Archive
Month: September 2009
Note to Agencies: Being Insensitive to Tragedies Does Not Win Business.
Earlier this week, I happened to be on Google Reader and saw an interesting article on Advertising Age’s RSS feed where they highlighted this rather horrific piece of work created by an agency in Brazil called Tribbo Post. After watching the video piece, you’d get the impression that it was for the World Wildlife Fund […]
A Year of Insights, Doubts and Change
Here’s a story about my recent move from the pleasant job I had on the East Coast in Washington, DC that I was quite comfortable with and then felt that I’d like to shake things up a bit. It’s been a year since I set out on this endeavor and felt it rather cathartic and […]
My Heart Belongs To ‘Twitterville’ — Now In Book Form
I was privileged to attend Shel Israel’s recent book launch party in honor of his upcoming book, Twitterville. After reading his first book, Naked Conversations, which he co-authored with technology evangelist Robert Scoble, I was looking forward to what was coming up next. Since I’ve been living in San Francisco, I’ve had a chance to […]
Separating The Difference Between Influencers & Evangelists.
This question was first posed today on Twitter by Joann Peach during the Future of Influence Summit in San Francisco. Several people responded to her inquiry and here’s my take on it: no. I don’t think that influencers are the same as people you would consider to be champions or enthusiasts. Rather, let’s think of […]
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