Archive
Month: June 2010
Screw Who ‘Owns’ Social Media, The Content Grid Decides It All
One of the constant issues that comes to mind when dealing with web marketing is who owns what. This is probably a more critical issue when dealing with social media because a major part of this solution is dependent on the creation of content. Without the content in place, there’s no context, and people won’t […]
The Story Behind Zappos’ Success Lies Behind Two Empowering Words: Deliver Happiness
It was last year at the South by Southwest interactive conference where I first heard about Tony Hsieh (@zappos) and Zappos, for that matter. But over the next few days after Hsieh’s incredible keynote, I got a chance to chat with some of the Zappos team that were present and passing out playing cards as […]
What The Movement Against Facebook’s Privacy Policy Is Really Saying About The Hype
This is a cross-blog post from Network Solutions Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on June 3, 2010. In my last post, I talked about how privacy issues were affecting the way people view their social networks. In this post, I’d like to talk about the growing movement that is […]
Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media
We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we present and validate our programs to our bosses instead of having our company viewed as taking advantage of the “flavor […]
Klout Announces With Their New Site That The Revolution of Influence Has Begun
With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with […]
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