Archive
Month: March 2011
Going Colorblind: How An App Once Had Promise, But Left Customers Confused
The world is full of promise. There are a lot of talented individuals waiting to produce the next Facebook, Twitter, YouTube or Foursquare. It is the understanding that investors and people who want companies to succeed will pick the ones that will show promise and that people will understand. And here in Silicon Valley, we […]
Apple Appears To Listen To The Social Web, Arrives At SXSW & People Flock
I’m almost set to head out to my third year at the South by Southwest conference and one of the things I had to write about was Apple’s somewhat “surprising” announcement that they were setting up an ad hoc store near the heart of the SXSW event that I was going to. When I say […]
Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company
We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s […]
Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All
There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint, […]
First Timers: Tips For Surviving South by Southwest Interactive 2011
In just one week from now, thousands of geeks, nerds, entrepreneurs, investors and marketers will be converging on Austin, Texas in one of the biggest celebrations of technology, innovation, social media and networking. For over 25 years, the South by Southwest conference has been one of the shining parts of the year that has helped […]
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