subtle things you need to know as well if you want to take your e-mail campaigns to the
- [Phishing Scam Alert: Online Fraud is NOT Part of Job Searching](https://thelettertwo.com/2007/08/25/phishing-scam-alert-online-fraud-is-not-part-of-job-searching/) - In case you haven't heard, there's a serious phishing scam that is attacking registered subscribers of Monster.com. According to the Monster.com webpage:Monster is continuing to actively investigate and take measures to address the impact of malicious software, called Infostealer.Monstres, on our resume database. We are currently analyzing the number of job seekers who may have

## Pages

- [Home](https://thelettertwo.com/) - Ken Yeung helps you understand the technology reshaping business. Journalist, newsletter publisher, editorial strategist. Portfolio and writing inside.
- [Ken Yeung, Content Strategist](https://thelettertwo.com/about-me/ken-yeung-content-strategist/) - As a content strategist, I'm passionate about bringing the most exciting and relevant topics to discussion. My experience in content curation and repurposing as a report, blog post, email, social media post, or even a live event allows me to craft inspiring, educational and engaging narratives. I have a keen eye for detail and a
- [Ken Yeung, Project Manager](https://thelettertwo.com/about-me/ken-yeung-project-manager/) - Learn about the digital marketing campaigns Ken Yeung has produced for a wide range of clients, from website builds to email marketing, mobile apps, and videos.
- [Ken Yeung, Technology Journalist](https://thelettertwo.com/about-me/ken-yeung-journalist/) - Ken Yeung is a technology journalist with bylines at VentureBeat, The Next Web, and GeekWire, covering AI, Big Tech, enterprise software, hardware, and more.
- [About Ken Yeung](https://thelettertwo.com/about-me/) - Ken Yeung is a master storyteller skilled in journalism, marketing, and content strategy. See how he shapes product narratives that truly connect.
- [The Storyteller for Your Business](https://thelettertwo.com/about-me/hire-ken-yeung/) - Ken Yeung is a full-stack storyteller who creates strategic, multi‑channel stories that drive impact across content, marketing, and editorial programs.
- [How to Reach Me](https://thelettertwo.com/contact/) - How to reach Ken Yeung if you have a need for a corporate storyteller or want to pitch him a story for The AI Economy and/or his blog.
- [The AI Economy](https://thelettertwo.com/ai-economy/) - Unlock insights into how AI impacts business, work, society and technology with "The AI Economy," a weekly LinkedIn newsletter from journalist Ken Yeung.
- [Portfolio of Stories](https://thelettertwo.com/portfolio-work/) - View the portfolio of Ken Yeung, showcasing his achievements as a master storyteller, featuring journalistic, marketing, and project management case studies.
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## Albums

- [Carousel & Thumbs](https://thelettertwo.com/album/fullscreen/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Description & Pattern](https://thelettertwo.com/album/fullscreen2/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Ken Burns Effect](https://thelettertwo.com/album/fullscreen3/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Portrait Slideshow](https://thelettertwo.com/album/fullscreen4/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Gallery Boxed](https://thelettertwo.com/album/gallery4/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Gallery Fullwidth](https://thelettertwo.com/album/gallery3/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Gallery Left Sidebar](https://thelettertwo.com/album/gallery2/) - One of my core values is to help redefine what it means. To be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.
- [Gallery Right Sidebar](https://thelettertwo.com/album/gallery1/) - Sed lacinia consectetur elit ac porttitor. Nulla in sapien tincidunt, vehicula nisi vitae, aliquet nisi. Vestibulum fringilla posuere justo id ultricies. In non tincidunt magna. Phasellus vitae rutrum augue, ut maximus eros. Vivamus egestas accumsan mi, at dictum ligula. Integer id egestas orci.
- [Gallery Uncover](https://thelettertwo.com/album/uncover/) - One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique.

## Works

- ['The AI Economy'](https://thelettertwo.com/work/the-ai-economy/) - The AI Economy is an independent newsletter by Ken Yeung delivering reported analysis on how AI is reshaping business, work, and the economy.
- ['Truth Seekers': Climate Change](https://thelettertwo.com/work/flipboard-truth-seekers-climate-change-2/) - Flipboard case study of "The Reality of Climate Change," a curation project produced by Ken Yeung, highlighting the state of the global crisis.
- [VentureBeat](https://thelettertwo.com/work/venturebeat/) - As a Staff Writer for VentureBeat, I covered a myriad of beats, from consumer tech and social media to B2B enterprise, developer platforms, venture capital, artificial intelligence, and Big Tech firms (FAANG). During my tenure, I broke the story about YouTube's livestreaming feature, Google's acquisition of Apportable, and Gusto's $50 million fundraising round. My story
- [Faraday Future Unveils FF 91 Electric Car That Parks Itself, Goes 0-60 in 2.4 Seconds](https://thelettertwo.com/work/faraday-future-ff91-electric-car-unveiled-ces-2017/) - After years of anticipation, at CES 2017, Faraday Future revealed its FF 91 electric car, capable of going from 0 to 60 in 2.4 seconds, and can park itself.
- [SoundHound's Virtual Assistant Launches out of Beta to Take on Siri, With Support for Uber and Yelp](https://thelettertwo.com/work/soundhounds-virtual-assistant-launches-out-of-beta-to-take-on-siri-with-support-for-uber-and-yelp/) - SoundHound expands beyond music with Hound, a fast natural language voice assistant challenging Siri, Google Now, and Cortana on iOS and Android.
- [Orange Research and Reports](https://thelettertwo.com/work/orange-research-and-reports/) - During my time at Orange Silicon Valley, the research group published a slate of industry reports spanning the rise of startup unicorns, the future of IT, big data, customer service, and a deep dive into machine learning. Each one was an exploration into the forces reshaping the technology landscape. As the strategy and research content
- [Orange Institute 14](https://thelettertwo.com/work/orange-institute-14/) - A portfolio of the content work Ken Yeung produced for Orange Silicon Valley, including promoting industry reports, organizing events, and more.
- [Orange Silicon Valley](https://thelettertwo.com/work/orange-silicon-valley/) - Ken Yeung was the content strategy lead at Orange Silicon Valley. He led the development of OrangeSV.com, edited the firm's "Gazette" newsletter, and more.
- [Washington.org](https://thelettertwo.com/work/destination-dc/) - The organization formerly known as the Washington, DC Convention and Tourism Corporation (WCTC) serves as the official tourism arm of the nation's capital. During my tenure, I was in charge of the agency's online marketing initiatives, which included Washington.org, microsites and email marketing campaigns. These programs targeted not only tourists, but also meeting planners, travel
- [The Visit Japan Campaign](https://thelettertwo.com/work/visit-japan-campaign/) - JapanWelcomesYou.com Japan's Ministry of Land, Infrastructure and Transport (MLIT) hired Anthology Group to boost international tourism from the United States. At the core of this integrated marketing campaign was JapanWelcomesYou.com, a travel website featuring compelling content, interactive elements, an email newsletter, and a Travelocity integration to encourage visitors to the country. Education to Marketing For
- ['The Created Economy' Podcast](https://thelettertwo.com/work/the-created-economy-podcast/) - The Created Economy was a podcast network I co-founded with entrepreneur Greg Narain in May 2021 to examine how technology was reshaping the creator economy. What began as a single flagship show grew into a three-program slate: The Created Economy: the flagship interview series featuring founders, operators, and creators at the forefront of the space
- [ClawBeat.co](https://thelettertwo.com/work/clawbeat-co/) - How Ken Yeung used his journalism skills to build an AI-powered curation platform for the OpenClaw ecosystem using React, Python, and Supabase.
- [Flipboard](https://thelettertwo.com/work/flipboard/) - Ken Yeung was the assistant managing editor at Flipboard and led its technology, science, and health coverage. Read more about his work at the company.
- ['For Startups, By Physicians' Podcast](https://thelettertwo.com/work/for-startups-by-physicians-podcast/) - Ken Yeung helped Inflect Health produce its "For Startups, By Physicians" podcast, growing the audience base by nearly 400%.
- ['Tech Briefs' Podcast](https://thelettertwo.com/work/tech-briefs-podcast-digitaltrends-flipboard/) - Ken Yeung co-hosted Tech Briefs, a 50+ episode tech news podcast from Flipboard and Digital Trends covering major product launches and conferences.
- [The Next Web](https://thelettertwo.com/work/the-next-web/) - A collection of journalism articles written by Ken Yeung, published in "The Next Web," a leading technology media outlet.
- [Decoding the Hottest Tech Gadget in a Pandemic Holiday Season](https://thelettertwo.com/work/decoding-the-hottest-tech-gadget-in-a-pandemic-holiday-season/) - From Xbox and PlayStation to Oculus Quest 2 and iPhone 12, discover the hottest holiday tech gadgets shaping pandemic shopping in 2020.
- [Tech's 2021: The Web3 Era Begins, Apple’s Antitrust Woes Worsen and the Private Fight over Space Travel](https://thelettertwo.com/work/techs-2021-the-web3-era-begins-apples-antitrust-woes-worsen-and-the-private-fight-over-space-travel/) - A curated Flipboard recap of the 2021 tech year, from Web3's launch to Apple's growing antitrust concerns and the emergence of commercial space travel.
- [Troubled Media Sharing Startup Color Labs Said to Be Acquired by Apple](https://thelettertwo.com/work/troubled-media-sharing-startup-color-labs-said-to-be-acquired-by-apple/) - A scoop by Ken Yeung for The Next Web reveals troubled media-sharing startup Color Labs would be acquired by Apple for an undisclosed amount.
- [Product Managers: Who Are These ‘Mini-CEOs’ and What Do They Do?](https://thelettertwo.com/work/product-managers-who-are-these-mini-ceos-and-what-do-they-do/) - Product managers are the unsung heroes guiding products from idea to launch. Here’s how their role is evolving and shaping the tech industry.
- [Facebook at 10: How It Grew From a Social Network to a Social Phenomenon](https://thelettertwo.com/work/facebook-at-10-how-it-grew-from-a-social-network-to-a-social-phenomenon/) - From dorm room project to a global platform, Facebook’s first decade reshaped social connections, sparked privacy debates, and influenced businesses worldwide.
- [How Facebook’s Open Academy Helps Students to Become Better Software Engineers](https://thelettertwo.com/work/facebook-open-academy-software-engineers/) - Facebook Open Academy gives computer science students real-world software engineering experience through mentorship and open-source projects.
- [Social Lifeblood: Twitter’s Postmaster on How Email Provides the Pulse for Social Networks](https://thelettertwo.com/work/social-lifeblood-twitters-postmaster-on-how-email-provides-the-pulse-for-social-networks/) - Twitter relies on email to boost engagement and keep users active. Inside the Postmaster’s role in shaping growth and protecting inboxes.
- [Twilio Adds Support for SIP Technology to Expand Its Scope to Enterprise Customers](https://thelettertwo.com/work/twilio-adds-support-for-sip-technology-to-expand-its-scope-to-enterprise-customers/) - Twilio adds SIP support to bring VoIP, call centers, and cloud telephony to enterprises, cutting costs and speeding development.
- [Is Technology the ‘Superman’ That the Education Sector Has Been Waiting For?](https://thelettertwo.com/work/is-technology-the-superman-that-the-education-sector-has-been-waiting-for/) - Explore how technology is reshaping education, from digital textbooks to edtech startups, and what it means for students, teachers, and schools.
- [Inside YouTube’s Massive LA Studio Where It Hopes to Foster Content That Will Rival Television and Cable](https://thelettertwo.com/work/inside-youtubes-massive-la-studio-where-it-hopes-to-foster-content-that-will-rival-television-and-cable/) - Explore the YouTube LA studio where creators learn, collaborate, and produce professional content designed to rival traditional television.
- [Facebook Introduces Home, a Launcher for Android Devices That Puts People Ahead of Apps](https://thelettertwo.com/work/facebook-home-android-launch-social-phone/) - Facebook Home brings Cover Feed, Chat Heads, and a people-first experience to Android, turning smartphones into social phones.
- [From Siri to Robots: How SRI Views Ventures and Why Innovation Requires Serious Long-Term Investments](https://thelettertwo.com/work/from-siri-to-robots-how-sri-views-ventures-and-why-innovation-requires-serious-long-term-investments/) - SRI International helped create the internet, the computer mouse, and Siri. A look at its funding model, innovation strategy, and long-term view on tech.
- [What Is Tor and Why Does It Matter?](https://thelettertwo.com/work/what-is-tor-and-why-does-it-matter/) - Tor is a free tool designed to protect online privacy and anonymity. Here’s how Tor works, who uses it, and why it still matters for everyday internet users.
- [Sam Altman and Jessica Livingston Explain Y Combinator’s Success](https://thelettertwo.com/work/sam-altman-and-jessica-livingston-explain-y-combinators-success/) - Sam Altman, Jessica Livingston and others shed light on Y Combinator, one of Silicon Valley's biggest startup accelerators. Originally published in VentureBeat.
- [The 4 Ways Microsoft’s Copilot+ PCs Will Reshape Enterprise Computing](https://thelettertwo.com/work/the-4-ways-microsofts-copilot-pcs-will-reshape-enterprise-computing/) - What do Microsoft's Copilot+ PCs mean for the enterprise? Microsoft execs and analysts to weigh in on this new AI computing reality.
- [Intel Debuts the Xeon 6 Processor, Aiming to Modernize Data Centers to Tackle Enterprise AI Workloads](https://thelettertwo.com/work/intel-debuts-the-xeon-6-processor-aiming-to-modernize-data-centers-to-tackle-enterprise-ai-workloads/) - Intel unveils its Xeon 6 chip with an E-core and P-core microarchitecture to modernize data centers and help companies deploy AI apps and models.
- [Google Is Building YouTube Connect, a Livestreaming App to Take on Periscope](https://thelettertwo.com/work/google-is-building-youtube-connect-a-livestreaming-app-to-take-on-periscope/) - Google is developing a livestreaming app called YouTube Connect. It will allow creators to go live and compete against Periscope. The app will be available on iOS and Android.
- [Vint Cerf: Musings on Birthing the Internet, AI, and Wishing for the Star Trek Computer](https://thelettertwo.com/work/vint-cerf-musings-on-birthing-the-internet-ai-and-wishing-for-the-star-trek-computer/) - Vint Cerf is the godfather of the internet and in this interview with VentureBeat, he shares thoughts on his creation, how tech can help humanity and more.
- [Obama Administration Teams With Apple, HP, Boeing on New Wearable Tech Hub in Silicon Valley](https://thelettertwo.com/work/us-wearable-tech-hub-investment-with-apple-hp-boeing/) - In 2015, the Obama administration partnered with leading Silicon Valley companies to invest more than $171 million to build a wearable tech hub.
- [Former President Bill Clinton to Student Entrepreneurs: ‘Don’t Stop Dreaming’](https://thelettertwo.com/work/former-president-bill-clinton-to-student-entrepreneurs-dont-stop-dreaming/) - Former U.S. Pres. Bill Clinton told student entrepreneurs at the 2016 Clinton Global Initiative University event that they should have the courage to create and innovate.
- [Google Secretly Acqui-Hired Mobile App Development Startup Apportable](https://thelettertwo.com/work/google-secretly-acqui-hired-mobile-app-development-startup-apportable/) - Google has acquired Apportable, a startup enabling iOS apps on Android. Founders and key engineers joined Google to boost developer tools and cross-platform support.
- [LiveBench Is an Open LLM Benchmark That Uses Contamination-Free Test Data and Objective Scoring](https://thelettertwo.com/work/livebench-is-an-open-llm-benchmark-that-uses-contamination-free-test-data-and-objective-scoring/) - Started by tech professionals from Abacus.AI, Nvidia and academics, LiveBench sets out to be an AI benchmark that evaluates models using clean test data.
- [U.S. Chief Data Scientist: Entrepreneurs Should Do a ‘Tour of Duty’ in Government](https://thelettertwo.com/work/u-s-chief-data-scientist-entrepreneurs-should-do-a-tour-of-duty-in-government/) - DJ Patil was the U.S. Chief Data Scientist under President Barack Obama. In an interview with Ken Yeung, he shares how government work creates better founders.
- [The ‘Race Starts Today’ in Search as Microsoft Reveals New OpenAI-Powered Bing, ‘Copilot for the Web’](https://thelettertwo.com/work/microsoft-reveals-ai-powered-bing-search-engine-copilot-for-web/) - Microsoft has introduced a reimagined Bing search engine powered by OpenAI, designed to become the Web's Copilot.
- [Perplexity’s Growth Upends SEO Fears, Reveals Crack in Google’s Dominance](https://thelettertwo.com/work/perplexity-growth-upends-seo-fears-reveals-crack-in-googles-dominance/) - Perplexity doesn't hurt SEO, BrightEdge says, lessening fears of how AI search engines could hurt web traffic. The analysis suggests Google might be vulnerable.
- [Salesforce’s Platform Training Program Is Now Used by 200,000 People](https://thelettertwo.com/work/salesforce-trailhead-200000-people-sign-up/) - Salesforce's Trailhead aims to help educate customers on the enterprise platform. Ahead of Dreamforce 2016, it revealed more than 200,000 users have signed up.
- [Samsung Galaxy S8 Review: Design and Performance Impress, but Bixby Underwhelms](https://thelettertwo.com/work/samsung-galaxy-s8-review-design-and-performance-impress-but-bixby-underwhelms/) - Should you buy the Samsung Galaxy S8 and S8+ smartphones? It's the first device with Samsung's Bixby AI assistant, but the tech may not move you.
- [How Tech Helped the NBA's Golden State Warriors Win a Championship](https://thelettertwo.com/work/how-tech-helped-the-nbas-golden-state-warriors-win-a-championship/) - How the Golden State Warriors blend innovation and data to enhance the fan experience, from mobile apps to sensors at Oracle Arena.
- [Behind Hawaii’s Push to Be a Startup Paradise](https://thelettertwo.com/work/hawaii-startup-paradise-tech-ecosystem/) - Hawaii is pushing to grow its tech economy through Startup Paradise, aiming to retain talent, attract VC, and rival Silicon Valley’s startup ecosystem.
- [Facebook Just Validated the Bot Movement for Businesses](https://thelettertwo.com/work/facebook-just-validated-the-bot-movement-for-businesses/) - Facebook’s Messenger platform sparks a new wave in messenger platform innovation, enabling bots and conversational commerce to reshape mobile engagement.
- [Reports of Email’s Demise Have Been Greatly Exaggerated](https://thelettertwo.com/work/reports-of-emails-demise-have-been-greatly-exaggerated/) - Despite new messaging apps, email remains vital for identity, marketing, and communication — and it’s evolving to stay relevant.
- [Inside the Sacramento Kings’ Arena That’s a ’21st Century Communal Fireplace’](https://thelettertwo.com/work/golden-1-center-sacramento-tech-arena/) - The Golden 1 Center opened in 2016 as the next-generation arena for the NBA's Sacramento Kings. Owner Vivek Ranadivé gives us a tour of the tech powering it.
- [Sierra's New Benchmark Reveals How Well AI Agents Perform at Real Work](https://thelettertwo.com/work/sierra-tau-bench-ai-agent-performance/) - Sierra introduces TAU-bench, a benchmark that measures how AI agents perform on real-world tasks, revealing gaps in reliability and reasoning.
- [Why Samsung Is Building a Corporate-Wide AI Voice System](https://thelettertwo.com/work/why-samsung-is-building-a-corporate-wide-ai-voice-system/) - Samsung is creating a corporate-wide AI voice platform powered by Viv Labs to connect TVs, phones, and appliances with conversational intelligence.
- [Square’s Success Story, in Two Words: Small Businesses](https://thelettertwo.com/work/square-small-business-success-profile/) - Square built its success by empowering small businesses with payments, POS, and capital tools. Here’s how it became an SMB favorite.
- [Behind Pinterest’s Push to Make the World Pinnable](https://thelettertwo.com/work/behind-pinterests-push-to-make-the-world-pinnable/) - Pinterest is reimagining search with its Lens tool, using visual discovery to change how people shop, browse, and interact with the world.
- [Here’s Twitter’s Argument for Why Developers Should Give It a Second Chance](https://thelettertwo.com/work/heres-twitters-argument-for-why-developers-should-give-it-a-second-chance/) - Twitter’s lead advocate, Bear Douglas, explains how the company is rebuilding trust with developers after years of strained relations.
- [Forget Homes: Airbnb Wants to Own Your Entire Trip](https://thelettertwo.com/work/forget-homes-airbnb-wants-to-own-your-entire-trip/) - Airbnb unveils trips, experiences, and local guides at its 2016 conference, aiming to become a complete travel platform beyond home rentals.
- [Inside the Hackathon That Keeps Twilio Innovating](https://thelettertwo.com/work/inside-the-hackathon-that-keeps-twilio-innovating/) - Inside Twilio’s Tweek hackathon, where employees build projects that solve customer problems and shape the company’s future roadmap.
- [Flipboard’s Mike McCue on the Last Startup He’ll Ever Do](https://thelettertwo.com/work/flipboards-mike-mccue-on-the-last-startup-hell-ever-do/) - Flipboard CEO Mike McCue reflects on startups, media, and why he believes Flipboard will be the last company he ever builds.
- [Uber Bets Its API Will Transform the Way We Ride in 2016](https://thelettertwo.com/work/uber-bets-its-api-will-transform-the-way-we-ride-in-2016/) - Uber’s API is reshaping ride-hailing by letting developers integrate rides into apps like Slack and Facebook Messenger. Here’s what’s next in 2016.
- [Why Hearsay Social’s Clara Shih Pushes Companies to Think Digitally](https://thelettertwo.com/work/why-hearsay-socials-clara-shih-pushes-companies-to-think-digitally/) - Clara Shih explains why social business is key to digital transformation and how leaders can adapt to today’s empowered customers.
- [Samsung Chromebook Pro Review: Android Apps Steal the Show, Bugs and All](https://thelettertwo.com/work/samsung-chromebook-pro-review-android-apps-steal-the-show-bugs-and-all/) - VentureBeat's Samsung Chromebook Pro review covers performance, Android app support, design, and bugs to see if this convertible laptop is worth buying.
- [Obama: Don’t Take an ‘Absolutist View’ on National Security vs. Civil Liberties](https://thelettertwo.com/work/obama-dont-take-an-absolutist-view-on-national-security-vs-civil-liberties/) - At SXSW 2016, Obama warned against an absolutist stance on encryption, calling for balance between national security and civil liberties.
- [HP Spectre x360 15-Inch (2017) Review: Fantastic 4K UHD Display and Performance](https://thelettertwo.com/work/hp-spectre-x360-15-inch-2017-review-fantastic-4k-uhd-display-and-performance/) - The 2017 HP Spectre x360 15 offers a stunning 4K UHD display, strong performance, and premium design—ideal for creators and power users alike.
- [Cloud Communications Platform Twilio Files for $100 Million IPO](https://thelettertwo.com/work/cloud-communications-platform-twilio-files-for-100-million-ipo/) - Cloud communications company Twilio filed for a $100M IPO in 2016, aiming to expand its developer platform and global customer base.
- [Nest Is Releasing Its Weave Communication Protocol for Other Connected Devices to Use](https://thelettertwo.com/work/nest-is-releasing-its-weave-communication-protocol-for-other-connected-devices-to-use/) - Nest launches Weave, a communication protocol for connected devices, plus new APIs and a Works with Nest store to grow its smart home ecosystem.
- [The Tech Industry Needs More Designers—Are Hybrid Designer-Developers the Answer?](https://thelettertwo.com/work/the-tech-industry-needs-more-designers-are-hybrid-designer-developers-the-answer/) - John Maeda’s Design in Tech 2017 report shows rising demand for hybrid designer-developers as tech companies expand design teams and embrace inclusivity.
- [KPCB’s John Maeda: 3 Types of Design Every Company Needs to Know](https://thelettertwo.com/work/kpcbs-john-maeda-3-types-of-design-every-company-needs-to-know/) - In his 2016 Design in Tech report, John Maeda outlines classical, design thinking, and computational design as core skills every company must adopt to compete.
- [Samsung Gear 360 Review: A VR Camera You Won't Love—or Hate](https://thelettertwo.com/work/samsung-gear-360-review-first-gen-camera/) - A review of the Samsung Gear 360, a $350 360-degree camera that’s easy to use but struggles with portability, software quirks, and limited compatibility.
- [Stripe Wants to Modernize Commerce for the Internet Age](https://thelettertwo.com/work/stripe-wants-to-modernize-commerce-for-the-internet-age/) - Stripe's Chief Business Officer, Billy Alvarado, explains how the tech platform is moving beyond payments to help entrepreneurs build global online businesses.
- [SAP to Embed Joule AI Copilot Into More of Its Enterprise Apps, Plans Microsoft Copilot Tie-Up](https://thelettertwo.com/work/sap-to-embed-joule-ai-copilot-into-more-of-its-enterprise-apps-plans-microsoft-copilot-tie-up/) - SAP brings Joule AI to Ariba and Analytics Cloud, adds multilingual support, and deepens integration with Microsoft Copilot at Sapphire 2024.
- [Intel Reveals Lunar Lake's Architecture, Showing How Its Flagship AI PC Processor Will Work](https://thelettertwo.com/work/intel-reveals-lunar-lakes-architecture-showing-how-its-flagship-ai-pc-processor-will-work/) - Intel debuts its Lunar Lake processor with 3x AI compute and 40% better power efficiency, aiming to power 80+ Copilot+ AI PCs by late 2024.
- [Geohot's Startup Comma.ai Open-Sources Its Self-Driving Car Technology](https://thelettertwo.com/work/geohots-startup-comma-ai-open-sources-its-self-driving-car-technology/) - George Hotz’s Comma.ai open-sources self-driving software and DIY hardware instructions, letting anyone build autonomous car tech at home.
- [Gusto, Formerly ZenPayroll, Raises $50M 'Opportunistic Round,' Boasts 25,000 Customers](https://thelettertwo.com/work/gusto-zenpayroll-50-million-funding-small-business-growth/) - Gusto raises $50M in an insider round and expands to 25,000 U.S. business customers, strengthening its payroll and benefits platform for small companies.
- [Disney Unleashes Star Wars Toys Months Ahead of 'Force Awakens' Release](https://thelettertwo.com/work/disney-unleashes-star-wars-toys-months-ahead-of-force-awakens-release/) - Disney and Lucasfilm kick off Star Wars toy sales months early with a global unboxing event, betting merchandise could hit $5 billion in year one.
- [Xiaomi Courts U.S. Interest While Flirting With Expansion](https://thelettertwo.com/work/xiaomi-us-pitch-phones-iot-global-ambition/) - At CES 2017, Xiaomi outlined its vision beyond smartphones, pitching IoT, services, and affordable innovation as it eyes a future U.S. entry.
- [LinkedIn Revamps Its Mobile App: A Bold Step Forward for a Stagnant Service](https://thelettertwo.com/work/linkedin-revamps-its-mobile-app-a-bold-step-forward-for-a-stagnant-service/) - LinkedIn launches its redesigned mobile app, Project Voyager, rethinking the home feed, messaging, search, and networking for a mobile-first generation.
- [How GV Handles the Unsexy Part of Growing Startups](https://thelettertwo.com/work/how-gv-handles-the-unsexy-part-of-growing-startups/) - Inside GV’s playbook: how Rick Klau and Ken Norton quietly help startups grow through partnerships, product strategy, and hands-on coaching.
- [Money Isn’t the Only Valuable Thing a VC Can Give a Startup](https://thelettertwo.com/work/money-isnt-the-only-valuable-thing-a-vc-can-give-a-startup/) - Source: VentureBeat | Originally published on December 28, 2015 Entrepreneurs know it can be difficult selecting the right investors to fund their startup. But instead of choosing firms based on which has a celebrity partner or offers the most money, Norwest Venture Partners‘ Sergio Monsalve counsels startups to select venture capitalists who will be there for the long term.
- [KPCB's Ted Schlein on Cybersecurity: We've All Been Breached](https://thelettertwo.com/work/kpcbs-ted-schlein-on-cybersecurity-weve-all-been-breached/) - As breaches become inevitable, cybersecurity startups and enterprises are shifting from prevention to detection and rapid response strategies.
- [Why Venrock Partners Gave Free Room and Board to 12 Startups Without Taking Any Equity](https://thelettertwo.com/work/why-venrock-partners-gave-free-room-and-board-to-12-startups-without-taking-any-equity/) - A look back at Venrock’s early-stage program that gave 12 startups space, mentorship, and community—without taking any equity.
- [Zenefits Looks Beyond Past Troubles With Launch of App Marketplace for All-in-One HR Platform](https://thelettertwo.com/work/zenefits-looks-beyond-past-troubles-with-launch-of-app-marketplace-for-all-in-one-hr-platform/) - Zenefits debuts Z2, an app marketplace expanding its all-in-one HR platform with integrations for payroll, benefits, recruiting, and productivity tools.
- [Truth Seekers: The Reality of Climate Change](https://thelettertwo.com/work/flipboard-truth-seekers-climate-change/) - Climate change experts, journalists and activists provide curated insights into the reality of the global emergency. Originally published on Inside Flipboard.
- [RETIN-A MICRO AAD Sales Video](https://thelettertwo.com/work/retin-a-micro-aad-sales-video/) - The maker of RETIN-A MICRO requested the production of a video display that would be shown at the Annual Academy of Dermatology conference. It would showcase the tretinoin gel to attendees on a massive 48-screen wall. As the project's producer, I led a team of designers, copywriters, medical researchers and video animators on video development.
- [Astellas Transplant iPad Sales App](https://thelettertwo.com/work/astellas-transplant/) - The pharmaceutical manufacturer behind the transplant drug PROGRAF requested the development of an "eDetail" application for use by sales representatives to educate healthcare professionals (HCPs). Three objectives needed to be accomplished by the app: Capture HCP's attention Highlight new data and messaging to HCPs about the drug's accessibility and low co-pay costs Communicate resources the

## Liveblogs

- [My First Liveblog](https://thelettertwo.com/liveblog/my-first-liveblog/) - Hello world. This is the first test of OnCue on a production blog.

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- [Death of Steve Jobs](https://thelettertwo.com/tag/death-of-steve-jobs/)
- [Delivering Happiness](https://thelettertwo.com/tag/delivering-happiness/)
- [Delivering Happiness Book Review](https://thelettertwo.com/tag/delivering-happiness-book-review/)
- [Design In Tech](https://thelettertwo.com/tag/design-in-tech/)
- [Design In Tech 2018](https://thelettertwo.com/tag/design-in-tech-2018/)
- [Design In Tech John Maeda](https://thelettertwo.com/tag/design-in-tech-john-maeda/)
- [Designers](https://thelettertwo.com/tag/designers/)
- [Destination DC](https://thelettertwo.com/tag/destination-dc/)
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- [Developers](https://thelettertwo.com/tag/developers/)
- [Digg](https://thelettertwo.com/tag/digg/)
- [Digital Marketing](https://thelettertwo.com/tag/digital-marketing/)
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- [DoubleClick](https://thelettertwo.com/tag/doubleclick/)
- [Dreamforce](https://thelettertwo.com/tag/dreamforce/)
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- [Ecommerce](https://thelettertwo.com/tag/e-commerce/)
- [E-mail Marketing](https://thelettertwo.com/tag/e-mail-marketing/)
- [eBay](https://thelettertwo.com/tag/ebay/)
- [EBook](https://thelettertwo.com/tag/ebook/)
- [Echo](https://thelettertwo.com/tag/echo/)
- [Ecommerce](https://thelettertwo.com/tag/ecommerce/)
- [Economic Graph](https://thelettertwo.com/tag/economic-graph/)
- [Economy](https://thelettertwo.com/tag/economy/)
- [Edelman PR](https://thelettertwo.com/tag/edelman-pr/)
- [Edelman Trust Barometer Report](https://thelettertwo.com/tag/edelman-trust-barometer-report/)
- [Education](https://thelettertwo.com/tag/education/)
- [EFF](https://thelettertwo.com/tag/eff/)
- [Election](https://thelettertwo.com/tag/election/)
- [Email](https://thelettertwo.com/tag/email/)
- [Email Best Practices](https://thelettertwo.com/tag/email-best-practices/)
- [Email Design](https://thelettertwo.com/tag/email-design/)
- [Email Marketing](https://thelettertwo.com/tag/email-marketing/)
- [Email Marketing Best Practices](https://thelettertwo.com/tag/email-marketing-best-practices/)
- [Email Marketing for Beginners](https://thelettertwo.com/tag/email-marketing-for-beginners/)
- [Email Marketing Providers](https://thelettertwo.com/tag/email-marketing-provider/)
- [Email Productivity](https://thelettertwo.com/tag/email-productivity/)
- [Email Providers](https://thelettertwo.com/tag/email-providers/)
- [Emarketing](https://thelettertwo.com/tag/emarketing/)
- [Emily Chang](https://thelettertwo.com/tag/emily-chang/)
- [Emily Chang Bloomberg](https://thelettertwo.com/tag/emily-chang-bloomberg/)
- [Engineering Productivity](https://thelettertwo.com/tag/engineering-productivity/)
- [Engineering Productivity Tools](https://thelettertwo.com/tag/engineering-productivity-tools/)
- [Enterprise](https://thelettertwo.com/tag/enterprise/)
- [Enterprise Cloud](https://thelettertwo.com/tag/enterprise-cloud/)
- [Enterprise Social Network](https://thelettertwo.com/tag/enterprise-social-network/)
- [Entrepreneurship](https://thelettertwo.com/tag/entrepeneuership/)
- [Entrepreneurship](https://thelettertwo.com/tag/entrepreneurship/)
- [Ethical Technology](https://thelettertwo.com/tag/ethical-technology/)
- [Evangelists](https://thelettertwo.com/tag/evangelists/)
- [Event Graph](https://thelettertwo.com/tag/event-graph/)
- [Eventbrite](https://thelettertwo.com/tag/eventbrite/)
- [Events](https://thelettertwo.com/tag/events/)
- [Evernote](https://thelettertwo.com/tag/evernote/)
- [Expedia](https://thelettertwo.com/tag/expedia/)
- [Fab Force](https://thelettertwo.com/tag/fab-force/)
- [Facebook](https://thelettertwo.com/tag/facebook/)
- [Facebook Acquisition](https://thelettertwo.com/tag/facebook-acquisition/)
- [Facebook Ads](https://thelettertwo.com/tag/facebook-ads/)
- [Facebook Advertising](https://thelettertwo.com/tag/facebook-advertising/)
- [Facebook Connect](https://thelettertwo.com/tag/facebook-connect/)
- [Facebook Developer](https://thelettertwo.com/tag/facebook-developer/)
- [Facebook Developer Conference](https://thelettertwo.com/tag/facebook-developer-conference/)
- [Facebook F8](https://thelettertwo.com/tag/facebook-f8/)
- [Facebook Horizons](https://thelettertwo.com/tag/facebook-horizons/)
- [Facebook Mark Zuckerberg](https://thelettertwo.com/tag/facebook-mark-zuckerberg/)
- [Facebook Marketing](https://thelettertwo.com/tag/facebook-marketing/)
- [Facebook Messaging](https://thelettertwo.com/tag/facebook-messaging/)
- [Facebook Messenger](https://thelettertwo.com/tag/facebook-messenger/)
- [Facebook Mobile](https://thelettertwo.com/tag/facebook-mobile/)
- [Facebook Pages](https://thelettertwo.com/tag/facebook-pages/)
- [Facebook Platform](https://thelettertwo.com/tag/facebook-platform/)
- [Facebook Privacy](https://thelettertwo.com/tag/facebook-privacy/)
- [Facebook Security](https://thelettertwo.com/tag/facebook-security/)
- [Facebook Social Graph](https://thelettertwo.com/tag/facebook-social-graph/)
- [Facebook Social Media](https://thelettertwo.com/tag/facebook-social-media/)
- [Facebook Social Network](https://thelettertwo.com/tag/facebook-social-network/)
- [Facebook Virtual Reality](https://thelettertwo.com/tag/facebook-virtual-reality/)
- [Facebook VR](https://thelettertwo.com/tag/facebook-vr/)
- [Filed](https://thelettertwo.com/tag/filed/)
- [FinTech](https://thelettertwo.com/tag/fintech/)
- [Firefox](https://thelettertwo.com/tag/firefox/)
- [Flash](https://thelettertwo.com/tag/flash/)
- [Flickr](https://thelettertwo.com/tag/flickr/)
- [Flipboard](https://thelettertwo.com/tag/flipboard/)
- [Flipboard Mike McCue](https://thelettertwo.com/tag/flipboard-mike-mccue/)
- [Flipboard News](https://thelettertwo.com/tag/flipboard-news/)
- [Follow Friday](https://thelettertwo.com/tag/follow-friday/)
- [Forrester](https://thelettertwo.com/tag/forrester/)
- [Forrester Research](https://thelettertwo.com/tag/forrester-research/)
- [Foursquare](https://thelettertwo.com/tag/foursquare/)
- [FriendFeed](https://thelettertwo.com/tag/friendfeed/)
- [Friendster](https://thelettertwo.com/tag/friendster/)
- [FTC Net Neutrality](https://thelettertwo.com/tag/ftc-net-neutrality/)
- [Funding](https://thelettertwo.com/tag/funding/)
- [Future of Work](https://thelettertwo.com/tag/future-of-work/)
- [Gaming](https://thelettertwo.com/tag/gaming/)
- [Gary Vaynerchuk](https://thelettertwo.com/tag/gary-vaynerchuk/)
- [Gary Vaynerchuk](https://thelettertwo.com/tag/garyvee/)
- [GDC](https://thelettertwo.com/tag/gdc/)
- [Generation Z](https://thelettertwo.com/tag/generation-z/)
- [Geolocation Marketing](https://thelettertwo.com/tag/geolocation-marketing/)
- [Geolocation Trends](https://thelettertwo.com/tag/geolocation-trends/)
- [GIF](https://thelettertwo.com/tag/gif/)
- [GitPrime](https://thelettertwo.com/tag/gitprime/)
- [Gnomedex](https://thelettertwo.com/tag/gnomedex/)
- [Gnomedex 10](https://thelettertwo.com/tag/gnomedex-10/)
- [Gnomedex Interviews](https://thelettertwo.com/tag/gnomedex-interviews/)
- [Google](https://thelettertwo.com/tag/google/)
- [Google Acquisitions](https://thelettertwo.com/tag/google-acquisition/)
- [Google AdSense](https://thelettertwo.com/tag/google-adsense/)
- [Google AdWords](https://thelettertwo.com/tag/google-adwords/)
- [Google Analytics](https://thelettertwo.com/tag/google-analytics/)
- [Google Apps](https://thelettertwo.com/tag/google-apps/)
- [Google Assistant](https://thelettertwo.com/tag/google-assistant/)
- [Google Business](https://thelettertwo.com/tag/google-business/)
- [Google Chrome](https://thelettertwo.com/tag/google-chrome/)
- [Google Chrome OS](https://thelettertwo.com/tag/google-chrome-os/)
- [Google Cloud](https://thelettertwo.com/tag/google-cloud/)
- [Google Ecommerce](https://thelettertwo.com/tag/google-ecommerce/)
- [Google Facebook Competitor](https://thelettertwo.com/tag/google-facebook-competitor/)
- [Google Facebook killer](https://thelettertwo.com/tag/google-facebook-killer/)
- [Google For Business](https://thelettertwo.com/tag/google-for-business/)
- [Google Gboard](https://thelettertwo.com/tag/google-gboard/)
- [Google GIF](https://thelettertwo.com/tag/google-gif/)
- [Google Gmail](https://thelettertwo.com/tag/google-gmail/)
- [Google I/O](https://thelettertwo.com/tag/google-i-o/)
- [Google Innovation](https://thelettertwo.com/tag/google-innovation/)
- [Google Lens](https://thelettertwo.com/tag/google-lens/)
- [Google Online Advertising](https://thelettertwo.com/tag/google-online-advertising/)
- [Google Play Services](https://thelettertwo.com/tag/google-play-services/)
- [Google Plus](https://thelettertwo.com/tag/google-plus/)
- [Google Plus for Business](https://thelettertwo.com/tag/google-plus-for-business/)
- [Google Plus Review](https://thelettertwo.com/tag/google-plus-review/)
- [Google Purchases YouTube](https://thelettertwo.com/tag/google-purchases-youtube/)
- [Google Search](https://thelettertwo.com/tag/google-search/)
- [Google Search Strategy](https://thelettertwo.com/tag/google-search-strategy/)
- [Google Shopify](https://thelettertwo.com/tag/google-shopify/)
- [Google Shopping Graph](https://thelettertwo.com/tag/google-shopping-graph/)
- [Google Social Media Strategy](https://thelettertwo.com/tag/google-social-media-strategy/)
- [Google Stadia](https://thelettertwo.com/tag/google-stadia/)
- [Google Tenor](https://thelettertwo.com/tag/google-tenor/)
- [Google Wave](https://thelettertwo.com/tag/google-wave/)
- [Google YouTube](https://thelettertwo.com/tag/google-youtube/)
- [GPS](https://thelettertwo.com/tag/gps/)
- [Greg Cangialosi](https://thelettertwo.com/tag/greg-cangialosi/)
- [Groundswell](https://thelettertwo.com/tag/groundswell/)
- [Groupon](https://thelettertwo.com/tag/groupon/)
- [Groups](https://thelettertwo.com/tag/groups/)
- [Guy Kawasaki](https://thelettertwo.com/tag/guy-kawasaki/)
- [Guy Kawasaki Book Review](https://thelettertwo.com/tag/guy-kawasaki-book-review/)
- [Hashtags](https://thelettertwo.com/tag/hashtags/)
- [Healthcare Technology](https://thelettertwo.com/tag/health-care-technology/)
- [Healthcare Marketing](https://thelettertwo.com/tag/healthcare-marketing/)
- [Healthcare Startups](https://thelettertwo.com/tag/healthcare-startup/)
- [Highlight (app)](https://thelettertwo.com/tag/highlight/)
- [HiHello](https://thelettertwo.com/tag/hihello/)
- [Hillary Clinton](https://thelettertwo.com/tag/hillary-clinton/)
- [Hola Neighbor](https://thelettertwo.com/tag/hola-neighbor/)
- [How Should Marketers Approach Bloggers](https://thelettertwo.com/tag/how-should-marketers-approach-bloggers/)
- [How To Avoid Online Advertising Fraud](https://thelettertwo.com/tag/how-to-avoid-online-advertising-fraud/)
- [How To Be a Product Reviewer](https://thelettertwo.com/tag/how-to-be-a-product-reviewer/)
- [How To Be a Startup Founder](https://thelettertwo.com/tag/how-to-be-a-startup-founder/)
- [How To Be An Entrepreneur](https://thelettertwo.com/tag/how-to-be-an-entrepreneur/)
- [How To Blog](https://thelettertwo.com/tag/how-to-blog/)
- [How To Build a Mobile App](https://thelettertwo.com/tag/how-to-build-a-mobile-app/)
- [How to Change Facebook Privacy Settings](https://thelettertwo.com/tag/how-to-change-facebook-privacy-settings/)
- [How to Create a Viral Video](https://thelettertwo.com/tag/how-to-create-a-viral-video/)
- [How To Create a YouTube Video](https://thelettertwo.com/tag/how-to-create-a-youtube-video/)
- [How To Create an Appealing Email](https://thelettertwo.com/tag/how-to-create-an-appealing-email/)
- [How To Delete Your Facebook Profile](https://thelettertwo.com/tag/how-to-delete-your-facebook-profile/)
- [How To Do Email Marketing](https://thelettertwo.com/tag/how-to-do-email-marketing/)
- [How To Do Facebook Campaigns](https://thelettertwo.com/tag/how-to-do-facebook-campaigns/)
- [How To Do SXSW](https://thelettertwo.com/tag/how-to-do-sxsw/)
- [How To Network at a Conference](https://thelettertwo.com/tag/how-to-network-at-a-conference/)
- [How To Pitch Media](https://thelettertwo.com/tag/how-to-pitch-media/)
- [HTML](https://thelettertwo.com/tag/html/)
- [Hulu](https://thelettertwo.com/tag/hulu/)
- [Inbound Marketing](https://thelettertwo.com/tag/inbound-marketing/)
- [Inbox Zero](https://thelettertwo.com/tag/inbox-zero/)
- [Influence Metrics](https://thelettertwo.com/tag/influence-metrics/)
- [Influencers](https://thelettertwo.com/tag/influencers/)
- [Initial Public Offerings](https://thelettertwo.com/tag/initial-public-offering/)
- [Innovation](https://thelettertwo.com/tag/innovation/)
- [Innovators](https://thelettertwo.com/tag/innovators/)
- [Instagram](https://thelettertwo.com/tag/instagram/)
- [Instant Messaging](https://thelettertwo.com/tag/instant-messaging/)
- [Interactive Agencies](https://thelettertwo.com/tag/interactive-agencies/)
- [Interactive Marketing](https://thelettertwo.com/tag/interactive-marketing/)
- [Intercom](https://thelettertwo.com/tag/intercom/)
- [Internet](https://thelettertwo.com/tag/internet/)
- [Internet Marketing](https://thelettertwo.com/tag/internet-marketing/)
- [Internet Privacy](https://thelettertwo.com/tag/internet-privacy/)
- [iPad Apps](https://thelettertwo.com/tag/ipad-applications/)
- [iPhone](https://thelettertwo.com/tag/iphone/)
- [iPhone Apps](https://thelettertwo.com/tag/iphone-applications/)
- [iOS](https://thelettertwo.com/tag/iphone-os/)
- [iStrategyLabs](https://thelettertwo.com/tag/istrategylabs/)
- [Jack Dorsey](https://thelettertwo.com/tag/jack-dorsey/)
- [Jack Dorsey Square](https://thelettertwo.com/tag/jack-dorsey-square/)
- [Jason Kincaid](https://thelettertwo.com/tag/jason-kincaid/)
- [Jason Kincaid Author](https://thelettertwo.com/tag/jason-kincaid-author/)
- [Jason Kincaid TechCrunch](https://thelettertwo.com/tag/jason-kincaid-techcrunch/)
- [Jeff Lawson](https://thelettertwo.com/tag/jeff-lawson/)
- [Jeff Weiner](https://thelettertwo.com/tag/jeff-weiner/)
- [Jesse3](https://thelettertwo.com/tag/jesse3/)
- [Job](https://thelettertwo.com/tag/job/)
- [John Maeda](https://thelettertwo.com/tag/john-maeda/)
- [Journalists](https://thelettertwo.com/tag/journalists/)
- [Julian Assange](https://thelettertwo.com/tag/julian-assange/)
- [Kane & Finkel](https://thelettertwo.com/tag/kane-finkel/)
- [Ken Yeung](https://thelettertwo.com/tag/ken-yeung/)
- [Ken Yeung Editor in Chief Bubblicious](https://thelettertwo.com/tag/ken-yeung-editor-in-chief-bubblicious/)
- [Ken Yeung Flickr Photo](https://thelettertwo.com/tag/ken-yeung-flickr-photo/)
- [Ken Yeung Flipboard Technology Editor](https://thelettertwo.com/tag/ken-yeung-flipboard-technology-editor/)
- [Ken Yeung Journalist](https://thelettertwo.com/tag/ken-yeung-journalist/)
- [Ken Yeung Orange Silicon Valley](https://thelettertwo.com/tag/ken-yeung-orange-silicon-valley/)
- [Ken Yeung The Next Web](https://thelettertwo.com/tag/ken-yeung-the-next-web/)
- [Ken Yeung The Next Web Reporter](https://thelettertwo.com/tag/ken-yeung-the-next-web-reporter/)
- [Ken Yeung The Next Web](https://thelettertwo.com/tag/ken-yeung-thenextweb/)
- [Kenneth Yeung](https://thelettertwo.com/tag/kenneth-yeung/)
- [Kiip](https://thelettertwo.com/tag/kiiip/)
- [Klout](https://thelettertwo.com/tag/klout/)
- [Klout Empire Avenue](https://thelettertwo.com/tag/klout-empire-avenue/)
- [Klout Influence](https://thelettertwo.com/tag/klout-influence/)
- [Klout Perk Fox Lone Star](https://thelettertwo.com/tag/klout-perk-fox-lone-star/)
- [Klout Score](https://thelettertwo.com/tag/klout-score/)
- [Larry Page](https://thelettertwo.com/tag/larry-page/)
- [Lean Startups](https://thelettertwo.com/tag/lean-startups/)
- [Lifescale](https://thelettertwo.com/tag/lifescale/)
- [Like Comment Subscribe Book Review](https://thelettertwo.com/tag/like-comment-subscribe-book-review/)
- [Linden Labs](https://thelettertwo.com/tag/linden-labs/)
- [LinkedIn](https://thelettertwo.com/tag/linkedin/)
- [LinkedIn App](https://thelettertwo.com/tag/linkedin-app/)
- [LinkedIn Barack Obama](https://thelettertwo.com/tag/linkedin-barack-obama/)
- [LinkedIn Groups](https://thelettertwo.com/tag/linkedin-groups/)
- [LinkedIn Original Video](https://thelettertwo.com/tag/linkedin-original-video/)
- [LinkedIn Video](https://thelettertwo.com/tag/linkedin-video/)
- [Live video](https://thelettertwo.com/tag/live-video/)
- [LiveJournal](https://thelettertwo.com/tag/livejournal/)
- [Livestreaming](https://thelettertwo.com/tag/livestreaming/)
- [Location Based Service Marketing](https://thelettertwo.com/tag/location-based-service-marketing/)
- [Lyft](https://thelettertwo.com/tag/lyft/)
- [Lyro](https://thelettertwo.com/tag/lyro/)
- [Lytro](https://thelettertwo.com/tag/lytro/)
- [Lytro Google](https://thelettertwo.com/tag/lytro-google/)
- [Lytro Light Field Technology](https://thelettertwo.com/tag/lytro-light-field-technology/)
- [MacWorld](https://thelettertwo.com/tag/macworld/)
- [Marc Benioff](https://thelettertwo.com/tag/marc-benioff/)
- [Marc Benioff Keynote](https://thelettertwo.com/tag/marc-benioff-keynote/)
- [Marissa Mayer](https://thelettertwo.com/tag/marissa-mayer/)
- [Marissa Mayer and the Fight to Save Yahoo](https://thelettertwo.com/tag/marissa-mayer-and-the-fight-to-save-yahoo/)
- [Marissa Mayer CEO Yahoo](https://thelettertwo.com/tag/marissa-mayer-ceo-yahoo/)
- [Marissa Mayer Mobile Strategy](https://thelettertwo.com/tag/marissa-mayer-mobile-strategy/)
- [Marissa Mayer Nicholas Carlson Book Review](https://thelettertwo.com/tag/marissa-mayer-nicholas-carlson-book-review/)
- [Marissa Mayer Nicholas Carlson Business Insider](https://thelettertwo.com/tag/marissa-mayer-nicholas-carlson-business-insider/)
- [Mark Bergen](https://thelettertwo.com/tag/mark-bergen/)
- [Mark Zuckerberg](https://thelettertwo.com/tag/mark-zuckerberg/)
- [Mark Zuckerberg Philanthropy](https://thelettertwo.com/tag/mark-zuckerberg-philanthropy/)
- [Marketing](https://thelettertwo.com/tag/marketing/)
- [Marketing and the Cloud](https://thelettertwo.com/tag/marketing-and-the-cloud/)
- [Marketing Applications for iPad](https://thelettertwo.com/tag/marketing-applications-for-ipad/)
- [Marketing Communications](https://thelettertwo.com/tag/marketing-communications/)
- [Marketing Innovation](https://thelettertwo.com/tag/marketing-innovation/)
- [Marketing Strategy](https://thelettertwo.com/tag/marketing-strategy/)
- [MarTech](https://thelettertwo.com/tag/marketing-technology/)
- [Marketing Tips](https://thelettertwo.com/tag/marketing-tips/)
- [Mashable](https://thelettertwo.com/tag/mashable/)
- [Maynard Webb](https://thelettertwo.com/tag/maynard-webb/)
- [Measuring Influence with Klout](https://thelettertwo.com/tag/measuring-influence-with-klout/)
- [Measuring ROI in Social Media](https://thelettertwo.com/tag/measuring-roi-in-social-media/)
- [Media](https://thelettertwo.com/tag/media/)
- [Messaging](https://thelettertwo.com/tag/messaging/)
- [Metaverse](https://thelettertwo.com/tag/metaverse/)
- [Microblogging](https://thelettertwo.com/tag/microblogging/)
- [Microsites](https://thelettertwo.com/tag/microsites/)
- [Microsoft](https://thelettertwo.com/tag/microsoft/)
- [Microsoft Cortana](https://thelettertwo.com/tag/microsoft-cortana/)
- [Microsoft Edge](https://thelettertwo.com/tag/microsoft-edge/)
- [Microsoft Live Search](https://thelettertwo.com/tag/microsoft-live-search/)
- [Mike McCue](https://thelettertwo.com/tag/mike-mccue/)
- [Mikkel Svane](https://thelettertwo.com/tag/mikkel-svane/)
- [Mikkel Svane Author](https://thelettertwo.com/tag/mikkel-svane-author/)
- [Mikkel Svane Startupland](https://thelettertwo.com/tag/mikkel-svane-startupland/)
- [Mixed Reality](https://thelettertwo.com/tag/mixed-reality/)
- [Mobile](https://thelettertwo.com/tag/mobile/)
- [Mobile Advertising](https://thelettertwo.com/tag/mobile-advertising/)
- [Mobile App Development](https://thelettertwo.com/tag/mobile-app-development/)
- [Mobile Apps](https://thelettertwo.com/tag/mobile-apps/)
- [Mobile Gaming](https://thelettertwo.com/tag/mobile-gaming/)
- [Mobile Marketing](https://thelettertwo.com/tag/mobile-marketing/)
- [Mobile Marketing Advertising](https://thelettertwo.com/tag/mobile-marketing-advertising/)
- [Mobile Marketing Apps](https://thelettertwo.com/tag/mobile-marketing-applications/)
- [Mobile Payments](https://thelettertwo.com/tag/mobile-payments/)
- [Mobile Search](https://thelettertwo.com/tag/mobile-search/)
- [Mobile Strategy](https://thelettertwo.com/tag/mobile-strategy/)
- [Mozilla](https://thelettertwo.com/tag/mozilla/)
- [Mulesoft](https://thelettertwo.com/tag/mulesoft/)
- [Myspace](https://thelettertwo.com/tag/myspace/)
- [MySpace Rebranding](https://thelettertwo.com/tag/myspace-rebranding/)
- [Network Solutions](https://thelettertwo.com/tag/network-solutions/)
- [News](https://thelettertwo.com/tag/news/)
- [News Feed](https://thelettertwo.com/tag/news-feed/)
- [Newsletter](https://thelettertwo.com/tag/newsletter/)
- [NFT](https://thelettertwo.com/tag/nft/)
- [Niantic](https://thelettertwo.com/tag/niantic/)
- [Nicholas Carlson](https://thelettertwo.com/tag/nicholas-carlson/)
- [Nobody Speak](https://thelettertwo.com/tag/nobody-speak/)
- [Nobody Speak Review](https://thelettertwo.com/tag/nobody-speak-review/)
- [Oculus Quest](https://thelettertwo.com/tag/oculus-quest/)
- [Oculus VR](https://thelettertwo.com/tag/oculus-vr/)
- [Online Advertising](https://thelettertwo.com/tag/online-advertising/)
- [Online Marketing](https://thelettertwo.com/tag/online-marketing/)
- [Open Leadership](https://thelettertwo.com/tag/open-leadership/)
- [Open Leadership Book Review](https://thelettertwo.com/tag/open-leadership-book-review/)
- [Orange Fab](https://thelettertwo.com/tag/orange-fab/)
- [Orange Fab Startup Accelerator](https://thelettertwo.com/tag/orange-fab-startup-accelerator/)
- [Orange Silicon Valley Fab Force](https://thelettertwo.com/tag/orange-silicon-valley-fab-force/)
- [Pandora](https://thelettertwo.com/tag/pandora/)
- [Parse Facebook](https://thelettertwo.com/tag/parse-facebook/)
- [Path](https://thelettertwo.com/tag/path/)
- [Path Social Network](https://thelettertwo.com/tag/path-social-network/)
- [Paul Davison App](https://thelettertwo.com/tag/paul-davison-app/)
- [Payments Apps](https://thelettertwo.com/tag/payment-apps/)
- [PayPal](https://thelettertwo.com/tag/paypal/)
- [People Marketers Need to Know](https://thelettertwo.com/tag/people-marketers-must-know/)
- [People Marketers Need to Know](https://thelettertwo.com/tag/people-marketers-need-to-know/)
- [People Marketers Want to Know](https://thelettertwo.com/tag/people-marketers-want-to-know/)
- [Personality Not Included](https://thelettertwo.com/tag/personality-not-included/)
- [Peter Corbett](https://thelettertwo.com/tag/peter-corbett/)
- [Photography](https://thelettertwo.com/tag/photography/)
- [Photoshop](https://thelettertwo.com/tag/photoshop/)
- [PHP](https://thelettertwo.com/tag/php/)
- [Pinboard](https://thelettertwo.com/tag/pinboard/)
- [Pinterest](https://thelettertwo.com/tag/pinterest/)
- [PIPA](https://thelettertwo.com/tag/pipa/)
- [Platforms](https://thelettertwo.com/tag/platforms/)
- [Podcamp DC](https://thelettertwo.com/tag/podcamp-dc/)
- [Pogoplug](https://thelettertwo.com/tag/pogoplug/)
- [Posterous](https://thelettertwo.com/tag/posterous/)
- [Postmates](https://thelettertwo.com/tag/postmates/)
- [Privacy](https://thelettertwo.com/tag/privacy/)
- [Product Hunt](https://thelettertwo.com/tag/producthunt/)
- [Productivity Tips](https://thelettertwo.com/tag/productivity-tips/)
- [Professional Development](https://thelettertwo.com/tag/professional-development/)
- [Project Management](https://thelettertwo.com/tag/project-management/)
- [Project Manager](https://thelettertwo.com/tag/project-manager/)
- [Purple Cow](https://thelettertwo.com/tag/purple-cow/)
- [Putting the Public Back in Public Relations](https://thelettertwo.com/tag/putting-the-public-back-in-public-relations/)
- [Qualcomm](https://thelettertwo.com/tag/qualcomm/)
- [Quip](https://thelettertwo.com/tag/quip/)
- [Quip Acquisition](https://thelettertwo.com/tag/quip-acquisition/)
- [Quip Salesforce](https://thelettertwo.com/tag/quip-salesforce/)
- [Real-Time](https://thelettertwo.com/tag/real-time/)
- [Research](https://thelettertwo.com/tag/research/)
- [RSS](https://thelettertwo.com/tag/rss/)
- [Salesforce](https://thelettertwo.com/tag/salesforce/)
- [Salesforce AppExchange](https://thelettertwo.com/tag/salesforce-appexchange/)
- [Salesforce Apps](https://thelettertwo.com/tag/salesforce-application/)
- [Salesforce Mulesoft](https://thelettertwo.com/tag/salesforce-mulesoft/)
- [Salesforce Trailhead](https://thelettertwo.com/tag/salesforce-trailhead/)
- [Samsung](https://thelettertwo.com/tag/samsung/)
- [Samsung Developer Conference](https://thelettertwo.com/tag/samsung-developer-conference/)
- [Search](https://thelettertwo.com/tag/search/)
- [Search Advertising](https://thelettertwo.com/tag/search-advertising/)
- [Search Engine](https://thelettertwo.com/tag/search-engine/)
- [Search Engine Marketing](https://thelettertwo.com/tag/search-engine-marketing/)
- [Search Engine Optimization](https://thelettertwo.com/tag/search-engine-optimization/)
- [Search Marketing](https://thelettertwo.com/tag/search-marketing/)
- [Security](https://thelettertwo.com/tag/security/)
- [Seesmic](https://thelettertwo.com/tag/seesmic/)
- [SEM](https://thelettertwo.com/tag/sem/)
- [Semantic Web](https://thelettertwo.com/tag/semantic-web/)
- [SEO](https://thelettertwo.com/tag/seo/)
- [Sergei Brin](https://thelettertwo.com/tag/sergei-brin/)
- [Serverless Computing](https://thelettertwo.com/tag/serverless-computing/)
- [Sheryl Sandberg](https://thelettertwo.com/tag/sheryl-sandberg/)
- [Shopping](https://thelettertwo.com/tag/shopping/)
- [Silicon Valley](https://thelettertwo.com/tag/silicon-valley/)
- [Slack](https://thelettertwo.com/tag/slack/)
- [SMS](https://thelettertwo.com/tag/sms/)
- [Snap](https://thelettertwo.com/tag/snap/)
- [Snap Yellow Accelerator](https://thelettertwo.com/tag/snap-yellow-accelerator/)
- [Snap Yellow Startup Accelerator](https://thelettertwo.com/tag/snap-yellow-startup-accelerator/)
- [Snapchat](https://thelettertwo.com/tag/snapchat/)
- [Snapchat Advertising](https://thelettertwo.com/tag/snapchat-advertising/)
- [Snapchat Marketing](https://thelettertwo.com/tag/snapchat-marketing/)
- [Snapdragon](https://thelettertwo.com/tag/snapdragon/)
- [Social Commerce](https://thelettertwo.com/tag/social-commerce/)
- [Social CRM](https://thelettertwo.com/tag/social-crm/)
- [Social Media](https://thelettertwo.com/tag/social-media/)
- [Social Media Best Practice](https://thelettertwo.com/tag/social-media-best-practice/)
- [Social Media Campaign](https://thelettertwo.com/tag/social-media-campaign/)
- [Social Media Case Studies](https://thelettertwo.com/tag/social-media-case-studies/)
- [Social Media Club](https://thelettertwo.com/tag/social-media-club/)
- [Social Media Influence](https://thelettertwo.com/tag/social-media-influence/)
- [Social Media Influencer](https://thelettertwo.com/tag/social-media-influencer/)
- [Social Media Marketing](https://thelettertwo.com/tag/social-media-marketing/)
- [Social Media Measurement](https://thelettertwo.com/tag/social-media-measurement/)
- [Social Media Metrics](https://thelettertwo.com/tag/social-media-metrics/)
- [Social Media Monitoring](https://thelettertwo.com/tag/social-media-monitoring/)
- [Social Networking](https://thelettertwo.com/tag/social-networking/)
- [Social Networks](https://thelettertwo.com/tag/social-networks/)
- [Solutions Are Power](https://thelettertwo.com/tag/solutions-are-power/)
- [South by Southwest](https://thelettertwo.com/tag/south-by-southwest/)
- [Square](https://thelettertwo.com/tag/square/)
- [Square Acquires Weebly](https://thelettertwo.com/tag/square-acquires-weebly/)
- [Square Cash](https://thelettertwo.com/tag/square-cash/)
- [Square Cryptocurrency](https://thelettertwo.com/tag/square-cryptocurrency/)
- [Square Earnings](https://thelettertwo.com/tag/square-earnings/)
- [Square Earnings Bitcoin](https://thelettertwo.com/tag/square-earnings-bitcoin/)
- [Square IPO](https://thelettertwo.com/tag/square-ipo/)
- [Square Large Business](https://thelettertwo.com/tag/square-large-business/)
- [Square Large Merchants](https://thelettertwo.com/tag/square-large-merchants/)
- [Square Merchants](https://thelettertwo.com/tag/square-merchants/)
- [Square Payments](https://thelettertwo.com/tag/square-payments/)
- [Square Payments Bitcoin](https://thelettertwo.com/tag/square-payments-bitcoin/)
- [Square Register](https://thelettertwo.com/tag/square-register/)
- [Square vs. PayPal](https://thelettertwo.com/tag/square-vs-paypal/)
- [StarrTech](https://thelettertwo.com/tag/starrtech/)
- [Startups](https://thelettertwo.com/tag/start-ups/)
- [Starting Up](https://thelettertwo.com/tag/starting-up/)
- [Startup Advice](https://thelettertwo.com/tag/startup-advice/)
- [Startup Funding](https://thelettertwo.com/tag/startup-funding/)
- [Startup News](https://thelettertwo.com/tag/startup-news/)
- [Startup Valuations](https://thelettertwo.com/tag/startup-valuations/)
- [Startupland](https://thelettertwo.com/tag/startupland/)
- [Startupland Book Review](https://thelettertwo.com/tag/startupland-book-review/)
- [Startups](https://thelettertwo.com/tag/startups/)
- [Stop Online Privacy Act](https://thelettertwo.com/tag/stop-online-privacy-act/)
- [Storytelling](https://thelettertwo.com/tag/storytelling/)
- [Stripe](https://thelettertwo.com/tag/stripe/)
- [Susan Wojcicki](https://thelettertwo.com/tag/susan-wojcicki/)
- [SXSW](https://thelettertwo.com/tag/sxsw/)
- [T-Mobile](https://thelettertwo.com/tag/t-mobile/)
- [Tech](https://thelettertwo.com/tag/tech/)
- [Tech Briefs](https://thelettertwo.com/tag/tech-briefs/)
- [TechCrunch](https://thelettertwo.com/tag/techcrunch/)
- [TechCrunch Disrupt](https://thelettertwo.com/tag/techcrunch-disrupt/)
- [Technology](https://thelettertwo.com/tag/technology/)
- [Tenor](https://thelettertwo.com/tag/tenor/)
- [Tenor GIF](https://thelettertwo.com/tag/tenor-gif/)
- [The Next Web](https://thelettertwo.com/tag/the-next-web/)
- [TheLetterTwo](https://thelettertwo.com/tag/thelettertwo-news/)
- [TheLetterTwo.com](https://thelettertwo.com/tag/thelettertwocom/)
- [Trailhead](https://thelettertwo.com/tag/trailhead/)
- [Trailhead Education](https://thelettertwo.com/tag/trailhead-education/)
- [Trust Agent Review](https://thelettertwo.com/tag/trust-agent-reviews/)
- [Twilio](https://thelettertwo.com/tag/twilio/)
- [Twilio API](https://thelettertwo.com/tag/twilio-api/)
- [Twilio Cloud Computing](https://thelettertwo.com/tag/twilio-cloud-computing/)
- [Twilio Google](https://thelettertwo.com/tag/twilio-google/)
- [Twilio IPO](https://thelettertwo.com/tag/twilio-ipo/)
- [Twilio News](https://thelettertwo.com/tag/twilio-news/)
- [Twilio SDK](https://thelettertwo.com/tag/twilio-sdk/)
- [Twitch](https://thelettertwo.com/tag/twitch/)
- [Twitter](https://thelettertwo.com/tag/twitter/)
- [Twitter Apps](https://thelettertwo.com/tag/twitter-applications/)
- [Two Factor Authentication](https://thelettertwo.com/tag/two-factor-authentication/)
- [Uber](https://thelettertwo.com/tag/uber/)
- [Usability](https://thelettertwo.com/tag/usability/)
- [User Generated Marketing](https://thelettertwo.com/tag/user-generated-marketing/)
- [Venture Capitalists](https://thelettertwo.com/tag/venture-capitalists/)
- [VentureBeat](https://thelettertwo.com/tag/venturebeat/)
- [Vertical Response](https://thelettertwo.com/tag/vertical-response/)
- [Video](https://thelettertwo.com/tag/video/)
- [Viral marketing](https://thelettertwo.com/tag/viral-marketing/)
- [Virtual Reality](https://thelettertwo.com/tag/virtual-reality/)
- [Washington DC](https://thelettertwo.com/tag/washington-dc/)
- [Web 2.0](https://thelettertwo.com/tag/web-20/)
- [Web 3.0](https://thelettertwo.com/tag/web-3-0/)
- [Web Design](https://thelettertwo.com/tag/web-design/)
- [Web 2.0](https://thelettertwo.com/tag/web20/)
- [Web3](https://thelettertwo.com/tag/web3/)
- [Webpage](https://thelettertwo.com/tag/webpage/)
- [Website](https://thelettertwo.com/tag/website/)
- [Website Design](https://thelettertwo.com/tag/website-design/)
- [Website Development](https://thelettertwo.com/tag/website-development/)
- [Website Redesign](https://thelettertwo.com/tag/website-redesign/)
- [Weebly](https://thelettertwo.com/tag/weebly/)
- [WhatsApp](https://thelettertwo.com/tag/whatsapp/)
- [Widgets](https://thelettertwo.com/tag/widgets/)
- [Wikipedia](https://thelettertwo.com/tag/wikipedia/)
- [WordPress](https://thelettertwo.com/tag/wordpress/)
- [Yahoo](https://thelettertwo.com/tag/yahoo/)
- [Yahoo App Developer](https://thelettertwo.com/tag/yahoo-app-developer/)
- [Yahoo Developer Conference](https://thelettertwo.com/tag/yahoo-developer-conference/)
- [Yahoo Developer Relations](https://thelettertwo.com/tag/yahoo-developer-relations/)
- [Yahoo Developers](https://thelettertwo.com/tag/yahoo-developers/)
- [Yahoo Mobile](https://thelettertwo.com/tag/yahoo-mobile/)
- [Yahoo Mobile Strategy](https://thelettertwo.com/tag/yahoo-mobile-strategy/)
- [YouTube](https://thelettertwo.com/tag/youtube/)
- [YouTube Gaming](https://thelettertwo.com/tag/youtube-gaming/)
- [YouTube Video](https://thelettertwo.com/tag/youtube-video/)
- [YouTube Videos for Business](https://thelettertwo.com/tag/youtube-videos-for-business/)
- [Zendesk](https://thelettertwo.com/tag/zendesk/)
- [Zenefits](https://thelettertwo.com/tag/zenefits/)
- [Film Review](https://thelettertwo.com/tag/film-review/)
- [FWD.us](https://thelettertwo.com/tag/fwd-us/)
- [Jose Antonio Vargas](https://thelettertwo.com/tag/jose-antonio-vargas/)
- [LinkedIn Verification](https://thelettertwo.com/tag/linkedin-verification/)
- [Social Media Verification](https://thelettertwo.com/tag/social-media-verification/)
- [Authenticity](https://thelettertwo.com/tag/authenticity/)
- [Blue Checkmark](https://thelettertwo.com/tag/blue-checkmark/)
- [creator economy](https://thelettertwo.com/tag/creator-economy/)
- [link in bio startups](https://thelettertwo.com/tag/link-in-bio-startups/)
- [linktree](https://thelettertwo.com/tag/linktree/)
- [koji](https://thelettertwo.com/tag/koji/)
- [Influencer Marketing](https://thelettertwo.com/tag/influencer-marketing/)
- [Artificial Intelligence](https://thelettertwo.com/tag/artificial-intelligence/)
- [Marketing Technology](https://thelettertwo.com/tag/marketing-technology-2/)
- [Jeremy Toeman](https://thelettertwo.com/tag/jeremy-toeman/)
- [AugX](https://thelettertwo.com/tag/augx/)
- [Social Video](https://thelettertwo.com/tag/social-video/)
- [Online Video](https://thelettertwo.com/tag/online-video/)
- [Content Creator](https://thelettertwo.com/tag/content-creator/)
- [Video Creation](https://thelettertwo.com/tag/video-creation/)
- [AI Video Creation](https://thelettertwo.com/tag/ai-video-creation/)
- [Video Production](https://thelettertwo.com/tag/video-production/)
- [Google Photos](https://thelettertwo.com/tag/google-photos/)
- [Microsoft Bing](https://thelettertwo.com/tag/microsoft-bing/)
- [Elon Musk Twitter Fail](https://thelettertwo.com/tag/elon-musk-twitter-fail/)
- [App Review](https://thelettertwo.com/tag/app-review/)
- [Instagram Threads First Impression](https://thelettertwo.com/tag/instagram-threads-first-impression/)
- [Instagram Threads Hands On Review](https://thelettertwo.com/tag/instagram-threads-hands-on-review/)
- [Facebook Instagram Threads](https://thelettertwo.com/tag/facebook-instagram-threads/)
- [Twitter Rivals](https://thelettertwo.com/tag/twitter-rivals/)
- [Zealous](https://thelettertwo.com/tag/zealous/)
- [Creator Tools](https://thelettertwo.com/tag/creator-tools/)
- [Gregarious Narain](https://thelettertwo.com/tag/gregarious-narain/)
- [Startup](https://thelettertwo.com/tag/startup/)
- [Podcasting](https://thelettertwo.com/tag/podcasting/)
- [Robotics](https://thelettertwo.com/tag/robotics/)
- [All-Turtles](https://thelettertwo.com/tag/all-turtles/)
- [Frank Gruber](https://thelettertwo.com/tag/frank-gruber/)
- [Entrepreneur Advice](https://thelettertwo.com/tag/entrepreneur-advice/)
- [Startup Mixology](https://thelettertwo.com/tag/startup-mixology/)
- [Tech Cocktail](https://thelettertwo.com/tag/tech-cocktail/)
- [Urbandig](https://thelettertwo.com/tag/urbandig/)
- [iOS App](https://thelettertwo.com/tag/ios-app/)
- [Travel](https://thelettertwo.com/tag/travel/)
- [Samsung NEXT](https://thelettertwo.com/tag/samsung-next/)
- [Information Technology](https://thelettertwo.com/tag/information-technology/)
- [ShoCard](https://thelettertwo.com/tag/shocard/)
- [Open Health Network](https://thelettertwo.com/tag/open-health-network/)
- [Hotels](https://thelettertwo.com/tag/hotels/)
- [AgTech](https://thelettertwo.com/tag/agtech/)
- [Agriculture Tech](https://thelettertwo.com/tag/agriculture-tech/)
- [Ceres Imaging](https://thelettertwo.com/tag/ceres-imaging/)
- [Ceres Imaging AgTech](https://thelettertwo.com/tag/ceres-imaging-agtech/)
- [Equal Justice](https://thelettertwo.com/tag/equal-justice/)
- [Law](https://thelettertwo.com/tag/law/)
- [Public Policy](https://thelettertwo.com/tag/public-policy/)
- [AI and Public Policy](https://thelettertwo.com/tag/ai-and-public-policy/)
- [Surveillance](https://thelettertwo.com/tag/surveillance/)
- [AI Use by Governments](https://thelettertwo.com/tag/ai-use-by-governments/)
- [Social Justice](https://thelettertwo.com/tag/social-justice/)
- [Image Recognition](https://thelettertwo.com/tag/image-recognition/)
- [Amazon](https://thelettertwo.com/tag/amazon/)
- [Clarifai](https://thelettertwo.com/tag/clarifai/)
- [Kairos](https://thelettertwo.com/tag/kairos/)
- [SaaS](https://thelettertwo.com/tag/saas/)
- [X Company](https://thelettertwo.com/tag/x-company/)
- [Elon Musk](https://thelettertwo.com/tag/elon-musk/)
- [Subscription Model](https://thelettertwo.com/tag/subscription-model/)
- [Google Gaming](https://thelettertwo.com/tag/google-gaming/)
- [Google Gaming Platform](https://thelettertwo.com/tag/google-gaming-platform/)
- [Fediverse](https://thelettertwo.com/tag/fediverse/)
- [Decentralized Web](https://thelettertwo.com/tag/decentralized-web/)
- [Content Curation](https://thelettertwo.com/tag/content-curation/)
- [ActivityPub](https://thelettertwo.com/tag/activitypub/)
- [Flipboard ActivityPub](https://thelettertwo.com/tag/flipboard-activitypub/)
- [Mastodon](https://thelettertwo.com/tag/mastodon/)
- [Flipboard and the Fediverse](https://thelettertwo.com/tag/flipboard-and-the-fediverse/)
- [Created Economy](https://thelettertwo.com/tag/created-economy/)
- [Ken Yeung Podcast](https://thelettertwo.com/tag/ken-yeung-podcast/)
- [Audio](https://thelettertwo.com/tag/audio/)
- [Lessons Learned Podcasting](https://thelettertwo.com/tag/lessons-learned-podcasting/)
- [First-Time Podcasting Lessons](https://thelettertwo.com/tag/first-time-podcasting-lessons/)
- [Beginner Podcast Advice](https://thelettertwo.com/tag/beginner-podcast-advice/)
- [Podcasting Tips](https://thelettertwo.com/tag/podcasting-tips/)
- [Podcast Marketing](https://thelettertwo.com/tag/podcast-marketing/)
- [How to Podcast](https://thelettertwo.com/tag/how-to-podcast/)
- [Tips on How to Podcast](https://thelettertwo.com/tag/tips-on-how-to-podcast/)
- [ReadWrite Say](https://thelettertwo.com/tag/readwrite-say/)
- [Owen Thomas Mike McCue](https://thelettertwo.com/tag/owen-thomas-mike-mccue/)
- [Say Media Flipboard Event](https://thelettertwo.com/tag/say-media-flipboard-event/)
- [Infographics](https://thelettertwo.com/tag/infographics/)
- [GenAI Prism](https://thelettertwo.com/tag/genai-prism/)
- [Generative AI](https://thelettertwo.com/tag/generative-ai/)
- [Artificial Intelligence Landscape](https://thelettertwo.com/tag/artificial-intelligence-landscape/)
- [GenAI Ecosystem](https://thelettertwo.com/tag/genai-ecosystem/)
- [Mapping the GenAI Ecosystem](https://thelettertwo.com/tag/mapping-the-genai-ecosystem/)
- [Brian Solis Infographic Conversation Prism](https://thelettertwo.com/tag/brian-solis-infographic-conversation-prism/)
- [Conversation Prism Artificial Intelligence](https://thelettertwo.com/tag/conversation-prism-artificial-intelligence/)
- [Brian Solis Generative AI Infographic Landscape](https://thelettertwo.com/tag/brian-solis-generative-ai-infographic-landscape/)
- [AI Startups](https://thelettertwo.com/tag/ai-startups/)
- [Artificial Intelligence Technology Companies](https://thelettertwo.com/tag/artificial-intelligence-technology-companies/)
- [List of AI Startups](https://thelettertwo.com/tag/list-of-ai-startups/)
- [Internet of Things Apps](https://thelettertwo.com/tag/internet-of-things-apps/)
- [Developer Tool Kits](https://thelettertwo.com/tag/developer-tool-kits/)
- [Broadcom Internet of Things Developer Kit](https://thelettertwo.com/tag/broadcom-internet-of-things-developer-kit/)
- [Broadcom WICED Sense Developer Kit Internet of Things](https://thelettertwo.com/tag/broadcom-wiced-sense-developer-kit-internet-of-things/)
- [Enterprise Tech](https://thelettertwo.com/tag/enterprise-tech/)
- [Bret Taylor Quip](https://thelettertwo.com/tag/bret-taylor-quip/)
- [Salesforce Acquisitions](https://thelettertwo.com/tag/salesforce-acquisitions/)
- [Salesforce Quip Analysis](https://thelettertwo.com/tag/salesforce-quip-analysis/)
- [Instagram Stories](https://thelettertwo.com/tag/instagram-stories/)
- [Snapchat Stories](https://thelettertwo.com/tag/snapchat-stories/)
- [Ephemeral Posts](https://thelettertwo.com/tag/ephemeral-posts/)
- [Social Media Ephemerality](https://thelettertwo.com/tag/social-media-ephemerality/)
- [Eloqua Content Grid](https://thelettertwo.com/tag/eloqua-content-grid/)
- [Infographic](https://thelettertwo.com/tag/infographic/)
- [JESS3 Infographic](https://thelettertwo.com/tag/jess3-infographic/)
- [Conversation Prism](https://thelettertwo.com/tag/conversation-prism/)
- [Conversation Prism Brian Solis JESS3 Infographic](https://thelettertwo.com/tag/conversation-prism-brian-solis-jess3-infographic/)
- [Conversation Prism Social Media Infographic](https://thelettertwo.com/tag/conversation-prism-social-media-infographic/)
- [Human Relationship](https://thelettertwo.com/tag/human-relationship/)
- [Whitepaper](https://thelettertwo.com/tag/whitepaper/)
- [User Generated Content](https://thelettertwo.com/tag/user-generated-content/)
- [Media Startups](https://thelettertwo.com/tag/media-startups/)
- [Social Media Startups](https://thelettertwo.com/tag/social-media-startups/)
- [Startup Acquisitions](https://thelettertwo.com/tag/startup-acquisitions/)
- [Ranvir Gujral](https://thelettertwo.com/tag/ranvir-gujral/)
- [Women in Tech](https://thelettertwo.com/tag/women-in-tech/)
- [Harassment in Silicon Valley](https://thelettertwo.com/tag/harassment-in-silicon-valley/)
- [Emily Chang Author Brotopia](https://thelettertwo.com/tag/emily-chang-author-brotopia/)
- [Silicon Valley Diversity](https://thelettertwo.com/tag/silicon-valley-diversity/)
- [Tech Book Review](https://thelettertwo.com/tag/tech-book-review/)
- [Developer Conference](https://thelettertwo.com/tag/developer-conference/)
- [Mobile Development](https://thelettertwo.com/tag/mobile-development/)
- [Orange Silicon Valley](https://thelettertwo.com/tag/orange-silicon-valley/)
- [Startup Unicorns](https://thelettertwo.com/tag/startup-unicorns/)
- [Startup Report](https://thelettertwo.com/tag/startup-report/)
- [Tech Startups](https://thelettertwo.com/tag/tech-startups/)
- [Brian Solis Infographic](https://thelettertwo.com/tag/brian-solis-infographic/)
- [Content Strategy](https://thelettertwo.com/tag/content-strategy/)
- [Zite](https://thelettertwo.com/tag/zite/)
- [Flipboard Acquires Zite](https://thelettertwo.com/tag/flipboard-acquires-zite/)
- [Who is Ken Yeung](https://thelettertwo.com/tag/who-is-ken-yeung/)
- [Ken Yeung Orange](https://thelettertwo.com/tag/ken-yeung-orange/)
- [Brand Marketing](https://thelettertwo.com/tag/brand-marketing/)
- [Oculus Rift VR](https://thelettertwo.com/tag/oculus-rift-vr/)
- [Virtual Reality Technology](https://thelettertwo.com/tag/virtual-reality-technology/)
- [VR Technology](https://thelettertwo.com/tag/vr-technology/)
- [Facebook Buys Oculus Rift](https://thelettertwo.com/tag/facebook-buys-oculus-rift/)
- [Oculus VR Technology](https://thelettertwo.com/tag/oculus-vr-technology/)
- [Podcamp](https://thelettertwo.com/tag/podcamp/)
- [Tech Conference](https://thelettertwo.com/tag/tech-conference/)
- [Lil' Grams](https://thelettertwo.com/tag/lil-grams/)
- [Social Media App](https://thelettertwo.com/tag/social-media-app/)
- [LinkedIn Native Video](https://thelettertwo.com/tag/linkedin-native-video/)
- [LinkedIn Record](https://thelettertwo.com/tag/linkedin-record/)
- [Video Sharing](https://thelettertwo.com/tag/video-sharing/)
- [Professional Social Network](https://thelettertwo.com/tag/professional-social-network/)
- [Job Board](https://thelettertwo.com/tag/job-board/)
- [AI at CES](https://thelettertwo.com/tag/ai-at-ces/)
- [CES 2024](https://thelettertwo.com/tag/ces-2024/)
- [Consumer Electronics Show](https://thelettertwo.com/tag/consumer-electronics-show/)
- [Consumer Electronics](https://thelettertwo.com/tag/consumer-electronics/)
- [Tech Trends](https://thelettertwo.com/tag/tech-trends/)
- [Twilio Rapid Response Kit](https://thelettertwo.com/tag/twilio-rapid-response-kit/)
- [Twilio Mobile App Development Kit](https://thelettertwo.com/tag/twilio-mobile-app-development-kit/)
- [Twilio.org](https://thelettertwo.com/tag/twilio-org/)
- [Twilio Foundation](https://thelettertwo.com/tag/twilio-foundation/)
- [MindStudio by YouAI](https://thelettertwo.com/tag/mindstudio-by-youai/)
- [YouAI](https://thelettertwo.com/tag/youai/)
- [Dmitry Shapiro](https://thelettertwo.com/tag/dmitry-shapiro/)
- [MindStudio AI Developer Platform](https://thelettertwo.com/tag/mindstudio-ai-developer-platform/)
- [AI Operating System](https://thelettertwo.com/tag/ai-operating-system/)
- [OpenAI](https://thelettertwo.com/tag/openai/)
- [MindStudio AI](https://thelettertwo.com/tag/mindstudio-ai/)
- [AI Developer Platform](https://thelettertwo.com/tag/ai-developer-platform/)
- [AI Development](https://thelettertwo.com/tag/ai-development/)
- [How to Build AI-Powered Apps](https://thelettertwo.com/tag/how-to-build-ai-powered-apps/)
- [Building AI-Powered Apps](https://thelettertwo.com/tag/building-ai-powered-apps/)
- [Anthropic](https://thelettertwo.com/tag/anthropic/)
- [Claude](https://thelettertwo.com/tag/claude/)
- [Large Language Models](https://thelettertwo.com/tag/large-language-models/)
- [LLMs](https://thelettertwo.com/tag/llms/)
- [OpenAI YouAI MindStudio](https://thelettertwo.com/tag/openai-youai-mindstudio/)
- [OpenAI GPT Store](https://thelettertwo.com/tag/openai-gpt-store/)
- [Sean Thielen](https://thelettertwo.com/tag/sean-thielen/)
- [OpenAI vs MindStudio](https://thelettertwo.com/tag/openai-vs-mindstudio/)
- [The AI Economy](https://thelettertwo.com/tag/the-ai-economy/)
- [State of AI](https://thelettertwo.com/tag/state-of-ai/)
- [AI News](https://thelettertwo.com/tag/ai-news/)
- [About Artificial Intelligence](https://thelettertwo.com/tag/about-artificial-intelligence/)
- [AI Technology](https://thelettertwo.com/tag/ai-technology/)
- [OpenAI Marketplace](https://thelettertwo.com/tag/openai-marketplace/)
- [Samsung SmartThings](https://thelettertwo.com/tag/samsung-smartthings/)
- [Samsung Ecosystem](https://thelettertwo.com/tag/samsung-ecosystem/)
- [Samsung Devices](https://thelettertwo.com/tag/samsung-devices/)
- [Samsung Bixby](https://thelettertwo.com/tag/samsung-bixby/)
- [Consumer Hardware](https://thelettertwo.com/tag/consumer-hardware/)
- [Smart Homes](https://thelettertwo.com/tag/smart-homes/)
- [Automation](https://thelettertwo.com/tag/automation/)
- [Jeff Lawson Twilio CEO](https://thelettertwo.com/tag/jeff-lawson-twilio-ceo/)
- [Jeff Lawson Tech Entrepreneur](https://thelettertwo.com/tag/jeff-lawson-tech-entrepreneur/)
- [Jeff Lawson Twilio Entrepreneur](https://thelettertwo.com/tag/jeff-lawson-twilio-entrepreneur/)
- [Jeff Lawson Cloud Telephony](https://thelettertwo.com/tag/jeff-lawson-cloud-telephony/)
- [Jeff Lawson Startup Lessons](https://thelettertwo.com/tag/jeff-lawson-startup-lessons/)
- [Who is Jeff Lawson Tech Entrepreneur](https://thelettertwo.com/tag/who-is-jeff-lawson-tech-entrepreneur/)
- [Artificial General Intelligence](https://thelettertwo.com/tag/artificial-general-intelligence/)
- [AGI](https://thelettertwo.com/tag/agi/)
- [OpenAI Startup Program](https://thelettertwo.com/tag/openai-startup-program/)
- [OpenAI Converge Startup Program](https://thelettertwo.com/tag/openai-converge-startup-program/)
- [Marc Manara](https://thelettertwo.com/tag/marc-manara/)
- [AI and Jobs](https://thelettertwo.com/tag/ai-and-jobs/)
- [AI and Business](https://thelettertwo.com/tag/ai-and-business/)
- [How AI Impacts Workforce](https://thelettertwo.com/tag/how-ai-impacts-workforce/)
- [Menlo Ventures](https://thelettertwo.com/tag/menlo-ventures/)
- [Modern AI Stack](https://thelettertwo.com/tag/modern-ai-stack/)
- [AI Tech Stack](https://thelettertwo.com/tag/ai-tech-stack/)
- [Enterprise AI](https://thelettertwo.com/tag/enterprise-ai/)
- [Enterprise AI Architecture](https://thelettertwo.com/tag/enterprise-ai-architecture/)
- [Design Principles Enterprise AI Stack](https://thelettertwo.com/tag/design-principles-enterprise-ai-stack/)
- [Menlo Ventures Enterprise AI Tech](https://thelettertwo.com/tag/menlo-ventures-enterprise-ai-tech/)
- [Taylor Swift Deepfakes](https://thelettertwo.com/tag/taylor-swift-deepfakes/)
- [AI Dangers](https://thelettertwo.com/tag/ai-dangers/)
- [AI Risks](https://thelettertwo.com/tag/ai-risks/)
- [State of AI Investing 2023](https://thelettertwo.com/tag/state-of-ai-investing-2023/)
- [AI Startup Funding](https://thelettertwo.com/tag/ai-startup-funding/)
- [Augie](https://thelettertwo.com/tag/augie/)
- [Augie Storyteller](https://thelettertwo.com/tag/augie-storyteller/)
- [AI-Generated Videos](https://thelettertwo.com/tag/ai-generated-videos/)
- [AI Videos](https://thelettertwo.com/tag/ai-videos/)
- [Visual Storytelling](https://thelettertwo.com/tag/visual-storytelling/)
- [Augie Storyteller AI video generation](https://thelettertwo.com/tag/augie-storyteller-ai-video-generation/)
- [AI apps](https://thelettertwo.com/tag/ai-apps/)
- [AugX Labs Startup AI Products](https://thelettertwo.com/tag/augx-labs-startup-ai-products/)
- [AI Marketing](https://thelettertwo.com/tag/ai-marketing/)
- [Echo E2](https://thelettertwo.com/tag/echo-e2/)
- [Echo Startup](https://thelettertwo.com/tag/echo-startup/)
- [Social Conversation E2](https://thelettertwo.com/tag/social-conversation-e2/)
- [Echo Social Conversation Platform](https://thelettertwo.com/tag/echo-social-conversation-platform/)
- [Khris Loux](https://thelettertwo.com/tag/khris-loux/)
- [Chris Saad](https://thelettertwo.com/tag/chris-saad/)
- [Khris Loux Chris Saad Echo Startup](https://thelettertwo.com/tag/khris-loux-chris-saad-echo-startup/)
- [Echo E2 Stream](https://thelettertwo.com/tag/echo-e2-stream/)
- [Web Apps](https://thelettertwo.com/tag/web-apps/)
- [Advertising Trends](https://thelettertwo.com/tag/advertising-trends/)
- [Online Advertising Trends](https://thelettertwo.com/tag/online-advertising-trends/)
- [Google vs Amazon Advertising](https://thelettertwo.com/tag/google-vs-amazon-advertising/)
- [Amazon Twitch Online Advertising](https://thelettertwo.com/tag/amazon-twitch-online-advertising/)
- [Disney and Epic Games](https://thelettertwo.com/tag/disney-and-epic-games/)
- [Disney and Fortnite](https://thelettertwo.com/tag/disney-and-fortnite/)
- [Epic Games Walt Disney metaverse](https://thelettertwo.com/tag/epic-games-walt-disney-metaverse/)
- [Fortnite Disney Characters](https://thelettertwo.com/tag/fortnite-disney-characters/)
- [Fortnite Disney Deal](https://thelettertwo.com/tag/fortnite-disney-deal/)
- [Gaming News](https://thelettertwo.com/tag/gaming-news/)
- [Walt Disney Gaming](https://thelettertwo.com/tag/walt-disney-gaming/)
- [Disney Metaverse](https://thelettertwo.com/tag/disney-metaverse/)
- [Epic Games Metaverse](https://thelettertwo.com/tag/epic-games-metaverse/)
- [SocialDevCamp East](https://thelettertwo.com/tag/socialdevcamp-east/)
- [Social Media Event](https://thelettertwo.com/tag/social-media-event/)
- [Tourism Marketing](https://thelettertwo.com/tag/tourism-marketing/)
- [Discover America](https://thelettertwo.com/tag/discover-america/)
- [Travel Industry Association](https://thelettertwo.com/tag/travel-industry-association/)
- [Travel Industry](https://thelettertwo.com/tag/travel-industry/)
- [Jeremiah Owyang](https://thelettertwo.com/tag/jeremiah-owyang/)
- [Llama Lounge](https://thelettertwo.com/tag/llama-lounge/)
- [San Francisco Bay Area AI Startup Events](https://thelettertwo.com/tag/san-francisco-bay-area-ai-startup-events/)
- [Silicon Valley AI Startup Events](https://thelettertwo.com/tag/silicon-valley-ai-startup-events/)
- [Jeremiah Owyang Llama Lounge AI Startups](https://thelettertwo.com/tag/jeremiah-owyang-llama-lounge-ai-startups/)
- [Bret Taylor](https://thelettertwo.com/tag/bret-taylor/)
- [Sierra AI](https://thelettertwo.com/tag/sierra-ai/)
- [Conversational AI](https://thelettertwo.com/tag/conversational-ai/)
- [Conversational AI Startups](https://thelettertwo.com/tag/conversational-ai-startups/)
- [Bret Taylor Clay Bavor](https://thelettertwo.com/tag/bret-taylor-clay-bavor/)
- [Bret Taylor Clay Bavor Sierra AI](https://thelettertwo.com/tag/bret-taylor-clay-bavor-sierra-ai/)
- [Bret Taylor Leaves Salesforce](https://thelettertwo.com/tag/bret-taylor-leaves-salesforce/)
- [Bret Taylor Salesforce co-CEO](https://thelettertwo.com/tag/bret-taylor-salesforce-co-ceo/)
- [Bret Taylor AI Startup](https://thelettertwo.com/tag/bret-taylor-ai-startup/)
- [Bret Taylor Entrepreneur](https://thelettertwo.com/tag/bret-taylor-entrepreneur/)
- [Clay Bavor Google Startup](https://thelettertwo.com/tag/clay-bavor-google-startup/)
- [Super Bowl AI Ads](https://thelettertwo.com/tag/super-bowl-ai-ads/)
- [Super Bowl Commercials AI Tech Companies](https://thelettertwo.com/tag/super-bowl-commercials-ai-tech-companies/)
- [Bubblicious](https://thelettertwo.com/tag/bubblicious/)
- [Bub.blicio.us](https://thelettertwo.com/tag/bub-blicio-us/)
- [Bubblicious Blog](https://thelettertwo.com/tag/bubblicious-blog/)
- [Bub.blicio.us Blog](https://thelettertwo.com/tag/bub-blicio-us-blog/)
- [RAG](https://thelettertwo.com/tag/rag/)
- [Retrieval-Augmented Generation](https://thelettertwo.com/tag/retrieval-augmented-generation/)
- [RAG AI](https://thelettertwo.com/tag/rag-ai/)
- [RAG Enterprise](https://thelettertwo.com/tag/rag-enterprise/)
- [Kyndryl IBM](https://thelettertwo.com/tag/kyndryl-ibm/)
- [Kyndryl RAG AI](https://thelettertwo.com/tag/kyndryl-rag-ai/)
- [Retrieval-Augmented Generation Artificial Intelligence](https://thelettertwo.com/tag/retrieval-augmented-generation-artificial-intelligence/)
- [What is RAG](https://thelettertwo.com/tag/what-is-rag/)
- [How is RAG Used in Enterprise](https://thelettertwo.com/tag/how-is-rag-used-in-enterprise/)
- [Enterprise Applications AI RAG](https://thelettertwo.com/tag/enterprise-applications-ai-rag/)
- [RAG Explained](https://thelettertwo.com/tag/rag-explained/)
- [Dennis Perpetua](https://thelettertwo.com/tag/dennis-perpetua/)
- [Dennis Perpetua Kyndryl](https://thelettertwo.com/tag/dennis-perpetua-kyndryl/)
- [Dennis Perpetua Kendryl Enterprise AI](https://thelettertwo.com/tag/dennis-perpetua-kendryl-enterprise-ai/)
- [LinkedIn Jobs](https://thelettertwo.com/tag/linkedin-jobs/)
- [Google Gemini](https://thelettertwo.com/tag/google-gemini/)
- [Text to Image Generation](https://thelettertwo.com/tag/text-to-image-generation/)
- [Google Gemini AI](https://thelettertwo.com/tag/google-gemini-ai/)
- [AI Errors](https://thelettertwo.com/tag/ai-errors/)
- [Diversity in Technology](https://thelettertwo.com/tag/diversity-in-technology/)
- [AI Diversity](https://thelettertwo.com/tag/ai-diversity/)
- [Twestival San Francisco](https://thelettertwo.com/tag/twestival-san-francisco/)
- [Twestival SF](https://thelettertwo.com/tag/twestival-sf/)
- [Twestival](https://thelettertwo.com/tag/twestival/)
- [Twestival 2009](https://thelettertwo.com/tag/twestival-2009/)
- [Twestival San Francisco 2009](https://thelettertwo.com/tag/twestival-san-francisco-2009/)
- [Twestival Charity Water](https://thelettertwo.com/tag/twestival-charity-water/)
- [Twestival San Francisco Charity Water 2009](https://thelettertwo.com/tag/twestival-san-francisco-charity-water-2009/)
- [History of Twitter](https://thelettertwo.com/tag/history-of-twitter/)
- [Twitter Failure](https://thelettertwo.com/tag/twitter-failure/)
- [Jack Dorsey Twitter CEO](https://thelettertwo.com/tag/jack-dorsey-twitter-ceo/)
- [Jack Dorsey Inept](https://thelettertwo.com/tag/jack-dorsey-inept/)
- [Jack Dorsey Twitter History](https://thelettertwo.com/tag/jack-dorsey-twitter-history/)
- [Twitter Acquisition](https://thelettertwo.com/tag/twitter-acquisition/)
- [Kurt Wagner](https://thelettertwo.com/tag/kurt-wagner/)
- [Kurt Wagner Bloomberg Technology](https://thelettertwo.com/tag/kurt-wagner-bloomberg-technology/)
- [Kurt Wagner Writer Book](https://thelettertwo.com/tag/kurt-wagner-writer-book/)
- [Kurt Wagner Book Review](https://thelettertwo.com/tag/kurt-wagner-book-review/)
- [Battle for the Bird Book Review](https://thelettertwo.com/tag/battle-for-the-bird-book-review/)
- [Battle for the Bird Book](https://thelettertwo.com/tag/battle-for-the-bird-book/)
- [Sam Altman](https://thelettertwo.com/tag/sam-altman/)
- [Elon Musk xAI](https://thelettertwo.com/tag/elon-musk-xai/)
- [Elon Musk OpenAI](https://thelettertwo.com/tag/elon-musk-openai/)
- [Elon Musk Sues OpenAI](https://thelettertwo.com/tag/elon-musk-sues-openai/)
- [Elon Musk Sam Altman](https://thelettertwo.com/tag/elon-musk-sam-altman/)
- [OpenAI News](https://thelettertwo.com/tag/openai-news/)
- [Sam Altman Fired](https://thelettertwo.com/tag/sam-altman-fired/)
- [Kara Swisher](https://thelettertwo.com/tag/kara-swisher/)
- [Burn Book](https://thelettertwo.com/tag/burn-book/)
- [Kara Swisher Book Review](https://thelettertwo.com/tag/kara-swisher-book-review/)
- [Kara Swisher Burn Book Review](https://thelettertwo.com/tag/kara-swisher-burn-book-review/)
- [Tech Book](https://thelettertwo.com/tag/tech-book/)
- [Kara Swisher Journalist](https://thelettertwo.com/tag/kara-swisher-journalist/)
- [Who is Kara Swisher](https://thelettertwo.com/tag/who-is-kara-swisher/)
- [Kara Swisher Memoir](https://thelettertwo.com/tag/kara-swisher-memoir/)
- [Kara Swisher Technology Journalist](https://thelettertwo.com/tag/kara-swisher-technology-journalist/)
- [Kara Swisher All Things D](https://thelettertwo.com/tag/kara-swisher-all-things-d/)
- [Kara Swisher Recode](https://thelettertwo.com/tag/kara-swisher-recode/)
- [Square Commerce](https://thelettertwo.com/tag/square-commerce/)
- [Square Commerce Technology](https://thelettertwo.com/tag/square-commerce-technology/)
- [Square Retail](https://thelettertwo.com/tag/square-retail/)
- [Commerce Tech](https://thelettertwo.com/tag/commerce-tech/)
- [Design in Tech 2024](https://thelettertwo.com/tag/design-in-tech-2024/)
- [Designing Against AI](https://thelettertwo.com/tag/designing-against-ai/)
- [AI and Design](https://thelettertwo.com/tag/ai-and-design/)
- [dennis crowley](https://thelettertwo.com/tag/dennis-crowley/)
- [Swarm](https://thelettertwo.com/tag/swarm/)
- [BeeBot](https://thelettertwo.com/tag/beebot/)
- [Beebot Audio](https://thelettertwo.com/tag/beebot-audio/)
- [SoLoMo](https://thelettertwo.com/tag/solomo/)
- [Dennis Crowley BeeBot](https://thelettertwo.com/tag/dennis-crowley-beebot/)
- [Location App](https://thelettertwo.com/tag/location-app/)

## Works Categories

- [Content Strategy](https://thelettertwo.com/work_genre/content-strategy/)
- [Journalism](https://thelettertwo.com/work_genre/journalism/)
- [Podcasting](https://thelettertwo.com/work_genre/podcasting/)
- [Video Animation](https://thelettertwo.com/work_genre/video-animation/)
- [VentureBeat](https://thelettertwo.com/work_genre/journalism/venturebeat/)
- [The Next Web](https://thelettertwo.com/work_genre/journalism/the-next-web/)
- [Digital Marketing](https://thelettertwo.com/work_genre/digital-marketing/)
- [Brand Storytelling](https://thelettertwo.com/work_genre/brand-storytelling/)
- [Editorial Curation](https://thelettertwo.com/work_genre/editorial-curation/)