April, 2011 » Ken Yeung

Marketing April 25, 2011

Buying & Selling On Empire Avenue: The Stock Market Approach To Influence

We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for […]

Marketing April 24, 2011

Thoughts On Google’s +1 and The Gamesmanship of Search Marketing

In my last post, I alluded to Google’s +1 service as part of the search engine’s attempt to become social. While that post was primarily meant to briefly call out +1, the more that I thought about it, the more it seemed that it should be its post. Why? Because there are some issues at […]

Marketing April 23, 2011

Google’s Social Strategy: If We Can’t Figure It Out, Then We’ll Make Everyone Pay

Word leaked out a few weeks ago about Google’s latest attempt at a social strategy: it would make sure that its success would be on the backs of their employees. Wait, what? Yes, Google’s efforts to develop a social strategy or at least have a product be launched without crushing it months later will be […]