My Two Cents

Insights From the Crossroads of Tech and Business

Latest Posts

  • An Exciting Program from iStrategyLabs

    Just because I’m a good person and think this might be a program worth going if you happen to be in the DC area (Hey, it’s all about networking, right?)… Open Enrollment for Interactive Strategy and Creative Workshop No.1 “Interactive Strategy and Creative Workshop No.1”, is a program created by iStrategyLabs, with the intention of…

  • BtoBOnline.com: AOL announces integrated ad platform…

    by Carol KrolRead the article here. Dulles, Va.—AOL announced Monday that it has created a new entity called Platform A that integrates Tacoda, Third Screen Media, Lightningcast and ADTECH with its Advertising.com ad network. The portal said Platform A gives advertisers access to an Internet-wide display ad network with targeting and measurement tools. AOL also…

  • “Blogging” Proliferation…Introducing “Smoke”-Blogging…

    Okay, so there’s no such thing as “smoke” blogging, but I thought I’d create it just to prove a point. With the wide distribution of wireless and wired devices that can be connected with the Internet, it’s absolutely fascinating that there are perhaps millions (if not billions) of people who are jotting their thoughts online…

  • Demystifying the Interactive Agency

    I was recently in the midst of a tremendous opportunity here at work – I was tasked with the redesign of our organization’s website and the whole process really opened my eyes to the wide spectrum of what an interactive agency really is. First of all, there is no such agency. In my mind, an…

  • The New 26 Definitions of Web Analytics

    The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or…

  • Vertical Response Announces Partnership with Google – Better Tracking, Anyone?

    Perhaps one of the coolest things in the past few months to hit e-mail marketing – or at the very least a really cool thing, Vertical Response, a third-party e-mail marketing system employed by small to large scale companies throughout the world, announced a partnership with Google to use Google Analytics to better track user…

  • It’s Advertising Week in Washington, DC

    So it’s Advertising Week in DC in case you didn’t know. Marketing’s version of “Fashion Week” is produced by the Advertising Club of Washington, DC and sponsored by Discovery Communications, NBC4, the New York Times, and the Washington Post. This event runs from September 17-21 and happens throughout the city. Unfortunately this isn’t one of…

  • Contextual Advertising Gone Awry…But is it ALL Bad?

    In an Ad-Rants e-mail, there was this story about the horrible news on CNN.com that talked about the deaths of several members of our armed forces over in Iraq. The point of this posting was the fact that this ad was an unfortunate target of CNN’s banner ad-serving, which appears to be based on contextual…

  • Now Just How the Hell Do You Format An E-mail?

    E-mail marketing has proven to be a pretty tricky thing in the past few years, especially with people always trying to add all the glamour and glitz, but one thing remains the same: the K.I.S.S. method reigns supreme. When in doubt, “Keep It Simple…”and that’s key. Whether you do it in Cascading Style Sheets or…

  • LinkedIn: The Business Professional’s Myspace

    Since the social networking revolution of the 21st century, we find ourselves with plenty of social media but all targeted towards different niches. What do I mean by that? Well loookat a Myspace. It used to be aimed at teenagers and college students, but has now grown to include adults. It’s now an adult network…