Archive
Month: November 2009
Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and […]
Bringing Social Gratitude Back By Showing What You’re Thankful For.
In light of it being Thanksgiving in the United States, I thought I would take time from my day to bring something to your attention that will really bring the meaning of “thanks” back into context. With social media, a lot of talk has centered around commercialism and using social media to conversate with one […]
Hey Forrester, The Future of Agencies Should Include Evolution.
Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But […]
What Does Marc Benioff Really Have to Say About the Cloud at Dreamforce 2009?
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on November 18, 2009. I’m sitting here at the 2009 edition of the Dreamforce Conference to listen to Salesforce CEO Marc Benioff discuss his thoughts about the cloud and any potential announcements he may have about […]
Lead or Follow. But Don’t Call Yourself An Expert.
I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re looking for people […]
Oh, It’s True. Zappos Is Drinking Its Own Kool-Aid.
I first heard about Tony Hsieh while at last year’s South by Southwest conference. It was really quite spectacular to hear about a company’s culture and how centered it was around servicing customers. Actually, it wasn’t about the customers. It was about the people. These didn’t have to be people who were customers, but just […]
Reliving & Resharing Media Easily With Redux.
Editors Note: I must admit right from the get-go that this company is a client of my employer, Stage Two Consulting, but I am writing this from a journalistic standpoint and what I’m about to write is a honest review of the service it provides. When I first heard about Redux, I didn’t really quite […]
Playing Devil’s Advocate: You Don’t Have To Always Engage.
I know that I’ve been saying in several blog posts now that you should always engage with your customers. Â But recently I felt that there’s nothing that is set in stone that warrants this being followed 100% of the time. Please don’t get me wrong…I think that having a healthy and valuable conversation with your […]
Being Papparazi’ish Does Not Make You A Citizen Journalist.
I’m quite supportive of folks using social media and the web to their advantage as they want to report on the latest news. And it has worked pretty well in the past year or so since catching the attention of mainstream media. Whether it’s the historic 2008 presidential election, the Miracle on the Hudson captured […]
Welcome To O’Reilly’s World Of The Internet Operating System.
This past week at the first annual PayPal X Innovate Conference, technology thought-leader Tim O’Reilly gave one of the closing keynotes and something he said proved really intriguing. It focused on the operating system and how it no longer would be software available on a CD, but all based in the cloud. By this, I […]
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