Archive
Month: August 2010
The Social Media Bill of Rights for Customers
In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so […]
Brands That Are All A’Twitter But Not Tweeting Shows No Understanding
Recent events have brought to my attention the Embassy Suites Twitter account and I must say that I’m a bit disturbed by what they have on there. I applaud them for being on Twitter, but sadly based on reading their tweets, it’s missing the point and, dare I say, doing it wrong? First of all, […]
Facebook Ventures into Location-Based Services – But Is There a Dark Side?
By now, you’ve probably been aware of Facebook’s latest announcement regarding its move into the location-based arena. Called Facebook Places, the social network is banking on its 500 million monthly active users to start checking into places and basically do what millions have been doing with Foursquare and Gowalla. Within the social media space, Facebook would […]
You must be logged in to post a comment.